Innovation India Case StudyInnovation India Case Study

World’s Slimmest Water-Resistant Watch

Story Towards Story Towards ‘The Edge’ ‘The Edge’ – The – The

Genesis Genesis

• Titan – Incorporated in 1985

• Joint venture between The Tata Group & The Tamil Nadu Industries Development Corporation.

• Imported watch movements and technology • from their French collaborators.

• Urge to become Global players.

Mr. Xerxes Desai – MD Titan Industries

Astronomical Astronomical ChallengeChallenge – – An AnteAn Ante

• Beating Deference

• Technological Hurdles

Beating DeferenceBeating Deference

Think and Feel Equal

Instill in people the self-belief

Getting Enrollment & Energizing the team

“If Swiss can’t do it, how can we….?”

Technological HurdlesTechnological Hurdles

Create worlds slimmest and water – resistant watch.

Barriers:

Movement Challenge

Case Challenge

Prototype Challenge

MovementMovementMiniaturizing movement

thickness from 3.5mm to 1.15mm

Reengineering: oBattery oStep Motor

Silicon Chip

CasingCasingReproaching the mastersChallenges Faced

◦Maximum Thickness of 3.5mm◦Water-Resistant◦Aesthetically Good-looking

Sapphire GlassMetal Case

PrototypePrototype

Crown

Straps

Assembling

Result: Titan – The EdgeResult: Titan – The Edge

LearningLearning

Total Customer orientationEmployee appreciationPerformance culture & team workCreativity & InnovationPassion for excellence

Presented By:Presented By:Team 1 ‘D’ Division

Group Members:

o Darshan Gandhi o Harshilo Jheelo Nidhio Dhruv

o Shirisho Darshan Parikho Neerajo Amolo Khantio Ankul