thoni mara | magazine 2011 english
DESCRIPTION
Laufbekleidung - Die neuartigen Laufshirts von thoni mara sind ergonomisch, atmungsaktiv, klimaregulierend, geruchshemmend, nicht scheuernd, 100% made in Germany und von Läufern entwickelt. thoni mara ist Kult. Und Du? Bist du dabei? Laufbekleidung made in germanyTRANSCRIPT
CATALOgue#O1 / 2O11
running wear made in germany
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n EDITORIAL
thoni mara rewarded
for innovation
Dear running friends,Do you know what has fascinated me about running from the outset? You are always rewarded! Whether it’s sporting success following months of hard training, enjoying a good chat during a long run or simply exploring your surroundings, nothing quite beats the feeling you get when you run! Thankfully we have been rewarded for our efforts. Last year thoni mara was a finalist at the ISPO awards and recently we were awarded with the Lateral thinker award at QUERDENKER. We are so proud of these recognitions; since it shows that our products are not only appreciated by most importantly runners, but also by an independent jury, a number of which were non-runners. For us, it’s a great affirmation that our brand is truly unique and so we will continue to offer our bespoke running garments and will look to develop innovative products to complement the existing range, all of which will be produced to the highest quality in Germany.For the 2011 collection, we are delighted to introduce two new additions to the range: a fashionable running jacket, made from a highly functional material in association with our technology partner, Schoeller Technologies AG. Further to this, we have searched high and low for innovative materials and found a brand new yarn produced in Germany from start to finish with incredible characteristics for our new range of leisure pullovers.You can learn more about our new products further on in this brochure or visit our website at www.thonimara.de. We hope you have lots of fun wearing the fantastic thoni mara range and wish you a sporty year.Christian Schwab & Team -thoni mara-
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BEHIND THE BRAND n
The people behind the brand How many people do you need in order to develop, produce and then sell
thoni mara running clothing? At the moment 37, a small but dedicated team
which includes industrious seamstresses and knitters, mechanics and emplo-
yees in quality control, planning, sales and marketing.
A boss with marathon experience is unfortunately not sufficient, even if
Christian is completely hands on! Without our highly motivated skilled employ-
ees, the thoni mara brand would not be conceivable. That is why we feel it is
important to introduce you to some key people within the thoni mara team.
Our production takes place in Jahnsbach (Ore Mountains) situated about 20 km
east of Chemnitz. This region has a historical and long tradition in textiles making
it the perfect location for the manufacture of our sophisticated products.
Our products are knitted using high-tech yarns, on circular knitting machines
with the latest technology. Each day approximately 1000 T-shirts are produced.
Enough to make a lot of runners happy! Mike Scheibe is on hand to transform
our designs from concept into reality via our state if the art knitting machines.
We ensure that every shirt fits perfectly and our team of highly experienced
seamstresses make every stitch count. The lynchpin in this department is
Mrs Lieberwirth.We pride ourselves on our customer service and Daniela
ensures that thoni mara exceeds expectations.
But what use is the best running clothing if nobody hears about it? Here our
great marketer Paul Ogorsolka comes into play and drives awareness of the
thoni mara brand.
We have only mentioned a few members of the team but the thoni mara
brand is only a great success because we are truly passionate about the
clothing we produce. And this is something that we are sure you will feel
when wearing our clothing.
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n COLLECTION 2O11/12
n BASIC WOMEN
Ti T-Shirt34, 36, 38, 40, 42
Item no. 234 198
PO Pullover with zip34, 36, 38, 40, 42
Item no. 835 198
TB Top with bra34, 36, 38, 40, 42
Item no. 236 198
water-repellent
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PRODUCTS n
Ti T-Shirt34, 36, 38, 40, 42
Item no. 234 298
LA Long-sleeved shirt34, 36, 38, 40, 42
Item no. 235 298
OA Sleeveless shirt34, 36, 38, 40, 42
Item no. 231 298
LR running skirt34, 36, 38, 40
Inner slip: Item no. 255 198 only available in black
Inner short: Item no. 256 198
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n FIRMENGESCHICHTE
Ti T-ShirtXS, S, M, L, XL, XXL
Item no. 534 498
LA Long-sleeved shirtXS, S, M, L, XL, XXL
Item no. 535 498
PO Pullover with zipS, M, L, XL, XXL
Item no. 935 298
OA Sleeveless shirtXS, S, M, L, XL, XXL
Item no. 531 498
n BASIC MEN
water-repellent
n COLLECTION 2O11/12
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n FIRMENGESCHICHTE
Mid Mid-Tights Unisex
XS, S, M, L, XL
Item no. 551 198Short Short-Tights Unisex
XS, S, M, L, XL
Item no. 550 198
3/4 3/4-Tights Unisex
XS, S, M, L, XL
Item no. 553 198
LT Long-Tights Unisex
XS, S, M, L, XL
Item no. 552 198
thoni mara delivers uncompromising performance. Great breathability and climate regulation together with odour-reducing characteristics mean that our clothes remain feeling fresh. Due to the seamless finish and the ergonomic cut our shirts and tights adjust perfectly to each individual and can help enhance performance. Our fashionable design and great choice of colours make us stand out from the rest.Tights and shirts: 60 % polyamide, 35 % polypropylene, 5 % Elasthane
Pullovers: 75 % polyamide, 20 % polypropylene, 5 % Elasthane
PRODUCTS n
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n FIRMENGESCHICHTE
Is there anyone who doesn’t enjoy running through the countryside, the green woods and forests, who does not love the impressive sight of snow-capped mountains and crystal clear lakes? It is important to preserve this environment and Green Fee®, our new collection of running shirts made from recycled yarns, is dedicated to helping the environment in a number of ways: through energy-saving and resource-conserving production, and financial support where 1€ from every shirt sold supports a project for the preservation of the 1000 sources of the River MARA.60 % polyamide, 35 % polypropylene, 5 % elastane
Ti Unisex T-ShirtXS, S, M, L, XL
Item no. 534 598 LA Unisex LongsleeveXS, S, M, L, XL
Item no. 535 598
n COLLECTION 2O11/12
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n FIRMENGESCHICHTE
Textile functionalities
breathable ergonomic non scrubbing climate-regulating seamless odor-regulating
Headband Unisex one sizeItem no. 200 498
Arm warmers Unisex S/M, L/XLItem no. 100 198
Cap Unisex S/M, L/XLItem no. 000 498
PRODUCTS n
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n FIRMENGESCHICHTE
T-ShirtXS, S, M, L, XL
Item no. 534 398
Sleeveless shirtXS, S, M, L, XL
Item no. 531 398
Unisex Unisex Unisex
Long-sleeved ShirtXS, S, M, L, XL
Item no. 535 398
Detailed view of zipped pocket
n COLLECTION 2O11/12
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n FIRMENGESCHICHTE
coldblack ®Sun Reflector – UV Protector
The coldblack®-technology is an award winning innovation for clothing. It reduces the absorption of solar radiation whilst providing reliable protection against harmful UV radiation.
Coldblack® textiles have a UV protection factor of at least 30 in all colors.
coldblack® is a registered trademark of Schoeller Technologies AG, Switzerland (patent pending).
Without coldblack®
Dark textiles without coldblack®
absorb sunlight.Dark textiles with coldblack®
reflect sunlight.
With coldblack®
With the Premium Collection, we have increased the comfort. We have developed a unique functional material which has been tested following many hours and miles of training and as a result we are the only European manufacturer in the running field to offer the optimised UV protection and heat reflector based on coldblack® technology.
This means that climate regulation is greatly enhanced, minimising energy output so you can concentrate on enjoying your run regardless of the weather. In addition we have optimised breathability and added a handy lug to the top’s where you can feed through your MP3 headphone cable. With a small pocket useful for storing keys or change, we have also integrated a reflective strip to illuminate in hours of darkness.
Detailed view of zipped pocket
PRODUCTS n
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n FIRMENGESCHICHTE
MenRunning jacketS, M, L, XL
Item no. 945 198
WomenRunning jacket34, 36, 38, 40, 42
Item no. 845 198
n RUNNING JACKETS
n COLLECTION 2O11/12
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n FIRMENGESCHICHTE
WomenRunning jacket34, 36, 38, 40, 42
Item no. 845 198
New for 2011 and in keeping with the rest of our range, we are delighted to introduce the running jacket, exclusively produced in Germany. The unique bi-elastic Schoeller® dryskin material used to produce our jackets is not only extremely light, breathable, wind and water repellent, but it also stays fresh and odour free.
Extra-long sleeves, lateral adjustable ventilation slits, breast pocket with internal headphone outlet, reflecting piping and back pocket ensure maximum comfort and safety. Using a low pollutant textile for manufacture means our running jackets are produced in a resource-conserving and environmentally friendly manner. This combination of sustainability, uncompromising performance and feel good guarantee is totally unique and we are proud to add them to the thoni mara collection.
Detailed view of ventilation openings
water-repellent wind-repellent
Our running jackets
PRODUCTS n
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n FIRMENGESCHICHTE
n LEISURE PULLOVER
Zippered pullover46, 48, 50, 52
Item no. 951 198
Hooded sweater46, 48, 50, 52
Item no. 952 198
n COLLECTION 2O11/12
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n FIRMENGESCHICHTE
Leisure pulloverAgain new for 2011, we have extended the collection to include leisure wear. Following a 2 year development phase we are proud to unveil our pullovers. Using an exclusive bicomponent yarn HP2G, consisting of high quality merino wool and the polyester fibre BIOPHYL®, these pullovers are truly outstanding. The natural merino wool brings about optimum thermal regulation but remains odour neutral.
Providing outstanding moisture absorption and breathability, even after being worn for a long time, our pullovers remain looking like new.
Using the BIOPHYL® fibre, makes this range more environmentally friendly as 37 % of the fibers are taken from the renewable raw material maize. As a result, petroleum is conserved and CO2 emissions are reduced by up to 63%. These are unique functions, combined in two fashionable and durable pullovers.
Innovation, know-how and sustainable pioneering spirit, 100% made in Germany!
75 % wool, 25 % PTT
Zippered pullover
Hooded sweater
PRODUCTS n
Presented by:
Find your local dealer at www.thonimara.com
thoni mara® is a registered trademark of the company nautilus skin touch gmbh & co kg
nautilus skin touch gmbh & co kg Straße der Freundschaft 102D-09419 Thum (Ortsteil Jahnsbach)Phone: + 49 3 72 97 4 96 [email protected]
Transalpine-Run 2010The Gore-Tex® Transalpine Run 2010 is sure to test even the most seasoned runners. In 8 days, participants cover 310km on foot and climb more than 13,900 meters in the breathtaking Alps. Difficult trails, extreme temperature fluctuations and the great physical and mental strain make this run one of the most demanding of its kind. This year two teams relied on thoni mara products during this adventure and came to a unanimous result: even in the most extreme situations you can rely on the out-standing performance of thoni mara.
Needless to say we are extremely proud of the achievements of Annett, Jule, Andrea and Christoph!