tim andren social media 102309
DESCRIPTION
Tim Andren & Sally Mikhail-Bemis presentation for social media at the CAPPS and MAPCS conferences.TRANSCRIPT
Social MediaAs easy as One – Two – Tweet!
Goals:·To define social media·Explain how it evolved
(so we know how to use it)·Help you begin to apply it
1. What is social media?
Simple Definition:The social internet
Let’s get deeper…
Tools and applications that enable connectivity and sharing.
Social Media traits:·Social
·Real-Time·Shared Media·Shared Ideas
·Computer or Phone
A picture is worth a thousand words
Platform Names
Social MediaPlatform Types
Social Network:
Social Network: ·Connect w/ friends
·Share thoughts, ideas·Join groups
[Facebook, Myspace]
Blog:
Blog:Social journal
[Richard Branson, Huffington Post, Perez Hilton]
There’s a blog for just about every subject know to mankind,
including….
Funny cat pictures!
Micro Blog:Text and media (photos, videos)
publishing to small or large groups
[Twitter]
Media Sharing:
Media Sharing:
Share photos, videos, etc.[YouTube, Flickr]
Other Social Media types:
Other Social Media types:·News
·Bookmarking ·Message Boards / Forums
·Chat / IM·Text / SMS
2. How did we get here?
How did we get here?
Advent of broadband, wireless internet, laptops
How did we get here?
The mobile phone and smart phone adoption
How did we get here?
User interface has become simpler, Google has set the
standard
How did we get here?
Humans are social creatures. They demanded it!
How did we get here?
People have been empowered. User generated content is king.
[…but make it meaningful]
Social Media is the whole reason we
flocked to the internet!
3. Why is social media important to you?
Why is social media important to you?
People are using their computers for entertainment.
[Hulu, YouTube, Facebook Updates, etc.]
Why is social media important to you?
People have been working, networking, publishing,
researching and just about everything else on their computers for years…
…the difference now is that they're connected and creating
their own media.
[Hint: Huge career ed opportunity here]
Therefore, the old advertising model has changed
Why is social media important to you?
You can’t just rely on TV/Radio/Print any more.
Facebook is nearing 100 Million users in the U.S. alone!
Linkedin just reached over 50 Million users worldwide
Social Media is where the eyeballs are
Social Media is where the eyeballs are
…and it’s still growing.
Let’s get human
…from eyeballs to faces
Social Media Marketing Spend to Hit $3.1 Billion by 2014
Source: Forrester Research, Inc.
4. How are companies using social media?
Pearson Story:
How we use Social Media to leverage our Brand
Reinvent our business and recognized that people are
shifting the way they discuss, read and share news and
information
Begin with connecting at conferences in a way different than Pearson has in the past
One-on-One relationships are more powerful than not sharing.
People want to see inside the company and learn more about
their people and products.
Pearson used Social Media to “Personalize” who we are
(videos) and draw folks to our booth at CCA conference
Pearson at CCA: Pre Event postcard/Tweets during conference/WII Fit/Prize
Winners
Stay Connected and Build Community
Work backwards
Work backwardsListen don't push!
Listening allows you to:·conduct a focus group
·test products·get participation in building
5. How can social media be used in education?
Think of social media as a 'communications tool'
for your company
Other Social Media uses:-Marketing-Admissions
-Financial Aid-Academics
-Career Services
Social media ideasin Marketing
Marketing Ideas:
Idea #1 Post about relevant career trends in the news:
CNN.com reported that Telecom Network Engineers has 53% job growth over the next 10 years
Marketing Ideas:
Idea #2 Uploading graduate testimonials to YouTube,
Facebook, etc..
Don’t forget to get your waiver!
Social media ideasin Admissions
Open House Idea: Branford Hall Career Institute tweets:
“We’ll be hosting an Open House this Saturday from 9 am – 12pm
#branfordhall”
Social media ideasin Financial Aid
Financial Aid idea: Your school can broadcast important info
“The new financial aid award year will be starting July 1. Stop by to pick up your new FAFSA.
#yourschool”
Social media ideasin Academics/Education
Academics/Education ideas:
-Posting relevant videos to YouTube, TeacherTube, etc.
-Use of channels -Communicate about campus happenings
Social media ideasin Career Services
Career Services idea #1:
“Employer fair this Friday at DCU. Stop by for resume tips and freshen up on your interviewing
skills. #careered”
Career Services idea #2:
Use LinkedIn to connect with employers.
Social media
Humans doing what they do best.
Tim Andren – Vice President360 Strategic Marketing
Sally Bemis – President360 Strategic Marketing