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    - -Quality Assurance

    DR. MOHAMMAD ABDUL MUKHYI, SE., MM

    1

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    What is Quality? Mutu dari suatu jasa atau produk adalah suatupersepsi pelanggan menyangkut tingkat derajatpro u atau asa yang ertemu enganekspektasinya.

    Mutu adalah kemampuan suatu produk atau jasa

    pelanggan.

    2

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    Quality

    Continuous Improvement in quality

    Never-ending improvement ( kaizen in Japan) Quality must built into a product

    Quality; customer satisfactioncustomer amazement

    Dr. Deming(1900-1993) in Japan, 1954

    ,

    3

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    Key Contributors to Quality

    Contributor

    Known for

    Juran

    variation

    Quality is fitness for use; quality trilogy Feignbaum Quality is a total field

    Ishikawa Cause-and effect diagrams; qualitycircles

    Taguchi Taguchi loss function

    4

    Shingo

    Quality

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    Dimensions of Quality Performance - main characteristics of the product/service

    Aesthetics - appearance, feel, smell, taste

    Special Features - extra characteristics Conformance - how well product/service conforms to

    cus omer s expec a ons

    Reliability - consistency of performance Durability - useful life of the product/service

    Perceived Quality - indirect evaluation of quality (e.g.

    reputat on Serviceability - service after sale

    5

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    Examples of Quality DimensionsDimension (Product) (Service)

    1. Performance Everything works, fit &finish

    All work done, at agreedprice

    2. Aesthetics

    Ride, handling, grade ofmaterials usedInterior design, soft touch

    Friendliness, courtesy,Competency, quickness Clean work/waiting area

    3. Special features

    Gauge/control placementCellular phone, CD

    Location, call when readComputer diagnostics

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    Examples of Qualit Dimensions (Contd)Dimension (Product) (Service)

    5. Reliability Infrequency of breakdowns Work done correctly,read when romised

    6. Durability Useful life in miles, resistance

    to rust & corrosion

    Work holds up overtime

    7. Perceived

    qualityTop-rated car Award-winning service

    department

    8. Serviceability Handling of complaints and/orrequests for information

    Handling of complaint

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    Service Quality

    Convenience Reliabilit Responsiveness

    me Assurance

    Courtesy Tan ibles

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    Examples of Service Quality

    Dimension Examples.

    2. Reliability Was the problem fixed?

    3. Responsiveness Were customer service personnel willing andable to answer questions?

    4. Time How long did the customer wait?

    5. Assurance Did the customer service personnel seemknowledgeable about the repair?

    6. Courtesy Were customer service personnel and thecashier friendly and courteous?

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    Challenges with Service Quality

    Customer expectations often change

    Different customers have different expectations

    Customer participation can affect perception of qu y Fail-safing must be designed into the system

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    Determinants of Quality

    use

    es gn

    Conforms

    erv ceto design

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    u y o es g

    Intension of designers to include or excludee u es p u se v e

    Quality of conformance The degree to which goods or services conformto the intent of the designers

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    Loss of business a y

    Productivity Costs

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    Responsibility for Quality Top management Design

    Procurement Production/o erations Quality assurance Marketing and sales

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    Evolution of Quality Management

    1924 - Statistical process control charts 1930 - Tables for acce tance sam lin

    1940s - Statistical sampling techniques 1950s - ualit assurance/T C 1960s - Zero defects - 1980s TQM

    ,

    15

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    Sumber Kualitas

    Dimensions of Quality Determinants of Quality Costs of Quality

    16

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    Terbaik di kelasnya dan kelas dunia

    Harapan pelanggan adalah mutu tidak sama untuk kelas jasa atau produk yang berbeda.

    Terbaik dalam mutu kelas berarti produk yangterbaik atau dalam kelas produk atau jasa tertentu Menjadi perusahaan kelas dunia berarti bahwa

    masing-masing tentang produk dan jasanyapelanggan

    17

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    Beberapa Dimensi Kelas Produk Pencapaian berkaitan dengan penggunaan pelanggan Corak karakteristik khusus

    ,

    pemakaian Kemam uan mela ani kece atan/bia a/ken amanan

    pemeliharaan

    Ketahanan jumlah waktu yang digunakan sebelumpem e u an pe er aan Penampilan mempengaruhi pekerjaan

    sebelum/selama/setelah penjualan Keselamatan perlindungan pemakai

    sebelum,/selama/setelah penggunaan

    18

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    Determinan Kualitaso Disain mutu baramg atau jasa, yang dirancang

    pelanggan berdasarkan pada harapan dan keinginan

    mampu memproduksi produk yang dirancang untuk pelanggan Mutu conformance proses tidak mampu produk

    lebih rendah jika dioperasikan dengan baik

    tidak berarti sukses; harus mempunyai mutu melayani juga

    Kultur organisasi berkwalitas produk dan jasamemerlukan organization- memusatkan atas kualitas

    19

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    Biaya Kualitas Sisa dan pengolahan kembali - rescheduling,

    memperbaiki, menguji kembali Produk cacat di tangan pelanggan - daya ingat,

    jaminan keabsahan, perkara pengadilan, bisnisyang ang,

    Pendeteksian cacat - pemeriksaan,,. Pencegahan cacat - pelatihan, tabel capaian,

    ,penyalur,.

    20

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    Manajemen Kualitas Tradisional Sistem pemeriksaan ketat

    dibuang

    Keputusan utama adalah berapa banyak pro u yang per sa

    21

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    Gambaran Tradisional

    Bera a Ban ak Di eriksaAnnual Cost ($)

    OptimalLevel of

    Ins ectionTotal QualityControl Costs

    ,Rework, and

    Detecting Defects

    Products toCustomers

    22

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    Manajemen Kualitas Modern Quality Gurus ualit Drives the Productivit Machine

    Other Aspects of the Quality Picture

    23

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    Quality Gurus W. Edwards Deming

    Assisted Japan in improving productivity and

    quality after World War II In 1951 Japan established Deming Prize US was slow in recognizing his contributions

    Introduced Ja anese com anies to the Plan-Do-Check-Act (PDCA) cycle (developed byShewart)

    Developed 14 Points for managers

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    PDCA Cycle

    1. PLAN1. PLAN

    Identify imIdentify im--4. ACT4. ACT

    PermanentlyPermanently

    develop plandevelop planimprovementsimprovements

    ..

    Try plan onTry plan ona test basisa test basis

    ..

    Evaluate planEvaluate planto see if itto see if it

    worksworks

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    Demings 14 Points for Managers1. Create constancy of purpose toward product

    quality to achieve organizational goals. e use o a ow common y accep e eve s o

    poor quality.

    4. Use fewer suppliers, selected based on qualityand dependability instead of price

    5. Instill programs for continuous improvement of costs, quality, service, and productivity

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    Demings 14 Points for Managers6. Train all employees on quality concepts7. Focus su ervision on hel in eo le do

    a better job

    encourage two-way communicationsbet een orkers nd m n ement

    9. Eliminate barriers between departments-

    10. Eliminate the use of numerical goalsan s ogans o ma e wor ers wor

    harder

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    Demings 14 Points for Managers11. Use statistical methods for continuous

    improvement of quality and productivityinstead of numer. quotas

    12. Remove barriers to pride of workmanship13. Encourage education and self-

    14. Clearly define managements permanent

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    Quality Gurus

    Philip B. Crosby Wrote Quality Is Free in 1979 Company should have the goal of zero

    defects

    Cost of poor quality is greatlyun erest mate Traditional trade-off between costs of

    mprov ng qua y an cos s o poor qua yis erroneous

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    Quality Gurus

    Armand V. Feigenbaum Developed concept of total quality control

    (TQC) Responsibility for quality must rest with the

    persons who do the work (quality at the

    Kaoru Ishikawa

    Wrote Guide to Quality Control in 1972 Credited with the concept of quality circles Suggested the use of fishbone diagrams

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    Quality Gurus Joseph M. Juran

    Like Deming, discovered late by US companies

    Played early role in teaching Japan about quality Wrote Quality Control Handbook

    Genichi Taguchi

    Contends that constant adjustment of processesto achieve product quality is not effective Instead, products should be designed to be

    variation

    Q li D i h P d i i

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    Quality Drives the Productivity

    If production does it right the first timean pro uces pro ucts an serv ces t atare defect-free, waste is eliminated andcosts are re uce .

    Estimated that 20-25% of COGS in theUS is spent on finding and correctingerrors

    Quality management programs today areviewed b man com anies asproductivity improvement programs.

    O h A f h Q li

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    Other Aspects of the Quality

    Just-in-time (JIT) and lean manufacturing

    Product standardization Automated e ui ment Preventive maintenance

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    JIT Manufacturing A system of enforced problem solving

    In-process inventories are drasticallyre uce

    Any interruption causes production tostop Quality problems are immediately

    addressed The necessar teamwork contributes to

    increased pride in quality

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    Quality Management Recognition

    Malcolm Baldrige National Qualitywar

    Deming Prize ISO 9000 Standards

    M l l B ld ig N ti l

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    Malcolm Baldrige National

    Awards given annually to US firms

    Nearly all states have quality awardprograms styled after the Baldrige Award Criteria include

    Leadership Strategic planning Customer and market focus Human resource focus Process management Bus ness resu ts

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    The Deming Prize Awarded by the Union of Japanese

    Scientists and Engineers Recognizes companies that have

    demonstrated successful qualityimprovement programs

    All (not just Japanese) firms are eligible Four top-management activities recognized

    Senior management activities

    Customer satisfaction activity Employee involvement activities ra n ng act v ty

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    ISO 9000 Standards Quality management guidelines developed

    by the International Organization for

    Standardization Com anies become certified b a l in tothird-party providers who assess the level of

    conformit to the standards More than 300,000 companies worldwide

    - The US big three automakers have adopted

    s m se o s s c e -

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    ISO 9000 Standards Standards based on 8 quality management

    rinci les

    Customer focused organization Leadershi Involvement of people

    Process approach System approach to management Continual improvement

    Factual approach to decision making Mutually beneficial supplier relationship

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    Total Quality Management (TQM)

    rograms Motorola - Six Si ma

    Xerox - Leadership through Quality- n

    Quality, Pretty Darn Quick

    Hew ett-Pac ar - Total Quality Control

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    Elements of TQM Top management comm tment an

    involvement us omer nvo vemen Design products for quality es gn pro uct on processes or qua ty Control production processes for quality Developing supplier partnerships Customer service, distribution, and

    installation Building teams of empowered employees Benchmarking and continuous improvement

    Top Management

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    Top Management

    Support must be genuine or TQM will be

    seen as ust anot er pass ng a Fundamental changes must occur in the

    culture of the organization

    Such fundamental chan es are not easbut are impossible without topmana ements commitment andinvolvement

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    Customer Involvement Mechanisms to involve the customer

    Focus groups Market surveys Customer questionnaires Market research programs

    Quality Function Deployment (QFD) Formal system for identifying customer

    wants

    Eliminate wasteful product features andactivities that do not contribute

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    Designing Products for Quality Designing for Robustness

    undesirable conditions occur in production orinfield. Designing for Manufacturability (DFM)

    Products typically have fewer parts and can beassembled quickly, easily, and error-free.

    Designing for Reliability

    Manufacturing parts to closer tolerances. Usingredundant components where necessary.

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    Designing for Reliability Each part of a product is designed for a given

    level of component reliability Component reliability is defined as the

    probability that a part will not fail in a givenme per o or num er o r a s un er or nary

    conditions of use

    are: Failure Rates (FR and FR n) Mean Time Between Failures (MTBF)

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    Designing for Reliability

    Reliability= -

    Failure Rates FR =

    Number tested

    n

    FR =Unit-hours of operation

    Mean Time Between Failures

    n

    n - ours o opera onMTBF = =

    Number of failures FR

    f l b l

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    Designing for Reliability The combined reliability of all the components in a

    product forms the basis for system reliability (SR) en n n epen ent cr t ca components are com ne

    into a product, the SR is determined by:

    SR = CR 1 x CR 2 x CR 3 x x CR n

    Consider a product with 50 identical critical components: If each com onents CR = 99.5%, then SR = 77.8%

    If each components CR = 98.0%, then SR = 36.4% If each components CR = 90.0%, then SR = 0.5%

    E l Alli d S i h

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    Example: Allied Switch Reliability

    having three critical components that.

    reliability of .96, .90, and .98.s e sys em e y o e

    machine?

    SR = (CR 1) (CR 1) (CR 1)= . . .

    = .847

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    E l Alli d S it h

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    Example: Allied Switch Reliability

    First, compute the CR for the redundant parts.

    CR = Probability of primary componentworking + [(Probability of backup componentworking) x (Probability of needing backupcomponent)]

    = .90 + [(.90) x (.10)] = .90 + .09 = .99

    o com te the s stem reli bilit SR = (.96) (.99) (.98) = .931

    Designing and Controlling

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    g g g

    The responsibility of producing products

    o g qua ty rests w t t e wor ersproducing the product

    Two types of factors introduce variation

    in production processes Controllable factors - can be reduced byworkers and management

    Uncontrollable factors - reduced only byredesigning or replacing existing processes

    Process C p bilit

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    Process Capability

    Process capability is a production processa ty to pro uce pro ucts w t n t e es reexpectations of customers.

    The process capability index (PCI) is a way of

    measuring that ability.

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    Process Capability Index (PCI)

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    Process Capability Index (PCI)LLLL ULUL

    PCI = 0.8PCI = 0.8ProcessProcessis notis not

    capa ecapa e

    PCI = 1.0PCI = 1.0ProcessProcess

    isisca ableca able

    PCI = 1.2PCI = 1.2ProcessProcessis quiteis quite

    Example: Process Capability

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    Example: Process CapabilityIn or er or a certa n mo e part to

    be considered acceptable, the molding

    limited range of temperature. The lowero o.Three molding machines being

    , ,deviations of A = 2.50, B = 1.25, and = 1.75.

    Which of these machines are capableof roducin the art in accordance withthe temperature requirements?

    Example: Process Capability

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    Example: Process CapabilityPCIA = (465 - 455) / (6(2.50)) = 10/15 = 0.67PCIB = (465 - 455) / (6(1.25)) = 10/7.5 = 1.33PCI

    C= (465 - 455) / (6(1.75)) = 10/10.5 = 0.95

    ,with a PCI well below 1.00. Machine B

    above 1.00. Machine C falls slightly.

    Developing Supplier Partnerships

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    Developing Supplier Partnerships

    Supplier becomes part of the customersprogram

    The relationship between the supplier andthe customer becomes long-lasting and

    durable

    Customer Service, Distribution,

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    Packaging, shipping, and installationmust e nc u e n .

    Warehousing, marketing, and thedistribution function must be committed

    to perfect quality. Contact between the customers and thefirms roduct must be lanned and

    managed to provide satisfied customers.

    Building Teams of Empowered

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    Employee training programs Employees at all levels are trained in quality.

    Works teams and empowerment Workers are given the authority to act.

    lit t the so rce Workers are responsible for their own work.

    Small groups of employees who analyze and

    improvement programs.

    Benchmarking and Continuous

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    Benchmarking The practice of establishing internal

    standards of performance by looking to howwor -c ass compan es run e r us nesses

    Continuous Improvement The company makes small incremental

    improvements toward excellence on acon nua as s

    Quality Management in Services

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    Quality Management in Services

    Since many services are intangible, it iscu t to eterm ne t e r qua ty

    Customers set their own standards forservices

    Perceived ualit of service affected b thesurroundings

    determines in large part the quality of the

    Just-in-TimeSuccess Factors

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    Success Factors

    SuppliersSuppliers

    LayoutLayoutEmpowermentEmpowerment

    InventoryInventoryQualityQualityJIT

    PreventivePreventiveMaintenanceMaintenance SchedulingScheduling

    Operations Management, 6E (Heizer &Render) 2001 by Prentice Hall, Inc., Upper

    Saddle River, N.J. 07458S12-62

    ISO 9000

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    ISO 9000 Series of standards agreed upon by the

    International Organization for Standardization

    Ado ted in 1987

    More than 100 countries

    A prerequisite for global competition?

    rec s you o ocumen w a youdo and then do as you documented."

    ISO 9000 Series

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    ISO 9000 Series 9001

    Model for ualit Assurance in Desi n Production Installation, and Servicing.

    Model for Quality Assurance in Production

    and Installation 9003

    Inspection Test

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    Quality Management and Quality AssuranceStandards: Guidelines for Selection and Use

    9004

    Quality Management and Quality Systememen s-- u e nes

    Three Forms of ISO

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    First party : A firm audits itself against ISOstan ar s.

    Second party : A customer audits its

    supplier.

    Third art : A " ualified" national or

    international standards or certifyinga enc serves as auditor.

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    Level of re istration has one u

    significantly even though some companiesw r l w h n r Some saw it as a plot to bar US entry into

    Certification is often easy, especially if

    company as qua ty system n p ace Lack of certification could im act world-

    wide competitiveness for the company

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    They just provide criteria for measuringqua y sys ems

    They do not require prescribed method ofprocess control

    Provides opportunities and frustrations

    pp es o a n us r es

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    Improves operational efficiency Improves profitability

    Improves export sales

    Improves on-time deliveries-

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    versus e a r ge war

    Which should we pursue first?

    What are the differences between the two?

    o you ave to e cert e e oregoing for the Baldrige Award?

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    v u w

    ISO provides building blocks for Baldrige

    ISO more limited in scope

    Just a basic standard of minimal requirements

    Worth perhaps about 400 Baldrige points

    Designed to be inclusive not exclusive

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    - THROUGH TQP MODEL

    TOTAL QUALITY PRACTICES (TQP) MODEL

    TQM

    TPM

    ISO

    PPC

    5S

    COMPARISON BETWEEN TQM

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    MANAGEMENT PRINCIPLESISO 9001:2000 TQM

    Leadership1. Leadership

    2. Customer FocusOrganization

    Total Customer Satisfaction

    Total Involvement3. Employee

    Involvement Cooperation & Teamw ork

    4. Process Approach Ownership5. System Approach Error Prevention6. Continual Im rovement Continuous Im rovement7. Fact B ased Decision

    Making8. Supplier-Relationship Total Involvement

    Training & EducationReward & recognition