title rotary district 5630 subject: strategies to overcome membership challenges date: may 30, 2015
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District 5630 RotariansTRANSCRIPT
TITLERotary District 5630Subject: Strategies to overcome membership challenges Date: May 30, 2015
CoverageRotarians Non-Rotarians UNK
studentsGeneral Young
Professionals
Fall 2014 Satisfaction • Awareness• Intentions
• Awareness• Intentions
Spring 2015
Best Practices
RECOMMENDATIONS ON RECRUITING THESE
GROUPS
District 5630 Rotarians
19-30 31-39 40-49 50-59 Over 600
20
40
60
80
100
120
6% 12% 13%
30%39%
Age Distribution
Age
Freq
uenc
y
287 respondents (Rotarians & Non-Rotarians)
19-30 31-39 40-49 50-59 Over 600
102030405060708090
31% 37%53%
70%
78%
Age Distribution
Rotarian Non-Rotarian
Age
Freq
uenc
y Co
unt
179 Rotarians (66%) 94 Non-Rotarians (34%)
How long have you been a member of your Rotary Club?
Less than
1 year 1-5 Years6-10 Years
11-15 Years
More than 15 Years Total
Very Satisfied 1 17 15 14 27 74 42%Satisfied 3 20 12 12 20 67 38%Somewhat Satisfied 1 14 4 3 6 28 16%Neutral 1 2 3 2%Somewhat Dissatisfied 1 1 2 1%Dissatisfied 2 1 1 4 2%
TOTAL MEMBERS 178
Reasonsnot very inclusivehesitancy of membership to participate in projects/same members help with most of the club projects...some members never participate in club projects/lack of cohesiveness of club/lack of enthusiasm in club as a whole/members unwilling to evaluate club and look for ways to improve it...resist change
It's a good ole boy club
Satisfaction with Rotary (97%)
Satisfied / somewhat satisfi
ed
Club does not do enough community activitiesI am satisfied but would like to see more members engaged.I wish we had a more active club. I see other clubs that take on more service projects and have more members participating.
I have not seen a lot of community involvement90% of the activities outside of meetings has been fundraisersIt is pretty boring and all we do aid cook meals and serve them.Need wider level of participation; not everyone participatesSometimes it feels like we spend more effort patting each other on the back than actually rolling up our sleeves and serving others.
I would like to do more volunteering.I would like to see members of our club be more ACTIVELY involved in club activities as well as District and international activities.The club could improve programs.
Comments
FrequencyMore community service (local) 55Less of constant fundraising 1Be one of the best clubs in the district 1Engage in community development 1Contribute to eradicate polio 1Provide Networking opportunities 1Provide positive leadership 1Recognize all members 1Not much/None 3
Expectations of the club
FrequencyHelp increase membership 6Increase visibility of Rotary 2Personal development opportunities 2Promote the Rotary message 2Help reapply to IRS 1
Support from District
Volunteering: In the past six months
Volunteering Female Male Total
Rotarians
Total 63 (100%) 116 (100%)
179 (100%)
Yes 58 (92%) 101 (87%) 159 (89%)
No 5 (8%) 15 (13%) 20 (11%)
Non- Rotarians
Total 52 (100%) 42 (100%) 94 (100%)
Yes 39 (75%) 35 (83%) 74 (79%) No 13 (25%) 7 (17%) 20 (21%)
(District 5630) Non-Rotarians
Of Rotary?
Of a Rotary Club in or near your town of
residence or work?Non-
Rotarians (94)
Yes (100%) 94%No (0%) 6%
Total 100%UNK
StudentsYes (6%)No (93%)
Awareness
Among 94% who are aware of Rotary club in their area Frequency
Do No Know enough about Rotary
35
Time constraints 21Engaged in other service
activities/clubs13
Past-member 7Cost 3
Never invited 2Members are old 1
Reason(s) for not joining Rotary
1236 1434 +16% (198)
Membership Goal
Target Market Analysis
• 18-30 year olds • Western and Central NE
estimated population is: 103,217 • If 30% volunteer: 30,965• If 15% are interested in Rotary: 4,645
Bring in Young Professionals
Recommendation 1:
The Young & the Restless…...• Love to be engaged in
causes & in volunteering,BUT DO NOT KNOW ABOUT ROTARY &/OR ITS MISSION OF SERVICE.
• Are very social. BUT HAVE STRONG NEGATIVE PERCEPTIONS ABOUT ROTARY AS RICH OLD BOYS’ CLUB.
• Influenced by groups of like-minded peers
BUT WE RECRUIT ONE MEMBER AT A TIME.
The Young & the Restless…...• Are culturally 21st century BUT MOST OF US ARE
CULTURALLY IN THE 20TH
• They want to move at warp speed
BUT WE DON’T.
• Interactors/Rotaractors/RYLA/YEP want to be continue to be connected to Rotary
BUT WE LOSE THEM.
The Young & the Restless…...
• Have a global worldview AND WE DO TOO!!
• Aspire to leave the world a better place for their children
• Seek out mentors AND WE HAVE MANY!!
AND WE DO TOO!!
Strategies (YP)
• Branding–Separate Internal and External
Sites–http://www.lincolnypg.com/ –Updated YP Imagery for Web
Site–New Presentation Deck
Strategies (YP)
• New Volunteer Opportunities that speak to their hearts. –Contributing Personal Talents– ‘Call to Act’ over ‘Call for
Membership’–http://www.Dosomething.org
Strategies (YP)
• Engage them first; recruit later– Implement “Try Before You Buy”
format– Identify Champion(s) for YP
Membership
Strategies (YP)
• Strategic Partnerships –Sponsor one of their
projects• Kearney YPN • Grand Island YPO • Sororities & Fraternities
Strategies (YP)
• Mixers (Social events)–Rotarians & YPs –Invite groups of YPs –Showcase accomplishments
–Sponsor a project they choose
Start early
Recommendation 2:
Strategies (Youth)• Communicate “points of
difference” (through face-to-face interactions)–Have events at school/college
campuses–Partner with other student
organizations–Highlight leadership development and
international travel opportunities–Make presentations on the 4-way test
Strategies (Youth)• Communicate “points of
difference” in cyberspace• Create District wide interactive
Rotaract and Interact website (use weebly or wix for free)
»http://www.care.org»http://www.pencilsofpromise.org
–Have social media presence specifically for college students
–Showcase Rotary accomplishments
Strategies (Youth)
• Enhance Brand image–Charge a small membership fee
–Offer Leadership training in schools and colleges
–Provide Leadership incentives
Strategies (Youth)• Increase number of Interact
and Rotaract clubs in the District– Add at least one Interact and one Rotaract
club per year • Identify ‘faculty’ champions in schools and
colleges• Provide incentives to ‘faculty’ advisors of the
clubs – Incentivize starting Interact and Rotaract
clubs
Strategies (Youth)• Engage and Retain students
– Include them in Rotary service projects (Club, District, Global)
– Track Interactors and Rotaractors students movement from HS to College to professional life
Thank you for all that you do for Rotary!
Go Rotary!!