thoughts on working agile in an agency
DESCRIPTION
Thoughts from Tariq Khan of TMW agency on using agile in an agency environment.TRANSCRIPT
![Page 1: Thoughts on working agile in an agency](https://reader033.vdocuments.site/reader033/viewer/2022051515/5564522fd8b42ad6268b5307/html5/thumbnails/1.jpg)
THOUGHTS ON WORKING
AGILEIN AN AGENCY
TARIQ KHANHEAD OF PROJECT MANAGEMENT
BY
ENVIRONMENT
![Page 2: Thoughts on working agile in an agency](https://reader033.vdocuments.site/reader033/viewer/2022051515/5564522fd8b42ad6268b5307/html5/thumbnails/2.jpg)
THERE ARE REASONS ITS TAKEN LONGER FOR AGILE TO EMBED IN AGENCIES…
1. MAKE SURE
THE CONDITIONS ARE RIGHT
![Page 3: Thoughts on working agile in an agency](https://reader033.vdocuments.site/reader033/viewer/2022051515/5564522fd8b42ad6268b5307/html5/thumbnails/3.jpg)
IS YOUR AGENCY ABLE TO
COMMIT TO CHANGING
THE WAY THEY WORK ?
THERE ARE REASONS ITS TAKEN LONGER FOR AGILE TO EMBED IN AGENCIES…
1. MAKE SURE
THE CONDITIONS ARE RIGHT
![Page 4: Thoughts on working agile in an agency](https://reader033.vdocuments.site/reader033/viewer/2022051515/5564522fd8b42ad6268b5307/html5/thumbnails/4.jpg)
IS YOUR AGENCY CONFIDENT ENOUGH TO SAY
THEY DON’T KNOW
THE ANSWER YET ?
THERE ARE REASONS ITS TAKEN LONGER FOR AGILE TO EMBED IN AGENCIES…
1. MAKE SURE
THE CONDITIONS ARE RIGHT
![Page 5: Thoughts on working agile in an agency](https://reader033.vdocuments.site/reader033/viewer/2022051515/5564522fd8b42ad6268b5307/html5/thumbnails/5.jpg)
IS YOUR CLIENT
EMPOWERED ? IS THEIR COMPANY CULTURE RIGHT?
THERE ARE REASONS ITS TAKEN LONGER FOR AGILE TO EMBED IN AGENCIES…
1. MAKE SURE
THE CONDITIONS ARE RIGHT
![Page 6: Thoughts on working agile in an agency](https://reader033.vdocuments.site/reader033/viewer/2022051515/5564522fd8b42ad6268b5307/html5/thumbnails/6.jpg)
DOES YOUR CLIENT EVEN
WANT
THE BEST SOLUTION ?
THERE ARE REASONS ITS TAKEN LONGER FOR AGILE TO EMBED IN AGENCIES…
1. MAKE SURE
THE CONDITIONS ARE RIGHT
![Page 7: Thoughts on working agile in an agency](https://reader033.vdocuments.site/reader033/viewer/2022051515/5564522fd8b42ad6268b5307/html5/thumbnails/7.jpg)
2. TERMS LIKE ‘MINIMUM VIABLE PRODUCT’
DO NOTEXCITE YOUR CLIENTS
UTILIZE YOUR SENIOR ACCOUNT
MANAGEMENT TEAMS TO
HELP SELL THE PROCESS
![Page 8: Thoughts on working agile in an agency](https://reader033.vdocuments.site/reader033/viewer/2022051515/5564522fd8b42ad6268b5307/html5/thumbnails/8.jpg)
3. YOU STILL NEED
SOME
![Page 9: Thoughts on working agile in an agency](https://reader033.vdocuments.site/reader033/viewer/2022051515/5564522fd8b42ad6268b5307/html5/thumbnails/9.jpg)
4. THE BIGGEST BENEFIT TO AGILE
IS ALSO THE BIGGEST
CHALLENGE
MANAGEMENT OF FLEXIBILITY AND CHANGE IS CRITICAL
![Page 10: Thoughts on working agile in an agency](https://reader033.vdocuments.site/reader033/viewer/2022051515/5564522fd8b42ad6268b5307/html5/thumbnails/10.jpg)
5. INDIVIDUALS & INTERACTIONSOVER PROCESSES AND TOOLS
![Page 12: Thoughts on working agile in an agency](https://reader033.vdocuments.site/reader033/viewer/2022051515/5564522fd8b42ad6268b5307/html5/thumbnails/12.jpg)
"U S I N G A N AG I L E M E T H O D O LO GY G AV E U S T H E A B I L I T Y A S A C L I E N T
T O B E C O M E T R U LY PA RT O F T H E D E V E LO P M E N T P R O C E S S .
B E I N G A B L E T O I T E RAT E , T E S T A N D A DA P T A S W E W E N T A LO N G M E A N T W E W E R E A B L E T O B U I L D S O M E T H I N G
T O G E T H E R A S A T E A M A N D R E M OV E I N E F F I C I E N C I E S BY W O R K I N G C LO S E LY W I T H T H E D E V T E A M O N I S S U E S
A S T H E Y E M E R G E D .
I T A L S O M E A N T W E H A D R E A L C L A R I T Y O N O U R V I S I O N F O R T H E S I T E .
T H E P R O C E S S D O E S R E Q U I R E T R U E PA RT N E R S H I P W I T H YO U R AG E N CY B U T T H E R E S U LT S A R E W E L L W O RT H I T”
OLIVER SHAYER , P R O D U C T O W N E R / M A R K E T I N G I N N O VAT I O N M A N A G E R ,
D I A G E O
![Page 13: Thoughts on working agile in an agency](https://reader033.vdocuments.site/reader033/viewer/2022051515/5564522fd8b42ad6268b5307/html5/thumbnails/13.jpg)
" " I A M S O H A P PY W I T H T H E B A R. C O M , V E RY I M P R E S S E D A N D P R O U D
O F T H E R E S U LT A N D I T H I N K T H AT YO U S H O U L D B E T O O.
I T H I N K YO U H AV E TA K E N T H E A M B I T I O N A N D D E L I V E R E D I T T O H I G H Q U A L I T Y S TA N DA R D S A N D W I T H D E L I G H T F U L
S U R P R I S E S F O R T H E U S E R. I A M I N S P I R E D BY W H AT T H I S T O O L C A N U N LO C K F O R
C O N S U M E R S A N D F O R T H E B U S I N E S S . ”
LOUISA LORAN H E A D O F T E C H N I C A L I N N OVAT I O N ,
D I AG E O
![Page 14: Thoughts on working agile in an agency](https://reader033.vdocuments.site/reader033/viewer/2022051515/5564522fd8b42ad6268b5307/html5/thumbnails/14.jpg)
QUESTIONS?