thestudentzone.net at ut dallas
TRANSCRIPT
www.TheStudentZone.net
David Golynskiy Georgia Gottsacker
Elin Britton
Ricky Calderon
Problems• Availability of student advice
• Inconvenient trade
• Freedom of expression
• Student collaboration
Solutions• UTD Forums
• Classified Advertisements
• Student Exposition
• Prof/Class Ratings
• Mobile Accessibility
Competition• Forums
o Facebook Groupso College Confidential
Competition• Classified Ads
o Dallas Craigslist
• Professor Ratingo RateMyProfessor.org
Perception• How do we want to be perceived?
o Usefulo Communityo Safeo Creative Expressiono Modernized
Dedicated
UsefulUseless
Undedicated
Dedicated / Useful
Undedicated / UsefulUndedicated / Useless
Dedicated/ Useless
Target Markets
Current UTD Students• Ages 18-25• Mix of experience and
demographics• Segments of interest:
o Freshmeno International students
Student Body Profile
Target MarketsProspective UTD Students• TX High school seniors• Local community college
transfersUTD Alumni• Recent graduates• Local professionals, still active
on campus
Market Research Plan• Survey current UTD students to analyze:
o Website attributes & functionality students valueo Additional values & concerns of studentso international students’ language preferences
• Further research the student body’s demographic• Create profiles for:
o A student in each year (Freshman, Sophomore, etc..)o A graduate studento A prospective studento An alumnus
• Create a test market— analyze which features are more important to student and how the market perceive our product
Product Market Grid
Market Segment Classified Forums Blog
Current Student P P P
Prospective Student
P S
Recent Graduate P S P
Less recent Alumni
S
Primary Market= P
Secondary Market= S
Pitch/Advantages• How many use Facebook? Craigslist?
RateMyProfessor.com?
• Would you like the services of all these websites consolidated into one?
• “ From One Comet to Another… ”
• TheStudentZone.Net
Promotion• Target hot-spots on campus:
• Student Services Building, Student Union, Activity Center
• Arrange promotional deals with on-campus restaurants and Pub to increase users
• Grouping with other companies that target college students:
• Jimmy John’s, Off Campus Books, etc.
• Community colleges• Collin College, DCCCD, Richland, Brookhaven
• Networking
Place• Advertisements in local newspapers and on-
campus newspapers• Flyers at popular off-campus destinations:
o Starbucks, Fuzzy’s Taco
• Flyers at off-campus housing:o McCallum
Place• Flyers around campus and housing
Price• Membership cost? FREE!
• Donation Box set up to PayPal accounto Students helping students
• There will be a charge for outside companieso Pay-per-Click Advertisements, Promotional Advertisements, Job
Marketers
Financials & Sustainability
• Currently Seeking Investors o $10,000 start-up cost
• Donations from users• Income from Pay-per-Click Advertisements,
Outside Enterprise Fees• As website grows, so will income
Market Analysis: SWOT
Strength Weakness
ThreatsOpportunities
Source: 1 - http://www.twincities.com/business/ci_21761042/building-better-crutch
Questions?