There is another

There is another

way…way…

Welfare to Work Conference June

Welfare to Work Conference June

2011 2011

Presentation by Jonathan Baldrey

Presentation by Jonathan Baldrey

and Penny Thomas

and Penny Thomas

Jonathan BaldreyJonathan BaldreyPenny ThomasPenny Thomas

the world has the world has changedchanged

shockingshocking

PRAP data printed off and then keyed onto spreadsheetPRAP data printed off and then keyed onto spreadsheet

Printout keyed into Microsoft WordPrintout keyed into Microsoft Word

Customer telephoned and appointment made to come inCustomer telephoned and appointment made to come in

Letter typed in Word, envelope hand-writtenLetter typed in Word, envelope hand-written

Customer keyed onto in-house computer systemCustomer keyed onto in-house computer system

If customer comes in, consultant starts by asking them to fill in a form, If customer comes in, consultant starts by asking them to fill in a form, data keyed again into in-house computer systemdata keyed again into in-house computer system

Customer invited to CV surgery, where they “start from scratch” by Customer invited to CV surgery, where they “start from scratch” by writing a new CV for the customer in Wordwriting a new CV for the customer in Word

Customer referred to Job-Finding team, who have no access to Customer referred to Job-Finding team, who have no access to customer information and start again by asking customer who they are customer information and start again by asking customer who they are and what they are looking forand what they are looking for

Customers are expected to search for jobs on the internet and apply Customers are expected to search for jobs on the internet and apply online, but no use of customer data to complete application formsonline, but no use of customer data to complete application forms

50%50%

Future Survival Future Survival = Technology= Technology

E-Welfare to Work:E-Welfare to Work:The Virtual ConsultantThe Virtual Consultant

Vir

tual

Vir

tual

Consu

ltant

Consu

ltant helps helps mostmost

people people somesome of of the time the time

somesome people people allall of the timeof the time

Vir

tual

Vir

tual

Consu

ltant

Consu

ltant

Genesis (engagement)Genesis (engagement)Questions Questions (registration)(registration)Into Work (matching)Into Work (matching)In Job (sustainability)In Job (sustainability)

Genesi

sG

enesi

s

Software which:Software which:• Scrapes PRAP infoScrapes PRAP info

• E-mail / text / automatically E-mail / text / automatically produces letters to customerproduces letters to customer

• Invites customer to register Invites customer to register online or walk into provideronline or walk into provider

• Automatic chasersAutomatic chasers

Results:Results:•Reduce from 18 to 4 staff, Reduce from 18 to 4 staff, saving at least £400,000 per saving at least £400,000 per yearyear

•At least maintain current 71% At least maintain current 71% conversion conversion

Quest

ions

Quest

ions

Range of ways customers can Range of ways customers can register – online, at a centre, in register – online, at a centre, in their own home etctheir own home etc

Fun and really simple to useFun and really simple to use

Speed of gathering dataSpeed of gathering data

Touch screen enabledTouch screen enabled

Wrap around customer, but not Wrap around customer, but not be subjective (ie equal opps, be subjective (ie equal opps, personalised)personalised)

Multi-language capabilityMulti-language capability

All customers treated All customers treated fairlyfairly, but not , but not the the samesame

Savi

ngs

Savi

ngs 50% of customers could 50% of customers could

fully register using fully register using QuestionsQuestions

Consultants have 50% Consultants have 50% more time to spend on more time to spend on supporting people into supporting people into jobs rather than data jobs rather than data collectingcollecting

Data quality betterData quality better

Into

Work

Into

Work

In Job

In Job

• Less work done here Less work done here than anywhere else, than anywhere else, no clear solutionno clear solution

• Create peer groups – Create peer groups – people who started job people who started job today (like Facebook)today (like Facebook)

• Direct 3Direct 3rdrd party party services such as debt services such as debt management, management, childcare, travel childcare, travel adviceadvice

• Routeway to external Routeway to external mentoring supportmentoring support