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AFBEELDING INVOEGEN

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WE SERVE YOUR BUSINESS

Smart model of food

value chain development

“One Stop : Wholesaling and Logistics Service Provider together”

CONTENT

FOOD CHAIN ORGANIZATION

CREATE AND MAINTAIN PARTNERSHIPS

IT & DATA TRENDS INTRODUCTION BIEZE FOOD GROUP

• How does our value chain differs from traditional food chains

• How do we create the

value

• Omni channel & E-Commerce Development

• Internet of things

• Artificial Intelligence

• Case Study Weeribben

INT

RO

DU

CT

ION

BFG

Processors Epos Spices & Herbs, Marinades

Dutch Spices Spices & Herbs, Marinades

Extract Tapenades & Pesto’s & Sauces

Nikita Salads & Meals

Be Food Salads & Meals

Starmeal Salads & Meals

Foodmaker Salads & Meals

Renzika Humus

Traders

Bieze Salads & Meals

Zuivelmaatschappij Dairy

Twente Foods Dairy

Cipal Crustaceans, lemon juices, convenience

BIEZE FOOD GROUP

12 Business Units of traders and foodprocessors

LOGISTICS

Floor Space 18.000 m2 Storage 13.000 pallet

Temperature ambient, chilled, frozen

Certification BRC, Organic, BREEAM

Business unit 12

Suppliers 80

Customers 1350

SKU 3150

FO

OD

CH

AIN

O

RG

AN

ISA

TIO

N

Farmer

Food Processor

Wholesale

Collectors

Wholesale Market

Food Retail (AH)

Food Service

(OOH)

• Push and transaction driven

• Limited acces to sales data

• Non transparent, cost expensive, high shrink (waste) levels

• Many actors, no standard quality

• Limited value adding activities

TRADITIONAL FOOD SUPPLY CHAIN

Farmer

FOOD SUPPLY CHAIN BFG

Traders

Food Processor

Wholesaler & LSP

Food Retail

Food Service

Food Online

Food Industry

Customers

Traders

Focus on trading, food processing and logistics • Traders, Food Processor and Logistic Services in one hand

• Sustainable family organisation focused on partnerships with stakeholders

• Experience with food processing of fresh & frozen food products

• Infra structure is well developed to supply different markets

• Access to sales, forecasting inventory data, pull driven

Shrink

Out of Stock

Shelf life Order size

Order lead time

Sales & Operational Planning • Historical Sales data • Forecast data • Inventory levels • Sales orders (pipeline) • Production Capacity

Fresh Food Challenges: • Seasonality • Promotion • Forward Buying • Data availability • MOQ batch size suppliers • Order Deliver Schemes

FOCUS ON FRESH FOOD BUSINESS

Engineer to Order (E2O)

S

U

P

L

L

I

E

R

C

U

S

T

O

M

E

R

Make to Order (M2O)

Assemby to Order (A2O)

Make to Stock (M2S)

Forecast Order

Raw Material Components Semi Finished

Finished

INVENTORY OWNERSHIP

Inventory Positioning

Food Processor

Wholesaler &

Logistic Service Provider

National Retail

Distribution Center

Food Stores

Customers

Regional Retail

Distribution Center

Food Processor

Wholesaler &

Logistic Service Provider

Food Service Distribution

Centers

Customers

Restaurants, Out

of Home

Food Processor

Wholesaler &

Logistic Service Provider

Food Industry

Food Processor

Wholesaler &

Logistic Service Provider

Customers

Customer

Fulfilment Centers

Food Retail

(M2S, M2O)

Food Service (M2S A2O)

Food Online

(M2S)

Food Industry

(E2O)

BASIC SUPPLY CHAIN FLOWS

VALUE CHAIN MODEL

Sales & Marketing -> focus on trade and branding

• Sourcing & Trading of private labels for food retailers

• A-Brands (made by our plants) for food retailers and food service

DUAL FOCUS

Market Channels -> focus on brick and click channels

• Omni Channels (food retail)

• Direct to consumer channel (food service)

DUAL FOCUS

Pure Players

Omni Channels

Market Places

Direct to

Consumers

Low High

High

Control & Insight

Sco

pe &

Gro

wth

DUAL FOCUS

Supply Chain Management

Available to Promise

• Inventory management

• Demand forecasting (artificial intelligence)

• Material Requirement Planning

Sourcing and up stream control

• Pre financing suppliers cashflows

• Avoiding transport risks (Ex Works)

• Supplier performance rating

Support & Services -> Time to Market

• Order Entry (Email or Electronic Data Interface)

• Data management services

• Total Quality Management (BRC)

• Financial Administration (paperless)

DUAL FOCUS

Human Resources -> Reliable & Venturous

• Sustainable employability program

• Collaboration with knowledge institutes

DUAL FOCUS

IT Technology -> Digital supply chain

• Microsoft platform (ERP, CRM,BI)

• Optimizers (WMS + EDI tooling)

• Syncforce (Product information management system)

• Foodware 365 (Demand forecasting)

DUAL FOCUS

Transport -> Cost Control and Transparency

• Sustainable partnerships with European forwarders

• Real time transport forecasting tool for outbound flows

• Drop duplication of outbound flows

• Traceability system of pallets (scanning)

DUAL FOCUS

National Park Weerribben:

• Bird Breeding Place

• Dutch Heritage Area

• Sustainable organic farming

Challenge

• Dairy Farmer

• Limited Cash Flow

• Lack of logistic experience

WEERIBBEN

WEERIBBEN

Value adding activities:

• Pre financing

• Inbound Transport

• Labelling & Packaging

• SSCC labelling & EDI

12 Business Units of traders and foodprocessors

• https://www.youtube.com/watch?v=L2Ejp9ttZaM

Pure Players

Omni Channels

Market Places

Direct to Consumers

Low High

High

Control & Insight

Sco

pe

& G

row

th

Demographics

• urbanization

• aging

• scarce manpower resources TRENDS

Big data

• Business Intelligences

• Artificial Intelligences

IT Trends

• Omnichannels

• Internet of things

• Supply Chain Planning

IT technology

• Internet of things

• e-commerce online

• social media

• mobility

Marketing Diversity

• market channels & e commerce

• new market places

• transparant digital networks

• local based services

OMNICHANNEL MARKETING

OMNICHANNEL

Home Delivery

Food Processor

Wholesaler &

Logistic Service Provider

National

Distribution Center

Regional

Distribution Center

Customer

Fulfilment Center

Customers

Pick up Points

HUB

Retail Stores

PUB

Focus : • Postioning of inventory within the supply chain (VMI)

• E fulfilment centers (Orderline Centers)

• Data & Business Intelligence

OMNI CHANNEL VALUE CHAIN

Structure EDI Vendor Managed Inventory

C3: Despatch inbound supplier

C4: Receipt confirmation inbound supplier

F2: Despatch supplier return

D11a: Despatch let down

E1a: Aggregated receipt confirmation let down

D6a: Despatch let up

E5a: Aggregated receipt confrmation let up

E2: Trade invoice let down

D3: Supplier stock mutation

D4a: AH stock mutation

D1: Supplier stock level

D2a: AH stock level

Let

down

Let

up

D12: Aggregated despatch store order per supplier

D10b: Sales data per supplier

DESADV

RECADV

INVRPT

DESADV

INVRPT

DESADV

RECADV

DESADV

RECADV

INVRPT

INVRPT

DESADV

INVOIC

SLSRPT

BFG

Stock BFG

Stock Albert Heijn

D10a: Store order forecast per supplier DELFOR

D10c: Store order per supplier DELFOR

D5: Goods despatch (AH Stock) DESADV

Albert Heijn

VENDOR MANAGED INVENTORY

650 EDI messages per week

VMI COMPLEXITY

INTERNET OF THINGS

Sales & Operational Planning (S&OP)

Master Production Scheduling (MPS)

Demand Forecasting (DF)

Material Requirement Planning (MRP)

Establish overall salesplan, production plan and inventory levels

Plan to be produced within a season period such as production, staffing, inventory for individual products

Calculates the timing and quantities of materials and other resources to support the demand forecast

Predictive analysis which tries to forecast the customer demand

6-12 months

3-6 months

1-28 days

Level Purpose Time frame

SUPPLY CHAIN PLANNING

12 Business Units of traders and foodprocessors