think different
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Think DifferentTRANSCRIPT
THINKING DIFFERENTA Business DNA Map for
The “Business Model Generation” Book Project
Dr. Rod Kuhn KingInventor of
Business Genomics as well as One Minute Business Model
THE BUSINESS DNA MAP
IS
A VISUAL LANGUAGE PLATFORM
FOR PRESENTING MODELS, TOOLS, AND PROJECTS
ESPECIALLY IN
STRATEGIC MANAGEMENT,
BUSINESS STRATEGY,
AND
INNOVATION
BUSINESS LOGIC OF THE BUSINESS DNA MAP: 3 Fundamental Building Blocks
Business DNA Question: ………………………………………………………………………………………………………………………………
D AN
Copyright 2010. Dr. Rod King. [email protected] & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
Aspirations(Why?)
Design(How?)
Needs(What?)
ResultProduct Customers
Feedback/Attention/Interaction/Delight/Trust/Love/Desire/Loyalty;
ENQUIRY/ORDER/PAYMENT/REVENUE
Offer/Positioning/Advertisements;PRODUCT DELIVERY/MAINTENANCE/COST
D AN
Copyright 2010. Dr. Rod King. [email protected] & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
• Visual, Practical, and Beautiful Handbook for Business Model Innovators
• Personalized Books for Companies and their Customers
• Co-creation of a Potential Bestseller (with Names of Co-creators)
Aspirations(Why?)
Design(How?)
Needs(What?)
• Visionaries• Game-changers• Challengers• Entrepreneurs• Executives• Consultants• Academics• Companies
BUSINESS DNA MAP FOR “BUSINESS MODEL GENERATION” BOOK PROJECT
Business DNA Question: What are game-changing designs, needs, and aspirations for the business visualization industry?
Source: Based on Osterwalder, A.; Pigneur, Y. (2009) Business Model Generation. Amsterdam: Modderman Drukwerk.
Copyright 2010. Dr. Rod King. [email protected] & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
Business DNA
Item
Design
“Inside the Enterprise”- Product Development
Needs
“Outside the Enterprise”- Customer Development
Aspirations
- Vision Management
“Business Model Generation” book by Alexander Oster-walder and Yves Pigneur
Benefit or Revenue: (+) • Hub Membership Fees• Advance/Post-Publication Sales• Free Section of Book• Fee for Customized Version• Royalties from Publishers
Total Benefit or Revenue:
Cost: (-) • Design • Content Production• Printing• Distribution
Total Cost:
Value or Profit (Margin) Total Profit (Margin):Return On Investment (ROI):
AN
Stage in Lifecycle (S-Wave): Infancy Date: 2009
D
• Visual, Practical, and Beautiful Handbook for Business Model Innovators
• Personalized Books for Companies and their Customers
• Co-creation of a Potential Bestseller (with Names of Co-creators)
• Visionaries• Game-changers• Challengers• Entrepreneurs• Executives• Consultants• Academics• Companies
BUSINESS DNA MAP FOR PROFITABILITY OF “BUSINESS MODEL GENERATION” PROJECT
Business DNA Question: What are game-changing designs, needs, and aspirations for the business visualization industry?
Source: Based on Osterwalder, A.; Pigneur, Y. (2009) Business Model Generation. Amsterdam: Modderman Drukwerk.
BUSINESS DNA MAP FOR SWOT ANALYSIS OF “BUSINESS MODEL GENERATION” PROJECT
Business DNA Question: What are game-changing designs, needs, and aspirations for the business visualization industry?
Copyright 2010. Dr. Rod King. [email protected] & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
Business DNA
Item
Design
“Inside the Enterprise”- Product Development
Needs
“Outside the Enterprise”- Customer Development
Aspirations
- Vision Management“Business Model Generation” book by Alexander Oster-walder and Yves Pigneur
CURRENT SITUATION
S: Strengths Overall Strength:
W: Weaknesses Overall Weakness:
FUTURE SITUATION
O: Opportunities Overall Opportunity:
T: Threats Overall Threat:
AN
Stage in Lifecycle (S-Wave): Infancy Date: 2009
D
• Visual, Practical, and Beautiful Handbook for Business Model Innovators
• Personalized Books for Companies and their Customers
• Co-creation of a Potential Bestseller (with Names of Co-creators)
• Visionaries• Game-changers• Challengers• Entrepreneurs• Executives• Consultants• Academics• Companies
Source: Based on Osterwalder, A.; Pigneur, Y. (2009) Business Model Generation. Amsterdam: Modderman Drukwerk.
Business DNA Management:
Zoomable TemplatesFor
Documenting, Designing, Managing, and
PresentingBusiness Models
THE BUSINESS DNA MAP – 100,000ft Classic View
Business DNA Question: ………………………………………………………………………………………………………………………………
D AN
Copyright 2010. Dr. Rod King. [email protected] & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
Aspirations(Why?)
Design(How?)
Needs(What?)
ResultProduct Customers
Feedback/Attention/Interaction/Delight/Trust/Love/Desire/Loyalty;
ENQUIRY/ORDER/PAYMENT/REVENUE
Offer/Positioning/Advertisements;PRODUCT DELIVERY/MAINTENANCE/COST
Template: BUSINESS DNA DASHBOARD – 100,000ft Swimlane ViewBusiness DNA Question: ………………………………………………………………………………………………………………………………
Copyright 2010. Dr. Rod King. [email protected] & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
Business DNA
Item
Design
“Inside the Enterprise”- Product Development
Needs
“Outside the Enterprise”- Customer Development
Aspirations
- Vision Management
AN
Stage in Lifecycle (S-Wave): …………………………..............................…………… Date: ……………………………………..
D
Template: BUSINESS DNA DASHBOARD for Profitability – 100,000ft Grid View
Business DNA Question: ………………………………………………………………………………………………………………………………
Copyright 2010. Dr. Rod King. [email protected] & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
Business DNA
Item
Design
“Inside the Enterprise”- Product Development
Needs
“Outside the Enterprise”- Customer Development
Aspirations
- Vision Management
Description
Benefit or Revenue (+) Total Benefit or Revenue:
Cost (-) Total Cost:
Value or Profit Total Profit:
AN
Stage in Lifecycle (S-Wave): …………………………..............................…………… Date: ……………………………………..
D
Template: SWOT ANALYSIS ON BUSINESS DNA DASHBOARD – 100,000ft Grid View
Business DNA Question: ………………………………………………………………………………………………………………………………
Copyright 2010. Dr. Rod King. [email protected] & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
Business DNA
Item
Design
System
Needs
Supersystem (Environment)
Aspirations
Result
Description
CURRENT SITUATION
S: Strengths Overall Strength:
W: Weaknesses Overall Weakness:
FUTURE SITUATION
O: Opportunities Overall Opportunity:
T: Threats Overall Threat:
AN
Stage in Lifecycle (S-Wave): …………………………..............................…………… Date: ……………………………………..
D
APPENDIX
THE ZOOMABLE BUSINESS DNA MAP: Examples
Tools for Business Model Visualization, Organization, Management, and Presentation
Copyright 2010. Dr. Rod King. [email protected] & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
Level Description of Business DNA Map (Checklist) No. ofMain Topics
200,000ft Industry Value Chain Analysis (Genome); Business Value System (Network)100,000ft(Visionary)
Systems View of Business DNA Map; Key Functional Departments;Business DNA Dashboard;User-Centered Design; IDEO’s Human Centered Design; Plan-As-You-Go;Lean Startup Strategy; Strategy Statement;
3
90,000ft Balanced Scorecard; Strategy Map;Four Box Model Framework; Lean Startup
4
70,000ft One Page Business Plan 550,000ft(Strategic)
SEMPORCES Chain (Sequence of Genes);Business Model Canvas; Lean Canvas
9
40,000ft Enterprise Value Chain 1210,000ft(Tactical)
Customer Development 14
5,000ft Open Services Value Chain; Traditional Business Plan 16
ITENN Strategy Mapping
Value Curve Mapping
Business Strategy Design: Low Cost Strategy; Differentiation Strategy; Blue Ocean Strategy; Disruptive Innovation Strategy
Process Mapping: SIPOC
Root-cause Analysis
Fishbone Diagramming
Benchmarking
Business Concept (Idea/Vision) Dev., Testing, and Validation
Pitching of Business Projects
One-Minute Business Model
One-page Business Plan
Environmental/Situational Description and Analysis
Performance Management, for example, using the Balanced Scorecard
Total Business Intelligence
Visual Project Management
Wargaming
Scenarios; Decision-making
Team/Personal Development
Value Chain Modeling/Profiling
Value Chain & Industry Analysis
Value Chain Optimization
Value Chain Innovation
BUSINESS DNA MAP:Dramatically Innovate and Improve
PerformanceWhile Saving Time and Money in …
Business Model Mapping & Analysis
Business Model Innovation
Business Value Engineering
Financial Planning & Budgeting
Value Innovation: Products/Ads
Visual Risk/SWOT Analysis
Trade-off Analysis
Conflict Resolution
Copyright 2010. Dr. Rod King. [email protected] & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
30 APPLICATIONS OF BUSINESS DNA MAPBusiness DNA Question: ………………………………………………………………………………………………………………………………