VITRA TILES 2010

TILES

Ceramic covering

Covering and isolation materials

Eczacıbaşı Yapı Gereçleri

• VitrA Tiles • VitrA Ireland • V&B Fliesen • Engers Keramik • Eczacıbaşı-Koramic

Building Chemicals

Vision Covering the

surfaces with infinite possibilities by

innovative,sustainable and design based

approach

LEADERSHIP IN THE PROJECT

MARKET

Strategic Target

I I I IVitrA KaroProduction start

1991 1998 2006 2007 2008 2010

IVitrA IrelandProductionstart

Acquisition of Engers KeramikGmbH & Co KG

Acquisition ofthe majority shares of V&B Fliesen GmbH

Russia factory Productionstart

I

Turnover: 450 mio. $ Turnover: 15 mio. $

TILES MILESTONES

VitrA Complete Covering Solutions Offer

BathroomKitchen

Floor CoveringsExternal Cladding

Pool

Wet AreasFloor CoveringsIndustrial Areas

Rezidential Project Market

Rezidans Wall TilesRezidans Floor TilesRezidans MosaicsUrbanlife

UrbanlifeArkitekt Porcelain TilesPool

Arkitekt ColorArkitekt PorcelainArkitekt FunctionArkitekt CombinationUrbanlife

Rezidans Urbanlife Arkitekt

VitrA REZIDANS Bathroom

Mosaic

Porcelain

VitrA ARKITEKTColor

VitrA ARKITEKTPorcelain

VitrA ARKITEKTPool

VitrA ARKITEKTExternal Cladding

Systems

VitrA Urban Life

Covering solutions for any

commercial areas

VitrA Urban Life

• Aesthetic• Hardwearing• Easy-to-clean

INHOUSE DESIGN TEAM

INTERNATIONAL DESIGNERS

Ross Lovegrove

Defne Koz

NOA

VitrA Türkiye Bozüyük (1991)

20.9 mio m2

Engers Keramik (2006)1.5 mio m2

V&B Almanya (2006)2.6 mio m2

VitrA Türkiye İstanbul (1993)

3.7 mio m2

VitrA Plitka (2010)3.3 mio m2 (2011)

V&B Fransa (2006)2.7 mio m2

Total 35 mio m2 / year

Production

The position of Eczacibasi Karo Group Between Tile Manufacturers in the world

World rankingsThe first 20

Europe Top 10 ranking

RANK PRODUCER COUNTRY CAPACITYMillion m2

1 Laurosa Group Mexico 120

2 New Zhongyuan China 110

3 Marazzi  Italy 102

4 Rak U.A.E. 100

5 Kale Seramik Turkey 62

6 Lasselsberger Group Chech Republic 60

7 Cersanit Poland 57

8 Vitromex Mexico 56

9 Dong Peng China 50

10 Roca Spain 50

11 Concord Italy 46

12 New Pearl China 42

13 Coop İmola Italy 38

14 Eliane Brasil 38

15 Ricchetti Italy 36

16 Mona Lisa China 35

17 Eczacıbaşı Tiles Unit Turkey 34

18 Pamesa Spain 31

19 Marco Polo China 30

Bozüyük Plant

Bozüyük Plan

Manpower

Production Other Total

May 2010 850 78 928

Blue Collar 649 32 681

White Collar 105 44 149

Subcontractor 96 2 98

Bozüyük

Manpower

Bozüyük PlantProduction 1 3 Firing UnitsTOTAL: 10 Size from 15x15 - 30x42 Production 2 8 Firing UnitsTOTAL: 34 Sizes from 7.5x15 - 30x60Production 3 (Porcelain): 1 Firing UnitTOTAL: 3 Sizes from 15x15 – 40 x40Procelain Production: 4 Firing UnitsTOTAL: 9 Sizes from 10x10 – 60 x 120

Complementary Pool 4 Firing UnitsDifferent SizesDecor: 2 Firing UnitsDifferent Sizes

Tuzla Plant

Production 1 + 2 ( Mosaics & Decor)

Sizes:1x1, 2.5 x 2.5, 2.5 x 5, 5x5 , 5 x 10, 10 x 1010 x 20 , 10 x 30

ISO 14001

products are preferred in prestigious international projects

Sheraton Hotels

Hilton Hotels

Ritz Carlton Hotel, Istanbul

Queen Mary II

Mardan Palace Hotel, Antalya

Foro Italico, Rome

Jumeriah Beach Residence, Dubai

Europark Shopping Mall, Moscow

Carrefour, Istanbul

Allianz Arena, Munich

Wembley Stadium, London

Istanbul Park, Formula 1, Istanbul

Danish TV, Copenhagen

Etterbeek Swimming Pool, Belgium

Piscine du Lorient, France

Therme Bad Aibling, Germany

Munich Airport, Munich

Schönefeld Airport, Berlin

Heathrow Airport Terminal 5

THANK YOU...