tips to starting your own home woodworking business
TRANSCRIPT
Content 1. Tips to Starting Your Own Home Woodworking
Business
2. The Different Ways To Start A Woodworking
Business
3. Why Woodworking Business Start-Ups Do Well In A
Recession
4. Should You Start Your Own Woodworking Business?
Wood Profits Review
5. Creating Sales Channels For A Woodworking
Business
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1. Tips to Starting Your Own Home Woodworking
Business
Self-employment as a woodworker provides independence. It
enables the unique situation where you are able to create wood
products, furniture and cabinets at a pace you are comfortable
without anyone looking over your shoulder. You essentially become
your own boss. If you are tired of the rapidly changing job market
and the increasing demand for technology workers, then
woodworking provides a degree of technical stability. The
woodworking industry evolves very slowly and unless you are
involved in the highly computerized and mechanized CNC end of the
market, the woodworking industry is very traditional. There are
many types of tools and machinery used in conventional
woodworking which date back to a century or more ago, to give you
an idea of how relevant any knowledge you gain will be useful in the
future.
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You will also need to weigh the advantages and disadvantages of
becoming a self- employed woodworker in comparison to holding a
day job. A day job often provides stability and a regular source of
income without the need to worry about the next pay cheque. Of
course, we know this is not always true especially in today's rapidly
changing economy and the threat of a downsizing or loss of a job is a
reality. Until this happens, however, a day job is a reliable source of
income. However, the disadvantage of spending forty hours a week
at a day job is dependent on the type of work you do and most
importantly, do you enjoy what you are doing? If you are as many
people out there in the workforce that gain little to no satisfaction
from your work then you should follow your dream and investigate
the idea of becoming a part-time or full-time woodworker.
Being in business for oneself involves more than just woodworking.
There are other aspects to a business you need to take into
consideration. Other aspects you to concern yourself with aside from
woodworking include: accounting, inventory control, equipment and
tool maintenance, purchasing, marketing, advertising, and shipping.
These aspects of a business take valuable time away from the core
woodworking but are necessary for the business to survive and
thrive. You will however learn to manage these other business
related tasks with due time and once again revert to woodworking as
your primary focus.
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Important questions to ask yourself if you wish to begin
woodworking as a business:
Have you successfully made furniture or wood products before?
Are you comfortable dealing with clients?
Are you familiar with the joinery used in woodworking?
How skilled are you at applying finishes to wood products, furniture
and cabinets?
How long does it take you to make a wood product or create
furniture?
Are you capable of working within deadlines?
Can you handle business that detracts from woodworking?
These and other questions are the core of any woodworking business
and you will need to cope with these issues at one time or another
I haven't touched on the immense satisfaction derived from the
independence and freedom derived from being a self-employed
woodworker. Speaking from personal experience, I can attest that
the freedom gained is unparalleled. There is no more need to dress
up and commute back and forth to a workplace which perhaps
provides little satisfaction but mostly only financial security.
Guaranteed jobs have also become a thing of the past. The often
reduced and irregular income which is part of being a self-employed
woodworker is well worth it in my opinion. You will also need to
determine if you can survive as a woodworker at this point in your
life however by weighing your monthly costs which include housing,
family expenses, etc.
More information about the woodworking business topic can be
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2. The Different Ways To Start A Woodworking
Business
Once you have decided to go into the woodworking business there
are a number of different ways to proceed. If you are fortunate
enough to have a woodworking shop that you have used as a hobby
you can convert it to a woodworking company. If this is not the case
you have other options available. You can start a woodworking
business from scratch or you can buy an existing woodworking firm
or you can purchase a franchise. All of these are viable options and
we will take a look at the pros and cons of each. The one thing to
remember is that going into business is not easy no matter which
method you chose if it was everyone would do it. Hard work,
dedication and sacrifice are all part of the entrepreneurs day-to-day
existence. But take it from someone who has done it for himself the
rewards far out way the hardships.
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Starting a woodworking business from scratch is by far the most
difficult but can also be the most rewarding because it is something
that has personal stamp on it, something you have built from the
ground up. The first thing you need to do and without a doubt the
most important is to develop a detailed business plan. The SBA (small
business administration) and all the banks that lend for them won't
even consider taking a loan application from someone who has not
taken the time to create a proper business plan.
The first thing you need to do in the preparation of your business
plan is to analyze yourself. You need to be honest with yourself and
list your strengths and weaknesses paying special attention to your
business experience. The next four steps work together. You need to
choose a product. Are you going to make toys and birdhouses or are
you going to produce fine wood furniture. This goes hand in hand
with the next step which is to research your market. You need to
research the market so that you can forecast sales revenues which
will allow you to build pro forma financial statements. Armed with
your market research you can then decide where you should locate
your new woodworking business,after picking your site you can then
develop a production and marketing plans. You will need to develop
an organizational plan so as your woodworking business grows and
you start to add employees there will be no confusion when it comes
to who reports to who. This may not seem important when you are
first starting out but becomes very important as you grow. Your
business plan will also have to include a legal plan, insurance
plan,accounting plan, quality management plan and an overall
financial plan. By developing all the different steps in your business
plan you can come up with an estimate of the financing that will be
required to get your woodworking firm up and running. Remember
eight out of ten start-ups fail in the first year. Proper planing helps
you avoid a lot of the pitfalls and increases your chances of success.
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Buying out an existing woodworking business is the next option. This
option also requires that you prepare a business plan so you can
make a honest evaluation of the different woodworking businesses
you are considering. You are going to want to have your accountant
review all financial statements to verify that the businesses you are
considering are operating at a profit. It also gives you an idea of what
the woodworking business is worth and what you may be willing to
pay for it. There is never any guarantee of success, but the odds are
better when buying out an existing business, because a successful
woodworking company has proved it can draw customers at a profit,
and they have established relationships with bankers and suppliers
which can be very valuable. Weather building a woodworking
business from scratch or buying an existing woodworking business a
good business plan is a road-map to success.
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Buying a franchise is the next option we will look at. A franchise is an
agreement between the franchisee (buyer) and a franchisor (seller).
It normally requires a lump sum payment upfront with a percentage
of the monthly revenues paid to the franchisor. For this the
franchisee gets a proven business model and help in marketing and
advertising, employee management and training, shop design and
equipment acquisition, site selection assistance and help with
financing. The major drawback to franchising is that you are
constrained by the franchisor's policies, standards and procedures. in
other words, there is a loss of independence that starting a
woodworking business from scratch gives you.
The last option is turning your woodworking hobby into a
woodworking business. In this case, you have the woodworking tools
and the shop already set up. This saves you a lot of money at start-up
a time when money is normally in short supply. You will still need a
business plan for all the reasons stated above. There is absolutely no
substitute for proper planning, when it comes to being in business.
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3. Why Woodworking Business Start-Ups Do Well In A
Recession
As unlikely as it may seem starting a business during a recession is a
good idea. Most people who have started their woodworking
business during hard economic times have done so because it was
necessary. The most common reason for them has been the loss of
their job combined with the need to maintain a steady income.
Surprisingly, this is often the incentive necessary for many to
ultimately do the work that they have always wanted to do, and
make a good living at the same time. With the right approach,
starting your woodworking business in a recession is a good move
that can yield some very positive results.
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Many well-known businesses have had their start during the height
of a recession: Microsoft began in 1975 while the U.S. was
experiencing a recession and has had phenomenal success. The same
is true for Walt Disney, who started his empire in 1923 during
another major recession. The United States was going through the
great depression was when Hewlett-Packard came into existence.
As a matter of fact, more than half of the companies that currently
represent the Industrial Average of Dow Jones began in the midst of
a recession.
Why Business Start-Ups Do Well in a Recession
First off, the competition is weakened. Many businesses that began
in better economic climates survived because of big profit margins.
When their large profits dropped they could no longer survive. When
starting a home-based woodworking business your ability to
compete is better because of the low overhead that comes from
working at home.
This alone is a real advantage when starting a woodworking business.
If you already have tools along with a work space, you basically have
what's needed to start. Even without tools, you can get the tools you
need for under $150.
Why You Should Start Your Woodworking Business Now
As mentioned earlier, many people start a business out of necessity.
Those who get into the woodworking business have a distinct
advantage. They are usually passionate about woodworking. It is
always easier to develop a new business when you are doing
something that you truly enjoy. Properly run, your woodworking
business will be very profitable and enjoyable.
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Here are some reasons why you should act now:
Extra Income
The most obvious reason to start a business is to earn money. You
can run your woodworking business form a workshop in your
basement or garage and work when you have the available time. If
you are starting your business to supplement your income, you can
always work weekends and evenings. If this is going to be your only
source of income, you will obviously be working full-time
The idea of working nights or weekends may not appeal to most
people. However, if you're currently employed as a carpenter or do
woodworking as a hobby, you already know what you're doing and
probably spend time doing this already. So, it makes sense to turn
your time into money. There are not many opportunities to earn a
good income doing something that you love.
Job Security
Nobody's job is safe these days. Having a second income from a
woodworking business is a good way to stay protected in the event
that you should lose your current job. If that should happen, you
could increase your efforts and turn your existing part-time business
into a full-time enterprise. Losing your job could end up being one
the better changes in your life.
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A Novice Can Start A Woodworking Business
A common misconception is that only professional carpenters and
master craftsman can start a successful woodworking business. This
just isn't the case. Anyone that knows how to use a hammer and nail
has the basic skills necessary to get started.
Literally everything that you need to teach you how to building
simple woodworking products, what tools to use and even how to
start a woodworking business as a beginner can be found online.
Customers Are Everywhere
One of the great benefits of the internet besides being a good source
of information is that you can sell your products to people anywhere
in the world. The internet is also a good way to give your
woodworking business visibility that may not be possible as a home-
based operation.
Another simple fact is that during a recession there is always that
segment of the population that is not affected. These are the people
who have disposable income regardless of the economy. These are
the people who would love to buy your products, and one of the best
ways to get them as customers is online.
If you're ready to take steps toward starting a profitable
woodworking business visit
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4. Should You Start Your Own Woodworking
Business? Wood Profits Review
here is good informative online course available that will teach you in
a step-by-step manner exactly how to create a home-based
woodworking business. The following is a list of what is contained in
the course:
The following is a list of what is contained in the course:
1.A guidebook with 53 pages of information about starting a
woodworking business.
2.An audio presentation of the same guidebook. Perfect for listening
to while driving or in your workshop.
3.An option to also receive hard copies of the guidebook and the
audio version on CD.
4.A downloadable e-Book of 500 highly detailed plans of
woodworking projects specifically designed for use in the start-up of
your woodworking business.
5.A free set of shed building plans.
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Additionally, there is an option to buy a VIP package that includes:
1.More than 1000 contracts and legal documents covering the
important aspects of your new woodworking business.
2.Another 150 premium woodworking plans.
3.A lifetime of direct personal consultation from the creator of the
course. Yes, there is a real person, and you can actually contact him
directly for personal guidance and advice about your woodworking
projects and new business.
4.You will also receive what is referred to as the "Woodworking
Bible". It's a huge book that contains just about every kind of
woodworking project you could possibly imagine, including detailed
plans on how complete them.
5.Three e-Books about green energy with tips on how to reduce
energy costs in your work shop.
Woodworking Business Basics
The tutorial ebook, which is also available in hardcopy form, that
comes in the course is an impressive and comprehensive guide that
literally takes you by the hand and shows you exactly what steps to
take to create a successful woodworking business.It covers every
topic from how to develop a business plan to how to balance your
costs and profits. It also shows you how to choose and properly price
the products that you are going to promote, find customers both
locally and nationally, maximize profits and retain customers.
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It is not uncommon when starting a new business to become excited
and want to rush into this new money-making venture.There is a
great saying: "If you fail to plan, then plan to fail".
The program puts a great deal of emphasis on creating a solid and
strong business model. A good plan starts with a little research.You
need to determine your market, in other words, you have to think
about who you are going to target as customers.
Your Woodworking Business Customers
Your customers will be determined by what you decide to sell.
Although you can't actually control who will buy your products, you
can choose which products will appeal to whatever group you would
like to target.
When starting out, you may want specialize in simpler more
affordable projects that appeal to the more cost conscious
customers. A good example are average homeowners who want
custom-made furniture, but prefer simple and more reasonably
priced designs.
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Who you sell to is pretty much up to you. Look around your
neighborhood, your city or town and you can easily see what people
use and want.There are many different projects that you can
produce that will make your woodworking business unique.
There are some really interesting product ideas in the woodworking
project book that comes with the course, like nautical clocks, salt
mills, pepper mills, jewelry boxes, toys and many more. So, pick the
category or niche that will appeal to your chosen customer base and
go from there.
Woodworking Business Tips
On the business side of things, do not forget to include your time
working as one of your business expenses. You need to compare the
time spent on your woodworking business to what you could be
earning doing something else.
This program is a great tool for someone who is serious about
turning their woodworking hobby into a woodworking business. As
with any business, there comes a time when you just cannot do it all
b yourself. Hire help as necessary, if the budget allows, to complete
your projects on time.
Depending on your situation, you could hire a person with a little less
experience than yourself and teach them how to build your products.
This would allow you time to develop more projects, and also market
your business.
The bottom line is simple. Follow the tips and business building steps
in this program. Stay focused, follow your business plan, and you will
have a successful woodworking business up and running in very little
time.
Visit the Woodworking Today website for more information
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5. Creating Sales Channels For A Woodworking
Business
Sales are the lifeblood of any business, whether they offer a service
or a physical product. In the woodworking business of course, we
produce physical products, and they can range anywhere from a
simple toy for children to very expensive fine handmade wooden
furniture. Whatever niche your woodworking business falls into has a
major influence on the type of marketing strategy you will have to
use to create sales. So what exactly is a sales channel. A sales
channel is the way of bringing a product or service to market so they
will be purchased by customers. A sales channel is direct, if it
involves a business merchandising directly to customers, or it is
indirect, if an intermediary like a distributor is involved in
merchandising to customers.
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Lets discuss indirect sales channels first because they fit very well
with a woodworking business. Depending on the type of
woodworking projects you produce will determine which types of
distributors you should be looking for. Let's for example, say you are
making fine wooden handmade furniture. Of course you would not
start looking at the big box furniture stores that sell mass-produced
furniture, because that is not your market. I suggest you check out
small specialty furniture stores that sell high-end one of a kind
merchandise. Try and find out who their distributors are and contact
them to see if they will handle your woodworking projects. You
should get a brochure printed up with examples of your best work to
hand out to both distributors and retailers.
Another great indirect sales channel for specialty woodworking
businesses that I have had a lot of personal experience with are
interior design firms. My wife owned her own interior design firm for
almost 20 years and she used a large number of woodworking
businesses to make fine furniture for high end clients. So get that
brochure made and send them out to all interior design firms in your
area.
Indirect sales channels work well with any woodworking business
because it lets you market your woodworking products through a
number of different outlets.
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Now let's discuss direct sales channels as it pertains to your
woodworking business and how to develop those channels.
Remember a direct sales channel is where you market your
woodworking products directly to your customers, with no
intermediary involved. Use trade shows and craft fairs to show off
your products, a good weekend at a high-end craft show can
generate a good deal of revenue.
You can develop direct sales channels through the use of different
print media. You can take ads out in newspapers and magazines
because there are still lots of people that read print media, but as
time goes on I expect this will inevitably give way more and more to
the Internet. Creating a direct sales channel using the Internet can be
accomplished in a number of ways. You can start a blog for free at
sites like blogger.com, where you can post articles about your work.
You can take part in forums, but look for forms that are dedicated to
woodworking. You can also start your own website, but if you do,
you are going to do your research on SEO (search engine
optimization), which no matter what anyone tells you is extremely
hard to accomplish. Remember you're competing with literally
millions of other sites.
In order to have a successful woodworking business, you will need to
develop both direct and in direct sales channels as part of your
marketing strategy.
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