thomas cook group 8
TRANSCRIPT
THOMAS COOK
ABOUT THE COMPANY
REFERRAL MARKETS• Blogs and review magazines
• Customer (WOM)
• Hotels
• Restaurants
• Airlines
• American Express
• Money gram
RECRUITMENT MARKETS
• Hotel management Colleges
• Through carrier platforms
• Consultancies
• Competitors
• MBA colleges
• Job fairs
• Financial institutions
• B.B.A B.COM
• Banks
SUPPLIER MARKETS
• Hotels Hilton, hyatt, lemontreee
• Matrimony sites
• ESP providers
• Online Forums and platforms
• Airports
• Mastercard
• Avanse
• Banks E.g. for forex card, sbi, bank of barodaCorporate clients
• Colleges
CUSTOMER MARKET
• Hotels• Airlines• Restaurants• Resorts• Film shooting/ production house• Cruise ships• Corporate clients • Sightseeing spots
INTERNAL MARKETS
• 21,813 Employees• Suppliers-Airtours, Club 18-30, Thomas Cook stores, Clubmed.• Internal Departments:1. Accounting2. Front office3. Engineering4. Human Resouce5. F&B6. Security7. Housekeeping
INFLUENCERS
Influencers
Influencers
Influencers
Competitors:
• American Express Company• Carlson Wagonlit Travel, Inc.• International Travel House Ltd.• Emirates• Cox and Kings
Thank you