thought leadership for startups by lance manning
DESCRIPTION
Thought Leadership for Startups: Developing your Company’s “Voice” through Content Marketing.Description:• Instead of traditional marketing approaches, startups can engage their target audiences with relevant content that proves their credibility as a trusted resource. More than just random blogging, an editorial strategy helps establish and grow conversations with customers thereby promoting brand awareness and loyalty. • Explore ways to kick-start or improve your thought leadership efforts.TRANSCRIPT
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Developing your Company’s “Voice”through Content Marketing
Thought Leadership for Startups
@LanceKManning [email protected]
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Content vs. Delivery
Startup Communications• Customers• Partners• Advisors • Investors• Media
VOICE
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• Architect + Modern + Dallas
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Paul Graham
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Chief Entrepreneur
of Innovation
• Dave Chase – Chief Executive Officer– Microsoft, Accenture Healthcare, Internet Entrepreneur– Regular Writer for:
• Huffington Post, TechCrunch, Online Journalism Review
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Dharmesh Shah
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http://mashable.com/2011/05/01/content-marketing-tips/
Mint.com
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Lesson 1
• White Papers
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Lesson 2
• Blogs• 10 yrs
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Content Marketing
• Establish and grow conversations with your target audience
• Becoming a trusted content resource will attract and retain their loyalty
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Voice + Content Marketing
• Step 1– Editorial Strategy
• Step 2– Editorial Team
• Step 3– Editorial Calendar
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http://www.contentmarketinginstitute.com
Content Marketing Strategy
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Developing your Company’s “Voice”through Content Marketing
Thought Leadership for Startups
@LanceKManning [email protected]