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© Fraunhofer HHI | 24.01.2017| 2

VIRTUAL REALITY – A SUBSTITUTE TO CINEMA? ERSETZT VR DAS KINOERLEBNIS?

Kathleen Schröter, Fraunhofer Heinrich-Hertz-Institut

Executive Manager 3IT – Innovation Center for Immersive Imaging Technologies

24.01.2017, ICTA Technik Seminar 2017, München


Fraunhofer ist die größte Forschungsorganisation für angewandte Forschung in Europa.

67 Institute und Forschungseinrichtungen in Deutschland

Weltweite Forschungskooperationen

24 000 Mitarbeitende

Budget: mehr als 2,1 Milliarden Euro

Forschungs-Highlights: MP3 Audio Codec, H.264, H.265 Video Codec, LTE Mobilfunkstandard

Fraunhofer-Gesellschaft

Kathleen Schröter


Fraunhofer-Institut für Nachrichtentechnik, Heinrich-Hertz-Institut, HHI

Kathleen Schröter

1928 Gründung als Heinrich-Hertz-Institut in Berlin Seit 1960er Forschung zu photonischer Datenübertragung Seit 1980er Forschung zu digitaler Videokodierung Seit 2003 Mitglied der Fraunhofer-Gesellschaft Seit 2009 Außenstelle in Goslar


Forschungsschwerpunkte

Kathleen Schröter

Informationstechnologien Multimediale Systeme

Moderne Kommunikationsnetze

Foto: istockphoto.com/triloks Foto: fotolia.com/vege Foto: fotolia.com/BlendImages


Cooperation Platforms – see you in Berlin in July 2017!

Kathleen Schröter

Veranstaltungsort für

den Transfer von

Technologien und

Informationen

500m² Fläche bietet

Platz für 200 Gäste

Showroom für

immersive Inhalte

Ziel: Erschließung des

Forschungs- und

Entwicklungspotenzials

immersiver

Medientechnologien

Netzwerk,

Forschungseinrichtung,

Entwicklungslabor und

Showroom in einem

Bietet Austausch im

vorwettbewerblichen

Umfeld


VR a substitute to cinema?

Kathleen Schröter



Kathleen Schröter


READY PLAYER ONE, Ernest Cline, 2011 – Steven Spielbergs next big thing


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Gartner Hype Cycle for Emerging Technologies 2016

VR has reached the “slope of enlightenment”

mainstream adoption expected in 5 to 10 years

lots of VR/360 activity by media industry as well

mainly unstructured and “trial and error” approach

what’s missing for a more structured approach?

VR is through the “trough of disillusionment” – is it?

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360° Video vs. Virtual Reality OmniCam-360 @ SternTV

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360° Video vs. Virtual Reality Google Tilt Brush meets Dr. Strange

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Why now?

THE

GOOD ENOUGH POINT

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HMDs – low budget to high budget Wired Headsets are about to transform to wireless

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Cameras – they come in all shades

http://www.tweaktown.com/image.php?image=imagescdn.tweaktown.com/news/4/5/45437_05_gopro-unveils-360-degree-vr-system-powered-six-cameras_full.jpg

http://venturebeat.com/2014/04/03/virtual-reality-has-another-wow-moment-as-jaunt-introduces-360-degree-cinematic-videos/jaunt-sphere/

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Gesture Control Input Devices

K I N E C T L E A P M O T I O N

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Sensors Input Devices

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Sensors Input Devices

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VR/360o Video and the Value added chain What is already happening today?

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VR is an egocentric media

YOU ARE THERE

VR ENGAGES DIFFERENT PARTS OF THE

BRAIN THAN CINEMA OR TV “I was in…”

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VR Challenges

HOW CAN WE CREATE EXPERIENCES THAT MATTER TO OUR AUDIENCES?

Too many to list… see back in the days with good old 3D and add some more

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Videogrammetry & 360° Video

How to Immediate the feeling of virtual presence?

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Resolution 10K x 2K per eye & Stereoscopic real-time stitching & panoramic live streaming to VR glasses

3D OmniCam-360

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Real Time Stitching Engine (RTSE)

On-set live preview (panorama film

production)

Live streaming applications

10 Single Displays

Overall Panorama

OmniCam-360 shooting

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Bon Jovi Concert in Brisbane

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FIFA 2014 World Cup Final

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Streaming to PCs, tablets and VR glasses.

Available on Porsche Newsroom

Porsche Newsroom @IAA 2015

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Car Commercial Production L.A. 2015

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Helicopter Flight Production L.A. 2015

https://www.facebook.com/FraunhoferHHI1928/videos/529027507279189/

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„Mittendrin“ Konzerthaus Berlin

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http://concert.arte.tv/de/mittendrin

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https://www.facebook.com/s.OliverFashion/videos/10153784164878264

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Spherical extension

Top camera mount for 4K-Cam

with fisheye lens - already

designed recently used for car

commercial

Integrated camera set-up

OmniCam next steps

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Berlinale Medienboard reception

https://www.facebook.com/FraunhoferHHI1928/videos/530495107132429/

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Presence

“A perceptual illusion of nonmediation.”

“The subjective experience of being in

one place or environment, even when

one is situated in another.”

“The sense of ‘being there’.”

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VR a substitute to CINEMA? Or is it an experience inside the CINEMAS?

Maybe on top? But did this work with the autostereoscopic screens?

Focus on the cinema experience – USP: the shared experience

It‘s just another technology to create an immersive experience

But: CONTENT is KING

And…

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Fraunhofer-Institut für Nachrichtentechnik, Heinrich-Hertz-Institut, HHI

Kathleen Schröter

WE PUT SCIENCE INTO ACTION.

Kontakt:

Kathleen Schröter [email protected]

+49 30 31002 424

Einsteinufer 37 10587 Berlin

mailto:[email protected]

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