this document contains many different styles of content ...self-worth, self-awareness, and...
TRANSCRIPT
This document contains many different styles of content from various clients, both past and present.
Your discretion and keeping this information private is greatly appreciated.
The following pages display graphics, layouts, and copy that we have created and delivered to our clients throughout many industries which have unique styles/tones and brands.
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Copywriting
The following pages are a few examples of stand alone copy that we created for clients. However, all copy on any/all marketing materials and designs we do, we create from scratch and review with our clients for approval.
All copy is created based on their brand style/tone, messaging, and standards guide as well as aimed and written specific to their target audience based on the marketing channel and medium being used.
Crazy Little Thing Called Love
Love, a many-faceted thing. It cannot be defined by one aspect or fit into any one box. It also varies from person to person, and relationships with different people produce different types of love. There’s self-love, familial love, romantic love, unconditional love, and more. These human connections are as vital to our souls as air and water are to our physical bodies. How are you cultivating these relationships in your life?
I felt it only appropriate to make February’s newsletter about the different types of love we experience in our day-to-day lives. I hope you enjoy it!
With Love, Janice Lynch
An Act of Self-Love
What is self-love?? It is one of the most important loves, and contrary to popular belief, it is not rooted in selfishness. It is a necessity, and when we practice self-love, our lives are enriched, and it also allows us to strengthen our bonds with others. To wholly love oneself, there must first be a strong sense of self-worth, self-awareness, and self-care.
• Self-worth – It is finding value in oneself, regardless of money, job status, abilities, and knowingthat you are worthy of loving regardless of any of those factors. It is also understanding that noother relationship in your life reduces your worthiness for love.
• Self-awareness – It begins with much self-examination and self-reflection. It takes anunderstanding of how you work as an individual, delving into your habits or qualities whetherthey are good or bad, and at times questioning thoughts and belief systems. Becoming self-aware also carries you through many stages of self-acceptance and forgiveness.
• Self-care – It is a bringing together of worth and awareness to determine what your body andmind need to be in an optimal place. This could include food, sleep, a walk outside, or evensetting boundaries with others. It is up to you to decide what it is you need and to implementthose things to create a positive impact in your life.
How to Cultivate Sustainable Relationships
We’ve all seen good relationships, we’ve seen some bad ones as well. So what does it take to create a healthy relationship? Loving? Sustainable? Relationships don’t just include spouses or significant others. These principles can be used in any relationship in your life.
One of the first principles is mutual respect. How can you show respect to others? There must be genuine interest shown in their thoughts and feeling, and their needs should be acknowledged. It is important to recognize how another person’s point of view. This also includes a willingness to compromise or negotiate, should the situation demand.
LWH - LIFE COACHING MONTHLY NEWSLETTER (EMAIL)
In addition to respect, we must cultivate genuine connections with each person individually. One of the best ways to do this is to listen. Truly listen. Have an open mind and try to understand where they are coming from. Clear your mind of other thoughts and focus on what is being said to you, both verbally and non-verbally (body-language, gestures). Show empathy.
To pair with respect and listening, we must also show acceptance when cultivating our relationships. There are going to be times where we don’t agree necessarily with everything someone says or a belief or idea they may have, but as long as we show acceptance of the individual as a whole, their value and behaviors, without judgment and maintaining an open mind, this will strengthen the relationship.
Another principle to implement is to maintain closeness. No good relationship happens without work. To cultivate something means to work, to improve, to refine, to foster, to develop. Take the time to listen, show interest, engage in activities together that they enjoy, and show genuine care for this person and their life.
Preparing Yourself for Love
Perhaps you’ve been through a time of hardship. Or maybe your heart has been scarred from a previously bad relationship and is a little jaded, but you’re ready to open it again to love. Preparing yourself for love can be a difficult thing, opening ourselves up, being vulnerable. It can take a great deal of courage. Here are a few things to focus on to ease yourself into the process:
• Start first from a place of self-love. Working on yourself, creating that awareness, creating astrong foundation of love. Know your self-worth before diving into a new relationship.
• With an objective stance, take a good hard look at past relationships. What worked? Whatdidn’t? Did you ignore any red flags? What behaviors of your own could you improve? What didyou learn from your mistakes?
• Approach the situation knowing what you want. It is not “picky” to have a clear understandingof what you want. Know your boundaries. Stick to your deal-breakers. Make a vision board.Write a list. Visualize exactly what will work for you.
• Don’t forget to put yourself out there. This doesn’t mean dating necessarily. Attend communityevents, go to the farmers market on a Saturday morning, go to church, social gatherings, andfitness classes/gym. You never know where you might make a friend or meet a potential loveinterest.
Above all else, don’t forget to be patient with yourself. Healing doesn’t happen overnight. Sometimes neither does love. These things take time, and it’s ok for you to take time if that’s what you need.
Hello {firstName},
It’s hard to miss all the talk about love this month. Everything around is covered in red and pink hearts and promoting romanticism with cards and chocolate and roses and whimsical stuffed bears. So, what if we put a different spin on it? Instead of putting all that love into someone else, what if you put all that love and energy towards yourself?? And how does one do that?? You’ve got to find your self-love language.
Now, we’ve all heard of the 5 love languages. Your love language and your self-love language could be the same or vastly different. You’ve got to figure out what works for you. What soothes you? What lights you up? Which of these qualities would make you happiest?
• Physical Touch: Get a massage, try a new facial routine, go to the gym, take a yoga class. You willfeel best when your body feels best.
• Receiving Gifts: It’s more than just retail therapy. It also doesn’t have to be an expensivepurchase. It could be picking up a coffee from your favorite coffee shop on Friday morning as atreat for a well-accomplished week.
• Quality Time: Allot time for yourself to do things that you enjoy. It is more than just being okbeing alone; it’s enjoying that time as well. Dive into a book, indulge in some Netflix, or getstarted on that hobby you’ve always wanted to try.
• Acts of Service: Make that to-do list because it’s so satisfying to cross things off. Make your bedfirst thing when you get out of it and wash that one dish you just used, so you don’t have tocome back to it later. Even small, simple tasks feel fulfilling when completed.
• Words of Affirmation: Stick a daily affirmation on your mirror, write in a journal, or use a mantrain meditation. Talk yourself up, because you are a wonderful, inspiring human being, andhonestly, who wouldn’t want to be told that every day!
Get out there and love yourself. Do it every day. You ARE WORTH IT!
LWH - LIFE COACHING MONTHLY EMAIL (SHORT)
PLATFORM: FB DATE/TIME: February 5 @ 11:35 AM
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People love how they were taught. It is a direct result of their own inner self-esteem and worth. Often, it can telegraph a damaged sense of personal truth. So...you cannot control how they show up in the relationship and how they express their love. You can only choose whether or not to be a participant. If the way they love doesn't suit you, you have the power to remove yourself from the situation. Otherwise, you are choosing to participate in the toxic brew of shame, blame and criticizing, 3 of the top relationship killers!
PLATFORM: Instagram DATE/TIME: February 6 @ 10 AM
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SOCIAL MEDIA POSTS (Designed Images and Wrote Copy)
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Single-hood is a beautiful space where you can grow and flourish by truly learning to love yourself. Focusing on inner-esteem rather than outer-esteem is a necessary step to develop a healthy relationship with others. Learn how to foster healthy relationships while ending destructive ones that no longer nurture your mental health. It is better to be single than to be in a relationship that is toxic, unhealthy, or unfulfilling.
#selflove #selfworth #singlelife #nourishtoflourish #fulfilling #selfhelp #counseling #newpointofviewcounseling #light #lightup #loveandlight #compassion #healing #counseling #newpointofview #newpointofviewcounseling #blackmentalhealth #blackmentalhealthmatters #LGBTQ #positiverelationships #relationshipgoals #Ahwatukeecouplestherapist #Phoenixcouplestherapist # Phoenixtherapist #EFT #Gottmantherapist #newpointofview #CBT #Healingfromtrauma #unhealthyrelationship #toxicrelationship #badbreakup #therapyforme #stopthestigmaofmentalhealth #healingfromwithin #endtrauma
PLATFORM: FB DATE/TIME: February 5 @ 2:15 PM
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True intimacy takes it beyond the physical. It is an opening of the mind, seeing the vulnerability there, and sharing that space with your partner, connecting at a cognitive level.
PLATFORM: FB DATE/TIME: February 6 @ 9:35 AM
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Lets be honest. Chances are, if you are in a long term relationship or marriage there are things you love about your partner and things that drive you nuts! Let New Point of View Counseling help you to focus on the things that are
working for you, while changing the things that keep you from feeling connected, giving each other the silent treatment, lashing out and not having sex! Interested in learning more and implementing positive changes with your loved one? Schedule an appointment with us!
http://bit.ly/2OaR62v
PLATFORM: Instagram DATE/TIME: February 7 @ 11:35 AM
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Sometimes life surprises you with a fairytale in the midst of the ordinary. Don't allow someone else's bad behavior to ruin your chances of recognizing and accepting real love when it shows up. Do the work, Love will find you!
#fairytale #fairytalesdoexist #love #lifelessons #surprise #relationshipgoals #light #lightup #loveandlight #compassion #healing #counseling #newpointofview #newpointofviewcounseling #blackmentalhealth #blackmentalhealthmatters #LGBTQ #positiverelationships #Ahwatukeecouplestherapist #Phoenixcouplestherapist # Phoenixtherapist #EFT #Gottmantherapist #CBT #Healingfromtrauma #unhealthyrelationship #toxicrelationship #badbreakup #therapyforme #stopthestigmaofmentalhealth #healingfromwithin #lifeafteranaffair #recoverfrominfidelity #healthylove #strong relationship #strongmarriage #goalpostmarriage
NLB Social – LinkedIn – Aug 4
1. 26th AugCybercrime will cost the world $6 trillion annually by 2021!
Cybercriminals are getting smarter, and their attacks are becoming more and more sophisticated – even large organizations with seemingly impenetrable security systems get hacked regularly.
To counter today's complex cyber challenges, we need real-time threat assessment and notification. So, why not bring the power of AI and ML to cybersecurity?
Find out how advanced security analytics can help your organization (Link to blog)
#AppliedDigitalTransformation #CyberSecurity
2. 27th AugBlog post
3. 28th AugI guess your organization has cybersecurity measures of some sort in place, but –Are they updated? Are they effective? And are you sure they will protectyou against the next big attack?
To fight off increasingly clever cyberattacks, you need a SINGLE, INTERCONNECTED security system that integrates identity & access management, threat and vulnerability management, and data compliance, and powers it with technologies like artificial intelligence and machine learning. At NLB, we recommend that our clients use advanced security analytics solutions to track and counter threats in real-time. Get in touch to find out more.
#AppliedDigitalTransformation #CyberSecurity
EDITED: How is your company prepared for increasingly clever cyberattacks?
Did you know that some of the most simple tasks that are overlooked can cause vulnerabilities in your organization's cybersecurity measures? Making sure your IT team has a plan in place for attacks. As well as making sure that the plan is reviewed and updated regularly. Be sure to utilize two-step authentication for all employees. Always make sure your anti-virus software is always up to date.
How prepared is your company for cyberattacks? Contact NLB Services for a consultation and solutions to make sure you are ready when it happens, not if. #cybersecurity #cyberattacks #applieddigitaltransformation
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4. 29th AugThe buzz around IoT makes it seem quite esoteric and ... well, expensive. Butmost SMBs would be surprised to know that IoT is not only for organizationswith deep pockets – if used correctly, it can also turbocharge small businesses.
If you are struggling to see through the complexities of IoT, then we can help. NLB offers IoT consultancy and bespoke IoT solutions tailored to the lean working models of SMEs. #AppliedDigitalTransformation #IOT #SmallBusinessSolutions
EDITED: Most everyone has heard of IoT, but all the buzz makes it sound mysterious and…well, expensive. But it doesn’t have to be.
Most small businesses steer away from IoT because of lack of knowledge of its benefits, and surprisingly less expensive than they thought costs.
When used correctly, IoT can actually turbocharge your business. If you are struggling to see through the complexities of it, we can help shed some light on the technology and its benefits to your organization.
#IoT #SmallBusinessSolutions #AppliedDigitalTransformation
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5. 30th AugIf we had to pick an industry that was wholly disrupted and changed because ofdigital – then Marketing would top the list.This year, digital ad spend will overtake traditional media for the first time.
To win in this new arena, you need native digital skills - replicating traditional marketing strategies is no longer enough.
If you feel unprepared to compete in this new battlefield – then NLB can bring in the big guns. Find out more here – (Link to blog)
#AppliedDigitalTransformation #IOT #DigitalMarketing
EDITED: Did you know that this year, digital ad spend will surpass traditional media for the first time? It was inevitable; we live in a digital world.
The marketing industry has been wholly disrupted and drastically changed because of this newfound digital world we live.
To win in this arena, you need critical digital skills because attempting to continue traditional marketing strategies will no longer cut it. If you are feeling unprepared to compete in this new battlefield of digital marketing and advertising, no worries, we can help. To learn more, click here.
#DigitalMarketing #IoT #AppliedDigitalTransformation
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About Janice Lynch, MSW
I believe individuals are doing the best they can in the moment. However, I know that everyone has a unique story that colors their perception of the world. Every obstacle that comes our way is an opportunity for growth; but sometimes we need assistance to see these opportunities and discover the tools to move beyond them to grow as human beings and discover true happiness.
Life Coaching is about taking an individual from where they are currently and elevating them to the next level of happiness and contentment by teaching them the skills necessary to move them to a higher, more improved plane to Living Whole Heartedly.
I specialize in assisting individuals to develop, practice, and implement skills, enabling them to successfully navigate difficult scenarios of life. I believe that true happiness is born from increasing our awareness of our thoughts, feelings, and behaviors, which sometimes prevent us from connecting with others and achieving our goals.
My mission is to help you to achieve the life you want and to live whole heartedly through learning to embrace your authentic self, enhance your current life situations, and enjoy each moment as it unfolds.
My unique background of personal growth and professional training has provided me with the knowledge and skills to help others in their individual growth. With over 10 years of helping individuals discover their unique selves, together we can enhance your personal growth, accomplish your dreams and goals, and build/strengthen your sense of self.
About Janice Lynch, MSW
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OurOur validated network of hard-to-find industry experts have been in your shoes. They know every aspect of your business, across customer experience, procurement, manufacturing, sales, service, human resources, and finance. They have seen long established companies go out of business because they had failed to innovate, and they have beenbeen a part of new-age startups that have shaken industries to the core, through technology innovation.
Technology does not wait for you. It’s constantly changing and the only way to keep up is by staying ahead. With a diverse and inclusive talent pool across 12 locations worldwide, NLB experts will not only create a framework for change management,
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ACTIVITY:Information for shipping/consignee details, load specifications, carrier details, etc. are added into the system. This process generates a load lD. The 3PLs custom will now use this ID for all future communications.
IMPACT:Allowed the booking reps and account executives to focus on customer Allowed the booking reps and account executives to focus on customer relations and saw an increase of 7% additional loads booked.
Load Building
FUNCTION:
ACTIVITY:The team is responsible for attending to queries, confirmation from drivers/carriers whenever a shipment is being picked up or delivered. Also, they provide assistance by directing drivers to the pick-up/delivery locations.
IMPACT:Increase of on-time pickups by 8.55%. Real-time change of carrier, in situations Increase of on-time pickups by 8.55%. Real-time change of carrier, in situations wherein the intial carrier failed to make appointment.
FUNCTION:
Dispatch
ACTIVITY:The team is responsible for tracking a shipment from the time it is loaded until the time it is delivered to the consignee. Necessary alerts are sent out as required in order to alarm those in concern.
IMPACT:20% savings of cost and delivered shipment. Faster and more effective 20% savings of cost and delivered shipment. Faster and more effective escalation process of the situation.
FUNCTION:
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ACTIVITY:Documents that are retrieved from carriers are checked against the contracts before load can be moved for quality control and assurance. Id the details are confirmed correct, the invoice is processed and carriers are paid accordingly.
IMPACT:40% cost savings through minimizing the aging process of invoices.
FUNCTION:
Document Collection
ACTIVITY:Documents that are retrieved from carriers are checked against the contracts before load can be moved for quality control and assurance. Id the details are confirmed correct, the invoice is processed and carriers are paid accordingly.
IMPACT:40% cost savings through minimizing the aging process of invoices.
FUNCTION:
Audit
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1. Gettavet.com - designed website, build structure, created content, both copy and graphics, tested, and managed project from start to finish, integrated several platforms in backend for marketing initiatives and user sign-ups and user experience improvements.2. https://livingwholeheartedlyaz.com - managed project from beginning to end, designed site, created content, integrated marketing platform in backend, created automated workflows for actions on site, and more.3. https://needham.solutions - design site, constructed site, created content, and continue to make updates as well as integrated marketing platform in backend for automated workflows and lead generation activities based on user behaviors.4. http://www.huntercontracting.com/ - developed creative assets, managed content as well as designed website and managed full website build and social media marketing projects (2016 - changes have been made to site since them by another party)5. https://www.rebath.com/ - developed and edited copy and content as well as designed module layout for headquarter’s website as well as 90 franchise owner sites. I also created training guides and video tutorials to teach franchise owners how to edit their “open for personalization” pages.6. http://fullspectrumfloat.com/ - created content/creative assets, edited copy, and managed the full website, social media, and lead generation programs and projects7. https://store.quantumwellnessbotanicalinstitute.com/ - managed e-commerce migration project from an old platform, designed graphics and page layouts for the store, created new company logo and assisted in the design of new product packaging.
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