Three Advertising Lessons From The Dog House

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Table of Contents

• Introduction

• Lesson #1

• Lesson #2

• Lesson #3

• For More Information On Copywriting And Increase Your Productivity Levels

Three Advertising Lessons From The Dog House

• Why are dogs found everywhere in advertising and what can we learn from it?

• Dog’s are all over ads today.

Three Advertising Lessons From The Dog House

• These companions are creating their own niche in the internet and magazine.

• More often, advertisers go for cute and cuddly dog over the pretty girl.

Three Advertising Lessons From The Dog House

• Every company is looking to make an emotional link with its customers, and they find that dogs give them warm, fuzzy feeling called marketing gold.

• But not all ads are enhanced by the dog’s appearances.

• Nonetheless, there are three things that can be noticed from their inclusion in today’s advertising.

Three Advertising Lessons From The Dog House

Dogs Grab Your Attention

• The first thing that an ad must do is to catch the attention of the audience. 

• An advertisement is pretty much useless if it is overlooked. 

• This can be difficult because modern consumers are awash in advertising, and may not be paying attention to their T.V. or computer when an ad comes on. 

Three Advertising Lessons From The Dog House

• They are also getting more skilled at tuning certain advertisements out. 

• An adorable dog, however, is hard to turn down.

Three Advertising Lessons From The Dog House

• When that fluffy golden retriever puppy comes on screen at the beginning of an ad, most people will pay attention to that. 

• And with the hook set, the rest of the ad is more likely to succeed.

Three Advertising Lessons From The Dog House

Man’s Best Friend Is Trustworthy

• In this economy, people are less likely to indulge and to spend on desire. 

• Purchases and products are scrutinized more carefully. 

Three Advertising Lessons From The Dog House

• Therefore, a company must learn how to boost the trust of a consumer before it can ring a sale. 

• Dogs to the rescue!  A dog is a loyal pet, and when deployed in advertising, can help a firm appear more trustworthy. 

Three Advertising Lessons From The Dog House

• Take Kleenex as an example. 

• They run a print ad featuring an adorable puppy snuggling with a roll of toilet paper. 

• The two have little to do with one another, but Kleenex is hoping customers will connect positive emotions with their product, and perceive it as reliable.

Three Advertising Lessons From The Dog House

Dogs are Family

• Good advertising is genuine. 

• The customer is lost if the story told by the advertisements rings false. 

Three Advertising Lessons From The Dog House

• An advertisement must confirm or relate to an experience the customer has actually had. 

• The American Products Manufacturers Association has found that there are over 75 million dogs owned in the U.S., and a bit less than half of all households have a dog. 

Three Advertising Lessons From The Dog House

• Thus, for many, a dog is a family member. 

• An ad that taps into the strong emotions we feel for beloved family members is likely to create a memorable and positive experience in its audience. 

• How can your product tap into family feelings?

Three Advertising Lessons From The Dog House

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