tips for shooting and editing smartphone video
TRANSCRIPT
![Page 1: Tips for shooting and editing smartphone video](https://reader031.vdocuments.site/reader031/viewer/2022021506/587a1b001a28abb4238b643b/html5/thumbnails/1.jpg)
How to MAKE GREAT VIDEOs
Chris Snider | Drake University
![Page 2: Tips for shooting and editing smartphone video](https://reader031.vdocuments.site/reader031/viewer/2022021506/587a1b001a28abb4238b643b/html5/thumbnails/2.jpg)
Chris SniderAssistant Professor in Drake University School of Journalism and Mass Communication.
I teach classes in social media, web design, multimedia and visual communication.
![Page 3: Tips for shooting and editing smartphone video](https://reader031.vdocuments.site/reader031/viewer/2022021506/587a1b001a28abb4238b643b/html5/thumbnails/3.jpg)
2016 is the year of video• Facebook and Snapchat each serve up 8 billion+ video
views per day.
• Twitter says video views grew by 220X from the end of 2014 to the end of 2015.
• 4 times as many consumers would rather watch a video about a product than read about it.
• 1 in 4 consumers actually lose interest in a company if it doesn’t have video.Source: animoto.com Feb. 2015
![Page 4: Tips for shooting and editing smartphone video](https://reader031.vdocuments.site/reader031/viewer/2022021506/587a1b001a28abb4238b643b/html5/thumbnails/4.jpg)
Video and your business• Multiple case studies show a large increase in click-
throughs for emails that include video versus those that don't.
• Viewers spend much more time on your site because of video. Cars.com saw an increase from 30 seconds to almost 6 minutes of the average time spent on their site after it revamped its video strategy.
• Video gets the decision-maker to take action. 65% of executives have visited a vendor's website after watching a video.
Source: branddrivendigital.com
![Page 5: Tips for shooting and editing smartphone video](https://reader031.vdocuments.site/reader031/viewer/2022021506/587a1b001a28abb4238b643b/html5/thumbnails/5.jpg)
The problem is… most people don’t know how to make quality video.
But you can do it with only a smartphone.
![Page 8: Tips for shooting and editing smartphone video](https://reader031.vdocuments.site/reader031/viewer/2022021506/587a1b001a28abb4238b643b/html5/thumbnails/8.jpg)
How to make great videos…
![Page 9: Tips for shooting and editing smartphone video](https://reader031.vdocuments.site/reader031/viewer/2022021506/587a1b001a28abb4238b643b/html5/thumbnails/9.jpg)
1. Shoot in shots• Don’t shoot in one continuous movement or hold
one shot for too long
• Shoot a series of unique shots and put them together to tell the story
• This is a terrible video (with millions of views): http://www.youtube.com/watch?v=OQSNhk5ICTI
![Page 10: Tips for shooting and editing smartphone video](https://reader031.vdocuments.site/reader031/viewer/2022021506/587a1b001a28abb4238b643b/html5/thumbnails/10.jpg)
Move, point, shoot, stop. Move, point, shoot, stop. Move, point, shoot, stop.• Frame your shot, then press record until it gets boring.
• Then stop and move on to the next one.
• Shoot more than you think you’ll need (you don’t have to use it all)
![Page 13: Tips for shooting and editing smartphone video](https://reader031.vdocuments.site/reader031/viewer/2022021506/587a1b001a28abb4238b643b/html5/thumbnails/13.jpg)
2. Camera movement…
• Pan - move the camera horizontally
• Tilt - move the camera vertically
• Zoom - move toward/away from to subject
• Follow shot - follows the action
• Always begin and end stable
![Page 14: Tips for shooting and editing smartphone video](https://reader031.vdocuments.site/reader031/viewer/2022021506/587a1b001a28abb4238b643b/html5/thumbnails/14.jpg)
… avoid camera movement• Any sort of camera movement is advanced
technique
• Hold the camera still and let the movement happen inside your composed shot
• Most great TV/movies are a series of still shots
Example: Shower scene from Psycho: http://www.youtube.com/watch?v=atjhOhH-V3E
![Page 16: Tips for shooting and editing smartphone video](https://reader031.vdocuments.site/reader031/viewer/2022021506/587a1b001a28abb4238b643b/html5/thumbnails/16.jpg)
3. COMPOSE YOUR SHOTS
• Take charge and properly set up the shot.
• Pay attention to backgrounds.
• Don’t be afraid to rearrange the furniture (in non-documentary situations).
![Page 18: Tips for shooting and editing smartphone video](https://reader031.vdocuments.site/reader031/viewer/2022021506/587a1b001a28abb4238b643b/html5/thumbnails/18.jpg)
RULE OF THIRDS
Source: http://ecvphoto.weebly.com/the-art-of-composition.html
![Page 19: Tips for shooting and editing smartphone video](https://reader031.vdocuments.site/reader031/viewer/2022021506/587a1b001a28abb4238b643b/html5/thumbnails/19.jpg)
FRAMING
Source: http://ecvphoto.weebly.com/the-art-of-composition.html
![Page 20: Tips for shooting and editing smartphone video](https://reader031.vdocuments.site/reader031/viewer/2022021506/587a1b001a28abb4238b643b/html5/thumbnails/20.jpg)
LEADING LINES
Source: http://ecvphoto.weebly.com/the-art-of-composition.html
![Page 21: Tips for shooting and editing smartphone video](https://reader031.vdocuments.site/reader031/viewer/2022021506/587a1b001a28abb4238b643b/html5/thumbnails/21.jpg)
FOREGROUND/BACKGROUND
Image by Georgie Pauwels. Used with Creative Commons Attribution.
![Page 22: Tips for shooting and editing smartphone video](https://reader031.vdocuments.site/reader031/viewer/2022021506/587a1b001a28abb4238b643b/html5/thumbnails/22.jpg)
4. Shoot wide,
medium and cLose
For close-up shots, look for hands and faces
![Page 24: Tips for shooting and editing smartphone video](https://reader031.vdocuments.site/reader031/viewer/2022021506/587a1b001a28abb4238b643b/html5/thumbnails/24.jpg)
Let’s SHOOT• Shoot shots for a video called “Lost on Campus”
• Storyboard how you would do this
• 3 close-up shots (faces, hands, feet)
• 3 medium shots
• 3 wide shots (focus on composition)
• 5-10 seconds each / everyone shoots
• Bring back and we will edit on your phone
![Page 25: Tips for shooting and editing smartphone video](https://reader031.vdocuments.site/reader031/viewer/2022021506/587a1b001a28abb4238b643b/html5/thumbnails/25.jpg)
EDIT IN SPLICE on iPhone
VIDEOSHOP on ANDROID
![Page 26: Tips for shooting and editing smartphone video](https://reader031.vdocuments.site/reader031/viewer/2022021506/587a1b001a28abb4238b643b/html5/thumbnails/26.jpg)
![Page 27: Tips for shooting and editing smartphone video](https://reader031.vdocuments.site/reader031/viewer/2022021506/587a1b001a28abb4238b643b/html5/thumbnails/27.jpg)
A BETTER VIDEO APP: FILMICPRO
• $9.99 in the app store
• Professional video tools such as smooth zooming, lock focus, lock exposure, sound levels.
![Page 28: Tips for shooting and editing smartphone video](https://reader031.vdocuments.site/reader031/viewer/2022021506/587a1b001a28abb4238b643b/html5/thumbnails/28.jpg)
IPHONE EDITING: IMOVIE
• $4.99
• Includes many of the same features as the desktop version
![Page 29: Tips for shooting and editing smartphone video](https://reader031.vdocuments.site/reader031/viewer/2022021506/587a1b001a28abb4238b643b/html5/thumbnails/29.jpg)
ANDROID EDITING: KINEMASTER
• $5/month
• Includes many of the same features as the desktop version
![Page 30: Tips for shooting and editing smartphone video](https://reader031.vdocuments.site/reader031/viewer/2022021506/587a1b001a28abb4238b643b/html5/thumbnails/30.jpg)
SIMPLE VIDEO EDITING: CLIPS
• Quickly turn multiple clips into once movie
• NO LONGER AVAILABLE - but watch Google Photos App for these features soon
![Page 31: Tips for shooting and editing smartphone video](https://reader031.vdocuments.site/reader031/viewer/2022021506/587a1b001a28abb4238b643b/html5/thumbnails/31.jpg)
5. Shoot in sequences
• Think in terms of scenes
• For each scene, follow the action, shoot wide, medium and close-up
• Reconstruct the event so it appears to happen in real time. Look for things that repeat (so you can shoot more than once). Or have your subject repeat them (if possible)
![Page 32: Tips for shooting and editing smartphone video](https://reader031.vdocuments.site/reader031/viewer/2022021506/587a1b001a28abb4238b643b/html5/thumbnails/32.jpg)
Showing continuity• One shot should follow another in a logical, or
sequential pattern, creating the illusion of one continuous action.
• The most common way to show continuity is to cut on the action so the audience pays more attention to the action rather than to the cut.
• Another is to cut on the look, when the character looks at something and then there is a cut to show what they're looking.
![Page 33: Tips for shooting and editing smartphone video](https://reader031.vdocuments.site/reader031/viewer/2022021506/587a1b001a28abb4238b643b/html5/thumbnails/33.jpg)
Let’s BRAINSTORM
• What are seven different shots you could use to show someone making eggs?
• Think wide, medium and close-up.
• How would you put that together into one sequence?
![Page 35: Tips for shooting and editing smartphone video](https://reader031.vdocuments.site/reader031/viewer/2022021506/587a1b001a28abb4238b643b/html5/thumbnails/35.jpg)
STORYBOARDING
• It’s important to think through all of your shots ahead of time.
• Easiest way is to storyboard what you will shoot.
![Page 36: Tips for shooting and editing smartphone video](https://reader031.vdocuments.site/reader031/viewer/2022021506/587a1b001a28abb4238b643b/html5/thumbnails/36.jpg)
LET’s TRY IT
• Storyboard someone brushing their teeth
• 12+ shots
• Wide, medium, close-up
![Page 37: Tips for shooting and editing smartphone video](https://reader031.vdocuments.site/reader031/viewer/2022021506/587a1b001a28abb4238b643b/html5/thumbnails/37.jpg)
![Page 38: Tips for shooting and editing smartphone video](https://reader031.vdocuments.site/reader031/viewer/2022021506/587a1b001a28abb4238b643b/html5/thumbnails/38.jpg)
6. shoot when you see the whites of their eyes
• Half of our communication is through our eyes.
• Miss the eyes and you miss half the message.
• http://vimeo.com/24147165 (1:10 mark)
![Page 39: Tips for shooting and editing smartphone video](https://reader031.vdocuments.site/reader031/viewer/2022021506/587a1b001a28abb4238b643b/html5/thumbnails/39.jpg)
7. Capture emotion and motion
• Emotion come through loud and clear on video
• That explains the double rainbow guy
• Viewers also respond to motion (ever watch a school board meeting on TV?)
• That explains cat videos
![Page 40: Tips for shooting and editing smartphone video](https://reader031.vdocuments.site/reader031/viewer/2022021506/587a1b001a28abb4238b643b/html5/thumbnails/40.jpg)
8. Tell a story• Every video will be better if it tells a story.
• A story should have four elements
• A hero
• A beginning (where we meet the hero)
• A middle
• An end
![Page 41: Tips for shooting and editing smartphone video](https://reader031.vdocuments.site/reader031/viewer/2022021506/587a1b001a28abb4238b643b/html5/thumbnails/41.jpg)
![Page 42: Tips for shooting and editing smartphone video](https://reader031.vdocuments.site/reader031/viewer/2022021506/587a1b001a28abb4238b643b/html5/thumbnails/42.jpg)
Hold part of the story back
• Don’t give away the story too early
• You want to intrigue the viewer and keep them around
• Your shots should raise questions, not necessarily answer them
![Page 43: Tips for shooting and editing smartphone video](https://reader031.vdocuments.site/reader031/viewer/2022021506/587a1b001a28abb4238b643b/html5/thumbnails/43.jpg)
![Page 44: Tips for shooting and editing smartphone video](https://reader031.vdocuments.site/reader031/viewer/2022021506/587a1b001a28abb4238b643b/html5/thumbnails/44.jpg)
Let’s BRAINSTORM
• Choose a topic: the not-so-great outdoors OR trouble at birthday partyOR first-date disaster
• Who is your hero?
• What happens in beginning, middle, end?
![Page 45: Tips for shooting and editing smartphone video](https://reader031.vdocuments.site/reader031/viewer/2022021506/587a1b001a28abb4238b643b/html5/thumbnails/45.jpg)
LET’S TRY IT
• Shoot a story with a hero, a beginning, a middle and an end
• Make it so you can edit down to 15 seconds
• Topic ideas: lost keys, watch out for that pencil, dead cell phone battery
Focus on: Storytelling, whites of eyes, emotion/motion
![Page 46: Tips for shooting and editing smartphone video](https://reader031.vdocuments.site/reader031/viewer/2022021506/587a1b001a28abb4238b643b/html5/thumbnails/46.jpg)
![Page 47: Tips for shooting and editing smartphone video](https://reader031.vdocuments.site/reader031/viewer/2022021506/587a1b001a28abb4238b643b/html5/thumbnails/47.jpg)
9. Zoom with your feet, not with your lens
• Shoot at your camera’s widest setting, and get close to the action
• 10x zoom = 10x shakiness
![Page 48: Tips for shooting and editing smartphone video](https://reader031.vdocuments.site/reader031/viewer/2022021506/587a1b001a28abb4238b643b/html5/thumbnails/48.jpg)
10. Let your subject enter and exit the frame
• This will represent passage in time and make it easier to transition to another shot
https://www.youtube.com/watch?v=WoUH7O-XjAs
![Page 49: Tips for shooting and editing smartphone video](https://reader031.vdocuments.site/reader031/viewer/2022021506/587a1b001a28abb4238b643b/html5/thumbnails/49.jpg)
• Tip: A subject who exits frame right should enter the next shot frame left. Otherwise, it appears they turned around and are walking in the other direction.
![Page 50: Tips for shooting and editing smartphone video](https://reader031.vdocuments.site/reader031/viewer/2022021506/587a1b001a28abb4238b643b/html5/thumbnails/50.jpg)
11. you’re only as good as your audio
• A video that is difficult to hear will turn off viewers.
• Avoid locations with bad acoustics.
• Avoid distracting background noises (busy areas, heavy machinery, lawnmowers, etc.)
• Use an external microphone for quality audio.
![Page 51: Tips for shooting and editing smartphone video](https://reader031.vdocuments.site/reader031/viewer/2022021506/587a1b001a28abb4238b643b/html5/thumbnails/51.jpg)
INTERVIEW: What we need
• Tripod (Amazon Basics)
• Tripod adaptor (Shoulderpod)
• Better microphone (VideoMic Me, iRig Pro + lav mic or stick mic)
• Light
![Page 53: Tips for shooting and editing smartphone video](https://reader031.vdocuments.site/reader031/viewer/2022021506/587a1b001a28abb4238b643b/html5/thumbnails/53.jpg)
LET’s TRY IT
• Interview a classmate for 30 seconds
• Where did they work in high school?
• Listen to audio.
• Repeat.
![Page 54: Tips for shooting and editing smartphone video](https://reader031.vdocuments.site/reader031/viewer/2022021506/587a1b001a28abb4238b643b/html5/thumbnails/54.jpg)
12. avoid vertical video*
*Unless on Snapchat, Meerkat or Periscope, etc.https://www.youtube.com/watch?v=Bt9zSfinwFA
![Page 55: Tips for shooting and editing smartphone video](https://reader031.vdocuments.site/reader031/viewer/2022021506/587a1b001a28abb4238b643b/html5/thumbnails/55.jpg)
13. use the 5-shot method
• Extreme close-up of action detail
• Close-up of face of person doing action
• Medium shot - face and action together
• Over-the-shoulder view of the action (point of view of person doing action)
• One more different angle (be creative)
![Page 56: Tips for shooting and editing smartphone video](https://reader031.vdocuments.site/reader031/viewer/2022021506/587a1b001a28abb4238b643b/html5/thumbnails/56.jpg)
https://www.facebook.com/insidetrip/posts/775762839171102
![Page 57: Tips for shooting and editing smartphone video](https://reader031.vdocuments.site/reader031/viewer/2022021506/587a1b001a28abb4238b643b/html5/thumbnails/57.jpg)
LET’s TRY IT• Interview a classmate for 30 seconds
• Shoot 5 shots of B-roll using 5-shot method
• Use…
• A tripod for still video
• A microphone for quality audio
• A well-framed shot
• Edit together into a story
![Page 58: Tips for shooting and editing smartphone video](https://reader031.vdocuments.site/reader031/viewer/2022021506/587a1b001a28abb4238b643b/html5/thumbnails/58.jpg)
![Page 59: Tips for shooting and editing smartphone video](https://reader031.vdocuments.site/reader031/viewer/2022021506/587a1b001a28abb4238b643b/html5/thumbnails/59.jpg)
Editing tips• Cuts should be seamless, so that one shot transitions
to the next naturally without without distracting from what the viewer is watching.
• Matching action from one shot to the next creates the illusion of one continuous motion.
• Cut on motion. Motion distracts the eye from noticing editing cuts and is the most common way of achieving the much sought after match cut. So, when cutting from one image to another, always try to do it when the subject is in motion.
Sources: http://www.videomaker.com/community/forums/topic/10-rules-for-video-editors http://cuvideoedit.com/rules-of-editing.php
![Page 60: Tips for shooting and editing smartphone video](https://reader031.vdocuments.site/reader031/viewer/2022021506/587a1b001a28abb4238b643b/html5/thumbnails/60.jpg)
Editing tips
• The types of shots (wides, mediums, close-ups) should be varied, to create a dynamic sequence.
• The pacing of the shots should also be varied to create different moods.
• The length of the shot is determined by the amount of information it contains. Once this information is conveyed, it's no longer necessary to linger on the shot.
![Page 61: Tips for shooting and editing smartphone video](https://reader031.vdocuments.site/reader031/viewer/2022021506/587a1b001a28abb4238b643b/html5/thumbnails/61.jpg)
Avoid jump cuts
• A jump cut occurs when you have two consecutive shots with dramatic differences. These differences can be based on movement, screen position, etc.
• Jumps create a disconnect for the audience, it makes the cut very obvious and makes them take notice. Cutting to B-Roll can cover up jump cuts.
![Page 62: Tips for shooting and editing smartphone video](https://reader031.vdocuments.site/reader031/viewer/2022021506/587a1b001a28abb4238b643b/html5/thumbnails/62.jpg)
Common cutting patterns
• Conventional – begins with the wide shot and then cuts to the medium shot, and finally the close-up, working closer towards the character.
• Reveal – begins with a close-up shot, then cuts to a wider, revealing more information about the scene.
• Matching Action – cutting on movement makes for slick, dynamic cuts
![Page 63: Tips for shooting and editing smartphone video](https://reader031.vdocuments.site/reader031/viewer/2022021506/587a1b001a28abb4238b643b/html5/thumbnails/63.jpg)
![Page 64: Tips for shooting and editing smartphone video](https://reader031.vdocuments.site/reader031/viewer/2022021506/587a1b001a28abb4238b643b/html5/thumbnails/64.jpg)
Creative videos: Quik
• Free
• Quickly make videos, add text and music
![Page 65: Tips for shooting and editing smartphone video](https://reader031.vdocuments.site/reader031/viewer/2022021506/587a1b001a28abb4238b643b/html5/thumbnails/65.jpg)
MOTION GRAPHICS: LEGEND
• $1.99
• Add animated text to your videos and photos
![Page 66: Tips for shooting and editing smartphone video](https://reader031.vdocuments.site/reader031/viewer/2022021506/587a1b001a28abb4238b643b/html5/thumbnails/66.jpg)
PHOTOS TO VIDEO: STORYO
• Free
• Turn your photos into a video slideshow
![Page 67: Tips for shooting and editing smartphone video](https://reader031.vdocuments.site/reader031/viewer/2022021506/587a1b001a28abb4238b643b/html5/thumbnails/67.jpg)
EXPLAINEr VIDS: SPARK VIDEO
• Free
• Combine text, icons, photos, voiceover
![Page 68: Tips for shooting and editing smartphone video](https://reader031.vdocuments.site/reader031/viewer/2022021506/587a1b001a28abb4238b643b/html5/thumbnails/68.jpg)
MORE VIDEO APPS TO TRY
• Cinamaker - Film with multiple cameras
• 1 second everyday - very short videos over time
• Hyperlapse - timelapse video while you move
• Nutshell - creative storytelling app
• Videon - video shooting and editing tools
• Action Movie FX - Hollywood effects for your movies
![Page 69: Tips for shooting and editing smartphone video](https://reader031.vdocuments.site/reader031/viewer/2022021506/587a1b001a28abb4238b643b/html5/thumbnails/69.jpg)
QUESTIONS?
Follow Chris: @chrissnider
chrissniderdesign.com tinyletter.com/chrissnider