1. Timeline of As Above So BelowFebruary 4th 2014: Facebook page createdApril 23rd 2014: 1st tweet made and 1st poster releasedApril 24th 2014: First Trailer releasedAugust 19th 2014: Cambodia release date (1st movierelease)August 29th 2014: UK and US release date 2. Generating Publicity As Above So Below made twitter, Facebook & Tumblrpages, advertising to a younger indie market. They alsohave an official website Their main publicity was from getting famous YouTubestars to help advertise their movie by letting them havethe chance to visit the catacombs where the movie wasfilmed They have interviews with the actors and co-writers of themovie on IMDb and YouTube There where no magazine covers released for the moviesince it was not aimed at a Hollywood market buttowards a smaller indie market so they focused theirmarketing online 3. Viral Marketing On Facebook they released short teaser trailer andpromotional shots before the movie release. Whilst on Twitter they posted screenshots of themovies and released competitions for fans of themovie. 4. MerchandiseThe production company of AASB released: T-Shirts Posters Wristwatch Mugs And a field journal which contains exclusivescreengrabs from the movie and artwork