Dynamic DataCenter

Gøran Andersson

Business Development Manager EMEA Hosting

What does Dynamic Datacenter (DDC) mean to you?

Dynamic datacenter is an industry term…

3

End-User benefits Operations

∙ Real time provisioning

∙ API for extending to the cloud

∙ Resource monitoring and application

monitoring

∙ Logical datacenter

◉ Application aware

◉ Utility based resources

∙ HW optimisation

∙ Security and domain control

∙ GEO indepedence (omipresence)

∙ High availability

∙ Unlimited Capacity

∙ Outsourcing of problems

∙ Self healing infrastructure

∙ High performance

Solution Architecture

High

Availability

Business

Continuity

VM Mobility

and

Migration

Infrastructure Optimization

Standardized Rationalized Dynamic Basic

Managed IT

infrastructure with

limited automation

Managed and

consolidated IT

infrastructure with

maximum automation

Fully automated

management,

dynamic resource

usage, business

linked SLAs

Uncoordinated, manual

infrastructure

Manage Complexity and Achieve Agility

Dynamic IT

Cost Center More Efficient Cost Center

Business Enabler Strategic Asset

The Dynamic Datacenter toolkit supports the Service Provider to move their

infrastructure to a better level of maturity. The IO model… A journey!

6

5

4

3

2

1 Deployment, Patching,

Monitoring & Backup

VM and OS

templates.

VHD ‘Gold’

templates

Centralised

Management

Automated

deployment and

management.

Web based ordering and

web based management

Sales and Marketing. GTM

information to sell this

solution.

Competitive comparison

Data Store for

management tools

Remote

Administrator

Console

Physical Hosts and

Virtual Machines

DDC Solution Set

Hosting Scenario’s

7

5 Main-scenario’s for selling DDC

8

Scenario Business

model Provider Type

End Customer

Ordering

Template VDS package Hosted Public Cloud Webhoster Automated / Web

Customized VDS Hosted Public Cloud Webhoster Automated / Web

Resource Pools Hosted Public cloud Webhoster/Reseller Automated / Web

Sell functionality of top level

applications Hosted Public Cloud Managed Hosting Telephone pre-sales & guidance

Dedicated private virtual estate Hosted Private

Cloud Managed Hosting Telephone pre-sales & guidance

DDC in the Hosting market

Template VDS package

∙ Simple, easy to build and deploy.

∙ Suits low end of the market, pure web

hosts, up sell from shared

9

Custom VDS package

∙ Slightly more complex, needs more

scripting work.

∙ Helps add value at point of purchase.

DDC in the Hosting market

Quota sale of compute resource

∙ More complex but increased flexibility

for end customer.

∙ Requires a customer self service portal

to be developed allowing customer to

manager their virtual estate.

10

& Managed and Private Cloud

Hosting

∙ Using the flexibility and dynamic ability

of the underlying infrastructure to sell

peace of mind and end user

functionality.

∙ Private cloud – Dedicated and isolated

environment encompassing the same

levels of functionality and scalability.

11

.

High Availability

Dynamic ‘Thin’ Disks

Hyper-V

Storage

Migration

Live

Migration Hot Add Storage

Centralised Management

Dynamic Monitoring

Backup & Restore

Template Deployment

Server and Application Virtual &

Physical

Unparalleled Opportunity set

Tools to support Hosting Partners

12

Bootcamp(s) Fast Start 1 Day Intro

EMEA Hosting / Service Provider

∙ Drives both self

deployments and

some business to

System

Integrators

∙ EMEA sponsored

∙ SIs, Managed

Partners & Tier1’s

with basic skills

◉ Partners need to

cover their T&E

training will be free

∙ Hosting partners

MCS/SI delivered

and project

managed

Dynamic Data Center Partner Alliance

Gets:

∙ Accelerate time to market

◉ Well defined, tested technology

components

∙ Take advantage of market momentum

◉ Referrals, web traffic, case studies,

opportunities to participate in Microsoft

events

∙ Tap into emerging enterprise

opportunities

◉ Example: public / private cloud services

To Qualify:

∙ Join Microsoft Partner Program

∙ Launch an offer with a promotion

∙ Have an active offer in place

∙ Participate in market research

Momentum

The Dynamic Data Centre toolkit has enabled us to build a suite of next generation

hosting services, providing our customers with an infrastructure that offers them

greater levels of business agility. - James Griffin, Head of Hosting Strategy, Star UK

Evolution of Hosting Needs

THROUGHPUT

INFRASTRUCTURE

INTEGRATION

SECURITY

REAL-TIME VISIBILITY

AND CONTROL

INSTANT SCALABILITY SCALE UP AND DOWN

HIGH AVAILABILITY

SUPPORT

REGULATORY COMPLIANCE

DISASTER RECOVERY

VIRTUAL APPLIANCES PAY AS YOU GO

SLA’s

Summary

∙Dynamic Datacenter will

◉ Reduce your costs by realizing effeciencies

◉ Provide a stepping stone to Cloud based offerings

◉ Enable an agile services model for differentiation

∙Start today with no risk

◉ Use the Toolkit to experiment (www.windowshda.com)

◉ Leverage the fast start to define an offer and go to

market

16 Microsoft confidential |

Resources To Help Transform Your Business

∙ Dynamic Data Center Value Proposition

◉ Link: Online video. 3+ minutes

∙ Hosting Partners Speak

◉ Link: Online video. 4+ minutes

∙ Dynamic Data Center Case Study

◉ Link: Online document

∙ Dynamic Data Center web site

◉ Link: microsoft.com/dynamicdatacenter

© 2009 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be

registered trademarks and/or trademarks in the U.S. and/or other countries.

The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date

of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a

commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of

this presentation.

MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS

PRESENTATION.