tips to acquire quality b2b marketing database
TRANSCRIPT
Tips To Acquire Quality
B2B Marketing Database
• If you are looking to expand your business, buying a qualitative email list of target prospects can save you significant time and resources.
• If you procure your data from the right source, your probabilities of success on your marketing campaigns significantly go up.
• Targeted mailing lists helps you reach the intended prospects and significantly improve response rate, conversions, and ROI.
Why to Buy A Mailing List?
Tips To Procure Quality Mailing
List?
• Clearly define your target prospects
• Determine the professional and demographic characteristics of your target prospects
• Determine the data you may need to run your marketing campaigns
Clearly Define YourRequirements
Choose the Right Database Vendor
• Your marketing success largely depends on the marketing data that you are relying on. Choosing the right data vendor is imperative.
• Hundreds of database vendors are just waiting to trap customers with unrealistic promises and offers which marketers must beware of.
• Choose your data vendor wisely to see the best results on your data investments.
• A good marketing database is the one which aligns well with your campaign requirements.
• It is not just about buying data, but to be able to execute your marketing strategies that counts.
• Never buy database from vendors who do not understand your industry and your specific requirements
Your List Purchase Must Align with Your Campaign Requirement
• Any Marketing Data provider will have huge promises to make about the quality and uniqueness of their database. Do not fall for that.
• Ask relevant questions, compare their lists with that of their competitors and make sure you get what you ask for.
• Also know from them the minimum accuracy rate to ensure reliability of their data.
• This is important as you speak to the sales team and not the data specialists most of the times.
Practice Due Diligence
• It is important to know the sources from where the data has been collected to create your Email List.
• You should also ask how your database provider keeps the data up-to-date and what cleansing process does the database go through.
• Not only will it indicate the authenticity and reliability of data, but also if your data is relevant to your current marketing needs.
Know the Source of Your Email List
• Your actual list may not meet the
standards of the sample list that may
be given to you by a list seller.
• A sample list would generally be
qualitative as it helps data companies
increase their sales.
• Be cautious in dealing with your data
provider and do not enter into long
term contracts unless you are satisfied
with the quality of actual deliverables.
Email List Samples Are Not Gospels
Blue Mail Media provides customized B2B marketing solutions to support your sales and marketing teams in the lead generation
process.
300 E Royal Ln #127, Irving, Texas 75039