Information Visualization

Final ProjectAnne ChenDennis Li

Chloe Wan

Our Client

Our Client

Founder Liza Kindred

Specialties - Fashion Tech Startups - Future of Commerce - Future Technologies - Wearable Tech - Digital Innovation

Products - Fashion Tech Reports - Fashion Tech Startups Database - Future of Commerce Book

Services - Strategic Consulting - Speaking, Education - Group Meet-Ups, Newsletters, Blogs

First Meeting

Data Clean Up – Round 1

How we stayed in touch…Filling in what’s missing, creating new columns…

Iteration 1Anne

Iteration 1Dennis

https://public.tableausoftware.com/profile/dennis.li1990#!/vizhome/TWF/Dashboard1

Iteration 1Chloe

Feedback

Likes: Interactive.Dislikes: Small size, illegibility.

Takeaway: Dive deeper into LA start-ups and male-founded firms.

Data Clean Up – Round 2

Iteration 2Handsketches

Iteration 2Tableau Dashboard

https://public.tableausoftware.com/profile/dennis.li1990#!/vizhome/TWFIteration2/Dashboard1

Problem: Global & Industry-WideNot Enough Female Entrepreneurs

Global Entrepreneurship Monitor 2012 Women’s Report. Babson College.

The Fear of Failure…

…Yet More Innovative

% of Female TEA and Established Business

Owners with Innovative Products or Services by

Region

Fear of Failure for Those Seeing Opportunities for

the F and M Adult Population by Region

Global Entrepreneurship Monitor 2012 Women’s Report. Babson College.

Possible Solutions

”In the United States, for example, women-owned firms are growing at more than double the rate of all other firms, contribute nearly $3 trillion to the economy and are directly responsible for 23 million jobs. In developing countries, female entrepreneurship is also increasing—there are about 8 million to 10 million formal small and medium enterprises (SMEs) with at least one female owner.”

–World Bank

EDUCATION FINANCE TECHNOLOGY

Enhance what TWF’s already doing… giving women better access to:

Next Steps: All-Out Campaign

Spread AwarenessEntrepreneurs Live in Their Own Subcultural System…

It’s Time to Reach the Masses

POSTERS APP / SOCIAL MEDIA TELL THEIR STORY

Questions?