think guide to selling

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thinking of selling ? thinking outside the box.

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Our essential guide to selling your property....

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Page 1: Think Guide To Selling

think honesty. think integrity. think property.

thinking of selling?

thinking outside the box.

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Page 2: Think Guide To Selling

take a little time to think about theestate agent you choose and trust…

our “thoughts” on the valuation process…We think that accurate valuations are the key to selling your property. When we first visit you, you'll receive an individual property marketing review which shows you what steps you need to take to get your property sold.

You'll also receive a carefully researched, honest valuation of your property based on comparable properties for sale. Your review shows how we have determined the right marketing price for your property.

You will not be given an over inflated valuation to attract your business. Any fees will be discussed with you right at the beginning so you will know precisely how much you will pay for our high class service.

we “think” experience is everythingthink property are not content to rest on the laurels of our combined years of experience – instead we strive to ensure that our customers are delighted and that their experience of selling, buying or letting a home through think property is as stress-free and effortless as possible.

We think it takes knowledge, skill and expertise to negotiate the sale of your property through to completion and we know from experience that in the UK a large amount of property sales fail to reach completion.

We think this can, in most cases, be avoided by all involved parties communicating properly, and keeping on top of the sale and chain.

Our experienced team of property experts have been dealing with vendors, buyers, surveyors, lenders and solicitors for over 10 years and will expertly manage the progression of your sale

We will ensure that everyone stays informed at all times and if a problem arises we will act quickly to think about the problem and find a solution.

have a “think” about our unique approach We think that by investing in the ongoing training of our staff, our greatest asset, the constant upgrading of our tools and technology and the way we think about our strategic marketing allow us to ensure that you benefit from the latest initiatives, innovations and opportunities within the industry.

think property ensure that we will always be available to arrange and carry out viewings of your property when a potential buyer needs to. Our offices are open 9am – 8pm Monday to Friday and 9am -5pm Saturdays. In addition, our phone lines are open 8am-8pm, 7 days a week to speak to you about anything you may think of.

With all of these tools and resources at our fingertips we have taken a fresh look at every aspect of our service and rethought it to better serve buyers, sellers, landlords and tenants alike.

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“thinking” outside the box!At think property, as our name suggests we like to think differently. We are already renowned for our proactive, forward-thinking approach. Striving to consistently deliver excellent results, we continually embrace development and change in the industry. Indeed, we aim to exceed the expectations of our clients - from the energy and enthusiasm of our highly motivated team to the quality of our marketing materials. Much of our business comes from first-hand personal recommendations: it’s our level of service, our attentiveness to the smallest of details, and our proactive approach that truly sets us apart.

Page 3: Think Guide To Selling

When we first visit you, you'll receive an individual

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act quickly to t

“think” serviceWe believe that merely offering good customer service just isn't good enough in any business and that excellent service should be the rule and not the exception.

At think property our customers’ needs and expectations are anticipated, allowing us to deliver a seamless experience time and time again.

We ask for feedback on our service and performance, and we promise to think about your comments and if you think of anything we can do to improve then we will think about it and where necessary make changes.

We are passionate about the property industry and enriching our clients’ experience, and delivering an excellent service that our clients’ will recommend without hesitation.

“thinking” of your best interests at all timesAll estate agents are required to protect their clients by registering with an Estate Agents Redress Scheme approved by the Office of Fair Trading (OFT).

At think property we do this willingly and are a member of the Ombudsman for Estate Agents Schemes for Lettings and Residential Sales and we abide by their Codes of Practice.

In addition we are members of the Association of Residential Letting Agents (ARLA) and the National Association of Estate Agents (NAEA)

“ We are already

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“when we instructed think property to sell our home, we

never looked back, their service, expertise and swift actions made our move easy and

stress free!…mr and mrs joseph,

leigh on sea

thin

k h

on

est

y.

Page 4: Think Guide To Selling

This is where we do all of our thinking

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we think that you benefit from the best marketing bar none!

1. think… professional photography & floor plansLet’s all think about this. High quality presentation of your home is vital to attract buyers. And all photographs of your property are taken by our carefully selected professional photographer, Ambient Image.

Once you have instructed us to sell or let your property we will arrange a convenient time with you to allow them to take exceptional photographs, that together with floor plans, allow us to showcase your property like a work of art via the various media available to us and attract more serious qualified buyers to view your home.

2. think… internetThe internet is now the first port of call for those looking for a property. Through the web we can reach the largest possible audience for your property.

We utilise all of the major external property portals including RightMove, Prime Location, Zoopla and Findaproperty.com, to name a few. We also carry out strategic marketing on Google, MSN & Yahoo to ensure your property reaches the maximum number of active buyers searching on the internet.

We also access lucrative City and nationwide buyers, via our membership to the 1000+ strong movewithus network of independent estate agents.

Our own website has been given a great deal of thought to ensure that it user friendly. We have a ‘my think Property members area’, which enables you to track the progress of your sale. From monitoring the feedback after viewings to seeing the status of your conveyancing, you can access us online 24hrs a day, 365 days a year.

3. think… SMS & emailWe have thought very carefully and invested wisely in state of the art technology to ensure that when you instruct us to market your property it is marketed with immediate effect. Our award winning specialist property software is regarded as the market leader and allows us to send out daily email, sms updates of your property to registered motivated buyers.

4. think… telemaketingWe think that it is our job to ensure that we call every suitable applicant we have registered on our database to tell them in person about your property and to encourage them to view.

It is this proactive and positive attitude that sets us apart: we don't sit and wait for the phone to ring and for applicants to come to us; we do everything possible to find them for you.

5. think… local property pressthink property advertise properties and have regular editorial in the local property press, the Standard and the Leigh Times. Whilst statistics show that most readers of the property paper are not currently looking to move - reading it avidly out of curiosity - our advertising helps to maintain our high profile and encourages fresh applicants to register with us.

We think that more applicants equals a greater likelihood of selling your property for the best price, in the shortest time.

6. eye catching think property boardsA property for sale board is a full time advertisement for a property - and experience shows that many properties indeed sell as a result of this more traditional approach. They catch the eye of passers-by, start trains of thought in visitors to the area, and inform neighbours who may have friends, family or colleagues interested in a property such as yours.

When you've got property in mind, you can't ignore a think property For Sale board

the think property marketing strategiesthink property understand the value and importance of high impact, strategic marketing and by combining state of the art modern technologies, tried and tested traditional methods and our own unique resources and marketing materials, we offer a truly competitive edge. When it comes to marketing your property we believe that innovation and creativity are desirable but effectiveness is essential and have listed below our top ten proven effective methods of marketing your property

Page 5: Think Guide To Selling

7. mail shots to make everyone thinkWe mailshot regularly throughout the Leigh, Chalkwell, Westcliff and the Southend areas, calling out for valuations, providing information on property-related matters, our services and changes in legislation. These informative leaflets also serve to increase awareness of think property among prospective applicants in the area - encouraging them to register with us.

8. Our very own think pad Location Location Location !! This is where we do all of our thinking our very own think tank. The office is situated to maximise our exposure to window shoppers and passing traffic, our shop front is like a magnet to those with moving on their minds. With stylish display cards on rotation to showcase our latest properties, attention is grabbed... and then held - by the prospect of a property-related chat over coffee with our knowledgeable, experienced staff. You are always very welcome we would love you to pop in.There’s always a buzz in our think pad!

9. think know our Twitter from our FacebookSocial networking is an ever growing medium with more and more applications appearing that integrate with these sites. We have been thinking about how these can enhance the marketing of your property and have our own pages where we Tweet your property or tell our friends all about it!

10. really thinking outside the boxLast but by no means least are our ever changing ways of marketing our brand awareness to ensure that when you instruct think property to sell your property you will know that you have ensured that your property is being given maximum exposure. We advertise in a diverse number of locations in local gyms, washrooms, train stations, hairdressers, restaurants, bars even windsurfing sails!

And all photographs of your

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“what stood out for me with think property, was their approach to the marketing of

my property, they literally thought outside the box…

miss bennitt, hadleigh

nk

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Page 6: Think Guide To Selling

at think property we check and tick all the boxes…

1. Valuation At think property this is a free service with no obligation. In order to give as accurate a valuation as possible we will take into account

• your property’s location

• convenience for schools and shops

• transport links

• comparables: what are the asking prices - and actual selling prices - of similar properties in your area?

• any improvements you have made to the property - or works still needed

• the current demand from buyers

We will employ our experience and intuition to arrive at a valuation that gives you the best possible price for your property to suit your timescale. We will not over value your property to gain your instruction.

2. InstructionOnce instructed to proceed with marketing your property we will take all the required measurements and prepare the description for your property’s particulars and for listing on the internet. Using the latest digital camera equipment our professional photographer will ensure we present your property at its very best.

You will receive a draft copy of your particulars for approval. We will then ask you to sign our contract agreeing to our terms and conditions, fees and timescales - all of which will have been discussed and agreed with you beforehand.

3. EPCSince the long awaited abolishment of HIPS, which we think was a great idea you now only have to have an EPC (Energy Performance Certificate) An EPC assesses the energy performance of a property and will make recommendations on

how to improve its energy efficiency. 'A' is the highest score that a home can receive and it means that the home has excellent energy efficiency. 'G' is the lowest score; the average score of a home in the UK is D.

The EPC will show a building's environmental impact by indicating its carbon dioxide emissions. It must be carried out by a qualified and accredited Domestic Energy Assessor (DEA) or Home Inspector.

4. MarketingWith all materials in place we can now begin marketing your home. As the internet is now the first port of call for the majority of househunters, we will immediately upload the details to the leading property portals such as rightmove.co.uk

With local press advertising, welcoming premises and a friendly, informative approach to attract new applicants, our team of pro-active, energetic staff are busy matching applicants to properties from our extensive database.

5. Preparing your propertyFirst impressions count - it’s a fact. What better time to freshen up some of those rooms, give the front door a lick of paint, tidy up the garden, and really set the stage for your viewings.

It’s a good idea to take care of all those little jobs - things that may catch the eye of a potential buyer could be enough to put them off. Worse still, they may wonder what else they’ve not spotted... and how much it might cost to put right.

We will be happy to advise you on simple inexpensive tips to help your home sell as quickly as possible and at the best possible price.

6. ViewingsAccompanied or unaccompanied, the choice is yours. The most important thing is that buyers are allowed to view your home in an unhurried, stress-free way so they can make an informed decision.

your think property selling check listThere are several key steps involved in selling a property - whether this is the first property you’ve sold, or you’re well-versed in the process, this quick reference may be of help in identifying the key stages in the process.

Page 7: Think Guide To Selling

Don't underestimate the power of fresh flowers or the smell of freshly brewed coffee - those first impressions linger and really do count.

We think that most importantly we are available 7 days a week so we are here to arrange and accompany (if required) those all-important weekend viewings.

7. Offers & AcceptanceOnce an offer has been put forward, we will call you to discuss it in the context of the buyer’s situation and their position to proceed - and other interest the property may be receiving.

We will advise you on how to proceed, but ultimately the decision must be yours. You may wish to accept or reject the offer, or instruct us to negotiate on your behalf to try to reach a better price.

When you accept an offer, your property becomes ‘Sold - Subject to Contract’ and the purchasers may stipulate that the property be removed from the market if they are in a position to proceed.

8. Solicitors & ConveyancingConveyancing is the legal process of transferring the ownership of a property and it is standard practice to instruct a Solicitor to undertake this for you.

Your Solicitor will deal with any questions raised by your buyer's Solicitor regarding the title deeds, local authority searches, boundaries, covenants, planning consents, guarantees and so forth. We can arrange a conveyancing quote from one of our recommended panel of Solicitors.

9. Survey Your buyers or their lender will instruct a surveyor to inspect your property.

Surveys range from simple valuation surveys to satisfy a lender of

“having used mark from think property to sell

my home, I wouldnt hesitate to recommend their prompt

services to all my friends and family…

very professional service!mr heston, southend on sea

thin

k s

erv

ice

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the property’s worth; a Homebuyer’s survey providing a broad overview of the property’s condition; through to a full structural survey.

The latter two will bring to light any particular problems in the areas surveyed and make recommendations where appropriate for their repair.

Some lenders may require a full structural survey on older properties

10. Exchange of ContractsWhen both parties are happy to commit, with all questions raised by your buyer's Solicitor answered to their satisfaction, your Solicitor will draw up the Contract of Sale for both parties to sign.

Once signed, the sale becomes legally binding and the buyer will be required to pay a deposit, usually 10% of the purchase price. Should they pull out after this point, they are liable to lose this deposit.

11. CompletionThe property legally changes hands at the point of completion when the balance payable is transferred from purchaser to vendor.

This can happen at the same time as exchange, a day or so after, or sometimes even a few weeks after exchange. The timing may be dependent upon each parties timescales - perhaps a chain is involved and several transactions must be synchronised.

Upon completion you must vacate the property and hand over the keys to the new owners.

Page 8: Think Guide To Selling

• sales

• lettings

• management

• finance

think service. think honesty. think integrity. think property.

t

01702 470625www.thinkpropertyuk.com

218 Leigh Road • Leigh on Sea • Essex • SS9 1BP

f. 01702 471887 e. [email protected]

think property are a straight talking team of estate and letting agents...

say hello to fantastic service, and happy motivated people!