tips and advice to make your real estate web site profitable
TRANSCRIPT
Tips and Advice on - How to Make Your Office Web Site Profitable!
Presented by John D. Mayfield
What Do Consumers Want?
I'm currently trying to find a realtor and I'm astonished at how poor their web presence is.
They largely consist of self congratulatory spiel with no focus on what I need. I mean, I'm about in the market to spend 500k and there's very few from their sites that would give me confidence.
What Do Consumers Want?
Photos
Videos101 Basics
Help With Credit
Search for
HomesUser Friendly
What Do You Need?
Profitable
Front-End Friendly
Back-End Option
Agent Integration
Drip Marketing
User Friendly
Tips to Make Your Office Web Site More Profitable…
Have an “excellent” IDX Feed
IDX - Feed
IDX Feed User Friendly
IDX Feed User Friendly
Auto-Fill
Auto-Fill
Auto-Fill
IDX Feed User Friendly
Help!
Jing – It’s “FREE!”
Camtasia Studio
Camtasia Studio
TubeTape.com
Have an “excellent” IDX Feed
Two-Way Communication
Two-Way Communication
1st – Consumer to Agent
1st – Consumer to Agent
2nd – Agent to Consumer
2nd – Agent to Consumer
Did You Know?
Typical Internet Home-Buyer Spends 8 to 12 Weeks looking.
Will visit 5 different Company web sites
Complete 3 inquiry forms (lead forms)
Did You Know?
92% Said agent response time is important.
48% of internet buyer submission’s said they never heard from anyone.
Did You Know?
75% of the internet buyer submission's said it took over 24 hours for someone to get back to them.
Did You Know?
According to a California Association of REALTORS® study, 50% of buyers said speed of response was important.
Did You Know?
Expected a response within 30 minutes or less!
2nd – Agent to Consumer
How fast are your agents responding to Web Site leads?
Have an “excellent” IDX Feed
Two-Way Communication1- Consumer to Agent2- Agent to Consumer
Good Content – “Sticky!”
Good Content – “Sticky!”
Good Content – “Sticky!”
Good Content – “Sticky!”
Good Content – “Sticky!”• How to Videos• Top 10 Lists – “Do’s and Don’ts”• Frequently Asked Questions• Neighborhood Videos• Community Events Calendar• Community Events – Photos, Videos• Links to Schools• Links to Local Information• Good Books to Read
Make Sure You Can “Customize” Your Web Site!
Good SEO – or Google Juice
Good SEO – or Google Juice
Tracking Visitors
Google Analytics or Other Tracking Software
Capture Leads (Visitors)
Capture Leads (Visitors)
Blog – Leads – E-Newsletters
Offer a “FREE” e-Book…
Back-End Office
Back-End Office
Back-End Office
Back-End Office
Back-End Office
Create “Drip Marketing” Campaigns
Flexible for Growth – Teams?
Flexible for Growth
Mobile Ready?
Flexible for Growth
HTML 5?
Social Network Friendly
Can You Post to Craigslist?
Good Content
Two-Way Communication
Excellent IDX Feed
Social Network Friendly
Flexible for Growth – HTML 5 – Mobile Ready
Back-End Office
Capture Leads
866.997.REWS (7397)
FREE – Stuff!
