Tips for Acquiring Quality Users

Omar Ramirez

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Made by game developers for game developers.

Leadership team from:

Developed and Monetized Tapulous’ Tap Tap Revenge Franchise Acquired by Disney

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Team of over 120. Profitable from 2nd month.Partnered with:

The game makers you know have partnered with Chartboost

60,000+ games, 150+ countries, 12B Monthly User sessions

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• Make a quality game!

• ASO

• Free Stuff comes first

• Chartboost and you!

Our goal is to empower game developers like you, around the world to unlock their full potential

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App Store Optimization Less complex than SEO but VERY important

Keywords

Icon

Screenshots

Ratings

Reviews

Likes

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Free Stuff comes first• Free ASO tools

• Let users know about your game. Guerrilla marketing is not dead! Its free, all you need to do is be creative

• Have a launch party, where everyone is invited (friends, family, loved ones, not loved ones) make sure they give you a 5 star rating and a review

• DOUBLE check your URL

• Reddit is your friend

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Hopefully you will get the (Viral) “K” factor!

But you probably will need more help!

#1: Cross Promotion #3: Direct Deals#2: Network

Chartboost and You!

Blended Publisher / Advertiser Experience

User experienceInterstitials that fit your game and drive great performance

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Marketplace to browse for partnersProfile for a company with “friending”

and messaging features

Our Marketplace is a social network that enables you to connect with your partners and launch a Direct Deal in 2 minutes

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Direct Deals Marketplace

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Free and games-only Rewarded Video,

Players earn virtual currency or in-game items Cost Per Completed View (CPCV)

basis.

How should you monetize? Chartboost video

Remember I mentioned Quality Users?

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Advertisers can now track users acquired through Chartboost’s Cross-Promotion, Direct Deals Marketplace, and Games Ad Network, beyond the install.

Introducing Post-Install Analytics

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bootups

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session length

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Post Install Analytics is based on three metrics:

Post-Install Analytics Metrics

in-app purchase (IAP)

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‣IAP Revenue ($)

‣ARPU ($)

‣ARPPU ($)

‣Purchases (#)

‣Average spend / purchase ($)

‣Payer users (%)

‣Lifetime Payer (%)

‣D1 Retention (%)

‣D7 Retention (%)

‣Average session length per day (seconds)

By tracking bootups, IAP & session length, the following analytics data will be available:

Post-Install Analytics Data

Thank you and Welcome to Chartboost!