three simple ways you can improve any business with ibm connections

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Three simple ways you can improve any business with IBM Connec9ons Stuart McRae Execu-ve Social Business Evangelist IBM @smcrae [email protected] Based on an original concept by Alan Hamilton, IBM

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Page 1: Three simple ways you can improve any business with IBM Connections

Three  simple  ways  you  can  improve  any  business  with  IBM  

Connec9ons   Stuart  McRae  

Execu-ve  Social  Business  Evangelist  

IBM  @smcrae  

[email protected]  

Based  on  an  original  concept  by  Alan  Hamilton,  IBM  

Page 2: Three simple ways you can improve any business with IBM Connections

Key words for you… • Communication • Collaboration • Coordination • Connections

Page 3: Three simple ways you can improve any business with IBM Connections

…  and  Change

Behaviour Processes

Culture People Organisation

Does  that  sound  daun,ng?

Page 4: Three simple ways you can improve any business with IBM Connections

Fortunately,  you  don’t  need  to  start  by  transforming  your  organisa9on

You  can  begin  with  just  a  few  early  adopters

Page 5: Three simple ways you can improve any business with IBM Connections

To  build  trust  in  the  pla@orm  

To  create  real,  relevant  success  stories  for  your  organisa-on  

To  understand  (and  remove)  barriers  to  adop-on  

To  populate  the  pla@orm  with  useful  informa-on  so  it  looks  vibrant  to  others  

To  collect  the  answers  to  the  ques-ons  you  will  be  asked  

How  do  I  ...?  

Who  else  uses  it?  

Am  I  allowed  to  do  that?  

Where  do  I  go  for  help?  Does  it  

work?  Can  I  trust  it?  

Page 6: Three simple ways you can improve any business with IBM Connections

…  and  grow  from  there

…  un:l  it  becomes  “the  way  we  work,  round  here”  

Page 7: Three simple ways you can improve any business with IBM Connections

What is the point of using Connections?

A  beCer  social  life?

Build  your  CV?

Stalking  that  cute  guy/girl  in  

HR?

Page 8: Three simple ways you can improve any business with IBM Connections

Getting value from IBM Connections comes from giving it a purpose

Page 9: Three simple ways you can improve any business with IBM Connections

Purpose  for  the  Organisa9on…  …  and  Purpose  for  the  Individual

Why do I care?

Why does my company care?

Page 10: Three simple ways you can improve any business with IBM Connections

What do you do at work?

Page 11: Three simple ways you can improve any business with IBM Connections

What do you do at work?

… information  

Page 12: Three simple ways you can improve any business with IBM Connections

What  do  you  want  to  do  at  work?

…  make  my  work  easier   …  get  home  

on  -me  

…  help  others  

…  do  my  job  bePer  

…  be  recognised  for  what  I  achieve  

…  be  appreciated  

…  get  promoted  

…  sell  more  

…  find  a  new  role  

Page 13: Three simple ways you can improve any business with IBM Connections

• Communicate • Collaborate • Coordinate • Connections

Page 14: Three simple ways you can improve any business with IBM Connections

Communicate  

Page 15: Three simple ways you can improve any business with IBM Connections

Communication Requires Engagement • Simply publishing information is not enough. • You must consider the reader in everything. • Be provocative – always have a call to action. • Keep it up to date, keep it fresh, but not too often. Remember: the goal is not to manage the community…

… the goal is to communicate and drive actions  

Page 16: Three simple ways you can improve any business with IBM Connections

Communicate  

Engage  Experiences  

Shared  Knowledge  

Page 17: Three simple ways you can improve any business with IBM Connections

External  Communi9es drive  Engagement  with  Customers  &  Partners

EXTERNAL   INTERNAL  

Internal  Communi9es  

build  Teamwork,  enhance  

Experience  and  Share  Knowledge

Truly  working together  with your  customers  and  making  your  staff  available

reduces  costs  and  builds  loyalty

Page 18: Three simple ways you can improve any business with IBM Connections

Start today: change how you communicate •  Get your customers and partners into external communities. •  Get all your colleagues into those communities •  Set up working areas for sales, projects, support •  Move communications to status updates, comments, likes. •  Over time your collective knowledge rises. •  People don’t hide behind email.

Page 19: Three simple ways you can improve any business with IBM Connections

• Communicate • Collaborate • Coordinate • Connections

Page 20: Three simple ways you can improve any business with IBM Connections
Page 21: Three simple ways you can improve any business with IBM Connections

Files = Hell

1

3

5

7

9

0

50

100

150

200

250

300

350

400

1 2 3 4 5 6 7 8 9 10

Number of Emails between 4 people

750Kb  document  X  45  people    =  6,750  emails  =  5Gb  files  total  =  33Mb  /  user  

Page 22: Three simple ways you can improve any business with IBM Connections

Cut down the noise by removing the files

Word  

Power-­‐point  

Excel  

IBM  Docs  

Connec-ons  Wiki  

Collaborate around Files   Collaborate around content  

Page 23: Three simple ways you can improve any business with IBM Connections

Make it easy

Power-­‐point  

Do  the  ini-al  design  in  

PowerPoint  

IBM  Docs  

Develop  the  content  with  

your  colleagues    

Power-­‐point  

Export  back  to  PP  to  -dy  up  then  share  in  Connec-ons.  

Presenta-ons  

IBM  Docs  

Develop  the  content  with  

your  colleagues    

Build  Charts  /  more  complex  solu-ons.  

Spreadsheets   Excel  Excel  

Upload  to  Connec-ons  &  Share  

Page 24: Three simple ways you can improve any business with IBM Connections

Make it easy

Documents  which  stay  internally  

IBM  Docs  

Connec-ons    Wiki  

Word  

Export  to  Word/PDF  to  

share  externally  

Documents  you  need  to  Share  outside  your  business  

Page 25: Three simple ways you can improve any business with IBM Connections

• Communicate • Collaborate • Coordinate • Connections

Page 26: Three simple ways you can improve any business with IBM Connections

What do you need to co-ordinate?

But you don’t really want to collaborate … … you want to get something done

Page 27: Three simple ways you can improve any business with IBM Connections

Co-ordinate Anything with Activities

Page 28: Three simple ways you can improve any business with IBM Connections

Standardise your approach •  Access process knowledge •  Reuse best practices  

Page 29: Three simple ways you can improve any business with IBM Connections

• Communicate • Collaborate • Coordinate • Connections

Page 30: Three simple ways you can improve any business with IBM Connections

The New Way To Work must become the WAY YOU DO YOUR JOB

not something else you need to do AS WELL AS YOUR JOB

Page 31: Three simple ways you can improve any business with IBM Connections

Three simple ways you can improve any business with IBM Connections Build  stronger  rela-onships  and  capture  experience  and  

knowledge  

Focus  on  the  content,  don’t  fuss  with  files  and  email  

Co-­‐ordinate  and  capture  your  best  prac-ce  to  drive  

quality  

Page 32: Three simple ways you can improve any business with IBM Connections

For  lots  more  examples  &  best  prac9ces

To  get  the  deck,  Tweet  me,  connect  on  IBM  Connec-ons  Cloud,  LinkedIn  or  Facebook  …  

…  or,  if  you  must,  e-­‐mail  me    

Page 33: Three simple ways you can improve any business with IBM Connections

Three  simple  ways  to  start,  then  you  can  go  on  to  

transform  your  organisa9on Stuart  McRae  Execu-ve  Social  Business  Evangelist  

IBM  @smcrae  

[email protected]  

Based  on  an  original  concept  by  Alan  Hamilton,  IBM