thu/sonera/99.09.20/1 wap and billing: what are the challenges tero huostila sonera ltd
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WAP and Billing:What are the challenges
Tero Huostila
Sonera Ltd
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Agenda
Billing Expert Group work in WAP Forum Questions: What, Who and How? What to bill? Who does the billing? How to bill? Operator example: Sonera Challenges Conclusion
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Billing Expert Group
WAP specification is written without billing elements
Operators suggested a special group in Montreux Billing Expert Group officially started in San Francisco
in June 99 Now the real work has started Task:
Gather billing requirements in WAP Match the requirements with WAP specification Push working groups to make changes if needed
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Airtime Minutes Amount of data packets
Content Service and information costs money
Both Combine first two
What to bill?
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Players
Operator: Services paid with phone bill
Content provider: Sends bills directly to customer
Billing Agency: Some operators use billing agencies to handle their billing
Credit card company Services used is charged by credit card company
Combination of those
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How to Bill? Transaction based billing
Services are paid according to service usage Different prices possible for different services
Flat rate One price for all Maybe bearer depended
Monthly fee Subscription based
Free Content provider might want pay the airtime to operator
Combination
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Case: Sonera information Services Transaction based billing
Prices differ between services $0,20 - $1,80 Price is same with plain SMS and WAP For WAP over GSM data additional data fee: $0,20 / min +
$0,10 / call
Future: Flexibility to do changes, all mechanism are in place
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Challenges Two worlds collide!
Free internet world vs. Traditional telecommunication sector
Roaming At the moment only bearers roam Service roaming difficult if transaction based billing is used Minimum set of parameters should be specified in WAP
Forum In case of GSM roaming, WAP must be added in TADIG
format if service roaming is in use.
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Conclusion
Billing is very market sensitive problem One solution not possible
Billing Expert Group tries to get the pieces in place in WAP specification
Challenge: Free vs. price In the end: Markets will decide
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THANK YOU !