South Jersey Lynx Game Title Partnership Opportunity

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Overview • Cherry Hill Region and the South Jersey Lynx

• Fit with Sovereign/Santander

• Value of Sponsorship

• Digital Marketing

• South Jersey Lynx Advantage

About Cherry Hill, NJ • Camden Catholic High School, Cherry Hill, NJ

- Home of the South Jersey Lynx •Cherry Hill is within one hour of:

-Camden -Philadelphia -Princeton -Trenton

• Within #4 nationally ranked media market (Phila)

• Homes game are played within “The District” - The District contains the Cherry Hill Mall, shopping plazas, hotels, big box stores, dining amenities, and a large regional strip mall

• Population = 71,025 (2010 Census) • Within the Philadelphia-Camden-Wilmington, MSA

-The fifth largest MSA* in the United States * MSA – Metropolitan Statistical Area

SJ Lynx Game History • Distinguished 10-year history

• Gridiron Developmental Football League Member

• Average attendance of 450 fans per home game - Average 1,000 fans per home game is the goal for 2013

• Highest caliber of minor league football teams

• Home games at Camden Catholic High School

- Designated area with refreshments for employees - Located in high traffic area - Parking area for pre-game activities

How It Fits With Sovereign/Santander

• 10 years of service to the South Jersey Lynx

• In-line with current sponsorship in professional football

• Immediate opportunity to attract more customers

•25 Sovereign/Santander branches within 10 miles

•Unique opportunity to reach new customers from our fans in the New England area

- Digital Marketing

The Terms • Two year contract* (2013 – 2014)

• Includes 2 game entitlements

- Law Enforcement Night in 2013 - “Brought to you by Sovereign/Santander” - Fan Appreciation Night in 2014 - “Brought to you by Sovereign/Santander” • $2,500 per year ($5,000 total)

* Industry Exclusivity

Title Sponsorship Benefits • Gameday Exposure

- On-field signage - Media guide ads - PA announcements - Graphics - Scoring play acknowledgement

• Internet Radio – Live Stream - Ads spots - Scoring play acknowledgement • Print Exposure

- Schedules - Advertisements - Tickets

Title Sponsorship Benefits

• Social Media Exposure - Facebook - Twitter - Foursquare • Digital Market Exposure

- Logo presence on home page - Logo presence on E-newsletter - Sponsor page presence

• Hospitality - Area designated for employees with refreshments - Tickets – 50 season passes (employees) - Tickets – 500 single game tickets (customers) - $50 Gift card to Amy’s Omelette House - Title Sponsors Plaque presented at halftime - South Jersey Lynx apparel

Digital Marketing

• Social Media and Website - Targeted Media projected to be fastest-growing

industry sector expanding to $272.5 billion in 2015; Sector growth to be driven primarily by Internet & Mobile Services and Branded Entertainment Segments

(source: VSS Communications Industry Forecast 2011 – 2015 www.vssforecast.com)

- The attention and access to the SJ Lynx growing supporters and followers.

- Engage fans in our co-branded social media announcements and posts

The South Jersey Lynx Advantage

• Football is the #1 sport among fans in USA - Only football played during summer months (no HS, Col, or Pro) - Opponents are highest caliber of minor league competition - Competes nationally - Positive product association • Why not other local sports organizations?

- Digital Marketing via Social Media and website - Local and National fans - “2nd Chance” – Our Life Skills mentor program for young adults

• Feel Good Moments - Big game tradition - Memorable finishes - PA announcement Team/Sponsor/Social Media interaction - Championship played in Citrus Bowl in Orlando, FL

Proud Sponsor of the South Jersey Lynx

South Jersey Lynx PO Box 1537

Camden, NJ 08105 Tax ID: 20-0006609

Marty Cross – Founder/CEO mcross@southjerseylynx.org

Cell 609.332.9766 www.southjerseylynx.org www.facebook.com/sjlynx

@SouthJerseyLynx

South Jersey Lynx Contact Information