This test consists of 10 questions designed to test your understanding of market research

The links provide you with a choice of answer, along with explanations and solutions.

Market segmentation is,

a. dividing a market into eighths

b. analysing a market by the proportion held by a brand

c. analysing a market by the different types of consumer

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Which of the following is an example of desk research?

A. Panel interviews

B. Examining census reports

C. Consumer surveys

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Which of the following is a method of segmenting a market?

A. by price of product

B. by income of consumers

C. by distribution methods of product

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Which of the following questions would provide quantitative data?

A. Why do you buy Tesco own brand?

B. How do you feel about door to door salesmen?

C. How old are you?

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Questions on patterns of spending would provide?

A. Quantitative Data

B. Qualitative Data

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The use of moving averages when analyzing data helps remove ;

A. Quantitative factors

B. Seasonality of data

C. Problems with sampling

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Which of the following defines extrapolation?

A. Basing future estimates on

market research

B. Basing future figures on

past trends

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Which of the following questions would provide qualitative data

A. What is you net pay?

B. How much do you spend per week on wine?

C. Why do you find Porsche cars so desirable?

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What is meant by correlation?

A. A statistical link between

cause and effect

B. The investiture of a monarch

C. Use of data to prove a hunch

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Primary research can be more useful than secondary research because;

A. It is cheaper

B. It is faster

C. It is tailor made

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You have now completed the test. For further more detailed revision please use the past paper

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