thinking outside the box
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TRANSCRIPT
The Social Media Movement
Agenda
Reaching and working with the digital generation
Partnerships drive traffic Get noticed and get engaged Digital tools you still need
There is NO “power”
of Social Media
There IS power in
Relationships
Social Media can help you
build stronger relationships
with more people
Growth of digital campaigns…
Political spending on digital advertising
Comparatively…
The digital generation
“Y”
As of 2010 – 100 MILLION Strong
Tips for engaging Gen Y
• Embrace EVERYTHING green
• Encourage small giving
• Host events specifically for Gen Y
• Reserve a seat at the planning table
• Relate your cause to their future
• Give quick and easy ways they can get involved
• Connect on multiple channels
Average donations by Age
Partnerships drive traffic
(we all need new friends)
Use the power of group buying
Make a Wish Perfect 10 Challenge
8,173 people ‘like’ this
Kohl’s for Kids
Getting Noticed Online
Go BIG or go home
How can you…
• Make them laugh
• Make them angry
• Amuse and Amaze
• Make them feel like they belong
Give a simple and clear call to action
Join my Club
Make it easy to register
Digital tools for your back pocket…
Tag Everything
Google Bomb
Effective Email
• Already believe in your cause
• Drive people to specific action– Attend an event– Invite a friend– Donate now– Share this email with
Thank you!
Cyndee Woolley(239)571-3174
[email protected]/in/CyndeeWoolleywww.facebook.com/CyndeeWoolley
http://Twitter.com/cmwooll