This is Jane.

Jane runs a nonprofit.

She’s passionate about her organization’s cause. And she cares deeply about the good that it can do.

Jane’s nonprofit needs:

Donors

Advocates

Volunteers

Finding them isn’t always easy.

Jane’s tried all the traditional marketing tricks.

Direct mail.

Phone calls.

Paid advertising.

Jane’s nonprofit

NEEDS YOU!

She’s even taken a crack at using the Web.

But her Website hardly gets any traffic.

JanesNonprofit.orgMonthly Unique Visitors

So she doesn’t update it very often.

Which means that search engines don’t index her site.

And the very people Jane hopes will find her, CAN’T.

Jane dreams of finding a way to engage LOTS of new donors, advocates and volunteers.

(Without spending a ton of $$$)

But

how

Hmm…

This is Joe.

Joe is the Publisher of a major newspaper.

Joe doesn’t know Jane, and frankly, he’s got a few problems of his own.

Declining readership.Ad revenue losses.Brutal competition.

B.A.D. N.E.W.S.

Joe needs to find a new way to engage his readers online.

Turns out Joe’s readers care about causes.

In fact, 89% of them wish Joe had a “Do Good Channel” on his newspaper’s website, so they could easily find more ways to do good in their community.

Source: 2008 Online Reader Panel Survey conducted by the Atlanta Journal Constitution

And 63% say they will support local nonprofits more if he does.

Source: 2008 Online Reader Panel Survey conducted by the Atlanta Journal Constitution

Joe’s advertisers like the sound of this.

Hmm…

Maybe Jane & Joe can help each other out?

Jane could provide Joe with content that his readers [and advertisers] care about—like upcoming events, volunteer opportunities, and other ways to get involved with causes—right in their own neighborhoods.

And Joe could provide Jane with

(to the tune of several million visitors per month)

H U G E VISIBILITY!!!

Like so:

Programs, events, volunteer

opportunities, in-kind donation

needs… and more!

And so:

Search or browse by cause or by type of

participation

Check out upcoming local events, and see

what’s popular in your community

So when people visit Joe’s Newspaper website and read an article about Jane’s cause…

They’ll find links to Jane’s nonprofit’s programs, events, volunteer opportunities, in-kind donation needs…

…they’ll be able to easily share what they find with friends…

…Or explore other ways to get involved in Jane’s cause (or any cause they care about!)

Joe’s readers will get a fantastic new online resource for “doing good” in the community!

Jane can even squeeze a little revenue out of the deal by selling sponsorship of her “Do Good profile” (if she chooses to).

And she loves being in such good company.

(…Plus about 1700 others)

Jane is happy.

Meanwhile… Joe’s readers are happy.

Joe’s advertisers are happy.

So naturally, Joe is happy.

Want to be happy like Jane?

Visit http://DoGoodChannel.com/join and create a free profile for your nonprofit.

Want to be happy like Joe?

Visit http://good2gether.com to learn more about adding a Do Good™ Channel to your media website—or email mediapartners@good2gether.com.

About good2gethergood2gether is a new service that cconnects people to causes through a vast network of Do Good™ Channels that live on high-traffic websites.

We’re launching dozens of Do Good™ Channels across the country, beginning with those of major newspapers—then radio & tv stations, colleges & universities, existing social networks, corporate intranets… virtually everywhere people gather (in large numbers) online.

Our mission is to drive & enable large-scale cause engagement… by making it easier than

ever to find ways to Do Good™.

Visit the first Do Good™ Channel (launched in June 2008 on Boston Globe Media’s website) at http://dogood.boston.com

What are you waiting for?

http://DoGoodChannel.com/join

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