1. For more than 10 years,we have been telling ourstories in lunch room,restaurants and bars.Now its the time to write them inCase Studies

2. What the hell is a case study?What kind of new crap it can bring to me?Isnt there more to life than writing nonsense? THE NEXT CORPORATE BULLSHIT

3. Writing stories is funWriting ones own story is even more funWriting ones own story as an adventureis fascinating THE INITIAL CARROTS

4. TARGET A CXO IN APROSPECT COMPANY

5. Case study should convincethat we can solve businessproblems in a methodic,predictable and transparentway

6. 6 RULES

7. 6 RULES

8. 1 COMPANY LEGACYSHOULD dwell IN THE CASE STUDY

9. Useto avoid logical idiocy

10. 2 GIVE it the face of a

11. Narration Add liveliness Define Characters Multiple sub-stories

12. 3 NOT READYMADE

13. Be specific about cases do not bring in generic stuff Solution does not necessarily be generalizable

14. 4

15. How did you respond in a crisis situation? WORLD WAR I GERMANY AUSTRIAHere the situation is not Here the situation iscatastrophic but serious catastrophic but not serious

16. CONNECT THE5

17. RETROSPECTIVETHINKINGBuilding history based onknowledge available in eachhistoric point RETROACTIVE THINKING Building history as a narration of projected events into the light of current state of knowledge

18. DEFINE THE PROBLEM6