THINK DESIGN UI

Marco Paglia

MARCO PAGLIADesigner at Google, Android

FORM FOLLOWS FUNCTION

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FORM FOLLOWS EMOTION

Hartmut Esslinger

Alessi Tea Kettle, designed by Michael Graves

Mini Cooper

EVERYTHING IS DESIGNED

Pasta Marille, designed by Giorgietto Giugiaro, 1983

ggEVERYTHING IS DESIGNED

Helvetica, Arial, Verdana

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EVERYTHING IS DESIGNED

WHERE IS THE UI?AN EXERCISE

WHERE IS THE UI?

WHERE IS THE UI?

WHERE IS THE UI?

PULL TO OPEN

PULL TO OPEN

DIETER RAMS

Braun T1000CD

Braun Transistor radio T3(and Apple headphones)

Good design is innovative

Dieter Rams

Good design makes a product useful

Dieter Rams

Good design is aesthetic

Dieter Rams

Good design makes a product understandable

Dieter Rams

Good design is unobtrusive

Dieter Rams

Good design is honest

Dieter Rams

Good design is thorough down to the last detail

Dieter Rams

Good design is as little design as possible

Dieter Rams

Is environmentally friendly

Dieter Rams

Good design is long-lasting

Dieter Rams

CONSISTENCY

SIMPLICITY

GOOD PRACTICES ON ICS

Good design is as little design as possible

Consistency

Notification shade Recent apps Browser

Good design makes a product understandable

Good design is aesthetic

Good design is onobtrusive

Good design is throughout down to the last detail