NEWSPAPER

GROWTH,PRODUCT PROCESSING,

MANUFACTURING,DISTRIBUTING,

SCRAP, WASTE,

SURPLUS AND ODSELETE

TIMES OF INDIA

EVEN A DOG PREFERS…

OVERVIEW OF INDIA NEWSPAPER

India newspaper publication began in Calcutta in the 1780's and by 1800 there were several dozen publications in English, with the numbers increasing periodically. Now, the progress has been so much that every major newspaper from india has an internet edition and you can read an india newspaper online.

There are approximately 5,525 newspapers in India. Official figures are not readily available, but a conservative estimate would be that there are an additional 4,000 titles published elsewhere in India.

Each week, National Readership Survey (NRS) says, the print news media reaches 242 million readers. These enormous numbers, the survey suggests, represent a chain of growth, driven both by expanding literacy and improved living standards

Assuming a population of 620 million adults over the age of 15, as NRS does, that means well over 25 million people in India have begun to read a newspaper or magazine for the first time in these two years.

INTRODUCTION

The Times of India (TOI) is a popular English-language broadsheet newspaper in India. It has the largest circulation among all English-language newspapers in the world, across all formats (broadsheet, tabloid, compact, Berliner and online).

It is owned and managed by Bennett, Coleman & Co. Ltd. which is owned by the Sahu Jain family.

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In 2008, the newspaper reported that (with a circulation of over 3.14 million) it was certified by the Audit Bureau of Circulations as the world's largest selling English-language daily newspaper, placing as the 8th largest selling newspaper in any language in the world.

According to the Indian Readership Survey (IRS) 2010, the Times of India is the most widely read English newspaper in India with a readership of 13.4 million.

This ranks the Times of India as the top English newspaper in India by readership

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According to ComScore, TOI Online is the world's most-visited newspaper website with 159 million page views in May 2009, ahead of the New York Times, The Sun, Washington Post, Daily Mail and USA Today websites.

Total Average Circulation for 2008: 3,433,000 copies

HISTORY The Times Of India was founded on November 3, 1838 as The

Bombay Times and Journal of Commerce, during the British Raj. Published every Saturday and Wednesday, The Bombay Times and Journal of Commerce was launched as a bi-weekly edition.

It contained news from Britain and the world, as well as the Subcontinent.

The daily editions of the paper were started from 1850 and in 1861, the Bombay Times was renamed The Times of India. In the 19th century this newspaper company employed more than 800 people and had a sizable circulation in India and Europe.

It was after India's Independence that the ownership of the paper passed on to the then famous industrial family of Dalmiyas and later it was taken over by Sahu Shanti Prasad Jain of the Sahu Jain group from Bijnore, UP.

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The advent of the first newspaper in India occurred in the capital city of West Bengal, Calcutta (now Kolkata).

James Augustus Hickey is considered the "father of Indian press" as he started the first Indian newspaper from Calcutta, the `Bengal Gazette` or `Calcutta General Advertise` in January, 1780.

. In 1789, the first newspaper from Bombay (now Mumbai), the `Bombay Herald` appeared, followed by the `Bombay Courier` in the following year. Later, this newspaper merged with the Times of India in 1861.

The first newspaper published in an Indian language was the Samachar Darpan in Bengali.

The newspapers collected their news from the news agencies. India has four news agencies namely, the Press Trust of India (PTI), United News of India (UNI), Samachar Bharti and Hindustan Smachar.

THE TIMES OF INDIA IS PRINTED FROM THE FOLLOWING PLACES IN INDIA:

Allahabad Ahmedabad Bhubaneswa

r Bangalore Bhopal Chandigarh Chennai Delhi Goa Guwahati Hyderabad Indore

Jaipur Kanpur Kolkata Lucknow Mangalore Mumbai Mysore Nagpur Patna Pune Ranchi Surat

RIVALS/COMPETITOR

The main competitors for Times of India in India are :

The Hindu- is ranked third among English dailies with a total readership of 5,140,000. In the last two years, the daily has lost about 411,000 readers after it started facing competition from Times of India and Deccan Chronicle in Chennai.

Hindustan Times- is the second most read English daily and the 12th among all newspapers with a total  readership of 6,254,000.

TELEGRAPH- total readership 2,877,000. which hold second, third AND fourth position by circulation.

WORLD TOP TEN ENGLISH DAILIES (NET SALES)

The Times of India (India): 3,433,000 The Sun (UK): 3,046,000 USA Today (USA): 2,293,000 Daily Mail (UK): 2,194,000 The Wall Street Journal (USA): 2,012,000 The Daily Mirror (UK): 1,400,000 The Hindu (India): 1,331,000 The Hindustan Times (India): 1,189,000 The Deccan Chronicle (India): 1,003,000 The New York Times (USA): 1,001,000

SUPPLEMENTS

The Times of India comes with several city-specific supplements, such as Delhi Times, Calcutta Times, Bombay Times, Hyderabad Times, Indore Times, Kanpur Times, Lucknow Times, , Nagpur Times, Bangalore Times, Pune Times, Ahmedabad Times and Chennai Times, The Times of South Mumbai, The Times of Doon, Meerut Plus, Haridwar Plus , Bhopal Plus .

Other regular supplements include:

Times Wellness (Saturdays) – Times Wellness focuses on solutions to health issues and guidance to better living

Education Times (Mondays) – Education Times caters to the ever-expanding student community and learning experience, as a career guidance, counsellor and adviser.

….CONTINUED Times Ascent (Wednesdays) – Editorial of Times

Ascent centers on human resource development, and the impact and implications on business and society.

ZIG WHEELS – ZigWheels.com is an automotive website reviewing, discussing, features and interviews on Indian vehicles.

What's Hot (Fridays) – Focus on latest happenings/events. Special pages created for channels and details of programmes.

Rouge (Saturdays) – Concentrates on women's interest areas.

MUMBAI MIRROR

Mumbai Mirror is a largest compact newspaper in the city of Mumbai.Its first issue was published on May 30, 2005 by the Times Group, the publishers of The Times of India newspaper.

Tha newspaper was launched at the Gateway of India by Vilasrao Deshmukh, the Chief Minister of Maharashtra and Abhishek Bachchan on 2005-05-29.

Mumbai Mirror was launched by The Times Group after Hindustan Times and DNA announced plans to enter the Mumbai market. Mumbai Mirror was advertised and publicised in its own sister media networks like The Times of India, Bombay Times, and Radio Mirchi.

The Times of India published a story in its business section which said that it had a circulation of 1.5 lakhs while Mid-day's circulation had dropped to 1.24 lakhs. This led to a counter attack by MiD DAY claiming that Mumbai Mirror was an "Unqualified flop according to industry sources". It also filed a complaint with Audit Bureau of Circulation, (ABC) of which both MiD DAY and Times are members. The MiD DAY complaint says that the Times report has damaged its business interests.

BOMBAY TIMES

The Bombay Times is a free supplement of The Times of India, in the Mumbai (formerly Bombay) region.

It covers celebrity news, news features, international and national music news, international and national fashion news, lifestyle and feature articles pegged on news events both national and international that have local interest value. The main paper covers national news. Over ten years of presence, it is has become a benchmark for the Page 3 social scene.

It is known for frothy coverage of parties, lifestyle events and feature stories in the city of Mumbai. At worst, certain disgruntled critics dismiss it as a paper that "isn't serious", but its popularity and brand value among its target audience is undeniable. The front page of the paper is one of the most eagerly-read pages in the city of Mumbai.

The Times of India - and thereby the Bombay Times - are market leaders in terms of circulation.

IMPORTANCE OF NEWSPAPER DESIGN

Stories and photographs are not the only elements that convey the news to readers; good design tells a story too. Whether the design is simple or complex, the way the story and photos are designed is a part of the news package as a whole. If a page is designed poorly, people may not read a really great story.

ELEMENTS AVAILABLE TO DESIGNERS

Newspapers are made up of more than just stories and photographs, there are many elements a designer can use to help the story stand out for the reader.

These elements are: stories - the main source of news

photographs - the main illustration of the news

cutline's - tells the reader what is going on in the photo, the names of persons in the frame and the photographers name

sidebars - information related to the story that is significant on its own, pertinent to the reader and fills out the whole news package

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headlines - brief description of the story

refers - a text element that refers the reader to another page in the paper or to online content

pull quotes - interesting quotes from the story that can be understood without reading the story, but make the reader want to

mug shots - tightly cropped photos of a person's head that are used to identify the main players in the article

breakout boxes - similar to sidebars but contain information from the story that calls the reader to action, such as the time and location of an event being reported on

DISTRIBUTION PROCESS OF NEWSPAPER INDUSTRY

* The newspaper sales involve distributing highly perishable products under severe time constraints.

* The printed newspapers have to be dispatched to various distributors across the region. Transportation is normally through private contract carriers within local area, public transport in case of longer distances and through couriers in other cases.

* The newspaper distributor has the rights to distribute the newspaper in his area. The revenue of the newspaper distributor is based on a commission on the sale of every newspaper. The circulation is normally through salesmen appointed and salaried by the distributors, who in turn pass it on to hawkers.

* Hawkers, vendors and book stall owners are the last link of the supply chain before newspaper reaches readers. The hawkers' remuneration is also normally based on the commission system and is generally the highest in the entire supply chain.

* Responsiveness and efficiency play an important role in newspaper distribution channel. Responsiveness includes supply chain's ability to respond to wide a range of quantity demanded (due to demand fluctuations) and meet short lead times. On the other hand efficiency is the cost of making and delivering the newspaper to the readers.

TIME MANAGEMENT :

Time management is very important as the executives have to visit morning centers at around 5 to 5.30 a.m. in the morning to meet the vendors to ensure the timely delivery of newspapers.

Morning centers are places where all the newspapers are dropped and vendors come here to collect newspapers for their locality.

Most of the activities happen between 3.30 a.m to 5.30 a.m. Within this short span they have to meet the vendors and ensure they are regularly supplying the newspapers.

NEWSPAPER WRITING

HOW TO WRITE TABLOID ARTICLE?

HEADLINES: To be successful & eye catching, tabloid

headlines should contain some of these elements:

Short, snappy phrases Puns, or play on words Humour An element of intrigue

SOME EXAMPLES

You are now going to look at some examples of tabloid headlines.

For each, one think about : What techniques the writer has used to

grab your attention. What the article is about

EXAMPLE 1

IT’S TUM KIND OF MARICLE Techniques used : - The word “tum” sounds like “some” Doesn’t give away much information This article is about: - A woman with a artificial stomach

gives birth to a baby, doctor said she’d never have.

EXAMPLE 2

DOWNLOAD GOES UP LOADS Technique used : -contrast of “up” and “down” creates

humour -could be about number of different

things This article is about : Music sale on internet rising above CD

sales for the first time.

TOP 10 REASONS FOR READING A NEWSPAPER

1. My newspaper has never crashed, gone down, or flashed animated ads at me.

2. Anywhere I travel, my newspaper goes with me. I don't need a laptop or a wireless connection or a PDA.

3. I can read my newspaper while standing, while eating, while riding a bus, but not while driving my car, which is just as well since I should be paying attention to the road.

4. If I read a story I like, I can tear it out and save it, and not have to pay to read it 30 days later.

5. I don't have to sign in or customize or register or remember passwords to read my newspaper. And I often enjoy articles in my newspaper on topics I wouldn't normally think I'd be interested in.

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6. My newspaper has high-resolution pictures and type on large pages that load almost instantly, making it easy to browse and enjoy.

7. My newspaper is cheap, disposable and easy to replace. If it's lost or stolen, it's no big deal.

8. My newspaper is not made of unrecyclable toxic materials.

9. If my newspaper makes a mistake, the correction is posted with an explanation. It's not sneakily applied to the original story after I've read it.

10. I can read my newspaper sitting outside on a nice day in the sun, even if a breeze is blowing, because I know how to fold a newspaper.

NEWSPAPER CAN BE USED FOR NUMBER OF OTHER USES

1. Deodorize food containers by Stuffing a balled-up piece of newspaper into a lunch box or thermos, seal it, and let sit overnight.

2. Wrap tomatoes individually and leave them out at room temperature to ripen.

3. Pack delicate items by Wrapping frames and figurines with several pieces of newspaper, then crumple the remaining sections to fill extra space in the box.

4. crumple and place in suitcase for couple of weeks to remove stale odours.

5. cover furniture when away on vacation or at the time of painting.

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6. use to dry and polish window after washing.

7. make kites.

8. make party hats for children.

9. cut out articles and make a scrap book on a specific. subject of interest to you.

10. put under car wheels when stuck in snow, mud or sand.

STEPS TO RECYCLE A NEWSPAPER

De-inking The first step in recycling newspaper is to remove all that smelly, dirty ink. The

initial load of newspapers are dumped into a chemical detergent solution. They are slushed through while the detergent dissolves the ink so that it can be carried away. At this point, the newspaper looks like a naked, slushy and still kind of dirty pile of paper.

Filtering Next, the slushy pile of paper is sent through a filtering process to remove all

foreign articles that might be attached to the newspapers, which includes things like staples, bits of tape, dirt, dead houseflies or a crumb from your morning muffin.

Bleaching The newspaper at this point is still slushy, and though it's cleaner it isn't the sparkly

white we all want to see when we open up a new box of printer paper. So the slushy pile must next be bleached to draw out all the color and produce the plain white of new paper look. After or even during the bleaching process, the slushy newspaper will get a bit of backbone added in the form of additional wood pulp.

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Draining At this point, things are looking better. The pile of old newspaper is ink-

free, strong enough to be reformed, but still very slushy. So it's loaded onto rolling conveyor belts that are made of screens. As the newspapers roll down the line, the excess liquid drips out and soon the paper is ready to be reborn.

Ironing At the end of the conveyor line, the now non-slushy paper is fed into

gigantic rollers. These rollers use heat and pressure to draw out any remaining moisture and flatten the recycled paper into new paper.

Finishing The new paper is trimmed to the correct size, rolled and sent to become

another newspaper, so it can look forward to experiencing that whole recycling process again

VIDEO OF RECYCLING

For d slide which has mug shot etc giv a picture example in detail