Sheet1Project F5 - KGB Korea Proposed Launch Q2 2016Korea

Timeline5-Oct12-Oct19-Oct26-Oct2-Nov9-Nov16-Nov23-Nov30-Nov7-Dec14-Dec21-Dec28-Dec4-Jan11-Jan18-Jan25-Jan1-Feb8-Feb15-Feb22-Feb29-Feb7-Mar14-Mar21-Mar28-Mar4-Apr11-Apr18-Apr25-Apr2-May9-May16-May23-MayGATE PAPER COMPLETE FOR PRE-READ DISTRIBUTIONCUSTOMER ENGAGEMENT Gate 1 Approval - Decision to Charter Project9-OctStage 2 -Concept development & project feasibilityPROJECT TEAM CREATED/BRIEFEDRESEARCH RESULTS RECEIVEDRESEARCH RESULTS REVIEWED WITH INSIGHTSPROJECT BRIEFED INTO AGENCYREVERSE TIMELINE FROM AGNECY RECEIVEDGATE PAPER COMPLETE FOR PRE-READ DISTRIBUTION27-NovPRELIMINARY BUSINESS CASE - INDICITIVE COST CARDGate 2 Approval - Decision to Develop8-DecStage 3 - Product development, testing & full costing. Manufacturing strategyPHASE 1 - INVESTIGATION:BONNEY CREATIVE PROGRAMINTERNAL BRAND WORKSHOP - APB & ILNZ15-DecCOMPETITIVE OVERVIEWBRAND DECONSTRUCTIONBRAND STRATEGY DOC (DRAFT)PHASE 2 - PLAY & EXPLORECONCEPT EXPLORATIONPRE-PRODUCTION CONSULTATIONSCONCEPT DEVELOPMENTBC Present 23/12BC Deliver Stimulus, 5/1CUSTOMER ENGAGEMENT (APB & IL KOREA)CUSTOMER FEEDBACK RECEIVED (APB & IL KOREA) - INTERNAL REVIEW (LEGAL/R&D/QUALITY)TESTING IN MARKET - QUAL PREFERRED
SL: SL:Concept research results & summary.Allow time to review results & translateTESTING IN MARKET - QUANT - IF TIME PERMITS
SL: SL:Concept research results & summary.Allow time to review results & translatePHASE 3 - DESIGN REFINEMENTPOST RESEARCH DESIGN DEVELOPMENTGATE PAPER COMPLETE FOR PRE-READ DISTRIBUTION2-FebGate 3 Approval10-FebStage 4PRE-PRODUCTION MEETINGAPB (CLIENT) APPROVALBRAND WORKSHOP - KOREA16-FebBRAND WORKSHOP - CHINA - ASAHI CHINA TO MANAGE17-FebPHASE 4 - PRODUCTIONDRAFT ARTWORKAPB/ILNZ APPROVALARTWORK (1ST ROUND) TO BE CIRCULATED WITH OP'S FOR FEEDBACK & CHANGESPREPARATION OF MASTER ARTWORK FILESFINAL ARTWORK SIGN OFFFINAL BOM REQUESTEDFINAL APPROVED ARTWORK TO BE SENT TO PRINTERS FOR PRE PRESS PRODUCTION BOM FINALISED INCLUDING FINAL PACKAGING COSTSFINAL COST CARD GENERATED WITH TERMS GENERATED FOR SIGN OFF AT GATE 4GATE PAPER COMPLETE FOR PRE-READ DISTRIBUTION29/2PDF RECEIVED FOR APPROVAL Gate 4 Approval - Decision to go to market7-MarStage 5 - CommercialisationCOST CARD TO BE CIRCULATED AND SIGNEDPDF SENT TO CUSTOMER FOR APPROVAL PDF SIGNED OFFPROOF RECEIVED FOR APPROVAL - CROWNS, CANS, SLEEVES, WRAPS, CARTONSGATE PAPER COMPLETE FOR PRE-READ DISTRIBUTIONGate 3 Approval - Decision to LaunchStage 4 - Factory trials, graphics, customer approvalPROOF SIGNED OFF - CROWNS, SLEEVES, WRAPS AND CARTONSORDER PACKAGING FOR CROWNS, SLEEVES, WRAPS & CARTONS14-MarCROWN, SLEEVE PRODUCTION WRAP PRODUCTIONCARTON PRODUCTION - POST PRINT (AUS AND NZ)SLEEVE PRESS CHECK NZWRAP PRESS CHECK (AUS AND NZ)PRODUCTION AT ILNZ/APB25-AprSTOCK AVAILABILITY /SHIP TO CUSTOMER2-MayLAUNCH23-MayGate 5 Approval - Post Review

Sheet3