Michael Hakeem   Senior Manager, Talent Attraction & Operations, Novo Nordisk

Linda Moeller  Strategic Product Consultant, LinkedIn

“There’s no such thing as a hard to fill position!”

#intalent

About Novo Nordisk

§  World leader in diabetes research, care, and treatment §  Over 40,000 employees worldwide (over 5,000 in US) §  More than a decade of double-digit sales growth §  US Growth projection – 12,000 employees by 2020

#intalent

  Plainsboro, NJ   North America Headquarters Clayton, NC   Insulin manufacturing and production

West Lebanon, NH Biopharmaceutical Drug Manufacturing and Production Seattle, WA Novo Nordisk Research Center Type 1 Diabetes R&D Center #intalent

We are proud of our culture!

  Ranked #1 in the Global 100 Most Sustainable Corporations in the World index by Corporate Knights

  Named on FORTUNE’s “100 Best Companies to Work For” for the 5th consecutive year, currently #72

  Second consecutive ranking on Science Top Employers list

Triple Bottom Line

Our Journey

$ Job Boards $ Agencies

$ Advertising

1 Hire

Unselected Trashed

1 Time Use Of Prospects

Previous Approach

§  Extremely long time to fill §  Agency spend out of control §  No proactive pipelining §  Inability to track cost per hire

#intalent

Tweet This Job

Post To Job boards

Search & Post On Linked

Search CRM And ATS

Ask For Referrals Post On

Facebook Post On Craigslist Send To

Previous Prospects

Post To Blog

Post On Niche Boards

Post On Industry Sites

Reactive Recruitment

#intalent

DATA

Integrated Talent Model

#intalent

Recruiting is Your Job

#intalent

Creating Brand Ambassadors Through Corporate Lunch & Learns

#intalent

§  The strategy page is a vehicle for both Talent Acquisition (TA) and the LoB to showcase current openings and a specific area of the organization.

§  Lunch & Learns are held to help

managers leverage both the strategy page and build their professional brand and network.

§  Results are tracked using tags

aligned to LOB postings.

Leveraging the Brand

#intalent

Partnership with 9 lines of business

732 11 Pipeline Candidates Hires

Reengineering the Team

Senior Sourcing team sits within Talent Attraction and is focused on sourcing/securing talent for hard-to-fill and/or business-critical positions as well as pipelining future talent.

Reduce TTF and increase the quality of hires for hard-to-fill and/or business-critical positions

Proactively built and maintain talent pipelines

Reduce recruitment agency fees

Objectives of AIS

APIS Inside Search

#intalent

Marketing APIS Inside Search

#intalent

Experiment with Technology

Understand vendor capabilities and products, one size does not fit all.

Use data to track success of vendor initiatives.

Supply & Demand

Targeted Emails

Networking

Branding

Targeted Campaigns

Employer Branding

Vendor Partnerships

Pipeline Building

Pipelining Candidates

All Job Feed

Targeted Advertising

Candidate Screening

SeeMore

Analytics

Branded SEO Landing Pages

#intalent

Novo Nordisk Measurement

Source Type Visits SubscribesApply

StartsApply

Completes Qualifieds Interviews Offers Hires

AppliesPer Hire

SourceCost

Cost Per

Visit

CostPer Hire

Banner Campaign 0 0 3 0 0 0 0 0 0 .00 $ .00 $ .00

Blogs 0 0 14 14 14 1 0 0 0 .00 $ .00 $ .00

Career Site 0 0 164 336 318 30 6 6 56 .00 $ .00 $ .00

Career Site Services 0 0 146 96 94 11 2 2 48 .00 $ .00 $ .00

Direct 2,898 480 762 944 922 36 6 6 157 .00 $ .00 $ .00

Email 18,372 61 1,061 73 71 7 0 0 0 .00 $ .00 $ .00

Imported TC Member 0 0 0 2,613 2,467 315 90 90 29 .00 $ .00 $ .00

Industry Groups 299 56 55 44 44 2 1 1 44 3,965.40 $ 13.26 $ 3,965.40

Job Aggregator 4,333 203 245 379 371 15 4 4 95 81.87 $ .02 $ 20.47

Job Boards - Major 0 0 21 0 0 0 0 0 0 .00 $ .00 $ .00

Job Boards - Niche 1,144 268 420 118 113 4 0 0 0 2,756.03 $ 2.41 $ .00

Jobs2Web 21 1 0 0 0 0 0 0 0 .00 $ .00 $ .00

Monster 0 0 28 38 36 0 0 0 0 .00 $ .00 $ .00

Other 133 2 37 73 67 3 0 0 0 .00 $ .00 $ .00

Pay-Per-Click 28 0 15 9 9 0 0 0 0 14.30 $ .51 $ .00

RSS 98 24 35 50 48 3 0 0 0 .00 $ .00 $ .00

Search Engine 1,449 73 165 278 260 24 5 5 56 .00 $ .00 $ .00

Social Network 1,202 296 323 331 322 17 0 0 0 .00 $ .00 $ .00Sourcing 0 0 1 1 1 0 0 0 0 .00 $ .00 $ .00

TOTAL 29,982 1,464 3,495 5,397 5,157 468 114 114 47 6,817.60 .23$ 59.80$

#intalent

LinkedIn Strategy at work

Talent Brand Index

Monthly Employee Profile Views 10% YOY

Employees on LinkedIn 20% YOY

Monthly Job Viewers

22,325

181,697

36,009

20.5%

110% YOY

44% YOY

197,353 Followers 94% YOY

Next Play with LinkedIn

Targeted Branding

Targeted Emails

Networking/ Custom Groups

Targeted Ad Campaigns

Pipelining in Recruiter

#intalent

Media Plan for 680 Sales openings Passive candidate capture Resume captured prior to job

postings

PRO

CES

S

680 Openings

554 Candidates

Pipelined

442 Qualified

Candidates

127 Candidates

Hired

RES

ULT

S

Team of 3 sourcers pre-qualified 442 candidates prior to the jobs going live. This resulted in 127 hires

Proactive Recruitment Using Multiple Channels

#intalent

Strengthened employer brand

#intalent

Reduced agency spend

average$30,000 to $2,300

120 to 14 Days

Decreased Medical Liaison time to fill

Employer of choice

31

§  Initiate business partnership with metrics

§  Build talent pools with strategic business objectives

§  Build an integrated media strategy based on ROI

Our Advice