thuong mai dien tu cuoi ki-co dap an

QUIZZ 1: TNG QUAN V THNG MI IN T

(NOTE: khi lm cc quiz t 1-4 xem p n ca c quiz 1-4, v cu hi ln ln)

1. Ch ra loi hnh giao dch Thng mi in t cha ph bin hin nay

a. B2B

b. B2G

c. G2C

d. B2C

2.eBay cho php cc c nhn u gi trc tuyn qua mng, y l m hnh thng mi in t no?

a. C2C

b. P2P

c. B2C

d. B2B

3.B ti chnh cung cp cc thng tin hng dn doanh nghip tnh ton v np thu thu nhp thng qua website chnh thc ca B v cp nht thng xuyn hng qu. y l m hnh g?

a. G2B.

b. G2G.

c. G2E.

d. G2C.

4.Sp xp theo th t qu trnh pht trin ca cc hot ng thng mi in t sau y.

S dng Email v my tnh trong cng vic kinh doanh Bu?c 1

Qung b v hin din trn web Bu?c 2

ng dng mng extranet trong hot ng kinh doanh Bu?c 4

ng dng cc phn mm chuyn dng v intranet trong hot ng kinh doanh

Bu?c 3

Lin kt, chia x thng tin v hp tc vi cc bn lin quan thng qua : ERP, SCM, CRM

Bu?c 5

5.Yu t no sau y KHNG phi l tr ct chnh h tr TMT:

a. phn mm t ng ha giao dch in t.

b. cc chnh sch lin quan n TMT.

c. con ngi: ngi mua, ngi bn, trung gian, ngi qun l, ngi xy dng h thng thng tin.

d. cc dch v h tr TMT: thanh ton, xy dng phn mm, logistic, an ton bo mt.

6.Vic cc doanh nghip chia s thng tin qua mng vi nhau phi hp sn xut hiu qu c thc hin trong m hnh no?

a. Giai on thng mi in t "cng tc"

b. Giai on thng mi in t giao dch

c. Giai on thng mi in t tch hp

d. Giai on thng mi in t thng tin

7.Khch hng nhp s vn n vo website ca Fed Ex kim tra tnh trng thc ca hng ha ang trn ng vn chuyn. y l v d v:

a. ci tin quy trnh kinh doanh (continuous improvement efforts).

b. lin minh chin lc (a business alliance).

c. xy dng li quy trnh kinh doanh (business process reengineering).

d. to dng nng lc canh tranh chin lc t cng ngh thng tin (a strategic system).

8.Trong giai on hin nay, cc website TMT B2C ca Vit Nam hng ti m hnh no?

a. Website thng mi in t tng tc

b. Website thng mi in t thng tin

c. Website thng mi in t lin kt

d. Website thng mi in t giao dch

9.Hy ch ra li ch ni bt nht khi tham gia website cng thong mi in t quc gia?

a. Giao dch an ton, bo mt, ph hp vi tiu chun quc t

b. C c website, t qun l v cp nht website ca mnh

c. Giao dch vi i tc nc ngoi thun tin v hiu qu hn

d. S dng cc dch v ca sn giao dch cung cp

e. Tn dng c uy tn, thng hiu ca sn

10.Website XYZ c xy dng c nhn mua bn trn , y l m hnh

g?

a. P2P

b. C2C

c. B2B

d. B2C

11. sn giao dch hot ng hiu qu, cn c nhng bn no tham gia? (chn 3 la chn)

Choose at least one answer.

a. Ngi bn ng cc thng tin cn bn

b. Nh cung cp dch v thanh ton

c. C quan qun l nh nc

d. Ngi mua ng cc thng tin cn mua

e. C quan qun l sn cung cp dch v h tr

12. Cc website xc tin v h tr kinh doanh cn c chc nng no nht

a. ng nhp cc cho mua, cho bn

b. Gii thiu cc doanh nghip uy tn

c. Thng tin thng mi

d. Tm kim i tc, bn hng, ngi mua, ngi bn

13. Wal-Mart xy dng mt website bn cc sn phm ca mnh, tuy nhin a s cc hot ng ca cng ty vn c thc hin ti cc ca hng bn l. y l m hnh:

a. TMT truyn thng (brick-and-morar operation).

b. TMT thun ty (pure E-commerce).

c. mt mng li gi tr gia tng.

d. TMT trn nn thng mi truyn thng (click-and-mortar operation).

14. Trong m hnh thng mi in t di gc qun l nh nc, yu t no gii thch cha ng (2 yu t)

a. A. cc ng dng (application)

b. M. marketing

c. I. tri thc (intelligent)

d. B. cc lut (basic laws)

e. S. cc quy nh c th cho tng lnh vc ca thng mi in t (specific laws)

15. Theo Turban (2006), TMT l qu trnh:

a. s dng cc thit b in t v mng vin thng marketing sn phm, dch v.

b. t ng ha qu trnh bn hng v thanh ton.

c. s dng thit b in t trong mt s bc hoc ton b quy trnh kinh doanh.

d. Mua, bn, hoc trao i hng ha, dch v thng qua my tnh v mng vin thng, c bit l Internet.

16. Nhng cng c no di y c s dng nh gi hiu qu hot ng ca website thng mi in t? (Chn 4 yu t)


a. SWOT

b. 7C

c. MSDP

d. 4N

e. IMBSA

f. ICET

17. Priceline.com l v d in hnh ca m hnh TMT no:

a. mua hng theo nhm (group purchasing).

b. khch hng t a ra mc gi mong mun (name your own price model).

c. u thu trc tuyn (electronic tendering).

d. u gi trc tuyn (electronic auction).

18. Sn giao dch thng mi in t cn c s tham gia ca t nht bao nhiu ch th sau: ngi mua, ngi bn, ngi qun l sn, c quan chng thc, nh cung cp dch v thanh ton

a. Cha c cu tr li ng

b. Nm

c. Ba

d. Bn

e. Hai

19. i vi cc cng ty c website gii thiu sn phm, pht trin hot ng thng mi in t hn na nhim v no sau y quan trng nht?

a. Tng cng qung b, gii thiu website

b. B sung cc chc nng h tr giao dch in t

c. B sung cc chc nng bo mt v thanh ton

d. Lin kt website vi i tc, c quan qun l

20. Trong cc yu t sau, yu t no quan trng nht i vi s pht trin TMT

a. Ngun nhn lc

b. Cng ngh thng tin

c. Mi trng php l, kinh t

d. Mi trng chnh tr, x hi

21. Website dell.com thuc m hnh no?

a. B2C

b. B2G

c. B2B

d. C2C

22. iu kin c bn nht m bo thnh cng ca cc m hnh kinh doanh Sn giao dch in t B2B

a. Cung cp nhiu dch v, tin ch cho cc doanh nghip

b. To ra c nhiu li ch cho cc doanh nghip thnh vin

c. Nhiu lnh vc kinh doanh

d. Nhiu thnh vin tham gia

23. Ch ra hn ch kh vt qua nht i vi vic ng dng v pht trin thng mi in t ca DN Vit nam hin nay.

a. Thng mi: cc hot ng thng mi truyn thng cha pht trin

b. Nhn lc: i ng chuyn gia km c v s lng v cht lng

c. Vn: thiu vn u t xy dng h tng vin thng

d. Nhn thc: nhiu doanh nghip cn e ngi, cha nh gi ng tm quan trng ca TMT

24. Mt nh cung cp thit b vn phng tp hp cc n hng t 15 vn phng nh thnh mt n hng ln v nh vy c th cung cp vi mc gi thp hn do c gim gi khi mua s lng ln t cc nh sn xut. y l v d ca m hnh TMT no?

a. c bit ha sn phm v dch v (product and service customization).

b. tm gi tt nht (find the best price).

c. u thu trc tuyn (electronic tendering).

d. mua hng theo nhm (group purchasing).

e. mi gii trc tuyn (dynamic brokering).

f. marketing lin kt (affilliate marketing).

25. Ti Vit Nam, cc doanh nghip sn xut hng tiu dng (v d: Kinh , Hi H ) nn hng ti m hnh TMT no?

a. X l cc n t hng v thanh ton qua mng

b. Giao dch, chia x thng tin v phi hp hot ng vi cc bn lin quan

c. Chia x thng tin vi cc i tc, nh cung cp , nh phn phi

d. Chp nhn v x l cc n t hng t ng

26. Trng hp no sau y c gi l TMT thun ty?

a. Mt khch hng la chn mua mt s ebook t Amazon.com, download xung my tnh c nhn, gi in n Amazon cung cp thng tin th tn dng v thanh ton.

b. Mt khch hng vo website Amazon.com la chn mt s cun tiu thuyt, thanh ton bng th tn dng v la chn phng thc giao hng qua Fed Ex.

c. C a v c u l p n ng.

d. Mt khch hng mua ebook t Amazon.com, download xung my tnh c nhn, v thanh ton bng th tn dng ti website ca Amazon.

27. Phng nhn s ng ti mt s thng tin v tuyn dng vo b phn marketing trn website ni b cng ty. y l v d v:

a. E2C.

b. B2C.

c. B2E.

d. E2B.

e. B2B.

28. Vic cc doanh nghip chia s thng tin phi hp hot ng hiu qu thuc m hnh no?

a. Giai on thng mi in t tch hp

b. Giai on thng mi in t "cng tc"

c. Giai on thng mi in t thng tin

d. Giai on thng mi in t giao dch

29. Mt ngi hm m mua mt a ht bng cch download trc tip t ca hng m nhc trc tuyn. y l m hnh:

a. B2C.

b. B2B.

c. C2E.

d. B2E.

30. Theo UN, nh ngha Thng mi in t theo chiu dc l

a. IMBSA

b. IBMAS

c. IBMSA

d. IMBAS

31. Sn giao dch chng khon NASDAQ l in hnh ca m hnh TMT no sau y: a. marketing lin kt (affilliate marketing). b. khch hng t a ra mc gi mong mun (name your own price model).

c. mua bn theo nhm (group purchasing).

d. sn giao dch in t (e-marketplace).

32. Ch ra yu t KHNG phi l li ch ca Thng mi in t a. Khch hng c nhiu s la chn hn b. Doanh nghip tip cn nhiu th trng mi hn

c. Khung php l mi, hon chnh hn d. Cc doanh nghip c th giao dch d dng hn

33. Mt t chc ln thng mua sm thng qua h thng u thu trc tuyn (atendering system). y l v d ca m hnh: a. u thu trc tuyn (a reverse auction). b. marketing trc tip (direct marketing). c. marketing lin kt (affilliate marketing). d. viral marketing.

34. Mt c nhn truy cp vo trang web thuc B ti chnh k khai cc thng tin v thu thu nhp hng nm. y l v d ca m hnh g? a. G2B.

b. G2E.

c. E-government.

d. G2G.

35. IMDB cho php cc thnh vin ng k truy cp vo ton b c s d liu phim trc tuyn vi iu kin phi ng ph hng thng, y l v d ca m hnh doanh thu no:

a. doanh thu bn hng (sales).

b. ph qung co (advertising fee). c. ph giao dch (transaction fee). d. ph thu bao (subcription fee). e. ph lin kt (affilliate fee).

36. Trong m hnh giao dch sau y, cc bc c tin hnh nh th no l ng? a. t hng, thanh ton, giao hng, x l hng tr li b. t hng, thanh ton, lin h i tc, giao hng c. Lin h i tc, t hng, thanh ton, giao hng

d. t hng, thanh ton, gi n hng, giao hng

37. Mt nhn vin trong phng hnh chnh ca mt cng ty t v my bay trc tuyn cho chuyn cng tc ca ban gim c ti website ca mt hng hng khng. y l v d v: a. B2B. b. B2B2C.

c. B2C.

d. B2E.

38. Chc nng c bn nht ca cc sn giao dch in t nh Alibaba.com, ec21.com, vnemart.com... l g ?

a. H tr doanh nghip xc tin thng mi b. Kt ni ngi mua v ngi bn c. Cung cp c ch doanh nghip giao dch, mua bn d. Tt c cc chc nng trn

39. Sau y l nhng li ch ca TMT i vi khch hng, NGOI TR: a. TMT cho php khch hng mua sm mi ni, mi lc. b. TMT thc y cnh tranh, do lm gim gi c. c. TMT gim s giao tip x hi mt i mt. d. TMT cho php giao hng nhanh chng, c bit l hng ha s ha (digitized products).

40. Website XYZ c dch v gip cc c nhn bn hng cho cc c nhn khc v thu mt khon ph trn cc giao dch c thc hin. Website XYZ l m hnh TMT no?

a. C2C

b. B2C

c. B2B

d. P2P

41. Theo Lut giao dch in t Vit Nam: Giao dch in t l giao dch c thc hin bng.......

a. phng tin in t

b. my tnh v internet

c. my tnh v cc phng tin in t

d. phng tin in t v mng vin thng

42. website thng mi in t hot ng p ng cc mc tiu kinh doanh c t ra, giai on no sau y cn c ch trng hn c?

a. Xy dng m hnh cu trc chc nng ca website

b. Qung b website, ng k trn cc cng c tm kim...

c. Phn tch SWOT v xc nh mc tiu

d. La chn nh cung cp phn mm gii php

43. M hnh 4N gm cc yu t c bn pht trin thng mi in t. Hy ch ra bn yu t (chn 4 yu t)

a. Ni dung: Pht trin cc phng thc giao dch trn mng

b. Nhn thc: nh gi ng tm quan trng v li ch ca TMT

c. Ni lc: cc hot ng thng mi truyn thng cn pht trin lm c s cho thng mi in t

d. Nhn lc: i ng chuyn gia cn c xy dng v pht trin

e. Ngun vn: Cn vn u t xy dng h tng vin thng

f. Ni mng: H thng c s h tng ICT cn pht trin mt mc nht nh

44. Trong cc bc giao dch mua sm trn website bc no doanh nghip kh thc hin nht?

a. Kh nng x l thng tin nh tm kim, xy dng n hng, chp nhn thanh ton

b. Kh nng ty bin cc giao dch theo hnh vi ca khch hng

c. Kh nng so snh sn phm vi nhng sn phm tng t

d. Kh nng gii thiu chi tit sn phm v cc sn phm lin quan

45. Hin nay, sau khi c ngh nh v ch k s v chng thc in t, doanh nghip vn cha th tin hnh hot ng g trc tuyn?

a. m phn v k kt hp ng in t

b. K kt hp ng in t

c. Gii thiu hng ho, dch v

d. Tm kim khch hng v chia x thng tin

46. Trong m hnh sau, sp xp cc bc trong quy trnh giao dch theo ng th t

Thc hin giao hng Bu?c 5

Kim tra hng trong kho (ca mnh hoc vi i tc) Bu?c 2

Gi n hng cho nh phn phi Bu?c 4

Thc hin thanh ton Bu?c 3

Khch hng t hng Bu?c 1

47. Cc Sn giao dch & Cng thng tin gip doanh nghip vt qua giai on no trong thng mi in t? a. Thng mi in t giao dch b. Thng mi in t lin kt c. Thng mi in t thng tin d. Thng mi in t tng tc

48. Hy ch ra 3 li ch ca doanh nghip khi tham gia cc cng thng mi in t.

a. Tn dng c uy tn, thng hiu ca sn b. Giao dch an ton, bo mt, ph hp vi tiu chun quc t c. Giao dch vi i tc nc ngoi thun tin v hiu qu hn

d. C c website, t qun l v cp nht website ca mnh e. S dng cc dch v ca sn giao dch cung cp

49. M hnh ng dng thng mi in t ca Amazon.com, Dell.com, Cisco.com... c coi l m hnh pht trin cao ca thng mi in t a. X l cc n t hng v thanh ton qua mng b. Chp nhn v x l cc n t hng t ng

c. Giao dch, chia s thng tin v phi hp hot ng vi cc bn lin quan

d. Thc hin cc giao dch v chia s thng tin vi cc i tc, nh cung cp v KH

50. Vic cc doanh nghip gii thiu sn phm qua website, giao dch bng th in t vi i tc l c im ni bt ca a. Giai on thng mi in t giao dch b. Giai on thng mi in t "cng tc"

c. Giai on thng mi in t thng tin d. Giai on thng mi in t tch hp

51. Trong m hnh giao dch sau y, bc no cc doanh nghip thng mi in t Vit Nam ang tp trung thc hin?

a. Bc 1

b. Bc 4

c. Bc 6

d. Bc 3

e. Bc 5

f. Bc 2

52. Trong cc yu t sau, yu t no KHNG phi l li ch ca TMT i vi x hi:

a. nhiu ngi c th lm vic t xa, gim i li v tiu th nng lng.

b. TMT l ng lc gim gi.

c. TMT gip mi ngi mi ni c th tip cn thng tin v sn phm d dng hn.

d. thng tin c nhn c bo v tt hn so vi thng mi truyn thng.

53. Trong cc yu t sau, yu t no KHNG phi l hn ch v cng ngh i vi TMT:

a. cn nhiu vn php l cha c gii quyt.

b. vn cha c s tng thch gia cc phn cng v phn mm.

c. cc h thng an ninh v phng trnh ri ro vn ang trong giai on pht trin.

d. tc ng truyn ti mt s khu vc vn cha p ng c nhu cu ca doanh nghip v ngi s dng.

54. Khi tham gia cc cng thng mi in t, doanh nghip c nhng li ch no? (chn 3 la chn)

a. Cp nht c cc thng tin th trng, xc tin thng mi

b. Gii thiu c doanh nghip ca mnh trn mt website c uy tn

c. C hi tm c ngi mua, ngi bn

d. Tng cng quan h vi cc khch hng truyn thng

e. Thc hin cc giao dch, mua bn trc tuyn an ton, hiu qu

55. Website m ti cc doanh nghip c th tin hnh cc hot ng thng mi t qung co, gii thiu hng ho, dch v ti trao i thng tin, k kt hp ng, thanh ton... c gi l

a. Sn giao dch in t B2B

b. Sn giao dch in t

c. Trung tm thng mi in t

d. Ch in t

56. Khi tham gia vo cc sn giao dch in t hay cc cng thng mi in t doanh nghip khng phi thc hin nhng nhim v g?


a. Qun tr v cp nht ni dung website thng xuyn

b. Xy dng m hnh cu trc, chc nng ca website

c. Thit k website

d. Qung b website n cc i tc tim nng

e. Mua tn min, thu my ch

57. Ch ra yu t KHNG phi l li ch ca Thng mi in t

a. Khch hng c nhiu s la chn hn

b. Doanh nghip tip cn nhiu th trng mi hn

c. Cc doanh nghip c th giao dch d dng hn

d. Khch hng v s ring t ca h c bo v tt hn

58. Ch ra v d thnh cng in hnh ca m hnh thng mi in t e-marketplace

a. www.ecv.gov.vn

b. www.vnemart.com

c. www.jetro.go.jp

d. www.alibaba.com

59. Ch ra yu t KHNG phi l li ch ca TM T a. Khch hng c nhiu s la chn hn b. Cc DN c th giao dch d dng hn c. Khch hng v s ring t ca h c bo v tt hn d. DN tip cn nhiu th trng mi hn

QUIZ 2: CC M HNH THNG MI IN T THNH CNG

1. Trong TMT thun ty (pure E-commerce) nhn xt no sau y l ng:

a. tt c cc chiu trong m hnh Dimension of E-commerce u gn vi thng mi truyn thng (physical).

b. tt c cc chiu u gn vi thng mi in t.

c. t nht hai chiu gn vi thng mi in t.

d. t nht 2 chiu gn vi thng mi truyn thng.

2. Website dn n ca hng trc tuyn c gi l:

a. Trnh duyt ca hng trc tuyn - shopping browsers

b. Cng c tm kim thng minh - intelligent search engines

c. Phn mm mua hng t ng - shopbots

d. Cng thng tin v ca hng trc tuyn - shopping portals

3. Khi chin lc t trin khai thng mi in t (click-and-mortar) ca ToysRUs tht bi, cng ty chuyn sang s dng h thng bn hng trc tuyn ca Amazon.com. y l v d minh ha m hnh no?

a. H thng phn phi s ha - a digital delivery system

b. Loi b trung gian phn phi - disintermediation

c. Lin minh chin lc - a strategic alliance

d. Xung t knh phn phi - channel conflict

4. Chin lc marketing ca Sears c gi l:

a. Kt hp m hnh kinh doanh truyn thng vi m hnh kinh doanh in t - click-and-mortar

b. Chia s dch v - shared service

c. Nh sn xut cung cp hng ha trc tip - direct from manufacturer

d. Kinh doanh theo m hnh truyn thng - brick-and-mortar

5. Mt ca hng truyn thng s dng website thng mi in t h tr bn hng (click-and-mortar) nhm cc mc tiu sau, NGOI TR:

a. gim s lng hng tr li

b. tng cng phc v khch hng

c. khai thc li th ca c thng mi truyn thng v thng mi in t

d. cng c thng hiu

6. c im no ng vi ngn hng trc tuyn?

a. Ngn hng trc tuyn kt hp dch v ngn hng truyn thng v ngn hng in t

b. Ngn hng trc tuyn khng chi nhnh nh ngn hng truyn thng

c. Ngn hng trc tuyn c kh nng thnh cng cao hn, em li li nhun cao hn

d. Ngn hng trc tuyn c nhiu ri ro hn ngn hng truyn thng

7. Dell Computers cho php khch hng thit k my tnh ph hp vi cc nhu cu c th ca h. y l v d v m hnh TMT no?

a. tm gi tt nht (find the best price).

b. c bit ha sn phm v dch v (product and service customization).

c. marketing lin kt (affilliate marketing).

d. mua hng theo nhm (group purchasing).

8. Nhng khch hng vn rt bn rn v sn sng mua hng trc tuyn tit kim thi gian mua sm c gi l g?

a. Nhng ngi khng thch i mua sm - shopping avoiders

b. Nhng ngi rt bn rn - time-starved customers

c. Nhng ngi thch s dng cng ngh mi - new technologists

d. Nhng ngi thch ci mi - leading edgers

9. Khi nh v sn phm, e-manager phi tr li cc cu hi sau, NGOI TR:

a. Cng ty s outsource cc hot ng kinh doanh no?

b. Sn phm s p ng phn on th trng no?

c. Cng ty no s cung cp cc phn cng v phn mm trin khai bn hng trc tuyn

d. Cng ty s phi hp vi cc i tc no?

10. Du TRUSTe c gn trn cc website thng mi in t l v d ca:

a. Bn quyn - a copy right

b. Biu tng uy tn - a trust mark

c. Xp hng doanh nghip - a business rating

d. Sn giao dch B2B - a B2B exchange

11. Nhng c im sau gip sn phm c bn trc tuyn tt hn, NGOI TR

a. sn phm c mua tng i thng xuyn

b. sn phm c th s ha c

c. gi r v tiu dng hng ngy (HOC: gi cao)

d. sn phm c tiu chun ha

12. Amazon.com tn dng nhiu loi dch v phc v cc nhm khch hng khc nhau thng qua website ca mnh, y l hnh thc

a. Loi b trung gian phn phi - disintermediation

b. Siu trung gian - hypermediation

c. Trung gian s - cybermediation

d. M rng knh phn phi - unbundling

13. Dell Computers cho php khch hng thit k my tnh ph hp vi cc nhu cu c th ca h. y l v d v m hnh TMT no?

a. tm gi tt nht (find the best price).

b. c bit ha sn phm v dch v (product and service customization).

c. mua hng theo nhm (group purchasing).

d. marketing lin kt (affilliate marketing).

14. Hai sinh vin dng mng Internet trao i thng tin, hnh nh v video clip nhm thc hin bi tp ln trng. y l v d ca:

a. P2P.

b. C2C.

c. S2S.

d. B2C.

15. Website nh gi v xc thc mc tin cy ca cc cng ty bn l trc tuyn c gi l g?

a. Trang web nh gi tin cy - trust verification sites

b. Cng thng tin mua hng trc tuyn - shopping portals


d. Trang web xp hng cc doanh nghip trc tuyn - business rating sites

16. Mt cng ty xy dng h thng thng mi in t bn cc tour du lch trc tuyn, y l m hnh g?

a. Marketer lan ta - viral marketer

b. Mi gii giao dch - transaction broker

c. Ngi to ra th trng - market maker

d. Ngi truyn ti ni dung - content disseminator

17. Mt nh my ng nhn c th mi thu t ng cung cp hng cho mt siu th, sau khi cho hng vi mt mc gi thp nht k kt c hp ng cung cp hng cho siu th ny. y l v d v:

a. u thu trc tuyn (electronic tendering/reverse auction).

b. u gi trc tuyn (electronic auction).

c. mua hng theo nhm (group purchasing).

d. khch hng t a ra mc gi mong mun (name your own price model).

18. Sau y l cc hn ch KHNG mang tnh k thut i vi TMT, NGOI TR:

a. tc ng truyn chm khin vic mua hng tr nn kh chu.

b. lo lng v tnh ring t.

c. khch hng thiu s tin cy i vi nhng giao dch giu mt (faceless).

d. lo lng v an ton khin nhiu khch hng khng mua hng trc tuyn.

19. Ford, General Motor v mt s hng trong ngnh cng nghip t lin kt xy dng mt sn giao dch in t (e-marketplace). y l v d v m hnh:

a. xy dng quy trnh kinh doanh mi (business process reengineering).

b. lin minh chin lc (a business alliance).

c. T-commerce.

d. I-commerce.

20. WeRFishingLures kinh doanh sn phm phc v cu c hn 50 nm, sn phm c phn phi thng qua cc ca hng v siu th. Cng ty nh m mt website bn sn phm trong v ngoi nc. Ri ro m cng ty gp phi l:

a. quy nh khc nhau v sn phm nhiu th trng khc nhau

b. chi ph s tng v lm gim li nhun

c. c cu chi ph thay i lm tng kh nng thua l

d. sn phm c kh nng khng ph hp vi th trng mc tiu

21. Khi cc i l bo him pht hin thy cng ty bt u bn bo him qua Internet, h phn i v t s ng lot khng hp tc tr khi cng ty c chnh sch ph hp. y l v d v:

a. Xung t knh phn phi - channel conflict

b. Trung gian s - cybermediation

c. M rng knh phn phi - unbundling

d. Siu trung gian - hypermediation

22. Nhng khch hng mua hng trc tuyn v khng thch mua sm ti cc ca hng truyn thng, y l nhm khch hng no?

a. Nhng ngi thch s dng cng ngh mi - new technologists

b. Nhng ngi rt bn rn - time-starved customers

c. Nhng ngi khng thch i mua sm - shopping avoiders

d. Nhng ngi thch ci mi - leading edgers

23. Mt cng ty xy dng v qun l mt ch in t giao dch theo m hnh many-to-many, cng ty ny c gi l g?

a. Ngi truyn ti ni dung - content disseminator

b. Ngi to ra th trng - market maker

c. Mi gii giao dch - transaction broker

d. Marketer lan ta - viral marketer

22. M hnh doanh thu (revenue model) theo mt cng ty nhn tin ph cho vic gii thiu khch hng t website ca mnh n website ca cng ty khc l v d v: a. doanh thu bn hng (sales).

b. ph ng k (subcription fee). c. ph lin kt (affilliate fee). d. ph giao dch (transaction fee).

23. Trong nhng yu t sau, yu t no KHNG phi l li ch ca TMT i vi mt cng ty: a. gim chi ph x l, cung cp v truy cp thng tin. b. tip cn th trng ton cu d dng hn. c. tng s lng khch hng vi chi ph thp nht. d. gim lng hng lu kho.

24. Yu t quan trng nht quyt nh s tn ti ca trung gian trong thng mi in t l a. kh nng kt ni ngi mua v ngi bn

b. cc dch v gi tr gia tng m trung gian cung cp c. quan h ca trung gian i vi cc bn

d. li nhun ca trung gian

25. Hotwire.com cung cp sn phm ph hp vi cc nhu cu c bit ca khch hng vi mc gi thp nht. y l v d ca m hnh:

a. u thu trc tuyn (electronic tendering/reverse auction).

b. tm mc gi tt nht (find-the-best-price model).

c. khch hng t a ra mc gi mong mun (name your own price model).

d. u gi trc tuyn (electronic auction).

e. mua hng theo nhm (group purchasing).

26. Phn mm c chc nng tm kim trn web pht hin cc ca hng bn cng sn phm vi gi thp hn c gi l?

a. Trnh duyt ca hng trc tuyn - shopping browsers

b. Cng thng tin mua hng trc tuyn - shopping portals


d. Cng c tm kim thng minh - intelligent search engines

27. Sp xp theo th t qu trnh pht trin ca cc hot ng thng mi in t sau y.

S dng Email v my tnh trong cng vic kinh doanh Bu?c 1

Lin kt, chia x thng tin v hp tc vi cc bn lin quan thng qua : ERP, SCM, CRM

Bu?c 5

Qung b v hin din trn web Bu?c 2

ng dng mng extranet trong hot ng kinh doanh Bu?c 4

ng dng cc phn mm chuyn dng v intranet trong hot ng kinh doanh

Bu?c 3

28. Chin lc marketing ca Dell c gi l:

a. Chia s dch v - shared service

b. Kinh doanh theo m hnh truyn thng - brick-and-mortar

c. Kt hp m hnh kinh doanh truyn thng vi m hnh kinh doanh in t - click-and-mortar

d. Cung cp hng ha trc tip t nh sn xut - direct from manufacturer

29. Tt c nhng nhm sn phm sau y u thnh cng trong ng dng thng mi in t, NGOI TR

a. thit b th thao

b. trang thit b vn phng

c. phn cng my tnh

d. my bay/ t

30. Thay v bn sn phm my tnh ti cc ca hng, Dell quyt nh bn trc tip cho khch hng. Hnh thc ny gi l g?

a. Xung t knh phn phi - channel conflict

b. Loi b trung gian phn phi - disintermediation

c. Trung gian s - cybermediation

d. Thit lp knh phn phi mi - reintermediation

31. Mt marketer s dng e-mail qung co n cc khch hng tim nng, hnh thc ny c gi l g?

a. Ngi truyn ti ni dung - content disseminator

b. Ngi to ra th trng - market maker

c. Mi gii giao dch - transaction broker

d. Marketer lan ta - viral marketer

32. Trng hp no di y l in hnh ca TMT thun ty:

a. download phn mm v my tnh c nhn, thanh ton bng th tn dng qua in thoi thng qua s in thoi min ph (toll-free number).

b. mua sch mng, thanh ton bng th tn dng ti website, sch c giao n nh vo ngy hm sau bng Fed Ex.

c. la chn mt bi ht t website ca ngi bn, thanh ton bng th tn dng, download xung my tnh c nhn v copy ra a CD.

d. la chn mt quyn sch t online catalog, t hng trc tuyn, giao hng qua mail.

33. Khong 2 gi chiu, Mr.Bean dng PDA truy cp vo mt ca hng bn tp ha trc tuyn. ng ta t mua mt vi mn cho ba ti, khi v nh tt c mi th c giao n ca. y l m hnh:

a. TMT cng tc (C-commerce).

b. trao i in t ngang hng (a peer-to-peer application).

c. TMT di ng (M-commerce).

d. giao dch in t trong ni b doanh nghip.

34. Mt m hnh kinh doanh (business model) nn bao gm cc yu t sau, NGOI TR: a. H thng d liu cn thit qun l cc quy trnh kinh doanh b. M t tt c cc sn phm dch v m cng ty cung cp c. Thng tin v cc nh cung cp v nhng i tc ca doanh nghip d. Thng tin v cc ngun thu

35. Mt nh bn l trc tuyn ch bn chi tr em. y l v d ca m hnh TM T no: a. mua sm hiu qu (efficient procurcement) b. cng c quan h khch hng c. chuyn mn ha nh cung cp (vendor specialization) d. ci tin dy chuyn cung ng (supply chain improvements)

QUIZZ 3: MARKETING IN T

1. Ch ra thnh phn ca AIDA trong Marketing in t c gii thch cha ng

a. Attention - Website phi thu ht s ch ca ngi xem (p, n tng, thm m cao)

b. Interest - Website c thit k tt, d tm kim, d xem, truy cp nhanh, phong

ph

c. Desire - C cc bin php xc tin to mong mun mua hng: gim gi, qu tng

d. Action - Form mu p, tin li, an ton khch hng thc hin giao dch d dng


a. Attention - Website thu ht c s ch ca khch hng

b. Action - Form mu p, tin li, an ton khch hng thc hin giao dch d dng

c. Interest - Website cung cp cc sn phm, dch v, thng tin ph hp nhu cu khch hng mc tiu

d. Desire - Website cn c thit k tt, ph hp vi tng khch hng


a. Action - Website c cc bin php khuyn khch khch hng hnh ng

b. Desire - C cc bin php xc tin to mong mun mua hng: gim gi, qu tng

c. Attention - Website phi thu ht s ch ca ngi xem (p, n tng, thm m cao)

d. Interest - Website cung cp cc sn phm, dch v, thng tin... ph hp vi nhu cu khch hng


a. Interest - Website cung cp cc sn phm, dch v, thng tin ph hp nhu cu khch hng mc tiu

b. Attention - Website phi c nt ring c o i vi khch hng



5. Ch ra yu t KHNG phi l ti sn chin lc hay nng lc cnh tranh chnh ca cc cng ty truyn thng khi m rng hoc chuyn sang thng mi in t (move-to-the-net).

a. H thng thng tin hin i

b. Ngun khch hng

c. Kinh nghim

d. Thng hiu

6. Ch ra yu t khin sn phm ph hp khi bn trn mng?

a. Khch hng c nhu cu a dng v sn phm

b. Mc mua sm thng xuyn hn vic mua hng tiu dng

c. Gi sn phm cao hn gi cc hng ha thng thng

d. Kh nng gii thiu chi tit sn phm trn mng

7. Ch ra nhng iu kin c bn m bo thnh cng ca m hnh thng mi in t B2C. (chn 3 iu kin)

a. Thng hiu mnh : Dell, Ebay, Sony, Cisco

b. Li th v gi thp hn cc i th cnh tranh : priceline, etrade

c. Sn phm tiu chun ha : sch, game, v my bay

d. Doanh nghip ln

e. Nhu cu khch hng a dng

8. Trong cc cng c sau, hy ch ra cng c h tr khch hng tt nht?

a. Chat group

b. Discussion topics

c. FAQs

d. Din n

9. Thng mi in t c ng dng mnh m nht vo hai (02) giai on no trong quy trnh kinh doanh xut nhp khu ?

a. Thanh ton

b. Giao dch, m phn, k kt hp ng

c. Vn ti, bo him

d. Lm cc th tc nh hi quan, chng nhn xut x, kim tra cht lng

e. Gii thiu, qung b sn phm

10. Sn phm hin thc c cung cp qua cc website bn hoa & qu tng trc tuyn l g?

a. p ng nhu cu ca khch hng mua hoa, tng qu

b. Bn thn cc sn phm hoa v qu tng

c. Hnh nh v thng tin v hoa, qu tng c a ln website

d. Quy trnh giao dch mua sm trn website

11. Trong cc hnh thc xc tin thng mi in t, hnh thc no mt nhiu cng sc nht?

a. ng k vo cc cng c search ni ting nh Google, Yahoo...

b. Khai thc cc cng thng tin th trng nh Intracen, Superpages, Europages...

c. Tham gia vo cc sn giao dch thng mi in t nh ecvn, ec21, vnemart...

d. Tham gia vo cc Tm im thng mi (trade point)

12. Nhiu cng ty thng mi in t tht bi v em li cc bi hc kinh nghim cho cc cng ty sau nay. Hy ch ra yu t KHNG phi bi hc rt ra t tht bi ca nhng cng ty thng mi in t thun ty (100% online)

a. thnh cng trong thng mi in t cn thi gian

b. Thng mi in t cng phi tnh n li nhun

c. Xy dng thng hiu l vn sng cn i vi cc cng ty

d. Trong kinh doanh, kinh nghim l mt yu t quan trng thnh cng

13. Trong cc yu t sau, yu t no c nh gi l nguy c chin lc (stragegic threat) i vi cc i l du lch?

a. Cc cng ty du lch c xu hng xy dng website tin hnh giao dch qua mng

b. Gi du lch c xu hng gim

c. Cc tour du lch nhiu hn

d. Cc website du lch in t cho php khch hng t tour qua mng NOTE: nu c ch TRUYN THNG th chn p n a

14. Hot ng no di y khng m rng mng li khch hng qua mng?

a. Mt s cng ty lin kt m rng danh mc sn phm

b. Bn hng gii thiu khch hng v website bn hng ca cng ty

c. Cng ty cho php mt na nhn vin lm vic t xa qua mng

d. Khch hng gii thiu vi bn b, ngi quen v sn phm dch v ca cng ty

15. Trong cc yu t 7C khi nh gi website thng mi in t, khng c yu t no sau y?

a. Connection

b. Context

c. Content

d. Consumer

16. Ch ra c im KHNG ph hp vi mt tn min tt

a. D nh vn

b. Trnh s dng s v k t c bit

c. Di v c ngha

d. Ngn gn v d nh

17. Dch v ng k search engines ca Google l :

a. Google gold-pages

b. Google advertisement

c. Google y-pages

d. Google adwords

18. Trong cc cch qung b website sau y, cch no c chi ph cao nht?

a. ng k trn cc Search Engine ph bin nh Google, Yahoo, MSN

b. Lin kt qung co gia cc doanh nghip vi nhau thng qua website

c. S dng chin lc marketing lan to (viral marketing)

d. Qung b trn cc sn giao dch, cng thng mi in t

19. Trong cc hot ng sau, hot ng no c doanh nghip XNK s dng u tin?

a. Xy dng Website;

b. Mua tn min, thu my ch

c. Giao dch qua mng;

d. Tham gia cc cng thng mi in t

20. ng d ng no ca thng mi in t c cc doanh nghip XNK s dng ph bin VN hin nay

a. Cung cp dch v FAQ gii p cc thc mc ca khch hng

b. Gi e-mail qung co n cc khch hng tim nng

c. Cung cp dch v khch hng qua mng Internet

d. Nghin cu th trng nc ngoi

21. Cc doanh nghip xut nhp khu thng s dng hnh thc giao dch no?

a. S dng cc phn mm qun tr nhn s, k ton, khch hng

b. Tham gia cc sn giao dch in t

c. Email giao dch vi khch hng

d. Xy dng website gii thiu sn phm

22. Bu thip truyn thng v bu thip in t khc nhau im no?

a. Sn phm hin thc v sn phm b sung

b. Sn phm tim nng v sn phm ct li

c. Sn phm b sung v sn phm ct li

d. Sn phm ct li v sn phm hin thc

23. Banner qung co GIM GI 20% c hin ra trn mn hnh trong qu trnh khch hng ang la chn sn phm nhm tc ng n giai on no trong m hnh AIDA?

a. Thuyt phc khch hng mua hng

b. To s quan tm, thch th cho khch hng

c. To s nhn bit v sn phm c gim gi

d. Cung cp thm thng tin cho khch hng

24. Cc website cung cp dch v ng k tn min cha cung cp dch v no sau y

a. H tr to ra cc tn min tt

b. H tr tm cc tn min tng t tn min doanh nghip quan tm

c. H tr tm cc tn min

d. H tr ng k tn min

25. Cc vn lin quan n gii thiu sn phm, gi mua hng, thanh ton, qun l cc n t hng, dch v h tr khch hng c cp n trong giai on no khi trin khai thng mi in t? (2 giai on)

a. Nghim thu, nh gi website

b. Xy dng m hnh cu trc, chc nng cho website

c. Lin kt website vi nh cung cp, i tc, c quan qun l

d. Thit k website

e. Phn tch SWOT, lp k hoch, xc nh mc tiu, vn u t

26. Nhc im ln nht ca cc website ca cc cng ty XNK hin nay l g?

a. S lng sn phm gii thiu cn hn ch

b. Thng tin v sn phm cha chi tit

c. Cha c qung co rng ri n khch hng tim nng

d. Khng c cp nht thng xuyn

27. Cng ty ABC m mt sn giao dch B2B cho php cc doanh nghip tham gia qung co, gii thiu sn phm dch v v giao dch vi khch hng qua sn giao dch ny. Cng ty ABC nn la chn phng thc no to doanh thu ?

a. Thu ph khi s dng cc dch vu gia tng

b. Thu ph trn cc giao dch thnh cng gia cc thnh vin

c. Thu ph tham gia sn giao dch

d. Thu ph qung co i vi cc thnh vin

28. Sn phm "b sung" ca mt chic my tnh xch tay l g?

a. Cc linh kin cu thnh nn my tnh

b. Cc dch v v sn phm h tr km theo my tnh

c. Mi tnh nng ca my tnh nhm p ng nhu cu ca khch hng mua my tnh

d. Hnh nh v thng tin v my tnh trn website

29. B2Bi thuc giai on pht trin no ca thng mi in t

a. Thng mi thng tin (i-commerce)

b. Thng mi cng tc (c-commerce)

c. Thng mi giao dch (t-commerce)

d. Thng mi di ng (m-commerce)

30. Ch ra website thng mi in t c nh v khc vi cc website khc?

a. Amazon.com: Website c nhiu sn phm c bn nht

b. Dell.com: Cng ty cung cp gii php CNTT tt nht cho khch hng

c. Wand.com: Danh b cng ty ton cu ln nht

d. Sony.com: Cht lng sn phm tt nht

31. Cng c dch v khch hng trc tuyn c cc doanh nghip s dng ph bin nht hin nay l g?

a. Chatroom (din n)

b. E-mail (th in t)

c. Call center (trung tm dch v khch hng)

d. FAQs (cc cu hi thng gp)

31. Cng ty ABC gi nhng e-mail n cho cc khch hng trung thnh ca mnh. Cng ty hi vng rng nhng khch hng ny s chuyn tip nhng thng ip n bn b, ng nghip, ngi quen ca h, Hnh thc ny c gi l j a. Pusj marketing

b. Pull marketing

c. Email marketing

d. Viral marketing

32. Ch ra yu t KHNG phi l ti sn chin lc hay li th cnh tranh nng ct ca cc cng ty TMT thun ty (born on the net)

a. Xy dng thng hiu mi

b. M hnh cu trc cng ty linh hot

c. H thng thng tin hin i

d. Ban gim c sn sng chp nhn mo him

33. Cng ty ABC quyt nh xem xt vic ng dng thng mi in t v thy cc i th cnh tranh ng dng v bt u c nhng thnh cng nht nh. c im ca vic ng dng thng mi in t ny l g?

a. Gii php mi (Problem-driven)

b. Cn c vo th trng (Market-driven)

c. Trnh cc ri ro (Fear-driven)

d. Tc ng ca cng ngh (Technology-driven)

34. Cng ty cho php khch hng tho lun v sn phm, cng dng, cch s dng trn website ca mnh. Hnh thc ny gi l xc tin thng qua: a. Din n b. Chat room

c. Viral marketing

d. Blog

35. Mc ph hp ca mt sn phm khi gii thiu trn mng ph thuc nhiu nht vo yu t no di y? (chn 2 yu t)


a. Gi

b. Tn sut mua

c. Kh nng thng tin qua mng

d. Kh nng c bit ho

e. Dch v

f. Mc nghin cu thng tin khi ra quyt nh mua




c. Khng c cp nht thng xuyn

d. Cha c qung co rng ri n khch hng tim nng

37. Sn phm ct li ca cc chng trnh hc ting Anh trc tuyn l g?

a. Ni dung bi ging

b. Kin thc v k nng s dng ting Anh

c. m thanh, hnh nh v ni dung bi ging

d. Ni dung bi ging v cc hot ng h tr

38. Thng mi in t gip khch hng gim chi ph tm kim, do cho php h

a. tm kim nhiu sn phm v chn c mc gi tt nht

b. thng lng c mc gi tt nht

c. a ra cc quyt nh mua hng ng n

d. mua c sn phm vi gi thnh r hn do chi ph tm kim gim

39. Thng mi in t gip doanh nghip c bit ha sn phm theo nhu cu khch hng, v d nh Dell, Ford, Amazon tuy nhin, chnh sch nh gi cc sn phm c c bit ha cn da trn cn c no

a. Chi ph tng ng ca nhng sn phm c c bit ha

b. Th trng tiu th sn phm

c. Mc sn sng chi tr cho cc sn phm c bit ha ca khch hng

d. Chi ph sn xut, cung cp cc sn phm c bit ha

40. Yu t no KHNG phi li ch ca th trng lao ng in t (electronic job market) i vi ngi lao ng?

a. Tc giao tip gia ngi tm vic v ngi tuyn dng

b. Lng cao hn

c. Kh nng tm kim nhanh v rng trn cc th trng in t

d. Kh nng tm c nhiu cng vic ph hp hn

QUIZZ 3: MARKETING IN T


a. Attention - Website phi thu ht s ch ca ngi xem (p, n tng, thm m cao)

b. Interest - Website c thit k tt, d tm kim, d xem, truy cp nhanh, phong

ph




a. Attention - Website thu ht c s ch ca khch hng

b. Action - Form mu p, tin li, an ton khch hng thc hin giao dch d dng

c. Interest - Website cung cp cc sn phm, dch v, thng tin ph hp nhu cu khch hng mc tiu

d. Desire - Website cn c thit k tt, ph hp vi tng khch hng


a. Action - Website c cc bin php khuyn khch khch hng hnh ng

b. Desire - C cc bin php xc tin to mong mun mua hng: gim gi, qu tng

c. Attention - Website phi thu ht s ch ca ngi xem (p, n tng, thm m cao)

d. Interest - Website cung cp cc sn phm, dch v, thng tin... ph hp vi nhu cu khch hng


a. Interest - Website cung cp cc sn phm, dch v, thng tin ph hp nhu cu khch hng mc tiu

b. Attention - Website phi c nt ring c o i vi khch hng



5. Ch ra yu t KHNG phi l ti sn chin lc hay nng lc cnh tranh chnh ca cc cng ty truyn thng khi m rng hoc chuyn sang thng mi in t (move-to-the-net).

a. H thng thng tin hin i

b. Ngun khch hng

c. Kinh nghim

d. Thng hiu

6. Ch ra yu t khin sn phm ph hp khi bn trn mng?

a. Khch hng c nhu cu a dng v sn phm

b. Mc mua sm thng xuyn hn vic mua hng tiu dng

c. Gi sn phm cao hn gi cc hng ha thng thng

d. Kh nng gii thiu chi tit sn phm trn mng

7. Ch ra nhng iu kin c bn m bo thnh cng ca m hnh thng mi in t B2C. (chn 3 iu kin)

a. Thng hiu mnh : Dell, Ebay, Sony, Cisco

b. Li th v gi thp hn cc i th cnh tranh : priceline, etrade

c. Sn phm tiu chun ha : sch, game, v my bay

d. Doanh nghip ln

e. Nhu cu khch hng a dng

8. Trong cc cng c sau, hy ch ra cng c h tr khch hng tt nht?

a. Chat group

b. Discussion topics

c. FAQs

d. Din n

9. Thng mi in t c ng dng mnh m nht vo hai (02) giai on no trong quy trnh kinh doanh xut nhp khu ?

a. Thanh ton

b. Giao dch, m phn, k kt hp ng

c. Vn ti, bo him

d. Lm cc th tc nh hi quan, chng nhn xut x, kim tra cht lng

e. Gii thiu, qung b sn phm

10. Sn phm hin thc c cung cp qua cc website bn hoa & qu tng trc tuyn l g?

a. p ng nhu cu ca khch hng mua hoa, tng qu

b. Bn thn cc sn phm hoa v qu tng

c. Hnh nh v thng tin v hoa, qu tng c a ln website

d. Quy trnh giao dch mua sm trn website

11. Trong cc hnh thc xc tin thng mi in t, hnh thc no mt nhiu cng sc nht?

a. ng k vo cc cng c search ni ting nh Google, Yahoo...

b. Khai thc cc cng thng tin th trng nh Intracen, Superpages, Europages...

c. Tham gia vo cc sn giao dch thng mi in t nh ecvn, ec21, vnemart...

d. Tham gia vo cc Tm im thng mi (trade point)

12. Nhiu cng ty thng mi in t tht bi v em li cc bi hc kinh nghim cho cc cng ty sau nay. Hy ch ra yu t KHNG phi bi hc rt ra t tht bi ca nhng cng ty thng mi in t thun ty (100% online)

a. thnh cng trong thng mi in t cn thi gian

b. Thng mi in t cng phi tnh n li nhun

c. Xy dng thng hiu l vn sng cn i vi cc cng ty

d. Trong kinh doanh, kinh nghim l mt yu t quan trng thnh cng

13. Trong cc yu t sau, yu t no c nh gi l nguy c chin lc (stragegic threat) i vi cc i l du lch?

a. Cc cng ty du lch c xu hng xy dng website tin hnh giao dch qua mng

b. Gi du lch c xu hng gim

c. Cc tour du lch nhiu hn

d. Cc website du lch in t cho php khch hng t tour qua mng NOTE: nu c ch TRUYN THNG th chn p n a

14. Hot ng no di y khng m rng mng li khch hng qua mng?

a. Mt s cng ty lin kt m rng danh mc sn phm

b. Bn hng gii thiu khch hng v website bn hng ca cng ty

c. Cng ty cho php mt na nhn vin lm vic t xa qua mng

d. Khch hng gii thiu vi bn b, ngi quen v sn phm dch v ca cng ty

15. Trong cc yu t 7C khi nh gi website thng mi in t, khng c yu t no sau y?

a. Connection

b. Context

c. Content

d. Consumer

16. Ch ra c im KHNG ph hp vi mt tn min tt

a. D nh vn

b. Trnh s dng s v k t c bit

c. Di v c ngha

d. Ngn gn v d nh

17. Dch v ng k search engines ca Google l :

a. Google gold-pages

b. Google advertisement

c. Google y-pages

d. Google adwords

18. Trong cc cch qung b website sau y, cch no c chi ph cao nht?

a. ng k trn cc Search Engine ph bin nh Google, Yahoo, MSN

b. Lin kt qung co gia cc doanh nghip vi nhau thng qua website

c. S dng chin lc marketing lan to (viral marketing)

d. Qung b trn cc sn giao dch, cng thng mi in t

19. Trong cc hot ng sau, hot ng no c doanh nghip XNK s dng u tin?

a. Xy dng Website;

b. Mua tn min, thu my ch

c. Giao dch qua mng;

d. Tham gia cc cng thng mi in t

20. ng d ng no ca thng mi in t c cc doanh nghip XNK s dng ph bin VN hin nay

a. Cung cp dch v FAQ gii p cc thc mc ca khch hng

b. Gi e-mail qung co n cc khch hng tim nng

c. Cung cp dch v khch hng qua mng Internet

d. Nghin cu th trng nc ngoi

21. Cc doanh nghip xut nhp khu thng s dng hnh thc giao dch no?

a. S dng cc phn mm qun tr nhn s, k ton, khch hng

b. Tham gia cc sn giao dch in t

c. Email giao dch vi khch hng

d. Xy dng website gii thiu sn phm

22. Bu thip truyn thng v bu thip in t khc nhau im no?

a. Sn phm hin thc v sn phm b sung

b. Sn phm tim nng v sn phm ct li

c. Sn phm b sung v sn phm ct li

d. Sn phm ct li v sn phm hin thc

23. Banner qung co GIM GI 20% c hin ra trn mn hnh trong qu trnh khch hng ang la chn sn phm nhm tc ng n giai on no trong m hnh AIDA?

a. Thuyt phc khch hng mua hng

b. To s quan tm, thch th cho khch hng

c. To s nhn bit v sn phm c gim gi

d. Cung cp thm thng tin cho khch hng

24. Cc website cung cp dch v ng k tn min cha cung cp dch v no sau y

a. H tr to ra cc tn min tt

b. H tr tm cc tn min tng t tn min doanh nghip quan tm

c. H tr tm cc tn min

d. H tr ng k tn min

25. Cc vn lin quan n gii thiu sn phm, gi mua hng, thanh ton, qun l cc n t hng, dch v h tr khch hng c cp n trong giai on no khi trin khai thng mi in t? (2 giai on)

a. Nghim thu, nh gi website

b. Xy dng m hnh cu trc, chc nng cho website

c. Lin kt website vi nh cung cp, i tc, c quan qun l

d. Thit k website

e. Phn tch SWOT, lp k hoch, xc nh mc tiu, vn u t




c. Cha c qung co rng ri n khch hng tim nng

d. Khng c cp nht thng xuyn

27. Cng ty ABC m mt sn giao dch B2B cho php cc doanh nghip tham gia qung co, gii thiu sn phm dch v v giao dch vi khch hng qua sn giao dch ny. Cng ty ABC nn la chn phng thc no to doanh thu ?

a. Thu ph khi s dng cc dch vu gia tng

b. Thu ph trn cc giao dch thnh cng gia cc thnh vin

c. Thu ph tham gia sn giao dch

d. Thu ph qung co i vi cc thnh vin

28. Sn phm "b sung" ca mt chic my tnh xch tay l g?

a. Cc linh kin cu thnh nn my tnh

b. Cc dch v v sn phm h tr km theo my tnh

c. Mi tnh nng ca my tnh nhm p ng nhu cu ca khch hng mua my tnh

d. Hnh nh v thng tin v my tnh trn website

29. B2Bi thuc giai on pht trin no ca thng mi in t

a. Thng mi thng tin (i-commerce)

b. Thng mi cng tc (c-commerce)

c. Thng mi giao dch (t-commerce)

d. Thng mi di ng (m-commerce)

30. Ch ra website thng mi in t c nh v khc vi cc website khc?

a. Amazon.com: Website c nhiu sn phm c bn nht

b. Dell.com: Cng ty cung cp gii php CNTT tt nht cho khch hng

c. Wand.com: Danh b cng ty ton cu ln nht

d. Sony.com: Cht lng sn phm tt nht

31. Cng c dch v khch hng trc tuyn c cc doanh nghip s dng ph bin nht hin nay l g?

a. Chatroom (din n)

b. E-mail (th in t)

c. Call center (trung tm dch v khch hng)

d. FAQs (cc cu hi thng gp)

31. Cng ty ABC gi nhng e-mail n cho cc khch hng trung thnh ca mnh. Cng ty hi vng rng nhng khch hng ny s chuyn tip nhng thng ip n bn b, ng nghip, ngi quen ca h, Hnh thc ny c gi l j a. Pusj marketing

b. Pull marketing

c. Email marketing

d. Viral marketing

32. Ch ra yu t KHNG phi l ti sn chin lc hay li th cnh tranh nng ct ca cc cng ty TMT thun ty (born on the net)

a. Xy dng thng hiu mi

b. M hnh cu trc cng ty linh hot

c. H thng thng tin hin i

d. Ban gim c sn sng chp nhn mo him

33. Cng ty ABC quyt nh xem xt vic ng dng thng mi in t v thy cc i th cnh tranh ng dng v bt u c nhng thnh cng nht nh. c im ca vic ng dng thng mi in t ny l g?

a. Gii php mi (Problem-driven)

b. Cn c vo th trng (Market-driven)

c. Trnh cc ri ro (Fear-driven)

d. Tc ng ca cng ngh (Technology-driven)

34. Cng ty cho php khch hng tho lun v sn phm, cng dng, cch s dng trn website ca mnh. Hnh thc ny gi l xc tin thng qua: a. Din n b. Chat room

c. Viral marketing

d. Blog

35. Mc ph hp ca mt sn phm khi gii thiu trn mng ph thuc nhiu nht vo yu t no di y? (chn 2 yu t)


a. Gi

b. Tn sut mua

c. Kh nng thng tin qua mng

d. Kh nng c bit ho

e. Dch v

f. Mc nghin cu thng tin khi ra quyt nh mua




c. Khng c cp nht thng xuyn

d. Cha c qung co rng ri n khch hng tim nng

37. Sn phm ct li ca cc chng trnh hc ting Anh trc tuyn l g?

a. Ni dung bi ging

b. Kin thc v k nng s dng ting Anh

c. m thanh, hnh nh v ni dung bi ging

d. Ni dung bi ging v cc hot ng h tr

38. Thng mi in t gip khch hng gim chi ph tm kim, do cho php h

a. tm kim nhiu sn phm v chn c mc gi tt nht

b. thng lng c mc gi tt nht

c. a ra cc quyt nh mua hng ng n

d. mua c sn phm vi gi thnh r hn do chi ph tm kim gim

39. Thng mi in t gip doanh nghip c bit ha sn phm theo nhu cu khch hng, v d nh Dell, Ford, Amazon tuy nhin, chnh sch nh gi cc sn phm c c bit ha cn da trn cn c no

a. Chi ph tng ng ca nhng sn phm c c bit ha

b. Th trng tiu th sn phm

c. Mc sn sng chi tr cho cc sn phm c bit ha ca khch hng

d. Chi ph sn xut, cung cp cc sn phm c bit ha

40. Yu t no KHNG phi li ch ca th trng lao ng in t (electronic job market) i vi ngi lao ng?

a. Tc giao tip gia ngi tm vic v ngi tuyn dng

b. Lng cao hn

c. Kh nng tm kim nhanh v rng trn cc th trng in t

d. Kh nng tm c nhiu cng vic ph hp hn

QUIZZ 4: NG DNG MARKETING IN T

1.Khi s dng e-mail qung co n mt nhm khch hng mc tiu s c nhng u im sau, NGOI TR:

a. cng ty c th nhm vo nhm khch hng tim nng nht

b. cc nghin cu ch ra rng nhn thc ca khch hng i vi sn phm ngy

cng tt hn khi s ln qung co ngy cng tng

c. hu ht cc cng ty u c kho d liu khch hng phc v qung co

d. phng php ny tit kim chi ph

2.Trong cc qung co vi mc ch xy dng cng ng - community approach, c im no sau y ng?

.

a. ngi qung co da vo truyn ming - word of mouth

b. khch hng c tr th lao da trn thi gian c qung co

c. khng cn thit k p

d. mt series qung co c thit k da vo hnh vi khch hng tim nng

3. Do vic thu ht v li ko khch hng ngy cng tr nn kh khn v tn km, ni dung ca website c vai tr quan trng trong vic:

a. gi khch hng - stickiness.

b. khu vc ha - localization

c. to n tng tt - impression

d. s quay tr li ca khch hng - rotation

4. Kh khn ln nht khi thc hin cc cuc iu tra trc tuyn l g?

a. khch hng khng thch iu tra trc tuyn

b. kh ly c mu ngu nhin

c. nhng thng tin thu thp trc tuyn thng c tin cy thp

d. kh c th tip cn mu vi quy m ln

5. N lc tuyn truyn thng tin v sn phm nhm tc ng n quan h gia ngi mua-ngi bn c gi l:

a. Phn on - segmentation

b. Chin lc y - push technology

c. C th ha - personalization

d. Qung co - advertising

6. Jose quyt nh mua mt chic xe Saturn VUE, mt ca hng trc tuyn gip anh ta tm c ngi bn vi mc gi Jose cho l ph hp. y l v d v m hnh no?

a. nh gi sn phm v dch v

b. mi gii thng mi - merchant brokering

c. mi gii sn phm - product brokering

d. xc nh nhu cu

7. Mt qung co c xut hin bn di ca s trang web c m ra khi ngi xem ng cc ca s s nhn thy qung co, y l hnh thc qung co g?

a. Qung co hin sau - pop-under ad

b. Qung co n - invisible ad

c. Thay i trang ch - changing homepage

d. Qung co hin trc - pop-up ad

8. Thay v thc hin cc chin lc qung co truyn thng tn km, mt nh xut bn cn c vo cc bnh lun tch cc i vi nhng quyn sch mi d on lng tiu th. y l v d v:

a. qung co n tng c nhn - personal advertising

b. marketing lan ta - viral marketing.

c. trng cu kin khch hng - polls

d. qung co lin kt - affiliate marketing

9. Mt website gip cc khch hng la chn c nhng mn qu tng ph hp sau khi tr li mt s cc cu hi nht nh. y l m hnh thng mi in t no?

a. nh gi sn phm v dch v

b. xc nh nhu cu - need identification

c. mi gii thng mi - merchant brokering

d. mi gii sn phm - product brokering

10. Mt cu lc b sch trc tuyn ng nhng qung co cho Amazon.com v cu lc b ny nhn c mt khon ph mi ln khch hng kch chut vo banner qung co . y l hnh thc g?

a. B2B

b. Nhm khch hng mc tiu - focus group

c. Xc nh th trng mc tiu - target marketing

d. marketing lin kt - affiliate marketing

11. Vic mt website thng mi in t tp trung nhiu sn phm ca nhiu nh cung cp khc nhau nhiu ngi mua c th xem xt c gi l g?

a. Catalogs in t - aggregating catalogs.

b. Mua sm trc tuyn - E-procurement.

c. Sn giao dch - an exchange.

d. Sn giao dch B2B ca ngi bn - a supplier sell-side B2B site.

12. Banner qung co ngu nhin s c s dng ph hp trong trng hp no sau y? a. Gii thiu mt b phim mi b. Mt cng ty mun tp trung vo mt on th trng hp c. Qung co ca hng xe Jeep tp trung vo nhng ngi thch phiu lu d. Qung co ca hng Dell tp trung vo nhng ngi mun nng cp my tnh

13. ti a ha s ln c kch chut, nghin cu ch ra rng cc banner qung co nn xut hin vo v tr no?.

a. mt phn ba trang web, pha di mn hnh

b. ph trn website

c. gc di bn phi mn hnh, gn thanh cun (scroll bar)

d. bt k v tr no trn website, v tr khng nh hng n kh nng thu ht khch hng

14. Nhng k thut sau y c s dng xy dng c s d liu v khch hng trc tuyn, NGOI TR: a. khch hng cung cp thng tin trn website b. theo di hot ng ca khch hng trn mng c. mua danh b a ch v in thoi t cc telemarketers d. xy dng d liu thng qua qu trnh mua sm ca khch hng

15. Qu trnh chia nh th trng thnh nhng nhm khc nhau theo mt s tiu ch tin hnh nghin cu c gi l g?

a. C th ha - personalization

b. Xc nh th trng mc tiu - target marketing

c. Nghin cu th trng - research

d. Phn on th trng - market segmentation

16. S ln ngi xem m mt trang web c cha qung co c gi l.

a. T l nhp chut - click ratio

b. S lt ngi xem - ad views

c. Tip cn qung co - ad reach

d. Chin lc ko - pull

17. Wanda cn mua mt chic my tnh mi nhng khng bit chnh xc cu hnh no ph hp. Mt ca hng trc tuyn gip c xc nh chnh xc cu hnh ph hp vi nhu cu ca mnh. y l m hnh TM T no? a. Mi gii sn phm (product brokering) b. nh gi sn phm v dch v c. xc nh nhu cu

d. mi gii thng mi (merchant brokering)

QUIZZ 5: HP NG IN T

1.Theo lut Giao dch in t ca Vit Nam (2006), hnh thc th hin ca thng ip d liu gm nhng hnh thc no sau y? (chn 3 hnh thc)

a. th in t

b. bn fax

c. trang web

d. vn bn in trn giy

2.Trong qu trnh gi v nhn thng ip in t s dng ch k s bng cng ngh PKI, hot ng no sau y cn c thc hin?

a. ngi gi m ha bng kha b mt v ngi nhn gii m bng kha cng khai

ca ngi gi

b. ngi gi to ch k s bng kha b mt ca mnh

c. ngi nhn kim tra ch k s bng kha cng khai ca ngi gi

d. ngi gi s dng kha cng khai v kha b mt m ha v gii m hp ng

3. gi v nhn hp ng in t an ton, cc thao tc no sau y cn thc hin (3 thao tc)?

a. ngi gi rt gn hp ng v dng kha b mt to ra ch k s

b. ngi nhn rt gn hp ng v gii m ch k s so snh hai bn hp ng rt gn

c. ngi gi m ha ton b thng ip cn gi bng kha cng khai ca ngi

nhn

d. ngi nhn kim tra ch k s bng kha b mt ca mnh

e. ngi nhn kim tra tnh ton vn ca hp ng bng cch so snh hai hp ng nhn c

4. Ch ra yu t KHNG phi l li ch ca hp ng in t

a. An ton trong giao dch, k kt hp ng

b. Nng cao nng lc cnh tranh v hi nhp kinh t quc t

c. Thun tin v d s dng i vi mi doanh nghip

d. Tin thc hin ton b cc giao dch in t qua mng

5. Hy ch ra nhng iu kin cn lu thnh cng khi giao kt hp ng in t

a. Giao dch vi i tc ng tin cy: uy tn, nng lc, kinh nghim...

b. Ni dung hp ng: y , chnh xc, cht ch

c. C cc chuyn gia v cng ngh thng tin

d. C cc chuyn gia v hp ng in t

e. C kin thc v thng mi in t

6. Ch ra cc hot ng c minh ha sau y

a. ngi gi to ra ch k s

b. ngi nhn kim tra ch k s bng kha cng khai ca ngi gi

c. ngi gi m ha ton b thng ip cn gi bng kha cng khai ca ngi

nhn

d. ngi nhn gii m hp ng bng ha cng khai ca ngi gi

e. ngi nhn kim tra tnh ton vn ca hp ng bng cch so snh hai hp ng nhn c

7. Theo lut Giao dch in t Vit Nam (2006): "Giao kt hp ng in t l vic s dng ....................... tin hnh mt bc hay ton b cc bc trong qu trnh ...........................

a. thng ip d liu / thc hin hp ng

b. thng ip d liu v ch k s / k kt v thc hin hp ng

c. thng ip d liu / giao kt hp ng

d. thng ip d liu v ch k s / giao kt v thc hin hp ng

8. Trong quy trnh giao dch thng mi in t B2C c bn, hp ng c hnh thnh gia

a. Khch hng c nhn v Cng ty qun l website

b. Khch hng c nhn v Cng ty s hu v qun l website

c. Khch hng c nhn v Phn mm website

d. Khch hng c nhn v Gim c cng ty thng mi in t

e. Cha c cu tr li ng

9. Trong qu trnh s dng ch k s bng cng ngh PKI, hot ng no sau y c thc hin?

a. ngi nhn dng kha cng khai m ha hp ng m bo tnh b mt

b. ngi nhn gi kha cng khai cho ngi gi m ha hp ng

c. ngi gi m ha hp ng bng kha cng khai ca mnh

d. ngi gi dng kha cng khai ca ngi nhn m ha hp ng

10. Ch ra yu t KHNG phi c im ca ch k in t

a. Bng chng php l: xc minh ngi lp chng t

b. Rng buc trch nhim: ngi k c trch nhim vi ni dung trong vn bn

c. ng : th hin s tn thnh v cam kt thc hin cc ngha v trong chng t

d. Duy nht: ch duy nht mt ngi c kh nng k in t vo vn bn

11. Trong cc hnh thc hp ng in t di y, hnh thc no an ton nht?

a. Hp ng trn cc trang web

b. Hp ng bng email

c. Hp ng k kt trn cc sn giao dch in t

d. hp ng in t s dng ch k s

12. Theo quy nh ca lut giao dch in t Vit nam (2006), gim c doanh nghip TMT B2B ca Vit Nam nhn c n hng v chp nhn ti Nht Bn, hp ng hnh thnh ti u?

a. Tokyo

b. Osaka

c. H Ni

d. Cha th xc nh c

13. Hp ng in t hnh thnh trong qu trnh khch hng mua hng ti Amazon.com l loi hp ng in t no?

a. Cc mu hp ng c a ln trang web

b. Hp ng bng email

c. Hp ng qua cc thao tc click, type v browse

d. Hp ng s dng ch k s

14. Vic nh my tn v a ch cng ty cui mt e-mail khng c coi l CH K IN T AN TON v

a. D liu to ra ch k in t ny khng gn duy nht vi ngi k

b. Kh pht hin thay i vi ch k sau khi k

c. Kh pht hin thay i vi ni dung sau khi k

d. Cha c cu tr li chnh xc

15. Trong quy trnh s dng ch k s theo cng ngh PKI, ch k s c to ra nh th no?

a. dng kha cng khai m ha hp ng

b. dng kha b mt m ha hp ng

c. dng kha b mt m ha bn rt gn hp ng

d. dng kha cng khai m ha bn rt gn ca hp ng

16. Yu t no KHNG thuc quy trnh k in t trong s dng cng ngh PKI

a. Thng ip gc

b. Bn tm lc ca thng ip gc

c. M ha bng kha cng khai

d. M ha bng kha b mt

17. Hy ch ra nhng s khc bit gia hp ng in t v hp ng truyn thng?

a. Ch k: ch k tay v ch k in t

b. Hnh thc: trn giy, thng ip d liu

c. Hin nay, hp ng in t cha c s dng rng ri trn th gii

d. Ni dung: hp ng truyn thng c ni dung n gin hn

e. Hp ng in t khng th c c bng mt thng

18. Trong quy trnh s dng ch k s k kt hp ng, ngi gi gi cho ngi nhn nhng thng ip no?

a. hp ng in t

b. ch k s

c. hp ng in t v ch k s

d. Bn rt gn ca hp ng in t v ch k s

19. Theo lut Giao dch in t Vit Nam (2006) Hp ng in t l hp ng:

a. c thit lp di dng thng ip d liu

b. c cc iu khon chnh th hin di dng thng ip d liu

c. s dng hon ton cc thng ip d liu v cc phng tin in t

d. s dng cc phng tin in t trong ton b hoc mt phn ca quy trnh

e. Tt c cc la chn u ng

20. Ch ra cc hot ng c minh ha trong hnh sau y a. ngi gi rt gn hp ng v dng kha b mt to ra ch k s b. ngi nhn rt gn hp ng v gii m ch k s so snh hai bn hp ng rt gn c. ngi gi m ha ton b thng ip cn gi bng kha cng khai ca ngi nhn d. ngi nhn kim tra ch k s bng kha b mt ca mnh e. ngi nhn kim tra tnh ton vn ca hp ng bng cch so snh hai hp ng nhn c

21. Hot ng no c minh ha trong hnh sau y a. ngi nhn dng kha cng khai m ha hp ng m bo tnh b mt b. ngi nhn gi kha cng khai cho ngi gi m ha hp ng c. ngi gi m ha hp ng bng kha cng khai ca mnh d. ngi gi dng kha cng khai ca ngi nhn m ha hp ng

22. Hot ng no c minh ha trong hnh sau y a. ngi gi m ha bng kha b mt v ngi nhn gii m bng kha cng khai ca ngi gi b. ngi gi to ch k s bng kha b mt ca mnh c. ngi nhn kim tra ch k s bng kha cng khai ca ngi gi d. ngi gi s dng kha cng khai v kha b mt m ha v gii m hp ng

23. V nguyn tc, khi s dng ch k s bng cng ngh kha cng khai

a. Ngi gi v ngi nhn mi ngi gi mt kho v khng cho nhau bit

b. Ngi gi bit c hai kho cn ngi nhn ch bit mt kho

c. Mt kho cng khai v mt kho b mt ch ngi gi v ngi nhn bit

d. Mt kho chuyn dng m ho v kho kia chuyn dng gii m

QUIZZ 6: LUT IU CHNH TRONG TMT

1. Theo Lut giao dch in t VN: a im no c coi l a im gi thng

ip d liu

a. a im lu tr my ch h thng thng tin ca ngi gi

b. a im lu tr my ch email ca ngi gi

c. a im thng ip c khi to v gi i

d. Tr s ca ngi gi

2. Lut giao dch in t ca Vit Nam (21): Giao kt hp ng in t bng e-

mail c chp nhn nhng gi tr lm chng c thp v nhng l do no sau y

(chn ti a 3 la chn)


a. tin cy ca cch thc khi to, lu tr, truyn gi thng ip thp

b. Khng ph hp vi cc hp ng gi tr ln

c. Khng th hin con du ca doanh nghip trn hp ng ny

d. Cch thc bo m v duy tr tnh ton vn ca thng ip thp

e. Kh xc nh ngi k v s chp thun ca ngi i vi ni dung hp ng

3. Thng ip d liu do t chc cung cp dch v chng thc ch k in t pht

hnh nhm xc nhn c quan, t chc, c nhn c chng thc l ngi k ch k

in t c gi l:

a. Chng th chng thc ch k s

b. Chng thc in t

c. Chng thc in t chng thc ch k s

d. Chng th in t

4. Theo Lut giao dch in t VN : Thi im nhn thng ip d liu l

a. Thi im thng ip d liu nhp vo h thng thng tin do ngi nhn ch

nh

b. Thi im thng ip d liu nhp vo cc h thng thng tin ca ngi nhn

c. Thi im thng ip d liu nhp vo h thng thng tin ca ngi nhn

d. Thi im thng ip d liu nhp vo bt k h thng thng tin no ca ngi

nhn

5. Lut giao dch in t ca Vit Nam (4): Chng trnh my tnh c thit lp

hot ng to ra cc ch k s gi l

a. Chng trnh k in t an ton

b. Chng trnh cp chng th in t

c. Chng trnh chng thc in t

d. Chng trnh kim tra ch k in t

e. Chng trnh k in t

6. Theo Lut giao dch in t VN : Khi no ngi nhn c coi l nhn c

thng ip d liu

a. Khi thng ip d liu nhp vo h thng thng tin ca ngi nhn

b. Khi ngi nhn c thng ip d liu

c. Khi ngi nhn download thng ip d liu v my tnh ca mnh v c th truy

cp c

d. Khi ngi nhn c kh nng c c thng ip d liu

7. Lut giao dch in t ca Vit Nam (12) : Mt thng ip d liu c xem l

c gi tr nh vn bn vit nu thng tin hm cha trong thng ip d liu c

th . tham chiu khi cn thit

a. In ra giy v s dng c lm bng chng

b. Hin th trn mn hnh v c c

c. Truy cp, c v in ra c

d. Truy cp v s dng c

8. Theo Lut giao dch in t ca Vit Nam, nhng hnh vi no b cm trong giao

dch in t. ( chn ti a 3 hnh vi b cm, chn ng c 0.33 im, chn sai b

tr 0.5 im.)


a. S dng ch k in t ca ngi khc k kt hp ng

b. Pht tn cc chng trnh phn mm trn mng c t chc

c. Ngn chn tri php qu trnh truyn, gi, nhn thng ip d liu

d. Thay i, xa, gi mo tri php thng ip d liu

e. To ra thng ip d liu nhm thc hin hnh vi tri php lut

9. Lut giao dch in t ca Vit Nam (13). Hp ng c bn A to ra di

dng vn bn word, k v gi cho bn B, bn B chp nhn ton b ni dung, bi en

mt s iu khon nhn mnh, k v gi li cho bn A. chc chn, bn B

trc khi gi chuyn hp ng sang nh dng pdf v t password cm thay i

ni dung. Hp ng bn A nhn li c c coi l c gi tr nh vn bn gc hay

khng

a. Khng

b. Ch hp ng dng word do bn B to ra c coi l c gi tr nh bn gc

c. C

d. Lut cha quy nh r trng hp ny

10. Lut giao dch in t ca Vit Nam (17) Thi im gi thng ip d liu l

thi im thng ip d liu ny nhp vo h thng thng tin

a. di s kim sot ca ngi khi to

b. nm trong s kim sot ca ngi nhn v ngi gi

c. nm ngoi s kim sot ca ngi khi to

d. di s kim sot ca ngi nhn

11. Lut giao dch in t ca Vit Nam (1) : Lut ny KHNG p dng i vi

nhng hot ng no di y (2 hot ng)


a. Mua bn c phiu

b. Cp giy chng nhn quyn s hu nh

c. Vn bn tha k

d. Dn s

e. Thng mi

12. Ngh nh s 57/2006/N-CP v Thng mi in t (15): Khch hng t

hng mua sch qua mng v mc mt li nhp s lng hng cn mua, thay v mua

10 nhp nhm l mua 100 cun sch, s tin thanh ton bng th tn dng b

tr cho 100 cun sch. Ngi mua thng bo bng email cho ngi bn v li

trn ngay sau . Mt tun sau, khi nhn c l hng, ngi mua tr li 90 cun

sch cho ngi bn. Ngi bn khng chp nhn v hp ng c thc hin

a. Ngi mua phi chu trch nhim v h gy ra li nhp sai d liu

b. Ngi bn hnh ng nh trn l sai

c. Hai bn thng lng tip gii quyt s sch chnh lch

d. Ngi mua phi chu trch nhim v pht hin li qu mun

13.Lut giao dch in t ca Vit Nam (18) Trng hp trc hoc trong khi gi

thng ip d liu, ngi khi to tuyn b thng ip d liu ch c gi tr khi c

thng bo xc nhn th thng ip d liu c coi l . cho n

khi nhn c thng bo xc nhn nhn c thng ip

d liu

Choose one answer.

a. cha nhn / ngi khi to

b. cha gi / ngi khi to

c. cha nhn / ngi nhn

d. cha gi / ngi nhn

14. Lut giao dch in t ca Vit Nam : Khi nim no KH NG c nh ngha

a. Ch k in t

b. Giao kt hp ng in t

c. Chng th in t

d. Hot ng chng thc in t

e. Bo v ngi tiu dng

15. Lut giao dch in t ca Vit Nam (19) Trng hp cng ty ABC l ngi

nhn thng ip d liu ch nh hp th in t nhn thng ip d liu l

[email protected] th thi im nhn l thi im thng ip d liu nhp vo

h thng .. v a im nhn l ..

a. hp th in t [email protected] / a im t my ch th in t

b. hp th in t [email protected] / tr s cng ty

c. my ch th in t @hn.vnn.vn / tr s cng ty

d. my ch th in t @hn.vnn.vn / a im t my ch th in t

16. Giao dch in t c thc hin t ng tng phn hoc ton b thng qua h

thng thng tin c thit lp sn c gi l

a. Giao dch in t

b. Giao dch in t t ng gia ngi mua v ngi bn

c. Giao dch in t t ng

d. Giao dch thng mi in t

17. H thng c to lp gi, nhn, lu tr, hin th hoc thc hin cc x l khc i vi thng ip d liu c gi l g?

a. H thng thng tin

b. H thng thng mi in t

c. H thng thng tin thng mi v th trng

d. H thng thng tin giao dch in t

18. Lut giao dch in t ca Vit Nam (15) Hp ng k kt gia khch hng c

nhn v website bn hng trc tuyn c gi tr lm chng c hay khng ph thuc

cc yu t no sau y (Chn ti a 3 la chn, chn ng c 0,33 im, chn sai b

tr 0,5 im)

a. Cch thc xc nh ngi khi to

b. Cch thc rng buc trch nhim ngi bn thc hin n hng k kt

c. Cch thc m bo, duy tr tnh ton vn ni dung ca hp ng

d. Cch thc rng buc trch nhim ngi mua vi hp ng k kt

e. tin cy ca cch thc to, lu tr v gi hp ng

19. Lut giao dch in t ca Vit Nam cp cc vn chnh sau, ngoi tr (2 vn )


a. Gi tr php l ca thng ip d liu

b. Thi gian gi v nhn thng ip d liu

c. Tha nhn ch k in t v chng th in t nc ngoi

d. Thanh ton in t

e. Thu trong cc giao dch in t

20. Trn gc ngi cung cp ha n in t, hy ch ra c im KHNG phi li ch ca hot ng ny.

a. Thu ht thm nhiu khch hng tim nng - opportunity for targeted advertising.

b. Gim chi ph x l giao dch - reduced processing expense.

c. Ci thin cht lng dch v khch hng - improved customer service.

d. Gip doanh nghip hin din trn ton th gii - universal availability.

Cu 21: Theo Lut giao dch in t VN : Khi ngi gi yu cu xc nhn th thng ip d liu c coi l :

Choose one answer.

a. Cha gi n khi ngi khi to nhn c thng bo xc nhn ca ngi nhn

b. gi khi ngi khi to gi thng bo xc nhn

c. gi khi ngi khi to nhn c v truy cp c vo thng ip xc nhn

d. Cha gi n khi ngi nhn gi thng bo xc nhn

KIM TRA BI 7. u gi trc tuyn

1 Sau y l cc bc trong giao dch trc u gi trc tuyn, NGOI TR:

a. ngi bn v ngi mua a ra cc iu khan cho giao dch bao gm gi c, cht lng sn phm, giao hng v cc iu khan v thanh ton.

b. tt c cc thng tin lin quan v sn phm v ngi bn hoc ngi mua ch tp trung ti mt a im.

c. ngi mua sp xp tt c cc sn phm bng gi trn catalog.

d. phn mm lc cc la chn a ra cc thng tin gip ngi mua v ngi bn quyt nh mua hoc bn ci g v mua t nh cung cp no.

2 Ch ra hnh thc u gi, theo vt ang u gi c bn cho ngi tr gi cao nht? a. Hnh thc u gi kiu H Lan - a Dutch auction. b. Hnh thc u gi t do - a free-fall auction. c. Hnh thc u gi kiu Anh - an English auction. d. Hnh thc u gi Yankee - a Yankee auction.

3 Ch ra v d minh ho cho gi ng dynamic pricing.

a. Gi c c cng b trn Catalog - prices found in a catalog.

b. Gi c c n nh thng qua thng lng v tr gi - prices set by negotiation

and bargaining.

c. Gi c ti mt ca hng rau qu - prices found in a grocery store.

d. gi c ch p dng trong tun ny ng trn cc banner qung co - this week only sale prices found in a banner ad.

M hnh gi ng (dynamic pricing models): vi nhng website m hnh ny, ngi mua c th tr gi theo mnh (ty ngi bn c ng bn hay khng). c im

ca ngnh du lch (hng khng, khch sn, vn chuyn cng cng...) l nu t l chim ch (room/seat occupation) l X% < 100% th

(100-X)% ch ngi hay phng khch sn s xem nh b i. Do , vi m hnh ny, ngi mua c th tr gi vo nhng gi pht cui cng v ngi bn c th ng bn.

4 M hnh kinh doanh no ph hp vi cc giao dch in t c mt ngi bn nhiu ngi mua? a. Sn giao dch hng i hng in t - E-bartering b. Sn giao dch ng - Dynamic exchanges c. Sn u thu - Reverse auctions d. Sn u gi - Forward auctions

5 Sau y l nhng li ch ca u gi i vi ngi bn, NGOI TR? a. Ngi bn c th nhn c nhng thng tin nhy cm v gi c - sellers receive valuable price sensitivity information.

b. Ngi bn khng cn phi ra mt - sellers are always anonymous. c. Ngi bn c th bn c s lng ln hng tn kho rt nhanh chng - sellers can liquidate large quantities of obsolete items very quickly. (sai)

d. u gi c th gip tng s lng khch hng v gim thi gian quay vng - auctions can broaden the customer base and reduce cycle time.

6 Chiu thc c ngi tham gia u thu s dng theo dng mt s ngi gi tham gia tr gi rt cao loi b nhng ngi cng tham gia, sau ngi ny rt lui vo pht cui ngi th hai trng thu vi mc gi thp hn nhiu c gi l: a. Dng phn mm y gi ln cao b. Ngi bn thu ngi tham gia tr gi cao c. Ngi mua thu ngi tham gia tr gi cao d. Tham gia cho gi vo pht cht

7 Trong cc giao dch in t s dng hnh thc nh gi linh hot hay gi ng, a. Gi c do ngi bn a ra da trn c cu chi ph - prices are set by the seller based on its cost structure.

b. Gi c nh - prices are static. c. Gi c khng c nh v v th nn thng xuyn thay i - prices are not fixed, and so change rapidly.

d. Gi c do cc c quan ca Chnh ph iu tit - prices are regulated by government entities.

8 Sau y l nhng li ch ca u gi i vi ngi mua, NGOI TR: a. Ngi mua c nhiu c hi mc c - buyers are given the opportunity to bargain through the prices they bid.

b. Ngi mua c th khng cn xut hin - buyers can remain anonymous. (sai) c. Cc cuc u gi bo m cho ngi mua c th mua c hng ha vi gi r nht - auctions guarantee buyers that they have received the lowest possible price on any item

upon which their bid is successful.

d. Ngi mua c c hi mua c hng c v qu - buyers are given the opportunity to

purchase unique items and collectibles.

9 Rachel l ngi su tp gm c. C ln web u gi v cho bn mt bnh gm. Trc khi ri khi website, c vo xem v tr gi bn mn khc ang c u gi trn . Thut ng no sau y m t ng hnh ng trn: a. Ton cu - ubiquity. b. C th ha - personalization. c. Lng trung thnh - stickiness.

d. Tin dng - usefulness. (sai)

10 Trong cc giao dch in t c mt ngi mua v nhiu ngi bn, m hnh kinh doanh no di y ph hp nht? a. Sn giao dch ng - Dynamic exchanges b. Sn giao dch hng i hng in t - E-bartering c. Sn u gi - Forward auctions d. Sn u thu - Reverse auctions

11. Hnh thc no di y ph hp nht i vi giao dch in t c nhiu ngi mua v nhiu ngi bn? a. Sn u thu - Reverse auctions b. Sn giao dch ng - Dynamic exchanges c. Sn giao dch hng i hng in t - E-bartering d. Sn u gi - Forward auctions

12. Chiu thc c ngi bn s dng theo c mt s ngi tham gia u thu v cho gi cng vi nhng ngi tham gia y gi ln cao c gi l: a. Ngi mua thu ngi tham gia tr gi cao b. Ngi bn thu ngi tham gia tr gi cao c. Dng phn mm y gi ln cao d. Tham gia cho gi vo pht cht

13. Mt website u gi chuyn u gi cc mn hng phc v mt chui cung cp trong mt ngnh c gi l:

a. website u thu

b. website u gi

c. website u gi kiu H Lan

d. website u gi chuyn dng

14. Bc u tin trong qu trnh u gi trc tuyn l:

a. tin hnh u thu

b. cc loi dch v sau u gi

c. tm hiu v so snh

d. bt u u gi

15. Ch ra hnh thc auction, theo ngi mua a ra mc gi h sn sng tr cho sn phm hoc dch v, ngi bn a ra cc sn phm v dch v vi mc gi ngi mua la chn? a. Hnh thc u gi kiu Yankee - the Yankee auction model. b. Hnh thc u thu t do - the free-fall auction model. c. Hnh thc t a ra gi ca bn - a name-your-own-price model. d. Hnh thc u thu - the tendering system model.

16. Cc nghin cu cho thy nhng website thng mi in t c s dng m hnh u gi trc tuyn c xu hng: a. Xy dng cng ng chm hn so vi cc web ch c chc nng bn hng - reach critical mass more slowly than other models.

b. Xy dng c cng ng nhanh hn so vi cc web ch c chc nng ch bn hng - reach critical mass more quickly than catalog-order-based.

c. D tht bi hn so vi cc m hnh khc - fail more often than other models. d. C nhiu li nhun hn - become liquid.

17. Hnh thc u gi cho php cc bn tham gia ti mi ni, mi lc c gi l:

a. u gi ng

b. trung gian thc hin u gi

c. u gi trn mng c nhn

d. sn giao dch thc hin u gi

18. Quyt nh u tin trong xy dng website u gi l: a. nn s dng nh trung gian hay t cng ty tin hnh u gi. b. nn hay khng s dng chin lc gi tnh c. trong bao lu th phin u gi s tin hnh d. liu cng ty c nn u gi hay khng

19. Ch ra hnh thc u gi, theo cc vt u gi c gii thiu trn Internet nhng qu trnh u gi vn c t chc nh truyn thng?

a. Hnh thc u gi kiu Anh - an English auction.

b. Hnh thc u gi Yankee - a Yankee auction.

c. Hnh thc u gi c lit k danh mc c phn loi - a classified listing.

d. Hnh thc u gi kiu H Lan - a Dutch auction.

20. Trong mt cuc u gi kiu H Lan, s my tnh u gi l 15 chic, hai bn A v B tham gia v tr gi nh nhau. Bn A tr gi trc bn B 25 pht. Trong trng hp ny kt qu s nh th no? a. Ch bn A mua c my tnh - will get a computer but B will not. (sai) b. Bn B s phi tr gi cao hn mua c my tnh - B will have to up his bid to get a

computer.

c. C bn A v bn B u s mua c my tnh - both A and B will get computers. d. Bn B s mua c my tnh v gi ca anh ta a ra l gi cao th hai - B will get the computer because his bid is the second high bid.

21. Ch ra hnh thc u gi, theo vt c u gi s c bn cho ngi u tin tr gi bng vi mc c ngi bn t ra?

a. Hnh thc u gi kiu Anh - an English auction.

b. Hnh thc u gi nhanh - a quick win auction.

c. Hnh thc u gi kiu Yankee - a Yankee auction.

d. Hnh thc u gi kiu H Lan - a Dutch auction

u gi l mt qu trnh mua v bn bng cch a ra mn hng cn u gi, ra gi v sau bn mn hng cho ngi ra gi cao nht. V phng din kinh t, mt cuc u gi l phng php xc nh gi tr ca mn hng cha bit gi hoc gi tr thng thay i. Trong mt s trng hp, c th tn ti mt mc gi ti thiu hay cn gi l gi sn; nu s ra gi khng t n c gi sn, mn hng s khng c bn (nhng ngi a mn hng ra u gi vn phi tr ph cho ni ngi ph trch vic bn u gi). Trong ng cnh ca cuc u gi, mt t vng ting Anh thng c dng l bid hay auction, ngha l gi ngh. u gi c th p dng cho nhiu loi mt hng: c, b su tp (tem, tin, xe c, tc phm ngh thut, bt ng sn cao cp, cc mt hng qua s dng, sn phm thng mi (c, tm), ging nga ua thun chng v cc cuc bn u gi cng p (thanh l, pht mi). C nhiu cch phn loi u gi. Theo mt hng u gi

u gi trao i: gm nhng ngi mua rt chuyn nghip, h gim st ln nhau khng ai c th "la lc" c.

u gi l: dnh cho tc phm ngh thut hay cc mn hng ring r. u gi s: dnh cho cc b su tp. Theo hnh thc u gi u gi kiu Anh: y l hnh thc c nhiu ngi bit n nht. Ngi tham gia tr

gi cng khai vi nhau, gi a ra sau bao gi cng cao hn gi a ra trc . Cuc u gi kt thc khi khng ai a ra gi cao hn hoc khi t ti gi "trn", khi ngi ra gi cao nht s c mua mn hng vi gi mnh tr. Ngi bn c th t ra gi sn, nu ngi iu khin khng th nng gi cao hn mc sn th vic u gi c th tht bi.

u gi kiu H Lan: trong mt sn u gi kiu H Lan truyn thng, ngi iu khin ban u s h gi cao, ri thp dn cho ti khi c ngi mua chp nhn mc gi hoc chm n mc gi sn d nh bn ra. Ngi mua s mua mn hng vi mc gi a ra cui cng. Hnh thc ny c bit hiu qu khi cn u gi nhanh mn hng no , v c nhng cuc mua bn khng cn n ln tr gi th hai, mt v d tiu biu l vic bn hoa tulip. Kiu u gi ny cn c s dng m t u gi trc tuyn khi mt s mn hng ng nht c bn ng thi cho mt s

ngi cng ra gi cao nht. u gi kn theo gi th nht: tt c mi ngi cng t gi ng thi, khng ai bit

gi ca ai, ngi ra gi cao nht l ngi c mua mn hng.

u gi kn theo gi th hai (u gi Vickrey): tng t nh u gi kn theo gi th nht, tuy nhin ngi thng ch phi mua mn hng vi mc gi cao th hai ch khng phi gi cao nht mnh t ra.

u gi cm: y l mt bin th ca u gi kn, thng dng trong cc cuc u gi t thin, lin quan ti vic mua mt tp cc mn hng ging nhau, ngi tham gia s t gi vo mt t giy t k mn hng, h c th c bit hoc khng c bit c bao nhiu ngi tham gia v gi m h a ra. Ngi tr cao nht s mua mn hng vi gi mnh t.

u gi kiu thu (u thu): hnh thc ny tro i vai tr ngi bn v ngi mua. Ngi mua a ra bn yu cu bo gi cho mt loi hng no v cc nh cung cp s a ra gi thp dn vi mong mun ginh ly gi thu . Vo cui bui u gi, ngi ra gi thp nht s thng cuc.

u gi nhng quyn: y l hnh thc u gi di v hn nh, dnh cho nhng sn phm c th c ti bn (bn thu m, phn mm, cng thc lm thuc), ngi u gi t cng khai gi ln nht ca h (c th iu chnh hoc rt li), ngi bn c th xem xt kt thc cuc u gi bt c lc no khi chn c mc gi va . Nhng ngi thng cuc l nhng ngi t gi bng hoc cao hn gi c chn, v s nhn c phin bn ca sn phm.

u gi ra gi duy nht: Trong hnh thc ny, ngi u gi s a ra gi khng r rng, v c cung cp mt phm vi gi m h c th t. Mt mc gi duy nht c th cao nht hoc thp nht t cc cc mc gi c ra gi s thng cuc. V d, nu mt cuc u gi quy nh mc gi cao nht l 10; nm gi cao nht l 10, 10, 9, 8, 8 th 9 s l gi thng cuc v l ngi ra gi duy nht t gi cao nht. Hnh thc ny ph bin trong cc cuc u gi trc tuyn.

u gi m: y l hnh thc c s dng trong th trng chng khon v trao i hng ho. Vic mua bn din ra trn sn giao dch v ngi giao dch a ra gi bng li ngay tc th. Nhng giao dch c th ng thi din ra ni khc trong sn mua bn. Hnh thc ny dn c thay th bi hnh thc thng mi in t.

u gi gi trn: hnh thc u gi ny c gi bn ra nh trc, ngi tham gia c th kt thc cuc u gi bng cch n gin chp nhn mc gi ny. Mc gi ny do ngi bn nh ra. Ngi u gi c th chn ra gi hoc s dng lun mc gi trn. Nu khng c ngi chn gi trn th cuc u gi s kt thc vi ngi tr mc cao nht.

u gi t hp: trong mt s trng hp, s nh gi ca ngi mua l mt tp mn hng vi s lng v chng loi khc nhau (gi l t hp). V d, nu bnh xe p v khung xe c bn ri ra trong mt cuc u gi, th i vi ngi ra gi 1 t hp bao gm 1 bnh xe hoc 1 khung xe chng c gi tr g c, nhng 2 bnh xe v 1 khung xe th li ng gi n $200. Nu b buc phi mua tng phn trong nhng cuc u

gi khc nhau, ngi ra gi c th gp trng hp oi om: thng c mt s mn c rao bn trc nhng li thua khi u nhng mn c rao bn sau; mt khc, thua ngay trong cuc u gi u tin th chc chn anh ta s khng c c t hp mong mun. Tnh th ny c c gii quyt bng cch bn tt c cc mn ng thi v cho php ngi mua ng k ra gi cho mt t hp cc mn hng. S ra gi theo t hp nh vy s ngh mt gi tr cho tt c cc mn trong t hp, nu thng th c c t hp, ngc li s khng phi mua bt c mn g trong t hp.

QUIZZ 8: THANH TON IN T

1. S khc bit ln nht gia Th tn dng (credit card) v Th ghi n (debit card) l:

a. Kh nng thanh ton trong giao dch qua Internet (mua hng qua mng)

b. Kh nng thanh ton trong cc giao dch truyn thng (ti siu th, ca hng...)

c. Kh nng rt tin t cc my ATM

d. Kh nng chi tiu b gii hn

2. Cng ty bn sn phm hay dch v trc tuyn, s dng th tn dng l cng c thanh ton c gi l g?

a. Ngn hng pht hnh - issuing bank.

b. Nh cung cp dch v - processor.

c. Ngn hng thng bo - acquiring bank.

d. Ngi bn - merchant.

3. Li ch c bn nht ca Internet banking l g

a. Tit kim chi ph giao dch

b. Xy dng lng trung thnh v gia tng li nhun cho khch hng

c. To iu kin cung ng thm cc dch v cho khch hng

d. Tng mc thun tin trong giao dch ca khch hng

4. S dng ..... khch hng khng cn phi in cc thng tin vo cc n t hng trc tuyn m ch cn chy phn mm trn my tnh

a. Tin s ho: Digital cash

b. Tin in t: E-cash

c. Sc in t: E-cheque

d. V in t: E-wallet

5. Hn ch kh khc phc nht khi y mnh cung cp dch v Internet banking ti VN l:

a. Thi trng tim nng nh

b. Kh m bo cc vn an ton, bo mt

c. Thiu vn u t v cng ngh

d. Hn ch v trnh trong ngnh ngn hng

6. Mt loi th thanh ton cho php ch th s dng mt khon tin thanh ton vi gii hn nht nh do cng ty cp th a ra v thng yu cu mt t sut li nhun kh cao i vi nhng khon thanh ton khng c tr ng hn. y l loi th no?

a. Th tn dng - credit card.

b. Th thanh ton in t - e-payment card.

c. Th mua hng - charge card.

d. Th ghi n - debit card.

7. Trong nm 2004, theo thng k ca Turban 2006, tng thit hi do cc giao dch thanh ton gi mo trc tuyn i vi ngi bn hng l bao USD.

a. $26 billion.

b. $2.6 billion.

c. $260 million.

d. $26 million.

8. Mt loi th thanh ton cho php ch th rt tin trc tip t ti khon tin gi ca mnh ti ngn hng. y l loi th no?

a. Th tn dng - credit card.

b. Th thanh ton in t - e-payment card.

c. Th mua hng - charge card.

d. Th ghi n - debit card.

9. Ngi mua/ch th, ngn hng ca ngi mua/ngn hng pht hnh th, ngn hng ca ngi bn, ngi bn/t chc chp nhn thanh ton th, t chc cung cp dch v thanh ton in t l cc bn lin quan n giao dch thng mi in t no?

a. Mua hng v thanh ton bng th tn dng ti ca hng

b. Mua hng v thanh ton bng th tn dng qua Internet

c. Rt tin mt t my ATM thanh ton khi mua hng

d. Mua hng v thanh ton bng th ti siu th

10. T chc ti chnh cung cp th thanh ton cho cc khch hng c nhn c gi l g?

a. T chc cung th tn dng - credit card association.

b. Ngn hng thng bo - acquiring bank.

c. Ngn hng pht hnh - issuing bank.

d. Nh cung cp dch v - processor.

11. Qu trnh chuyn tin t ti khon ca ngi mua sang ti khon ca ngi bn c gi l g?

a. Xc thc - authorization.

b. Ph duyt - approval.

c. Thanh ton - settlement.

d. Mua hng - procurement.

12. Cc giao dch thanh ton in t c gi tr nh hn 10 USD c gi l g?

a. Thanh ton in t nh - e-micropayments.

b. Tin in t - e-cash.

c. Thanh ton in t bng th thng minh - e-smart payments.

d. Thanh ton in t trung bnh - e-mediumpayments.

13. Yu t no khng phi li ch ca dch v ngn hng in t

a. Truy cp cc thng tin v ti khon v cc giao dch thc hin

b. Tng tc trc tip vi nhn vin ngn hng

c. Thanh ton cc ha n trc tuyn

d. Truy cp mi ni, mi lc

14. Mt loi th thanh ton cho php cc giao dch thanh ton c thc hin khi t gn thit b c th nh tr ph giao thng trn ng cao tc, tr v tu in ngm c gi l g?

a. debit card.

b. contact card.

c. contactless card

d. optical memory card.

15. Ch ra yu t KHNG cng loi vi cc yu t khc

a. ACH (Automated Clearing House Network)

b. ATM

c. EDI (Electronic Data Interchange)

d. EFT (Electronic Funds Transfer-chuyn tin in t)

16. Trong giao dch thng mi quc t, vi nhng hp ng c gi tr ln, v d trn 50.000 USD, cc doanh nghip thng s dng hnh thc thanh ton no?

a. Th tn dng - letter of credit.

b. Thanh ton bng th - trade card payment.

c. Thanh ton in t nh - e-micropayment.

d. Thanh ton s dng ch k s - PKI payment.

17. Dch v kt ni ngi bn hng, khch hng, v cc ngn hng lin quan

thc hin cc giao dch thanh ton in t c gi l g?

a. Ngn hng pht hnh - issuing bank.

b. Dch v thanh ton trc tuyn - payment processing service.

c. Ngn hng thng bo - acquiring bank.

d. Ngi bn - merchant.

18. T chc cung cp ti khon chp nhn thanh ton cho ngi bn hay Internet Merchant Accounts vi mc ch chp nhn cc khon thanh ton bng th tn dng c gi l g?

a. Ngn hng thng bo - acquiring bank.

b. Ngn hng pht hnh - issuing bank.

c. Nh cung cp dch v - processor.

d. T chc cung th tn dng - credit card association.

19. Trn gc khch hng s dng ha n in t, hy ch ra vn KHNG phi l li ch i vi h.

a. D dng lu tr cc loi ha n - improved record keeping.

b. Khng b gii hn v thi gian v a im thanh ton ha n - ability to pay bills from anywhere at any time.

c. Gim chi ph - reduced expenses.

d. Nhn t hn nhng mu qung co t cc doanh nghip gi ha n - fewer ads from companies sending bills.

20. Trn gc ngi cung cp ha n in t, hy ch ra c im KHNG phi li ch ca hot ng ny. a. Gip doanh n

thuong mai dien tu cuoi ki-co dap an

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