DAY ONE PROGRAMTuesday 4 August

TIME SESSION DETAILS

7.00 REGISTRATION OPEN

7.30 – 8.30 DELEGATE BREAKFASTJJ EASTWOOD,Managing Director ANZ Rocket Fuel

8.45 – 8.55 CONFERENCE WELCOME JODIE SANGSTER, CEO, ADMA

Keynotes

8.55 – 9.00 Keynote sponsor welcome: Transformational power of technology

WILL GRIFFITH, Regional Vice President APAC, Oracle Marketing Cloud

9.00 – 9.40 The evolution of digital AKSHAY MANIKANTAN, Head of Marketing & Customer Experience Loyalty , Landmark Group

9.40– 10.20 Comedy Central - building a multi-channel, multi-platform brand for Millennials

WALTER LEVITT, Chief Marketing Officer, Comedy Central

10.20 – 11.00 Harnessing the power of data to put more customers in the saddle

LORELLE CARPENTER, Vice President of Marketing, Dover Saddlery

11.00 – 11.20 Morning Tea – Brightest Minds Hub, Level 3

11.20 – 12.00 Put people first FLORIAN GSCHWANDTNER, Co-Founder and CEO, Runtastic STEPHANIE PETERSON, Chief Marketing Officer, Runtastic

12.00 – 12.40 Digital transformation and the future of customer experience - China opportunity

TONY ZHANG, Senior Manager Overseas Channels, Baidu

CO PRESENTER: GEORGE GALLATE, CMO & EVP Global, Merkle

12.40– 13.40 Lunch – Brightest Minds Hub, Level 3

DATA-DRIVEN MARKETING TRACK DIGITAL TRACK B2B TRACK

13.40 – 13.45 Welcome CAMERON CURTIS, General Manager for Australia and New Zealand, NEAR

Welcome EYAL MEKLER, Managing Director, Australia and New Zealand, Tealium

Welcome PAUL HARAPIN, Senior Vice President and General Manager, Domo

13.45 – 14.15 Great storytelling that means businessMICHAEL GOLDBERG, Creative Director, Victoria’s Secret

Panel discussion: What makes a great digital strategy?SCOTT MAXWORTHY, Head of Digital Media, Cronulla SharksNICK LAVIDGE,Head of Digital Media, Cronulla Sharks

The industrialisation of the cyber threatADAM TYLER, Chief Innovation Officer

14.15 – 14.45 Building a global business on analyticsBARRY NEWSTEAD, Chief Operating Officer, Redbubble

The creation of customer engagement – the metric that really matters to your businessJOHN MOORE, CMO, BUPA

Turning on the lights: How to turn data into engagementCHRISTELLE FLAHAUX, VP Customer and Field Marketing, Domo

14.45 – 15.15 Afternoon Tea - Brightest Minds Hub, Level 3

15.15 – 15.45 How can brands build personal relationships in the digital technology and social media ageDANIEL KERZNER, VP Distribution, Loyalty & Partnerships Marketing (EAME), Starwood Hotels and Resorts

Top tips on How to Really Tackle Data and PersonalisationGAVIN MERRIMAN, Head of Digital – Global, Nude by Nature

Fireside chat: Technology trends and how Slack is shaping the future of work and communication for marketers in 2016 and beyondMICHAEL CLAPSON, Manager APAC, Slack

JODIE SANGSTER, CEO, ADMA

15.45 – 16.15 Millennials, mobiles and money – the forces reinventing financial servicesROCKY SCOPELLITI, Global Industry Executive – Banking, Finance & Insurance, Telstra

How Australians have reinvented their social habits (and how marketers have been left behind) DOUGLAS NICOL, Partner, On Msg

Marketing 2.U - doubling the effectiveness of your marketing, through refocusing the efforts of marketing and your teams GEORGE GALLATE, CMO & EVP Global, Merkle

16.15 – 16.45 Ignoring data 101: A lesson from Khan Academy in choosing the right metrics

NICK PRESTON, Product Analytics, Khan Academy

The need for speed: how to accelerate ROI and customer experienceANTHONY GREEN, Director of Digital Development, Minor Group

Building communications to power the revenue engineCONNIE LAFLAMME, Senior Marketing Consultant, Caterpillar

16.50 – 17.05 Sponsor Welcome: How the need for education is redefining marketers’ role ELISE JAMES-DECRUISE, VP, New Marketing Institute

17.05 – 17.25 Locknote: RateCity - Transition from traditional market to programmaticBRETT KARNEY, Commercial Manager, RateCity

17.00 – 17.10 Closing remarks JODIE SANGSTER, CEO, ADMA

17.10 – 18.10 Networking drinks - Level 4, Zeta Bar

DAY ONEWednesday 10 AugustP R O G R A M

SPONSORED BY:

SPONSORED BY:

SPONSORED BY:

LEVEL 2, STATE ROOM

LEVEL 3 BALLROOM B LEVEL 3 BALLROOM A LEVEL 2 STATEROOM

LEVEL 3 BALLROOM A Sponsored by

DAY ONE PROGRAMTuesday 4 August

TIME SESSION DETAILS

7.00 REGISTRATION OPEN

7.30 – 8.30 DELEGATE BREAKFASTREGAN YAN,Managing Director, Digital Alchemy

8.45 – 8.55 CONFERENCE WELCOME JODIE SANGSTER, CEO, ADMA

Keynotes

8.55 – 9.00 Keynote sponsor welcome: Transforming marketing with cognitive technologies

TIM DOIDGE, Customer Engagement Solutions Manager, IBM

9.00 – 9.40 The jacket you didn’t know you needed

IAN DEWAR, Senior Manager Consumer Lifecycles, The North Face

9.40– 10.20 Can we make our museums irresistible?

CYNTHIA ROUND, Senior Vice President for Marketing and External Relations, The Metropolitan Museum of Art

10.20 – 11.00 How to be remarkable DANIEL FLYNN, Co-founder, Managing Director, Thankyou Water

11.00 – 11.25 Morning Tea – Brightest Minds Hub, Level 3

11.25 – 12.05 Building global brand by harnessing innovation and creativity

ALEX PERRY, Internationally Acclaimed Designer

12.05 – 12.45 Harnessing digital disruption: A practitioner’s guide

BEN EDWARDS, Vice President, PayPal.com, PayPal

12.45– 13.40 Lunch – Brightest Minds Hub, Level 3

CONTENT TRACK CREATIVITY TRACK TECHNOLOGY TRACK

13.40 – 13.45Welcome Welcome CHRIS BROWN

Enterprise transformation specialistWelcome DEREK BROWN, Sales Director, SSI

13.45 – 14.15 Content marketing - sourcing, distribution, amplificationCAROLINE DEMPSEY, Head of Marketing, Australia, New Zealand & South Pacific, Visa

Advertising for the post digital ageTOM GOODWIN, SVP Strategy and Innovation, Havas Media

Focusing on innovating through technology and timely communication with customersSTUART TUCKER, General Manager - Brand, Sponsorship & Marketing Services, Commonwealth Bank

14.15 – 14.45 Getting results from Brand Story TellingSIMON SMITH, Managing Director, MADE by Fairfax Media

Digital innovation for a next level customer experience

ANTHONY LAVER, General Manager, Marketing, Destination NSW

The IoT revolution: unleashing the new connected experience to attract new customersSTUART JAFFRAY, General Manager - Marketing, BMW

14.45 – 15.15 Afternoon Tea - Brightest Minds Hub, Level 3

15.15 – 15.45 Engaging travellers through a content-led approachJOHN MACKENNEY, General Manager, Digital Transformation, Tourism Australia

Hey You - The challenges and victories behind building Australia’s biggest cafe appREBEKAH CAMPBELL, Co-Founder and Executive Director, Hey You App, Hey You

Technology innovation to engage a savvy consumerGRANT BAXTER, Head of Brand Strategy, Twitter

15.45 – 16.15 Brand storytelling - creating connections in a world of connectednessYOLANDA UYS, Head of Marketing, Dan Murphy’s

From 500 - 500M - find your voice onlineSHAE-LEE SHACKLEFORD, Co-Founder, Actor and Director, SketchShe

The marketing technology transformation road tripBEN ALLEN, CMO, Stockland

16.15 – 16.45 Marrying content and data to inspire travel NADINE DAWOOD MORGAN, Head of Planning and Data Marketing, Qantas

Creativity in a data-driven world

RICHARD SAUERMAN, The Brand Guy Brandcraft

What Viacom learned about its audiences from short form videoBEN RICHARDSON, General Manager & SVP, Viacom International

16.50 – 17.20 International locknote: MadBots - early lessons in AI marketingAMIT SHAH, Senior Vice President, Online, Mobile & Social Media, 1-800-FLOWERS.COM

17.20 – 17.30 Closing remarks JODIE SANGSTER, CEO, ADMA

17.30 – 18.30 Networking drinks - Brightest Minds Hub, Level 3

DAY TWOThursday 11 AugustP R O G R A M

LEVEL 3 BALLROOM B LEVEL 3 BALLROOM A LEVEL 2 STATEROOM

LEVEL 3 BALLROOM A Sponsored by

SPONSORED BY:

SPONSORED BY:

LEVEL 2, STATE ROOM

TIME SESSION DETAILS MODERATOR Tim Hill, Co-Founder, Social Status

9.30 – 9.45 The quest for personalised marketing PRESSY SANKARAN, Commercial Director, Criteo

9.45– 10.00 USA vs AU - how does Australia rate in the race for Virtual Reality

TINA GHEZZI, Director of Business Development, StartVR

10.00 – 10.15 Customer-Centric Innovation ALEX ALLWOOD, CEO, The Holla Agency

10.15 – 10.30 Uncovering and quantifying Social Media ROI TIM HILL, Co-Founder, Social Status

10.30 – 10.45 You cannot build a community on social mediaCommunity management’ is an overused phrase, it does not apply to social media

JULIE DELAFORCE, Quiip

10.45 – 11.00 Influencer marketing: Removing the smoke and mirrors, using technology to improve your creative campaigns

DETCH SINGH, Hypetap

11.00 – 11.20 Morning Tea Meet & Greet Conference Presenters

11.30 – 11.45 Digital, technology and content capabilities MICHAELA CHAN, CMO, Ooh! Media

11.45 – 12.00 Virtual Reality - Taking training to remote communities

ANDREW OSBORNE, Director, Appliquette

12.00 – 12.15 Things You Need to Know about collecting consumer data using mobile

DEREK BROWN, Sales Director, SSI

12.15 – 12.30 ADMA professional credentials for marketing and analytics

RICHARD HARRIS, ADMA IQ Director, ADMA

12.40 – 13.40 Lunch Tea Meet & Greet Conference Presenters

13.45 – 14.00 Why SMS isn’t boring anymore LOUISE FORD, Group Development Manager, Oxygen8

14.00 – 14.15 ADMA professional credentials for marketing and analytics

RICHARD HARRIS, ADMA IQ Director, ADMA

14.15 – 14.30 Maximising your Customer Journey NICK DENNIS,, Principal Solutions Consultant, Oracle

14.30 – 14.45

In a world where everything is going digital, do you still need a digital strategy?

MIKE ZEEDERBERG, Managing Director, ZUNI

14.45 – 15.15 Afternoon Tea Meet & Greet Conference Presenters

15.30 – 15.45 Nourishing Our Country LOUISE TRAN, Head of Marketing and Communication, OZHarvest

15.45 – 16.00 Digital is Dark Matter: How getting the right lens to view digital data transforms perspectives, and can be used to directly drive incremental revenue.

ANDREW HUGHES Consultant, Louder

DAY ONEWednesday 10 AugustP R O G R A M

Sponsored by:

TIME SESSION DETAILS MODERATOR Tim Hill, Co-Founder, Social Status

9.30 – 9.45 The quest for personalised marketing DAVE COX, Senior Consultant, Criteo

9.45– 10.00 USA vs AU - how does Australia rate in the race for Virtual Reality

TINA GHEZZI, Director of Business Development, StartVR

10.00 – 10.15 Customer-Centric Innovation ALEX ALLWOOD, CEO, The Holla Agency

10.15 – 10.30 Uncovering and quantifying Social Media ROI TIM HILL, Co-Founder, Social Status

10.30 – 10.45 You cannot build a community on social mediaCommunity management’ is an overused phrase, it does not apply to social media

JULIA DELAFORCE, Quiip

10.45 – 11.00 Influencer marketing: Removing the smoke and mirrors, using technology to improve your creative campaigns

DETCH SINGH, Hypetap

11.00 – 11.20 Morning Tea Meet & Greet Conference Presenters

11.30 – 11.45 Digital, technology and content capabilities MICHAELA CHAN, CMO, Ooh! Media

11.45 – 12.00 Virtual Reality - Taking training to remote communities

ANDREW OSBORNE, Director, Appliquette

12.00 – 12.15 Things You Need to Know about collecting consumer data using mobile

DEREK BROWN, Sales Director, SSI

12.15 – 12.30 ADMA professional credentials for marketing and analytics

RICHARD HARRIS, ADMA IQ Director, ADMA

12.40 – 13.40 Lunch Tea Meet & Greet Conference Presenters

13.45 – 14.00 How to improve your metrics utilising data-driven personalised video marketing

RODD MARTIN, CEO, SmartVideo

14.00 – 14.15 ADMA professional credentials for marketing and analytics

RICHARD HARRIS, ADMA IQ Director, ADMA

14.15 – 14.30 The future: Cognitive Marketing - “Watch out! It’s about to get a lot more personal”

ALEXANDER MAHR, Client Solution Professional, Customer Engagement, IBM

14.30 – 14.45

In a world where everything is going digital, do you still need a digital strategy?

MIKE ZEEDERBERG, Managing Director, ZUNI

14.45 – 15.15 Afternoon Tea Meet & Greet Conference Presenters

15.30 – 15.45 Nourishing Our Country LOUISE TRAN, Head of Marketing and Communication, OZHarvest

15.45 – 16.00 Digital is Dark Matter: How getting the right lens to view digital data transforms perspectives, and can be used to directly drive incremental revenue.

ANDREW HUGHES Consultant, Louder

DAY TWOThursday 11 AugustP R O G R A M

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