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SES Proprietary and Confidential | SES Proprietary and Confidential Broadband TV News Business Briefing Ultra HD and 360° Video via Satellite A Status and Technology Update Bratislava, 26 October 2017 Thomas Wrede VP, New Technology & Standards

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SES Proprietary and Confidential | SES Proprietary and Confidential

Broadband TV News

Business Briefing

Ultra HD and 360° Video via Satellite

A Status and Technology Update

Bratislava, 26 October 2017 Thomas Wrede

VP, New Technology & Standards

SES Proprietary and Confidential | 2

SES in a nutshell

+30

orbital

positions

+50

satellites in

GSO

+20

teleports

+40

TV platforms

+325 M

households reached

+7 700 channels

+2 500 HD/UHD channels

HD

UHD

Broadband TV News Business Briefing, Bratislava, 26 October 2017

SES Proprietary and Confidential |

Agenda

3

▲ Ultra HD Commercial Status

▲ Technology Update on HDR and HFR

▲ UHD Tests with Customers and Industry

▲ SES Ultra HD Platform

▲ 360° Video via Satellite

▲ Conclusions

Broadband TV News Business Briefing, Bratislava, 26 October 2017

SES Proprietary and Confidential

UHD Commercial Update

4

SES Proprietary and Confidential |

UHD Channels via Satellite Worldwide: Oct 2017

5

Source: Lyngsat Oct 2017

Evolution Q3/15 – Q3/17

Regional Split

Broadband TV News Business Briefing, Bratislava, 26 October 2017

SES Proprietary and Confidential |

UHD Channels via Satellite Europe: Oct 2017

6

Source: Lyngsat Oct 2017

Broadband TV News Business Briefing, Bratislava, 26 October 2017

SES Proprietary and Confidential |

UHD Channels via satellites SES worldwide: Oct 2017

7

Source: Lyngsat Q2 2017

Broadband TV News Business Briefing, Bratislava, 26 October 2017

34

SES Proprietary and Confidential |

UHD Channels Forecast

8

Source: NSR

Broadband TV News Business Briefing, Bratislava, 26 October 2017

SES Proprietary and Confidential |

UHD TV Forecast

9

Source: Ovum TV Forecast January 2017

Q3/2018

Broadband TV News Business Briefing, Bratislava, 26 October 2017

SES Proprietary and Confidential | 10 Q4 '16 – Brand Team – SES PPT Template Refresh – KSM – md

Uptake of technology innovation

h

600

300

1.5

h3

h

Ultra-HD

HD

Fastest if impact is highest

Examples

• Black & White to Colour TV

• CRT to Flat Screens (SD -> HD)

So what about Ultra HD?

SES Proprietary and Confidential

UHD Technology Update

11

SES Proprietary and Confidential | 12

High Dynamic Range (HDR) is key

Human Vision

TV

HDR TVWhich HDR technology to choose?

The operators‘ dilemma

Broadband TV News Business Briefing, Bratislava, 26 October 2017

SES Proprietary and Confidential |

Relative Brightness, Scene-referred Signal

Conventional approach to video for the last century

Represents light detected by the camera (ratio of pixel light intensity to peak intensity)

Broadcast industry now converging to the BBC/NHK Hybrid Log Gamma HDR

Production similar to today as no metadata are required

2017 UHD TVs mostly implement HLG. UHD cameras with HLG recording available.

First HLG services are on air

A deeper look on HDR

13

Absolute Brightness, Display-referred Signal

New approach to video

Represents light displayed on the production / grading monitor in nits

Requires metadata to handle display mapping

Metadata can be static (PQ/HDR10) or dynamic (Dolby Vision, Technicolor, HDR10+)

Broadband TV News Business Briefing, Bratislava, 26 October 2017

SES Proprietary and Confidential |

HDR High Dynamic Range: System Comparison

BBC HLG HDR10 Philips/Technicolor Dolby Vision HDR10+

OETF/EOTF HLG (Hybrid Log Gamma) PQ (Perceptual Quantizer) PQ PQ PQ

Backwards

compatibility Yes Limited Yes Yes Yes

OOTF set in Scene referred

(relative brightness)

Display referred

(absolute brightness)

Display referred

(absolute brightness) Display referred

(absolute brightness)

Display referred

(absolute brightness)

Metadata N.A. Static Static + Dynamic Dynamic Proprietary Static +

Dynamic Standardised

Suitable for Live Yes Difficult Yes TBD TBD

Bit depth 10 10 10 10/12 10

WCG BT.2020 BT.2020 BT.2020 BT.2020 BT.2020

Layers Single Single Single Dual Single

Licensing FRAND. No charge for

log-gamma OETF/EOTF Pending Pending Dolby

Free license provided

by Samsung

Standardisation ITU-R BT [HDR-TV],

ARIB STD-B67 SMPTE

Proprietary with elements

standardised in SMPTE SMPTE

14 Broadband TV News Business Briefing, Bratislava, 26 October 2017

SES Proprietary and Confidential | 15

Summary: Our HDR experiences so far

Good HDR content looks generally great

Independent of specific HDR technology

Problem: each vendor provides different test material

HDR demos at exhibitions prove advantages as claimed by the respective technology vendor

Dynamic metadata systems represent best the director‘s artistic intent

But viewers may have a different preference.....

Very difficult for consumers to spot differences between the various HDR technologies

When viewed in BT. 2020 colour space on todays HDR consumer displays (+/- 1000 nits)

Consumer doesn‘t know the director‘s artistic intent and neither the original scene colour tones.......

HLG is ideal for live broadcasts and fast, immediate workflow integration

Dynamic metadata systems will provide additional quality details (and may be requested by studios)

Broadband TV News Business Briefing, Bratislava, 26 October 2017

SES Proprietary and Confidential |

Television traditionally uses 50Hz or 60Hz frame rates (interlaced or progressive)

With increasing TV brightness, flicker and motion blur become more visible

During fast movements (camera or action e.g. sports), pictures have a tendency to smear

Phase-2B provides backwards & non-backwards compatible HFR mechanisms (100/120fps)

Important condition is that HFR displays become available

Tests during SES Industry Days in May 2017 and at IBC 2017

Update on High Frame Rate (HFR)

16

Still a few years before HFR broadcasting becomes a commercial reality

Broadband TV News Business Briefing, Bratislava, 26 October 2017

SES Proprietary and Confidential

SES UHD Trials

17

SES Proprietary and Confidential | 18

April 26 2014

Worldwide first live transmission of a

sports event in UHD (HEVC)

(Bayern München - Werder Bremen)

May 17 2014 Live broadcast of German Cup final

August 17 2014 Live broadcast of DFL Supercup

UHD tests with customers

Broadband TV News Business Briefing, Bratislava, 26 October 2017

SES Proprietary and Confidential | 19

Already in 2014: UHD testing with CT, RTVS and CRa

Broadband TV News Business Briefing, Bratislava, 26 October 2017

Joint UHD tests with Czech Television (ČT), Radio and Television Slovakia (RTVS) and České

Radiokomunikace from December 2014 to March 2015

Using ASTRA 3B with coverage over the CEE region

SES Proprietary and Confidential |

SES carries several 24/7 UHD demo channels (on multiple orbital positions)

These demo channels are all fully compliant with DVB specs and using HEVC @50Hz

Focus in 2016/17: testing different High Dynamic Range (HDR) technologies and HFR

Testing with industry: HDR, HFR, ….

What is next?

Broadband TV News Business Briefing, Bratislava, 26 October 2017 20

SES Proprietary and Confidential

SES UHD Platform

21

SES Proprietary and Confidential |

SES North America UHD Platform

Playout

CoA Satellites

Encoding Playout

Encoding Playout

Case 2

Case 1

Encoding

Fiber

SES Teleport – Woodbine, MD

Encryption/

Multiplexing Uplinking

AMC-18 SES-3 SES-1

Case 3

MVPDs

Cable DTH IPTV

Receiver Receiver Receiver

DTH Satellite

Transcoding

Fiber

SES elements in blue

Broadband TV News Business Briefing, Bratislava, 26 October 2017 22

SES Proprietary and Confidential | 23

SES North America UHD Reception

Broadband TV News Business Briefing, Bratislava, 26 October 2017

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SES North America UHD Platform - Summary

With 10 UHD channels the world‘s largest Ultra HD platform

Currently tested by 30+ multichannel video programming distributors (MVPDs)

Can feed cable (QAM or DOCSIS) and IPTV networks

Platform concept and technology can be provided to other world markets via SES satellites

Broadband TV News Business Briefing, Bratislava, 26 October 2017

SES Proprietary and Confidential

360° Video via Satellite

25

SES Proprietary and Confidential |

10K by 2K Panoramic Transmission

26

Collaboration with Fraunhofer HHI

360 degree panorama captured with Fraunhofer Omnicam-360

Broadcast live from Luxembourg via ASTRA 28.2E (25 fps, 23 Mbit/s)

Received at IBC SES stand

Possibility to pan through the panorama locally via remote control

Broadband TV News Business Briefing, Bratislava, 26 October 2017

SES Proprietary and Confidential | 27

Conclusions

UHD growing according to expectations – now 34 channels on SES‘ satellites

And it will get even better => All World Cup 2018 matches will be produced in Ultra HD!

Issues for UHD broadcasters: „the usual“ (how to monetize UHD & new technology investments)

HDR is very important but plethora of technology choices seem to create some confusion

Necessity to follow broadcast standards (for HDR, backwards compatible HFR,...)

Display manufacturers driving the UHD consumer market with impressive sales figures

Satellite transmission provides highest QoS and picture quality, in particular for live events

Pace of technology innovation remains high: creating sometimes interoperability issues

Broadband TV News Business Briefing, Bratislava, 26 October 2017

SES Proprietary and Confidential 28 Q4 '16 – Brand Team – SES PPT Template Refresh – KSM – md

Connect with us

Thomas Wrede

VP, New Technology and Standards, SES Video

[email protected]

T +352 710725 430

Thank You!