tips for success in the music industry
TRANSCRIPT
1) Find ways to get ordinary people to love your music.
- Getting found and self-promotion.
- Making a business plan
- Who will buy your shirts?
- iTunes, Spotify, Apple Music, Amazon Music - promotion
- Street marketing
- Indie and college radio promotion
- Blog promotion
- Merchandising
- Designing your own graphics and logos.
2) Play live often and don’t worry (at first) about getting paid
for every gig.
- Performance skills
- Entertainment factor
- Uniqueness
- Comfortable and confident
- JMC Ensembles
- Solo artist
3) Know your instrument inside-out
- Music Theory
- Song writing
- Lyric writing
- Music history
- Music arranging
- Music cultures
Why learn an Instrument?
4) Learn how to produce your own original music
- Music technology
- Sound production
- Music notation software
& Recording Software
- Home Studio
- Other opportunities
- 3D Games
- Film
- Production music
5) Be careful who you take advice from
- Have a good entertainment lawyer
- Manager
- Accountant
- Mentor
- Inspiration
- Be easy to reach and responsive
to constructive criticism.
6) Know your audience – connect on social media
and know your history!
- Create a brand
- Become accessible to your fan base
- Understand different trends
- Studying the influences of your
influences helps understand music
evolution
7) Meet anyone and everyone you can in this
business
- Find your local live music hot
spots in your area
- Make a business relationship with
agents / promoters
- Network
- Open mic nights
- Create a party / event / fundraiser
8) Mentally prepare yourself for how extremely
difficult the music business is
- Develop skills to be successful
- Be versatile and to wear several hats until
your “brand‟ is established
- Adapt and be a sponge for learning
- Be proactive
- Acknowledge defeat, but never give up
- Strengthen your craft
9) Accentuate the many advantages of youth!
- Greater energy and stamina
- Looks
- Greater optimism
- Fresher thinker
- Fewer family obligations and lower
salary demands
- Greater ability to fail and take risks.
10) Protect your investment
- Register your songs for copyright protection
- Understand Music collection societies
- PRISINDO: Performers’ Rights Society of Indonesia
- YKCI: Yayasan Karya Cipta Indonesia
- Understand the music business – touring / Branding / EPK
- Understand copyright – know your rights!
- Understand music publishing
11) Get a degree!
- Expand your mind, but keep your education
focused, skill orientated and real world oriented.
- Find your passion and grow as an artist
- Universities will always be there and ready
for any student to start learning.
12) Look at the wider creative industries
- Music Performance / Song Writing
- Music Business Management
- Audio Engineering / Sound Production
- Film & TV
- Digital Design
- Game Development
- 3D Animation
ARRANGING
• The process of transforming a collection of musical ideas into a complete
song
• Writing harmonies & adding new colours
• Re-arranging parts,
• Adding parts,
• Removing parts
• Planning structure of a song
• Adding affects (different accents, rhythmic changes, harmonic changes)
1) Listen, listen, listen!
• There's absolutely no substitute for experience, so be sure to analyse the
arrangements of all your favourite tracks.
• Listen to what other producers have done and try to figure out why it works (or
why it doesn't work, as the case may be...).
We Have All the Time In The World – John Barry
(Shannon Brown)
• Arrangement
• Tempo = 60 BPM
• Instrumentation - Strings/Backing Vocals/Solo
Violin/ French Horns/ Lead male vocalist
• Style – soft & delicate. Almost like a somber
lullaby
• Main tag line repeats with the solo violin and
brass instruments
• StructureIntro
Verse 1
Verse 2
Chorus 1
Verse 3
Instrumental
Chorus 2
Coda Ending
We Have All the Time In The World – John Barry
(Louis Armstrong)
• Original composition
• Tempo = 80 BPM
• Instrumentation - Strings/Drums/Acoustic
Guitar/Bass/Male Lead Vocals & Solo Trumpet
• Style – has a rock beat and blues feel, easy
listening
• Main tag line repeats and rhythm pulse continues
throughout the song
• StructureIntro
Verse 1
Verse 2
Chorus 1
Verse 3
Instrumental Solo
Chorus 2
Coda Ending
2) You don’t need to have an intro
• A number of tunes, particularly hip-hop tracks, do perfectly well without an intro.
• A popular technique is to have the vocal start slightly before the instrumental
parts, with the beats and music kicking in quickly on bar 1, beat 1.
3) Balance is important!
• If your arrangement seems crowded, try removing elements of certain parts that interfere
with each other.
• For example, if your vocal is clashing with a guitar or keyboard part, try cutting out the
guitar when the vocal plays.
• However, if you need to thicken the texture of your chorus, try reinforcing your vocal line
with an instrument part playing the same notes.
• BB King is the master of vocal/guitar part alternation.
3) Harmony – Add Colour!
• When selecting instruments for your track, think like a painter choosing colours.
• Look at the lyrics of your song and the story you are telling, and let that determine the
vibe
• Always ask yourself, "will this serve the song?" Make sure you're serving the artistic
expression of the music and not your own ego as a songwriter.
• Think outside the ‘normal’ use of chord. Add colour, add inversions - use your
knowledge of music theory to engage the listener and take them on an exciting journey!
• Example: Chord inversions / Tritone Substitutions / Model Interchanges
Amazing Grace
Changes
Chord inversions
Tritone Substitutions
Model Interchanges
I ii iii IV V vi viiCmaj Dm Em Fmaj Gmaj Am Bdim
i ii III iv v VI VIICm Ddim Ebmaj Fmin Gm Abmaj Bbmaj
4) Turn your song arrangement into a
journey!
• Most listeners appreciate music that builds, that ebbs and flows,
that is dynamic and interesting
• Little splashes of what I call "ear candy" can go a long way to keep
the listener intrigued and focused as you allow the music to
breathe and build its way through your song structure
• Your bridge is a great place to experiment with some different
sounds.
• Some musicians devote their lives to arranging and orchestrating.
It is a craft that requires sensitivity, deep listening, good taste,
creativity, and knowledge of all the musical hues on the colour
wheel.