this a world where everyone has a decent place to live ... · decent place to live. sponsorship ....
TRANSCRIPT
Join us in making
this a world where
everyone has a
decent place to
live.
Sponsorship
Dear Friend of Cape Fear Habitat for Humanity,
We invite you to partner with us as a sponsor for upcoming 2018 UpScale ReSale & Design Challenge to
benefit Cape Fear Habitat for Humanity. The UpScale ReSale is more than a design show, it is
Wilmington’s most creative fundraising event that supports affordable housing efforts in our community.
As Director of our three area ReStores, I am committed to making this an enjoyable community event that
raises substantial awareness concerning the need for affordable housing in the Cape Fear region. So far,
the past three UpScale ReSale events have raised over $91,000 toward that effort. In this our 4th year, we
are determined to build off the success of past events and raise $50,000 to support our mission of building
homes, communities and hope.
Supporting the UpScale ReSale event will provide you with an opportunity to support local affordable
housing efforts while also increasing your company’ brand in the community. Together with your help
and generosity, we will reach our goal.
With that in mind, enclosed are ways in which you can support the 2018 UpScale ReSale & Design
Challenge!
Sincerely,
Brent Byers
ReStore Director & UpScale ReSale Committee Chair
:
About the UpScale ReSale
The UpScale ReSale & Design Challenge is a 2-day fundraising event at that brings together local
designers who stage 10x10 vignettes using re-purposed merchandise and home furnishings
selected from ReStore. These beautiful vignettes are then reviewed by our celebrity judges during
our Friday night VIP Event, and awards are given for 1st, 2nd and 3rd place. Ticketholders then select
a People’s Choice Winner, and then have the opportunity to purchase the professionally re-purposed
vignette items to benefit Cape Fear Habitat for Humanity.
Cape Fear Habitat for Humanity ReStore established the UpScale ReSale & Design Challenge, in
2014 and has hosted the event every year except 2017 due to venue space renovations at the
Schwartz Center. This year, we have a new venue, theArtWorks. theArtWorks is an art village
fostering a creative environment for artists, educational opportunities, and enhancing the community
through art.
Since 2014, the UpScale ReSale & Design Challenge has seen 3,000
attendees, 30+ designer participants, and raised over $90,000
When:
May 4th and 5th 2018
Where:
theArtWorks
200 Willard St., Wilmington, NC
When you partner with Cape Fear Habitat for Humanity
and ReStore, together, we help families realize their
dream of home ownership.
Our Vision: A world where everyone has a decent
place to live.
Our Mission: Seeking to put God’s love into action,
Habitat for Humanity brings people together to build
homes, communities, and hope.
About Us: Cape Fear Habitat for Humanity was
established in 1987 and has served more than 180 hard-
working families through the construction and rehabilitation
of homes in the Cape Fear region. Our families partner with
us throughout the build process, and pay affordable
mortgages once their home is completed. Through our
homeownership program, individuals in need of affordable
housing are able to build strength, stability, and self-
reliance.
Cape Fear Habitat for Humanity ReStore is a not-for-profit home
improvement store and donation center that benefits Cape Fear
Habitat for Humanity. Net proceeds sustain operating costs,
fundraising expenses, and the home builds program. The
affiliate celebrated its 30th year on October 21, 2017 and ReStore
has spent 17 of those years supporting Habitat’s mission to build
homes, communities, and hope.
Sponsorship
The UpScale Resale & Design Competition is the area's premier design event that
highlights creativity, professional design, and the magic of re-purposed home
furnishings. With your help, we'll achieve our goal of raising $50,000 to support
affordable homeownership for hardworking families in the Cape Fear region, and we
will have a blast while doing it! To make sure we meet our goal, we've increased our
digital and traditional marketing strategies to ensure broad reach and increased exposure
for this year’s event.
Our Sponsorship levels consist of Title, Lead, Event, and Community, which offer
varying levels of substantial brand exposure. We expect more than 1,000 attendees to
attend the Friday Night VIP Event and our Saturday public showcase. This presents an
excellent opportunity to increase positive brand awareness for your business as
members of the community shop, eat, mingle, and select winners for the design
competition.
Your sponsorship of Cape Fear Habitat for Humanity demonstrates your dedication to
building homes in hope in our community. Please take a moment to view the following
tax-deductible sponsorship levels for your consideration.
As the official title sponsor of this year's UpScale Resale & Design Challenge, you are helping to create a world where everyone has a decent place to live, and you will receive maximum event exposure.
Brand Visibility: The Title Sponsor will be granted “Presented by” status. This means that your
company’s brand will be included on the established UpScale ReSale & Design Challenge logo
and used for all digital communication and marketing purposes. Furthermore, your brand will be
included in all verbal communications across radio and television platforms. For example, the
event will be introduced as, “This year’s UpScale ReSale & Design Challenge presented by,
‘Your Company’ benefits Cape Fear Habitat for Humanity.”
Brand Recognition: Your company will receive 8 complimentary VIP Event tickets and be
acknowledged for its contribution in public speeches, interviews with the press, and in all media
coverage.
Brand Exposure:
• Company official helps kick off the event during Friday’s VIP showcase.
• Company logo will be screen printed front and center on 36 ReStore volunteer aprons.
Aprons will be worn by volunteers serving at the event. Additionally, volunteers
serving at all 3 ReStore locations will continue to wear the aprons for a period of one
year. after the event.
• Exclusive UpScale ReSale banner with just your company’s logo will be displayed at
all three ReStore locations for 6 weeks prior to event.
• Logo placed in prominent position on all event banners and other print media.
• 8 exclusive Facebook posts that highlight your company’s support of Cape Fear
Habitat for Humanity.
• 2 Facebook posts that exclusively highlight the Title Sponsor and Lead Sponsors
• 1 Facebook post that highlights all sponsors
• 1 “Welcome Aboard” Facebook post
• Business logo prominently listed on our website’s event page.
• Hyperlinked company name in all mass marketing email campaigns
As a Lead Sponsor of this year's UpScale Resale & Design
Challenge, you are helping to create a world where everyone has a
decent place to live, and you will receive superior event exposure.
Brand Visibility: The Lead Sponsor will have their company logo placed on all in-house printed
marketing and promotional materials other than the exclusive banners allocated for the Title
Sponsor. Printed advertising will be tiered, and your brand’s logo will be placed below the Title
Sponsor and above Event Sponsors. Furthermore, your brand will be specifically mentioned in
verbal communications across radio and television platforms when sponsorships are discussed.
Brand Recognition: Your company will receive 6 complimentary VIP event tickets and be
acknowledged for its contribution in public speeches, interviews with the press, and in media
coverage when there is capacity to list sponsors.
Brand Exposure:
• Company logo will be screen printed on front pockets of 36 ReStore volunteer aprons.
Aprons will be worn by volunteers serving at the event. Additionally, volunteers
serving at all 3 ReStore locations will continue to wear the aprons for a period of one
year after the event.
• Logo in prominent position on all event banners and other in-house print media other
than the exclusive banners allocated for the Title Sponsor.
• 4 exclusive Facebook posts that highlight your company’s support of Cape Fear
Habitat for Humanity.
• 2 Facebook social media posts that exclusively highlight the Title and Lead Sponsors.
• 1 “Welcome aboard Facebook post.
• 1 Facebook post that highlights all sponsors.
• Business logo prominently listed on our website’s event page.
• Hyperlinked company name in all mass marketing email campaigns
As an official Event Sponsor of the UpScale ReSale you
are helping create a world where everyone has a
decent place to live, and you will receive generous
event exposure.
Brand Visibility: The Event Sponsor will have their company logo on printed
marketing and promotional materials. The placement of your company’s logo will be
prominently displayed at a smaller scale underneath the Lead Sponsor in a tiered format.
Brand Recognition: Your company will receive 4 complimentary VIP Event tickets and
be acknowledged for its contribution in thank you messages, marketing campaigns, and
social media postings.
Brand Exposure:
• 2 exclusive Facebook post that highlights your company’s support of Cape
Fear Habitat for Humanity
• 1 “Welcome Aboard” Facebook post
• 1 Facebook post that highlights all sponsors
• Business logo prominently listed on our website’s event page.
• Hyperlinked in all mass email marketing campaigns
As an official Event Sponsor of the UpScale ReSale you are helping
create a world where everyone has a decent place to live, and you will
receive moderate event exposure.
Brand Visibility: Community Sponsors will have their company name listed on printed
marketing and promotional materials on-site at the event, and on several pre-event
advertisements. The placement of your company’s name will be prominently displayed
underneath the Event Sponsor in a tiered format, and in the order in which the
commitment was received.
Brand Recognition: Your company will receive 2 complimentary VIP Event tickets and
be acknowledged for its contribution in thank you messages, marketing campaigns, and
social media postings.
Brand Exposure:
• 1 “Welcome Aboard” post to Facebook
• 1 Facebook post that highlights all sponsors
• Your company’s name will be listed on our website’s event page
• Name included in mass email marketing campaigns
As an official Event Sponsor of the UpScale ReSale you are helping create a world where everyone
has a decent place to live, and you will receive strong event exposure.
Attendees have raved about the food served at past events and we want the
trend to continue! Restaurants, cafés, bistros, caterers, eateries, and private
chefs are all invited to support Cape Fear Habitat for Humanity by offering in-
kind services.
Brand Visibility: Company logos will be printed on all program brochures and on two full-
color 36” X 48” mounted posters that are placed on-site in the dining area. The placement of
your company’s logo will be prominently displayed in the order in which your commitment is
received.
Brand Recognition: Your company will receive 4 complimentary VIP Event tickets and be
acknowledged for its contribution in public speeches, thank you messages, marketing
campaigns, and social media postings.
Brand Exposure:
• 1 exclusive Facebook post that highlights your company’s support
• 1 “Welcome Aboard” Facebook post
• 1 Facebook post that highlights all food and beverage sponsors
• 1 mass email campaign that exclusively highlights only food and beverage sponsors.
• Prominently listed on our website’s event page.
• Hyperlink in all email marketing campaigns.
Sponsor Level Title Lead Event Community
Food/Beverage In-Kind $7,500 $3,500 1,000 $500
Benefit Benefit
Representative Speaks at Event X On-site business representative X
Exclusive UpScale ReSale Banner on Display at 3 ReStore Locations
X Two 36" X 48" Mounted Posters
Exclusive to Food/Beverage X
Logo Front and Center on Volunteer Aprons
X Mass Email Blast that Exclusively Highlights
Food/Beverage Sponsors X
Logo on Volunteer Apron Pockets X Logo Listed on Website X
Verbal Mention in Press Interviews X X Hyperlinked Company Name
in E-mail Campaigns X
Logo on Event Banners X X X Company Logo in program
and other in-house print media X
Logo Listed on Website X X X
Hyperlinked Company Name in e-mail campaigns
X X X
Logo in Program and other in-house print media
X X X X
Thank you messages X X X X
# of allocated Facebook Posts 12 8 4 2
# of VIP Event Tickets 8 6 4 2
Name on Website
X
Name on Email Campaigns X
Sponsorship Level Comparison
ReStore has a very active Facebook that page that is
heavily engaged by a demographically diverse audience.
Since June 1, 2017, the page has grown from 4, 677 likes
to 4,934 to date, and continues to grow rapidly.
ReStore’s Facebook posts regularly reach large audiences by implementing a
strong social media strategy that highlights organic and unique content.
ReStore sees approximately 10,000 individuals in foot
traffic and averages 5,200 sales per transactions per
month across all 3 locations.
Cape Fear Habitat for Humanity has an active list of over
14,000 emails that is used to target specific groups for
marketing purposes.
www.capefearhabitat.org/upscale-resale/ www.facebook.com/CapeFearReStore/
Title Sponsor
Lead Sponsor
Event Sponsor
Community Sponsor
Apron sponsorship Example of tiered structure of sponsorship levels.
Website Event Page Facebook Page
Exclusive Title Sponsor Event Logo
Become a Sponsor!
Event Website
www.capefearhabitat.org/upscale-resale/
CONTACT:
Brent Byers
Ogden ReStore: 7330 Market St.
Wilmington, NC 28411
910-686-9800 x107
Thank you for supporting our mission to
bring people together to build homes,
communities, and hope.