ADVERTISING TIPS

MOBILE VIDEO

Mobile video ads have been growing steadily for years. Video views on smartphones have increased by 55% year-on-year, according to a Yahoo study. 95% of millennials watch videos on phones at least once per week. No longer can brands just quickly create a video and pop it up on youtube, plug it into AdWords for mobile and be done with it. You need to be creating video campaigns designed for mobile. For many, videos will be the window into your brand. Sometimes it is best if you design videos specifically for mobile. This slideshare offers a few tips.

Overview

Your call to action should have three parts: what to do, why to do it

and how to do it.

CALL TO ACTION1

Some foreshadowing of what is coming (even just text) is a great and simple way

to start and keep people’s attention.

AN INITIAL ATTENTION GRABBER

2

TALK ABOUT 1 THING3It can have 20 steps or parts, but focus on the overall message. It does not have to appeal to everyone in your audience; specific sells

and very specific sells even more.

CLOSE UPS4It is better to have more close-ups of faces and objects. People will not be able to see

as much detail in landscape shots when they are on their mobile phones.

After putting the effort into making a video using these tips, also spend time strategizing how you will promoting it. Your marketing team should design a promotion plan with your target audience(s) in mind. You can check out our website mobileadtrends.com for tips on how to promote on mobile. Do it well the first time and you are bound to use it again for your next video or other pieces of content.

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