Father of attitude measurement.

1. Generate statements that describe specific attitudes that people might have towards particular topic/thing.

_ Blacks should be considered the lowest class of human beings.

_ Blacks and whites must be kept apart in all social affairs where they might be taken as equals.

_I am not interested in how blacks rate socially.

_ A refusal to accept is not based on any fact of nature, but on a prejudice which should be overcome.

_ I believe that blacks deserve the same social privileges as whites.

2. Have your participants which will rate each statement on a 1-10 scale in terms of how much each statements indicates a favorable attitudes towards the topic.

1= least favorable to the concept

10= most favorable to the concept

developed the summated rating which is still widely used.

1. Pick individual items to include.

2. Choose how to scale each item. (e.g. 1-5)

1. strongly disagree

2. disagree

3. undecided

4. agree

5. strongly agree

3. Ask target audience to mark each item.

4. Get the score by adding the values that identified on each item.

1. strongly disagree 2. disagree 3. undecided 4. agree 5. strongly agree

most common and perhaps easiest instrument in the affective domain.

Enumerate all attributes and characteristics you wished to observe relative to the concept being measured.

Arrange these attributes as a “shopping” list of characteristics.

Ask the students to mark those attributes or characteristics which are present and to leave blank those which are not.