Timeline experience LinkNon peer-reviewed author version

Made available by Hasselt University Library in Document Server@UHasselt

Reference (Published version):(2016) Timeline experience.

DOI: 10.4172/2155-6180.1000272Handle: http://hdl.handle.net/1942/23434

Seeing

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MAGASIN DE NOUVEAUTÉS

BAZAAR

ARCADEGRAND MAGASIN DE NOUVEAUTÉS1838

W.H.SMITHBritain

1852BON MARCHÉ

1858 MACY’S

Paris

first elevator used (1869)

BON MARCHÉParis

New York

1872

HALLS OF TEMPTATION

designed to reduce timespent in store

18791880

franchise

1ST WOOLWORTHS‘Nickel & Dime’

Steel and plate glass

Bloomingdale’s1892

Escalator

200 A&P’s1900

1,081 Woolworths

Kansas

grocery shop+

1919

(Laplanche)

(Victor Horta)1901

1989

HARRODSL’INNOVATION

Brussels

(Buhrnam)

Focus on interior

fixed route

Focus on interior and architecture of the building

1908SELFRIDGESLondon

product expansion to non-food

19291927

1950sshop-in-shop

1957BIJENKORF(Marcel Breuer)

Rotterdam

boutique chain

boutiquesdesigner’s

Loosing pioneers role

‘Galleria’

Second World War

Retail design as a designdiscipline

DEPARTMENT STORE

novelties

cluttered goods

1970superstores

Firs

t ret

ail r

evol

utio

nFirs

t phase

SE

CON

D P

HA

SET

HIR

D P

HA

SE

RATIONALISATION

social sighting

Ma

na

ge

ria

l in

�u

en

ce

Art Nouveau

Technical innovations

arch

itect

ure

prev

ails

openness

verticality

galleries around light court

archite

ctural

and ma

nageria

l altern

ate

Indu

stria

l rev

olut

ion

Seco

nd re

tail

revo

lutio

n

16,000 A&P’s

Con

sum

eris

m

1859 1st modern chain store New York

1914

PIGGLY WIGGLY1917

KansasPIGGLY WIGGLY1920s

GREAT ATLANTIC AND PACIFIC TEA COMPANY (A&P)

1970sBENETTON

ALBERT HEYNthe Netherlands

20 min/weekto stock

1950s

(Coco Chanel, Mary Quant)

naeporuE-t seW

Amer

ican

SUPERMARKET

1840

DELHAIZE ‘De Leeuw’Belgium1867

CHAIN STORE

1950s

1951

19531954

feeling

smelling

hearing

tastingprecursor of boutique chain

4,000 A&P’s

superstores1970

self-service

self-service

self-service

self-service

self-service

UPC symbol and decoder

1985

intro private labels

180 min/weekfunctional shopping

320 min/weekhedonistic shopping

BIJENKORFRotterdam

(Dudok)

Amer

ican

disco

unt s

uper

mar

ket

New YorkKING KULLEN

designed to spendas much time as possible

social sighting

modern materials

1st Escalator

GROC

ERY S

TORE

1 discount-supermarket

1 chain supermarketst

1 supermarketst

1 Department storest

1 New build department storest

st

1940

self-service

multi-sensory design

corner rotundas

Experience design/shopping

Rational

Single-channelnatural experience

omni-channelinduced experience