ticketmaster verified fan how does it work? 01 · questions. if something changes, ensure you...
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Ticketmaster Verified Fan®
How Does it Work?
Ticketmaster Verified Fan® is committed to getting more tickets into the hands of fans. Not bots. We’re collaborating with artists who want to leverage powerful Ticketmaster technology to create a safe, reliable,
ticket-buying experience for their fans. Ticketmaster Verified Fan does not guarantee that everyone will get a ticket, but it does level the playing field so a fan is only up against another fan – without racing against bots –
for the same ticket.
Login with your Ticketmaster account or
create an account during your registration.
The day before tickets go on sale, you’ll receive an email with information
about your Verified Fan invitation status.
Once your information has been submitted,
you’ll receive an email to confirm you registered
successfully.
If verified and invited to shop, you’ll receive a text
the morning tickets go on sale with your access
code and link.
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Brand & Communications
Program Name
Logo & Colors
Remember, it’s about getting rid of bots, not people. One of the most important things we’ve learned when communicating about Verified Fan, is to ensure fans understand that this process is not about deciding who real, better or true fans are. We love ALL fans. It’s about separating HUMAN fans from bots, so that fans have the best opportunity to shop for tickets, fairly and safely.
When using Ticketmaster Verified Fan and Verified Fan within communication assets, please follow a few simple rules:
1. The registration mark ® must be included upon first mention and in the main headline. 2. Hashtags should only be used in social media and/or blogs posts with tagging features.3. Upon first mention, please use the full program name, Ticketmaster Verified Fan. All additional
mentions may use Verified Fan, if space is limited.
Content Strategy
x
min.print size.25”
1/3 x
1/3 x
1/3 x TICKETMASTER BLUE
#009cdeR: 000G: 156B: 222
TICKETMASTER GRAY
#414141R: 65G: 65B: 65
1. When building promotional assets and communication plans, drive the focus to removing bots and creating a safe/fair ticket-buying experience.
2. Stay away from themes that refer to real fans, the best fans or rewarding ture fans. This experience is not about one’s level of fandom, but a more reliable way to get tickets into the hands of fans...new and old.
3. Reinforce that Verified Fan is easy! A simple registration is all it takes to get verified and invited to shop for tickets, without competing against bots.
BOTS
General Social Media Guidelines
Social Media Samples
Engage and build registration momentum with your fans through your social channels. Social posts should be authentic and in the artist voice, but it’s important to include the following:
• Direct link to registration page to encourage signups• Remind fans it’s a simple process• Include registration timeline, date and time• Include why are you doing this, for example:
• Getting more tickets into the hands of fans • Fighting unfair ticket bots• Delivering a fair and safe ticket-buying experience• Fans don’t have to compete against bots for tickets
We want our to go to FANS not ! A simple registration is all it takes. Register NOW for #VerifiedFan access: Insert Reg Link Here [+ asset]
I’m committed to fighting and getting into the hands of fans! Register NOW for #VerifiedFan access: Insert Reg Link Here [+ asset]
It’s to beat the and keep in the hands of fans who want to see us on tour. We’re powering our tickets with #VerifiedFan. Register NOW at Insert Reg Link Here [+ asset]
The ONLY way to get tickets for my tour in is to register for @Ticketmaster #VerifiedFan: Insert Reg Link Here [+ asset]
North American Fans! Register NOW to get tickets for our 2018 tour: Insert Reg Link Here powered by @Ticketmaster #VerifiedFan [+ asset]
We’ve partnered with @Ticketmaster #VerifiedFan to make sure FANS have the best access to tickets, without racing against bots! Register NOW: Insert Reg Link Here [+ asset]
TAGGING TICKETMASTER
#VerifiedFan“Ticketmaster”
@Ticketmaster
@TMFanSupport
@Ticketmaster
OFFICIAL HASHTAG(S)FAN SUPPORT
SOCIAL
Ongoing Campaign & Reinforcement Messaging
Pinning to Feeds
Video Assets
Reinforcement is key.• Facebook/Instagram: Pending registration length, post at least once per week (twice per week is
recommended)• Twitter: A post every couple of days to drive registration works best
Switch up assets & messaging.• The most effective tool is a simple video • Post images and engage with your fans• Post reminders about when registration closes to help reinforce urgency• On the final day of registration, post a “Last Call” message to your fans
• Pinning a tweet pushing to registration to the top of your Twitter feed is highly recommended
• Similarly, pinning a post to the top of your Facebook is also recommended• And for Instagram, temporarily having your bio link to registration (along with a post
noting it) is also very helpful
Simple, social video posts directly from the artist have the most impact driving registrations as well as showing the fans the artists are truly involved and are doing this for the fans.
• Videos should ask fans to register for the Verified Fan program to get tickets to the upcoming tour and should clearly drive directly to the registration page
• If you can take advantage of Instagram stories / Snapchat functionality linking out to registration page (or swipe to link) that would be incredibly impactful
• Ticketmaster can partner with your team to provide talking points or script building
• If you create a video - please provide us with a video file. We would love to post and amplify that from our side as well
• Additionally, you can give the Ticketmaster Facebook Page cross-posting rights for videos. Ticketmaster can then share out the same video asset(s), and all the views are in one place. Find out more here: https://www.facebook.com/help/678485232304895
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Questions on Verified Fan Brand, Content & Strategy?
Fans Posting Questions?Please direct fans to:
Media Inquiries or Press Release Planning?
Best Practices
The team is here to help. Please reach out to:
Ticketmaster Fan SupportTwitter DM: @TMFanSupport
Ticketmaster Help Pagehelp.ticketmaster.com
Verified Fan FAQhttp://insider.ticketmaster.com/verifiedfan-faq/
The team is here to help. Please reach out to:
Catherine [email protected]
Ashley Dos [email protected]
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2Keep The Details Locked In Place. Fans pay extra attention to the little things like ticket limits, venues and ticket prices. Changes mid flow can often lead to fan confusion and frustration.
Keep Fans Informed. It’s best to keep one consistent message when it comes to answering fan questions. If something changes, ensure you actively plan to inform fans, especially if it’s a chance that impacts show, venue or registration details.
Spread The Word And Drive Registration. Promoting registration, why you are using Verified Fan, and making this authentic to your fans and community, goes a long way.