Thursday, March 1, 2018

7:00 P.M. – Regular Meeting

Council Committee Room 4

th Floor, City Hall

Members: Dean McLeod (Chair)

Stephen Clarke (Vice-Chair)

Carmen Araujo (Treasurer) Ron Noonan, Curator Norman Da Costa

Don Doan Ken Giles

Sindy Maguire Glenn McClelland Harnek Singh Rai

Mario Russo Gurmit Singh

City Councillor Pat Fortini – Wards 7 and 8 City Councillor Doug Whillans – Wards 2 and 6 City Councillor Jeff Bowman – Wards 3 and 4

For inquiries about this agenda, or to make arrangements for accessibility accommodations for persons attending (some advance notice may be required), please contact:

Chandra Urquhart, Legislative Coordinator

Telephone (905) 874-2114, TTY (905) 874-2130, cityclerksoffice@brampton.ca

Note: Some meeting information may also be available in alternate formats, upon request

Agenda

Brampton Sports Hall of Fame Committee

Committee of the Council of The Corporation of the City of Brampton

Agenda Brampton Sports Hall of Fame Committee

2018 03 01 Page 2 of 3

Please ensure all cell phones, personal digital assistants (PDAs) and other electronic

devices are turned off or placed on non-audible mode during the meeting.

1. Approval of Agenda

2. Declarations of Interest under the Municipal Conflict of Interest Act

3. Previous Minutes

3.1. Minutes - Sports Hall of Fame Committee - February 1, 2018

The minutes were approved by Council on February 21, 2018 and provided for

Committee’s information.

4. Delegation/Presentations

5. Reports

6. Sub-Committees

6.1. Update by Dean McLeod, Chair, re: Event Sub-Committee Meeting

7. Other/New Business

7.1. Teri Bommer, Coordinator, Sport Liaison, Community Services, re:

Communication Plan – Induction Ceremony & Nomination Deadline

7.2. Discussion at the Request of Dean McLeod, Chair, re: Increasing Our Nomination File and Review of Prominent Brampton Athletes

8. Correspondence

9. Information Items

9.1. News Items – Future / Potential Inductees – Ken Giles

Agenda Brampton Sports Hall of Fame Committee

2018 03 01 Page 3 of 3

10. Question Period

11. Public Question Period

12. Closed Session

13. Adjournment

Next Meeting, Thursday, April 5, 2018

Thursday, February 01, 2018

Members Present: Dean McLeod, Chair Stephen Clarke, Vice-Chair Carmen Araujo, Treasurer Ron Noonan, Curator Norman Da Costa Don Doan Ken Giles Sindy Maguire Glenn McClelland Harnek Singh Rai Mario Russo City Councillor Pat Fortini – Wards 7 and 8 City Councillor Jeff Bowman – Wards 3 and 4

Members Absent: City Councillor Doug Whillans – Wards 2 and 6 (personal) Gurmit Singh (regrets)

Staff Present: Community Services Department Garry Hardy, Supervisor, Sports Brampton, Recreation Teri Bommer, Coordinator, Sport Liaison City Clerk’s Office Chandra Urquhart, Legislative Coordinator

Minutes

Brampton Sports Hall of Fame Committee

Committee of the Council of

The Corporation of the City of Brampton

3.1-1

Minutes Brampton Sports Hall of Fame Committee

2018 02 01 Page 2 of 5

The meeting was called to order at 7:00 p.m. and adjourned at 7:55 p.m. Dean McLeod, Chair, presented Harnek Singh Rai, Member, with a letter of congratulations as an inductee to the Brampton Sports Hall of Fame. Committee congratulated Mr. Rai on his induction to the Sports Hall of Fame. Mr. McLeod advised that he was continuing efforts to contact the other inductees. 1. Approval of Agenda SHF006-2018 That the agenda for the Brampton Sports Hall of Fame Committee

Meeting of February 1, 2018 be approved, as printed and circulated. Carried 2. Declarations of Interest under the Municipal Conflict of Interest Act 3. Previous Minutes 3.1. Minutes - Brampton Sports Hall of Fame - January 18, 2018

The minutes were approved by Council on January 24, 2018 and provided for Committee’s information.

4. Delegation/Presentations 5. Reports 6. Sub-Committees 6.1. Update by Event Sub-Committee Member, re: Event Sub-Committee Meeting

on January 24, 2018

Sindy Maguire, Event Sub-Committee Member, provided an overview of the items discussed at the Event Sub-Committee meeting on January 24, 2018. She outlined the responsibilities of the Festival Special Events Office (FSEO) staff, Committee members and Committee support staff.

3.1-2

Minutes Brampton Sports Hall of Fame Committee

2018 02 01 Page 3 of 5

Committee discussion and suggestions included the following:

Cost of event tickets remain the same as 2017 at $55.00 each

Reserve tables for larger groups

Script for Master of Ceremonies to be provided by Committee Chair

Script and biographies for inductees prepared by Committee member

Master of Ceremonies to be confirmed by Committee

Decision regarding invites to VIPs and dignitaries remains with Committee

All items around communication will be handled by Communications staff, such as, cost of tickets, invitation to staff, notice/media release for the event

FSEO staff will arrange a meeting with Rose Theatre to discuss event

Councillor Bowman referenced a female wrestler from Brampton as a possible VIP on the guest list and offered to provide her address to staff.

Dean McLeod, Chair, advised that Kotak Law has offered a spectator box for the Brampton Beast hockey game on Friday, April 8, 2018. The Powerade Centre has also donated a spectator box. Mr. McLeod will provide details of the event directly to members.

The following motion was considered:

SHF007-2018 That the update by Sindy Maguire, Event Sub-Committee Member,

to the Brampton Sports Hall of Fame Committee meeting of February 1, 2018, re: Event Sub-Committee Meeting of January 24, 2018 be received.

Carried 7. Other/New Business 7.1. Discussion, re: Review and Selection of Sports Hall of Fame Induction Ceremony

Keynote Speaker

Garry Hardy, Supervisor, Sports Brampton, reminded members that they were provided a list of potential keynote speakers supplied by the National Speakers Bureau to review. A copy of the list was circulated.

Committee consideration of this matter included discussion and suggestions as follows:

Athletic accomplishments and background of the speakers

Connection to Brampton and the suggestion that the speaker should be someone local

Budget limitation restricts the choice of speaker, especially if the person is from outside of the province

3.1-3

Minutes Brampton Sports Hall of Fame Committee

2018 02 01 Page 4 of 5

Availability of speaker on the date of the Induction Ceremony

Individual with a high profile may increase attendance; however, would need to be notified a year in advance of the event

Reminder that Committee has the option to choose a speaker outside of the individuals recommended by the Bureau

Following consideration of the matter, Committee selected Damon Allen, who is described by the Bureau as a ‘Four-time Grey Cup Champion & Pro Football’s Most Prolific Quarterback’, as the keynote speaker.

In response to questions, Mr. Hardy confirmed that he will contact Mr. Allen and, that if required, a deposit will be made to secure his services for the event. He advised that names of other potential speakers will be requested for consideration in the event Mr. Allen is unavailable.

The following motion was considered:

SHF008-2018 1. That the list of keynote speakers to Sports Hall of Fame Committee meeting of February 1, 2018, re: Review and Selection of Sports Hall of Fame Induction Ceremony Keynote Speaker be received; and,

2. That Damon Allen, considered by the National Speakers Bureau as one of the greatest CFL quarterbacks of all-time, be selected as the keynote speaker at the Brampton Sports Hall of Fame Induction Ceremony on May 15, 2018; and

3. That Recreation staff follow the required procedure to secure the services of Mr. Allen for the event.

Carried

7.2. Discussion, re: Purchase of Brampton Sports of Hall Fame Golf Shirts

Dean McLeod, Chair, inquired about the purchase of Brampton Sports Hall of Fame golf-shirts for new inductees and members of Committee. The current inventory consists of a few extra-large size shirts. Staff confirmed that the budget allows for the purchase of golf shirts by the Committee.

The following motion was considered:

SHF009-2017 That funds from the Community Services budget be allocated to the

purchase of golf shirts in various sizes with the City of Brampton Sports Hall of Fame logo.

Carried

3.1-4

Minutes Brampton Sports Hall of Fame Committee

2018 02 01 Page 5 of 5

7.3. Update by City Clerk's Office staff, re: Committee Vacancy

Committee was advised by City Clerk’s Office staff that the process was underway by the City Clerk to fill the existing vacant position on the Committee.

8. Correspondence - nil 9. Information Items - nil 9.1. News Items – Future / Potential Inductees – Ken Giles

Ken Giles, Committee Member, provided information on the accomplishments of various Brampton athletes including football, wrestling, hockey, basketball, relay and soccer.

10. Question Period - nil 11. Public Question Period - nil 12. Closed Session - nil 13. Adjournment SHF010-2018 That the Brampton Sports Hall of Fame Committee do now adjourn

to meet again on Thursday, March 1, 2018 at 7:00 p.m.

Carried

__________________________________________

Dean McLeod, Chair

3.1-5

communication plan

Prepared by Strategic Communications - For Internal Use Only Updated February 16, 2018 Page 1 of 6

Brampton Sports Hall of Fame

This is a two-part communication plan, including the Induction Ceremony and Call for

Nominations

BACKGROUND

Founded in 1979, the Brampton Sports Hall of Fame is intended to honour Brampton residents

(past or present) who have made outstanding athletic achievements and/or contributions to the

development of sport. The Hall of Fame inducts new members annually, in the categories of

Athletes, Builders, Veterans and Teams, selected by the Brampton Sports Hall of Fame

Committee. The public is welcome and encouraged to nominate potential inductees.

The Hall of Fame resides in the Powerade Centre. Plans are in the works to expand the space,

possibly relocating, but details are not yet confirmed.

INDUCTION CEREMONY EVENT DETAILS

38th Annual Brampton Sports Hall of Fame Induction Ceremony

Tuesday, May 15, 2018

Rose Theatre Brampton

Cost: $55

Inductees:

Harnek Singh Rai (Builder - Powerlifting)

Rosemary Miller (Builder – Tennis and 55+ Sports)

Michael Weaver (Athlete - Hockey)

Richard Souce (Athlete - Boxing)

Keynote Speaker: Damon Allen, Former CFL quarterback and four-time Grey Cup Champion

CALL FOR NOMINATIONS DETAILS

The 2019 nomination deadline is June 15, 2018. Anyone can make a nomination. Nominees

must have a connection to Brampton and have made outstanding contributions and

achievements in sport.

There are four categories of membership into the City of Brampton's Sports Hall of Fame:

Athletes

Builders - all members other than athletes

Veterans - may be either athletes or builders who have concluded their careers

Teams

7.1-1

communication plan

Prepared by Strategic Communications - For Internal Use Only Updated February 16, 2018 Page 2 of 6

OBJECTIVES

1. Increase ticket sales to the Induction Ceremony.

2. Attract more nominations for 2019 inductees.

3. Raise awareness of the Brampton Sports Hall of Fame in the GTA.

AUDIENCES

Current Hall of Fame inductees and nominators

Past Hall of Fame inductees

Brampton and area sports organizations

Local, regional and possibly national sports media (depending on inductees)

Sports fans

Brampton residents

Mayor, Council, Senior Management Team and City of Brampton staff

MESSAGES

Celebrate sport with some of Brampton’s finest athletes, builders, veterans and teams.

Honour a Bramptonian who has made an outstanding contribution to sport – nominate an athlete, builder, veteran or team for the Brampton Sports Hall of Fame.

Learn about the proud history of sport in our community – visit the Brampton Sports Hall of Fame.

7.1-2

communication plan

Prepared by Strategic Communications - For Internal Use Only Updated February 16, 2018 Page 3 of 6

TACTICS LIST - Induction Ceremony

Tactic Responsible Date Details Cost

Media Relations

Media release

Issued to all local media

Strat Comm Late Feb/

early Mar

To coincide with ticket sales opening

and new website launch

No cost

Media advisory with bios

and photos of inductees

Strat Comm /

Recreation

Late April

/May

Distributed in advance to encourage

attendance at event/feature stories

No cost

Media package at event Strat Comm /

Recreation

May 15 Bios, releases, info on 2019

nominations

No cost

Media accreditation on site

at event

Strat Comm/

Recreation

May 15 Note which outlets are present,

provide tickets, direct media

No cost

Online

City Matters e-newsletter

Brief article linking to website

Strat Comm April and

May

No cost

Corporate Twitter and

Facebook updates (may be

retweeted/liked by others)

Strat Comm Feb-May Schedule/content to be developed No cost

Event calendars

Strat Comm /

Recreation

March SNAPd, Brampton.ca, Rose Theatre No cost

Update Brampton Sports

Hall of Fame website

BSHoF / Rec /

IT

February No cost

Brampton.ca homepage tile

or feature

Strat Comm April No cost

Spotlight message on

OurBrampton

Strat Comm April No cost

Facebook ad Strat Comm April Targeted to people in Brampton with

an interest in sport

$300

7.1-3

communication plan

Prepared by Strategic Communications - For Internal Use Only Updated February 16, 2018 Page 4 of 6

Other Marketing

LED Roadside signs

Brief message on rec centre

signs

Recreation April -

May

No cost

Invitations

3.75x8.5” folded invitations

for former inductees, 200

copies

Strat Comm/

Recreation

March PDF version to be emailed to some

inductees

$400

TV screens

Strat Comm/

Recreation

March –

May

Tile on TVs at City Hall, Garden Square

and rec centres

No cost

11x 17” Posters

70 copies

Strat Comm /

Recreation

March For distribution to City facilities and

partners

No cost

PDF of poster

To email to sports groups

Recreation to

distribute

March No cost

Guardian ad

Quarter page in colour

Strat Comm April 19? $1,200

SNAPd Brampton

Quarter page in colour

Strat Comm April issue

due mid-

March

$450

JPEG of logo with inductees’

names

Strat Comm May For ceremony No cost

Total estimated cost: $2,350

7.1-4

communication plan

Prepared by Strategic Communications - For Internal Use Only Updated February 16, 2018 Page 5 of 6

TACTICS LIST – Nomination deadline

Tactic Responsible Date Details Cost

Media Relations

Media release /advisory

Strat Comm May Combined with Induction Ceremony

advisory/ media package

No cost

Online

City Matters e-newsletter

Brief article linking to

website

Strat Comm May and

June

editions

No cost

Corporate Twitter and

Facebook updates (may be

retweeted/liked by others)

Strat Comm May-June Schedule/content to be developed No cost

Nomination info on new

Brampton Sports Hall of

Fame website

BSHoF /

Recreation / IT

February Web development in progress No cost

Brampton.ca homepage

tile or feature

Strat Comm May/June No cost

Spotlight message on

OurBrampton

Strat Comm May/June No cost

Social Media ads Strat Comm May/June $200

Marketing

LED Roadside signs Recreation May/June Brief message on rec centre signs No cost

TV screens

Strat Comm/

Recreation

March –

May

Tile on TVs at City Hall, Garden Square

and rec centres

No cost

Email to sports groups

Use TV screen image

Recreation to

distribute

March No cost

7.1-5

communication plan

Prepared by Strategic Communications - For Internal Use Only Updated February 16, 2018 Page 6 of 6

Rink boards

Powerade and City arenas

as space permits

Strat Comm /

Recreation

Mar-June No cost

Guardian ad

Quarter page, colour, plus

digital campaign

Strat Comm Late May $2000

SNAPd ad

Quarter page, colour

Strat Comm May $450

Total estimated cost: $2650

EVALUATION

Monitor media coverage

Track hits on website

Number of tickets sold

Number of nominations

CONTACTS

Strategic Communications

Alicia Land, Senior Communications Advisor 905.874.3602

Recreation

Teri Bommer, Facility Scheduler 905.874.3358

7.1-6