this pdf is an excerpt from the book creative advertising dream … · 2011. 2. 22. · thispdf is...
TRANSCRIPT
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This PDF is an excerpt from the book Creative Advertising by Mario Pricken. The excerpt is entitled Dream Team and it outlines how to develop strong creative ideas in a team.
The book focuses on advertising but the techniques can be applied to any creative project.
The key ideas have been highlighted in blue.