CONNECTINGBUSINESSin the Upstate

THREE POWERFUL MARKETS • ONE POWERFUL BUY

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49%

COMPANY OWNERS

OR PARTNERS IN THEIR

COMPANY.

85%

MANAGER, DIRECTOR,

VICE PRESIDENT,

CFO, PARTNER OR OWNER.

HAVE TAKEN ACTION AS A RESULT OF READING ADVERTISEMENTS IN THE BUSINESS REPORT.

96%

HAVE PURCHASED A PRODUCT OR SERVICE.58%

USE THE BUSINESS REPORT AS THEIR PRIMARY SOURCE

FOR LOCAL BUSINESS NEWS.

77%HAVE SOUGHT

FURTHER INFORMATION. 64%

FIND ADVERTISING HELPFUL IN MAKING

PERSONAL AND BUSINESS DECISIONS.

90%

82%INFLUENCE PURCHASING DECISIONS

ABOUT OUR READERS

HOMEOW

NERSHIP INCOM

EEDUCATION

93%OWN THEIR PRIMARY

RESIDENCE

Household Income:

$190,621Net Worth: $1,740,000

PLAN TO MAKE IMPROVEMENTS WITHIN THE NEXT 12 MONTHS44%

44% HAVE A FOUR-YEAR COLLEGE DEGREE

26% HAVE A MASTER’S

DEGREE OR HIGHER

ABOUT OUR READERS

LOCA

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In today’s competitive and overcommunicated society, market pressures are shaping products and services toward increasing similarity.

When all other factors are equal, the company that has a personal contact with a prospect wins the new business every time.

Sponsor an Event: • Increase your brand visibility and grow interest in your company, people and products with

our audience of business decision-makers. • Maximize face-to-face marketing in a positive, high energy environment designed to facilitate

networking and new business development. • Cement relationships with our audience of typically hard-to-reach top executives.

Upstate Trends consists of three after-hours events,

running from 5:30–7:00 p.m. with cocktails and light hors

d’oeuvres. All three events will also include networking, a

short presentation and a panel discussion with questions

from the audience.

#GSATrends

This annual event in the Midlands recognizes 20 small

and 20 large companies in an exciting countdown

format that culminates in the crowning of the two best-

performing companies in the state.

#R20SC

This conference includes the Salute to Manufacturing

Awards Luncheon, a manufacturing expo,

several interactive, practical workshops, and tours of area

manufacturing plants.

#SCMANU

This annual event in the Lowcountry recognizes forty local professionals under the

age of 40 who are making their mark with professional and community involvement.

#40CHS

This annual event in the Lowcountry honors

individuals and organizations that have a passion for health

care and compassion for patients.

#HCHCHS

High school career fairs are uniquely suited to make the

connection between the businesses eager to help create a pipeline of ready-

to-work talent and students searching for those sparks of inspiration that launch them on paths to fulfilling dreams.

#STEMCHS

NEW

SPAP

ERS

& SU

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GSA Business Report provides statewide business news, analyzes market trends, presents key economic and demographic research, and delivers it all to the Upstate’s business community with emphasis on accurate, high-quality business journalism.

The Business Report focuses on the sectors vital to economic growth in the Upstate, including education; research and development; knowledge- and technology-based businesses; manufacturing; and transportation. The Business Report helps business leaders understand the important links among government, education and entrepreneurship that are vital to our success as a state.

The Book of Lists includes up-to-date information on more than 1,200 companies in the Upstate. Because businesses are ranked according to number of employees, revenue, square footage and other criteria, it is an invaluable business resource.

The Book of Lists has a 12-month readership life and appears in print and electronic format. It is distributed to area chambers of commerce, economic development offices, commercial real estate firms, and every subscriber and advertiser of GSA Business Report. Put 12 months of exposure to work for you.

_________________________

Publication Date: February 2019

SPONSORED BY  FEBRUARY 20, 2017  |  VOLUME 20, NO. 4

2017

The story of the Upstate business market is a story told in numbers. If this is of interest to you, we have just the publication: Market Facts.

Market Facts includes data and statistics critical to commerce in our region. Topics range from employment to education to logistics, with data presented in readable charts and graphs.

Take advantage of this opportunity to get your marketing message to our business community, and in front of the businesses and people planning a move to our area.

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Publication Date: August 2018

SPONSORED BY

MARKETFACTSAugust 7, 2017 | www.GSABusiness.com | Vol. 20, No. 15

Celebrating milestonesHighlighting business and industry serving the Upstate of South Carolina.

PAGE 68

201997 - 2017

GSA BUSINESS REPORT

Anniversary

BMW program gaining traction in Mexicoby Matthew Clarkmclark@scbiznews.com

BMW Manufacturing Co. has offered full-time jobs to all 30 graduates of its latest Scholars Program.

Now, that program, which itself was mod-eled a�er the traditional apprentice program o ered by �e BMW Group in its German facilities, is heading south of the border to Mexico as BMW prepares to open another production facility in San Luis Potosi.

�e plant in Mexico is not expected to be online and producing vehicles until 2019, but the company has started actively training ap-prentices to work on the production �oor as soon as the plant becomes operational.

“It is actually a work-live program and it’s basically in all of our plants,” said Joy Tirado, coordinator of the training program in Mexi-co. “We decided to start the program from the ground up along with the plant.”

Tirado, a former supervisor for the Schol-ars Program at Plant Spartanburg, relocated

to Mexico in 2015 to build a similar program. While the program is in full swing, Tirado said there have been some challenges along the way.

One being partnerships. �e Scholars Program at Plant Spartanburg partners with Greenville Technical College, Spartanburg Community College and Tri-County Tech-nical College to ensure that members of the program obtain an associate degree while

ON THE TOWNA SERIES ON DOWNTOWNS

IN THE UPSTATES O U T H C A R O L I N A

MOVING UPTOWNThe city of Greenwood is making strides to make its downtown, which it calls

Uptown, a place where people want to not only come to for the atmosphere,

but also to live. PAGE 9This is what downtown Greenwoodlooked like in the early 1970s.(Photo/Provided)

August 8 - 21, 2016 www.gsabusiness.com

Arts centerThe city of Gaffney is looking at a performing arts center downtown.PAGE 4

TrainingTwo Greenville entities have partnered on robotic trainingPAGE 13

INSIDELeading Off ...................... 2 Business Briefs ............... 8 In Focus: Banking and Finance ..... 15People in the News ........ 21Viewpoint ....................... 23

Staying strongThe Upstate industrial market remains on solid ground.PAGE 7

THELISTCredit UnionsPAGE 20

Volume 19, No. 16 • $2.00

2016 Market FactsThe most comprehensive guide of trending facts and figures.INSIDE

00

HOME OF T

HE 2

017 S

C MANUFACTURING CONFERENCE

see BMW, page 12

This is what downtown Gre d

BEFORE

see BMW, page

The power of GSA Business Report and our supplemental publications is rooted in our readership’s solid demographics. Our publications reach powerful decision-makers who influence the purchase of products and services.

GSA Business Report is the information authority for The Upstate’s business, government and nonprofit leadership in all matters related to economic growth, entrepreneurship and research-based economic development.

Opportunity abounds. As a marketer, you’ll want to see, analyze and refer back to the comprehensive information that the Business Report provides. As an advertiser, you’ll get all that and more: You’ll have the chance to deliver your message your way, explaining who you are, what you do, and the part your organization plays in South Carolina’s economic development landscape. And you’ll get the powerful visibility in the statewide business-to-business market that only the Business Report can offer.

EVENTP L A N N I N G G U I D E

Who can help?Don’t want to plan yourself? Find assistance. Page 16

Where to play?Look beyond the event itself. Page 30

Sponsored by

C O R P O R AT E

A restaurant might be the perfect event venueConsider menus by classically-trained chefs like Steve DoligetPage 4

Share the expertise of your company in GSA Business Report’s new Book of Experts.

This magazine is an opportunity for a business to demonstrate a sample of its specialized knowledge to our readers. Each business featured will be exclusive in their area of expertise.

The narrative format is a great way to share complex information that goes beyond the usual advertising display. Your “expert story” told in an article with photograph can help businesses and consumers make wise decisions.

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Publication Date: December 2018

No matter how you’re involved in corporate event planning — organizing, catering, entertaining, managing — the Corporate Event Planning Guide is a must. Packed with in-depth articles, handy tips and lists of local resources, it’s the most sought-after tool for companies and event planners in the Upstate.

Reach both first timers and seasoned corporate planners — people seriously looking for what you offer and what they need.

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Publication Date: June 2018

YOUR SOURCE FOR STATEWIDE BUSINESS NEWS

SC Biz News is the market leader in business news and information in South Carolina. We publish business newspapers in the three major metro areas of the state — the Lowcountry, the Midlands and the Upstate. We also publish a quarterly statewide

economic development magazine.

We publish digitally every day, with seven daily emails, three weekly emails and our website. We are the only media company with fully staffed newsrooms in each of the

three major metros.

Advertise today and reach thousands of South Carolina’s top decision-makers that only the SC Biz News family of publications can offer.

For information about statewide advertising, contact Steve Fields at (843) 849-3110 or sfields@scbiznews.com.

DIGI

TAL C

ONTE

NT Powered by our locally staffed newsrooms across the state, we’re the leading source of local, daily business news. Position your marketing message directly in readers’ inboxes with our daily news emails, or prominently on our websites. Our digital offerings expand the audiences you reach in our print publications and keep your marketing message top of mind.

Advertise in Digital: • Expand your marketing reach with targeted, interactive digital marketing. • Create greater readership engagement while staying top of mind. • Increase your marketing frequency with daily market messaging.

www.GSABusiness.com delivers the same accurate, high-quality business journalism that you will find in the GSA Business Report.

Visit www.GSABusiness.com today to see the website thousands of business owners, managers and decision-makers use as their source for local business news.

Upstate business news delivered to the region’s top CEOs, executives, business owners and decision-makers – every day.

GSA Daily delivers the top stories of the day, focusing onstatewide business news, market trends, key economic and demographic research.

A biweekly email, Preview will be sent on Thursday afternoon – prior to the Business Report hitting the streets. We will provide a valuable and interesting read while promoting the upcoming focus of the Business Report.

Be the first to read the top story of the issue.

The Manufacturing & Supply Chain Report is emailed to a database of 11,000 manufacturing and supply chain professionals throughout South Carolina.

Each week, we cover the latest news and important players in the manufacturing, ports and logistics sectors with business intelligence that decision-makers rely upon for trend watching and decision-making.

Morning Blend arrives each morning in your inbox to give you the latest hirings, promotions, company moves and business briefs from the Upstate business community.

The Morning Blend is the place to see who the movers and shakers of the Upstate are and what they are up to.

GSA Biz Wire compiles fast, up-to-date, unfiltered press releases, executive items and business briefs submitted by the business community across the Upstate.

Stay up to date on the people and businesses making moves in the Upstate.

38.4%AVERAGE OPEN RATE FOR

BUSINESS REPORT EMAIL NEWSLETTERS

20%NATIONAL AVERAGE OPEN RATE

FOR EMAIL NEWSLETTERS

CONT

ENT M

ARKE

TING

Content marketing is the publication and sharing of relevant material to promote and reinforce a brand, usually through a more subtle approach than that of traditional advertising. Content marketing enables you to showcase your brand by engaging decision-makers in a new way, by providing information that shows your knowledge of a particular niche.

Content marketing in the Business Report goes beyond just the printed piece. We also provide 12-month SEO web-hosted sponsored content on the Business Report website.

IMPORTANT NOTE: WE CAN ASSIST WITH THE CREATION OF YOUR CONTENT!

PROFILES IN BUSINESS It’s your story... tell it your way.

Published in in August as part of Market Facts, Profiles in Business showcases the Upstate’s leading businesses in magazine format.

Profiles is the perfect platform to share general company information,

differentiate yourself from competitors, and create a powerful

leave-behind piece that you’ll use all year long.

�e Riley Park Club

Mercantile and Mash partners with the Riley Park Club for ultimate event experience

well as a chef-a�ended action station each night. e catering kitchen, designed with input from the chef and sta�, is onsite.

When there’s no game on the schedule, the club is available to rent for weddings, rehearsal dinners, luncheons and business conferences. Rental rates include tables, chairs and serviceware. e club has audiovisual equipment and eight TV screens and – unusual for downtown Charleston – plenty of free onsite parking.

“It’s an elegant space,” says Bailey Linderman, events manager at the Riley Park Club. “It has chandeliers and reclaimed wood on the �oors.” A dance �oor and podium can be added as needed.

e club is designed for medium-sized events, with seating capacity of 200.

It’s a unique venue. e scoreboard can be used for non-game day events, and a group could have cocktails on the �eld and dinner in the club. “Charleston has a lot of unique venues, but this one is a home run,” Ervin says.

For those who want to combine excellence in cuisine with the ballpark location, Mercantile and Mash has teamed up with

the Riley Park Club to provide an incomparable experience.

e new Riley Park Club, just completed at Joseph P. Riley Jr. Ballpark, has contracted with Mercantile and Mash as the exclusive caterer for ball games and special events. ose who want to upgrade the game day experience can buy a ticket for the club, which includes all you can eat at a chef-prepared bu�et as well as a tailgate table with gourmet burgers and hot dogs. Also included are beer and wine.

e club, with two walls of glass, has views of the ballpark on one side and the Ashley River marsh on another. e sunset view is gorgeous. And if you care to go outside, special club-level seating is adjacent.

“Our executive chef, Tim Morton, is in charge of the menu,” says Graham Ervin, director of sales

for Mercantile and Mash. “We have a commitment to working with local farmers and artisan purveyors. Everything is fresh.” Mercantile and Mash is part of e Indigo Road Restaurant Group, and the Riley Park Club menu includes favorites from its other restaurants such as O-Ku and Oak Steakhouse, as

360 Fishburne StreetCharleston, SC 29403

rileyparkevents.com/club

For private event bookings, contact:Graham Ervin, Director of Sales

gervin@theindigoroad.com(843) 793-4103

“�e Riley Park Club is the new private

event space in town, in partnership with

Mercantile and Mash. �is is �lling a void for

medium-sized event spaces.”

- Graham Ervin, Director of Sales,

Mercantile and Mash

(From left) Graham Ervin, Director of Sales, and Bailey Linderman, Club Events Manager

INDUSTRY PERSPECTIVESAnswers from industry

experts.

Marketers select a company leader and topic to showcase their industry-leading insights in either a full-page or half-page format in an issue of the

Report.

Industry Perspectives allows a company to drill down into a specific topic/subject matter of value to our

readership community.

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INDUSTRY PERSPECTIVE

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INCIENT FACERUPTATUR

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MILESTONES Shine the spotlight on your big news.

A full page in any issue of the Business Report, Milestones gives you

a unique opportunity to share your success story with the local business

community.

Milestones is perfect if you’re celebrating an anniversary or

launching a new product or division.

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Joe Johnson, CEO

Creative Endeavors Celebrates 20 Years of Creative Excellence

123 Main Street • Columbia, SC 29201 (803) 123-4567 • www.website.com

EDITORIAL AWARDS

SOCIAL MEDIA

@gsabusiness

@gsabusiness

@gsabusiness

gsanews#

Best Newspaper Publication Magazine or Specialty Publication News Reporting Reporting In-Depth Business Reporting Feature Writing Sports Reporting Editorial Writing

Column Writing News Photo Feature Photo Page One Design Feature Page Design Infographic Website Event Marketing

Best Daily Email Newsletter Best Overall Design

Established in 1852, the S.C. Press Association is one of the oldest press associations in the country and one of the oldest trade groups in South Carolina. The SCPA serves to promote the welfare of the newspaper profession, to elevate its standards and to enlarge its usefulness.

The Alliance of Area Business Publishers is an organization of over 70 publications dedicated to delivering customized regional business news to over 1.2 million business professionals in the United States, Canada and Australia.

PRINTING AND PUBLICATION DEADLINES: Published biweekly on Monday. Space reservation is 14 days prior to publication date. Materials are due 12 days prior to publication date.

ADVERTISING COPY: Any advertising submitted that does not conform exactly to the mechanical requirements will be enlarged, reduced or floated at the discretion of the publication (we cannot be responsible for quality of reproduction if the ad size has to be changed). All ads created by The NWS Company LLC are for exclusive use within the family of publications owned by The NWS Company LLC, which owns the copyrights.

COPY ACCEPTANCE: The publisher reserves the right to reject any advertisement at the publisher’s sole discretion and may insert the word “advertisement” in any ad. All advertisements are accepted and published upon the representation by the advertiser or its agent that the advertiser is authorized to publish the entire contents and the subject matter of the advertisement. The agency and advertiser agree to indemnify and hold the publisher harmless for any loss or expense resulting from any claims or suits for defamation, libel, violation of right to privacy, plagiarism or copyright infringement.

PRI

NT &

DIG

ITAL

AD

SIZE

S NEWSPAPER ISSUESSize Inches (w x h)

Center Spread 21” x 12.25”

Full Page 10” x 12.25”

3/4 Horizontal 10” x 9.25”

3/4 Vertical 7.375” x 12.25”

Junior Page 7.375” x 9.25”

1/2 Horizontal 10” x 6”

1/2 Vertical 4.875” x 12.25”

3/8 Horizontal 7.375” x 6”

3/8 Vertical 4.875” x 9.25”

1/4 Horizontal 10” x 2.875”

1/4 Vertical 4.875” x 6”

1/4 Column 2.36” x 12.25”

1/6 Horizontal 4.875” x 3.875”

1/8 Horizontal 4.875” x 2.875”

1/8 Vertical 2.36” x 6”

MAGAZINE SUPPLEMENTSSize Inches (w x h)

Full Page Bleed 8.75” x 11.25”

*Full Page Trim Size 8.25” x 10.75”

*Full Page Live Area 7.75” x 10.25”

1/2 Horizontal 7.25” x 4.625”

1/2 Vertical 3.5” x 9.75”

1/4 Vertical 3.5” x 4.625”

TABLOID SUPPLEMENTSSize Inches (w x h)

Full Page Bleed 11” x 13.5”

*Full Page Trim 10.5” x 13”

*Full Page Live Area 10” x 12.5”

1/2 Horizontal 10” x 6”

1/4 Vertical 4.875” x 6”

ADVERTISING COPY: All ads for all SC Biz News digital products (emails and websites) must be created and submitted at 72dpi. Maximum file size is 500kb. Static ads may be submitted as JPG, PNG or GIF files. Animated ads may be submitted as GIF files. Please note: Microsoft Outlook does not support animated ads, and we recommend ads for email products to be submitted as static ads.

ROP WEB SITESwww.scbiznews.com,

www.charlestonbusiness.com, www.columbiabusinessreport.com,

www.gsabusiness.com

Size Pixels (w x h)Web Banner 728 x 90Square 250 x 250Rectangle 250 x 125

DAILY EMAILSDaily Journal, Daily Report, GSA Daily

and SCBIZ Daily

Size Pixels (w x h)Banner 530 x 100Skyscraper 130 x 260

BIZWIRE WEB SITESwww.crbjbizwire.com, www.gsabizwire.com

www.sodacitybizwire.com

Size Pixels (w x h)Web Banner 728 x 90Tall Rectangle 370 x 250

MORNING ROP EMAILSTipSheet, Morning Report, Morning Blend

Size Pixels (w x h)Only Size 530 x 100

MANUFACTURING & SUPPLY CHAIN REPORT

Size Pixels (w x h)Banner 530 x 100Skyscraper 130 x 260

WEEKEND

Size Pixels (w x h)Banner 530 x 100Square 250 x 250

BREAKING NEWS/PREVIEW

Size Pixels (w x h)Large Skyscraper 250 x 500Banner 530 x 100

ABOU

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DERS

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