SELECTED WORKSTuto González | Graphic Designer

© 2013 by Luis “Tuto” González

All Rights Reserved.

No part of this book may be reproduced in any form without permission from the designer.

The logos presented in this portfolio are property of their respective owner. They have been included in this portfolio with their permission, but they may not be used for other purposes without their consent.

IndexIllustrationLa GalleraHappy MorningsDaily Doodles

LetteringI Love MondaysHow To Puerto RIcoCreativoType Selection

IdentityGeckoArquitecturaLogo Selection

Illustration

6 | Portfolio

DescriptionLa Gallera is a Puerto Rican version of the playing cards designed by Fournier, also known as “Briscas”. This project was born out of the idea that we could add cultural elements to traditional games. I used icons of Puerto Rican culture that could relate to the original symbols of the cards.

ToolsPencil and PaperAdobe Illustrator CS6Epilog Laser Cutter

Year2012

ClientPersonal Project

La Gallera

Tuto González | 7

8 | Portfolio

Description My part of the project was designing a character for Frosted Flakes of the Happy Products brand. Research was done, so we could design a new type of character and packaging design that would make the brand stand out.

ToolsPencil and paper Adobe Illustrator CS5Wacom Cintiq

Year2012

ClientHappy Products(Proposal)

Happy Mornings

10 | Portfolio

ToolsMixed Media

Year2012

ClientPersonal Proyect

Daily Doodles

DescriptionDuring the course of 4 months, I started to make daily drawings, based on “wordplays” and published them on my Instagram. It was real fun and kept the creativity flowing, which helped improve other ongoing projects.

12 | Portfolio

Tuto González | 13

Lettering

16 | Portfolio

ToolsPencil and paper MarkersAdobe Illustrator CS6

Year2012

ClientPersonal Proyect

I Love Mondays

DescriptionInspired by the love humanity has for Mondays, I created this piece for self-promotion.

18 | Portfolio

ToolsPencil and paper MarkersAdobe Illustrator CS6

Year2012

ClientMaría Díaz

How to Puerto Rico

DescriptionLogotype designed for How to Puerto RIco, a brand that focuses on combining design and Puerto Rican culture through their products.

20 | Portfolio

ToolsPencil and paper Markers

Year2012

ClientPersonal Proyect

Creativo

DescriptionI´ve always had a fascination with the traditional silkscreen posters. I decided to create this type poster, using the slogan “Admítelo, eres creativo.”, inspired by the Puerto Rican posters.

SEMANA MUNDIAL

DE LA CREATIVIDAD

22 | Portfolio

c.Creativo d. Legión

e. ¡Apoya lo tuyo! f. DEA Crew

b. Perico el Sordoa. Dance to the DeathInspired by the lyrics of “Heads Will Roll” by YeahYeahYeahs, with the purpose of creating tshirts and stickers. (Personal Proyect)

T-shirt Design for an advertisement by the Incubadora de Empresas e Industrias Creativas Mayagüez.(Comissioned)

Design for t-shirts and stickers.(Comissioned)

Sticker designed for an Hecho en Puerto RIco event. (Comissioned)

Logotype created for Distorsionando el Abecedario, a graffiti collective from Puerto Rico. (Comissioned)

Inspired by an Ismael Rivera song.(Personal Proyect)

Tuto González | 23

a.

c.

e.

b.

d.

f.

Identity

26 | Portfolio

ToolsPencil and paper Adobe Illustrator CS5

Year2011

ClientGecko

Gecko

DescriptionGecko is a brand of pre-mixed alcoholic drinks, targeted at young adults (18 - 30). It is fun, but with a little attitude. Everything was designed thinking that the brand needed to be unique and flexible, so people would like to show Gecko off at the beach or at a nightclub.

Tuto González | 27

*Stationary

28 | Portfolio

*Pouch Design

Tuto González | 29

*Tshirt and Packaging

30 | Portfolio

Description I was commisioned, by the International School of Design and Architecture (Puerto Rico), to design the official logo for the Masters Degree in Architecture. It is inspired by the detail of a church, designed by Henry Klumb.

ToolsPencil and paper Adobe Illustrator CS6

Year2012

ClientEscuela Internacional de Diseño y Arquitectura

Arquitectura

Tuto González | 31

*Mood Board

32 | Portfolio

Tuto González | 33

*Tshirt and Envelopes

34 | Portfolio

c.Incubadora Creativa d. SmartBites

e. Sparkkle f. Luxevan

b. Brothers Security Investigationa. Hecho en Puerto RicoI was commisioned to redesign the Hecho en Puerto Rico seal for an actual proposal to the Asociación de Productos de Puerto Rico, Inc..

I had the opportunity to design the logo for the IEIC-Mayagüez(Puerto Rico). This last one, offers infrastructure and services to ideas, iniciatives and proyects with the potential to become a creative company or industry.

Logo designed for SmartBites, a brand of bowls that educate and motivate people to eat healthy. This brand concept was developed for a Packaging Design class.

Logo designed for a brand of industrial cleaning products.

This logo was designed as part of a rebranding proyect for Luxevan, a brand of hair care products.

Logo created for Brothers, a security company that also specializes in private investigation and hires personel with police and Army backgrounds.

Tuto González | 35

a.

c.

e.

b.

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f.

Networksbehance.net/tipoilustre facebook.com/tipoilustreinstagram: @medicentuto

Emailtipoilustre@gmail.com

Phone(787) 246 - 9236

Contact