Secrets of Making LinkedIn Productive & Profitable

Tina Reed Johnson, Web Marketing & Social Media Consultant

Blog & Services: http://tinareedjohnson.com

LinkedIn: http://linkedin.com/in/tinareedjohnson

http://www.linkedin.com/company/2454267

Facebook: http://facebook.com/tinareedjohnson

Twitter: @tinareedjohnson

G+:https://plus.google.com/u/0/104326242844936940335

YouTube:http://www.youtube.com/user/tinareedjohnson

Why LinkedIn?

The B to B Network

Highest Quality Users & Interaction of all Social Networks

Highest Average Household Income per User

Only Social Media w/downloadable Contact Database

All Fortune 500 CEOs represented

49% Users have Power to make Major Buying Decisions

½ of company recruiters search for Job Candidates

Twitter, Facebook - Don’t measure UP

LinkedIn: Home Page

Newsfeed – Comment and like

Connect with Twitter (auto cross-postings)

Good news stories to share on other profiles

Your stats

People suggestions

Group suggestions

Add WordPress blog (also appears on profile)

Basic Profile Set Up

Branded Avatar (headshot – smile!)

Complete Profile (100%)

Get Your Custom URL (Public Profile)

Link to Twitter & Share Status Updates

Import Your RSS feed (blog)

Recommendations (@ least 3)

Update your Status Daily to stay Top

of Mind in the Newsfeed

Share updates to Groups

Optimizing Your Keyword Rank

**Listings show on LinkedIn Search & search engines**

Add Keywords to 5 Main Sections of Your Profile:

Headline

Current Work Experience

Past Work Experience

Summary Section

Specialties Section

TIP: For higher ranking search, add keywords,

add connections, use paid profile

Get Connected

Upload Current Email Contacts

Personal

Business Database

Always send personal message stating something in

common (from their profile)

Respond to Invitations in In-box

Share Your Custom URL in Social Media & Email sig

Email Current Customers (or co. newsletter)

Add Link/icon on Your Blog/Website

LinkedIn Company Page

Basic Set Up

Website links, RSS Feed

Let Employees Link

Add Your Products or Services

Images, Descriptions, Links, Videos

See Comparative Analytics

Promote Your Page - Grow Followers

LinkedIn: Jobs

Online Resume

LinkedIn Job Section

Search for Jobs by Keywords

See Jobs You Might Be Interested In (updates on home page)

Follow Companies

Your Group Job Listings

Find Shared Connections to Companies you are Interested In

Ask for Introduction

LinkedIn: What’s Next?

Questions & Answers (More tab)

Both ASK and ANSWER

Use private reply to engage directly

Events

Physical & Virtual

Reading List and other Applications

Add Video using SlideShare

Paid Advertising (Personal or Company page)

LinkedIn: Paid Profile

Not Essential, but:

Need to send In-Mail (hard to connect w/higher profile)

Need to see full names @ times

Obtain more search results

Can see whose been looking at your profile

Create a LinkedIn Group

Limited to 10 Groups

Logo

Name - Searchable!

Summary/Description - Searchable!

Use Group Rules to encourage new users

Import Your Blog RSS Feed for Auto-Posting and Discussion

Time-Saving TIP: Auto-Join & Open Group

Messaging Your LinkedIn Group

Use “Templates”

Create a Welcome Message

Automated!

Sent to Email Inbox - not LinkedIn Inbox

Build Your List

Link to Your Newsletter or Website

Give a Freebie to Sign Up!

How to Connect in Social Media

Messaging Your LinkedIn Group

Send Group Announcements

Up to Once Every 7 days

Goes to Member’s Email Inbox

Keep it Short

Include hyper-link http://

Always Test!

Once a quarter, remind them about Your Newsletter

Grow Your LinkedIn Group

Send Invitations to Connections

Can only Send 50 at a time (enter email addresses)

Location

Topic

Send a Personal Message

Use Custom Group Join Link

Send to Social Media Profiles

Link on Website

Email Signature, Newsletter list